| 1 | 0 | 3 | 4 | 3 | 4 |
Ford Taurus vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Ford Taurus vs. Kia Optima Invoice Comparison
Lowest Total Price: $25,090 Kia Optima EX | |||
| Difference: $14,680 | |||
Lowest Total Invoice: $23,350 Kia Optima EX | |||
| Difference: $14,289 | |||
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| Model Year | 2018 | 2018 | 2010 |
| Model | Taurus | Taurus | Optima |
| Trim | Limited | SHO | EX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $37,105 | $42,770 | $20,995 |
| Base Invoice | $35,064 | $40,418 | $19,620 |
| Navigation system | 795 | 795 | 1,200 |
| Sunroof | 995 | 995 | |
| Premium Package | 2,200 | ||
| Navigation system | 755 | 755 | 1,075 |
| Sunroof | 945 | 945 | |
| Premium Package | 1,960 | ||
| Options (change) | 1,790 | 1,790 | 3,400 |
| Options (change) | 1,700 | 1,700 | 3,035 |
| Destination | 875 | 875 | 695 |
| Total Price | $39,770 | $45,435 | $25,090 |
| Total Invoice | $37,639 | $42,993 | $23,350 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Ford Taurus dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Ford Taurus vs. Kia Optima
| Lowest Adjusted Price and Invoice: Kia Optima EX | |||
| TrueDelta Adjusted Price Difference: $10,335 | |||
| TrueDelta Adjusted Invoice Difference: $10,177 | |||
| Model Year | 2018 | 2018 | 2010 |
| Model | Taurus | Taurus | Optima |
| Trim | Limited | SHO | EX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 288hp V6 | 365hp V6 | 175hp I4 |
| Transmission | T6 | T6 | T5 |
| Drivetrain | FWD | AWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | ?, 7 | ?, 7 | 360, 7 |
| Tire (rear if not all the same) | 255/45-19 | 245/45-20 | 215/50-17 |
| Total Price | $39,770 | $45,435 | $25,090 |
| Adjustments for Features | -4,345 | -6,920 | 0 |
| Feature-Adjusted Total Price | $35,425 | $38,515 | $25,090 |
| Cost Above Minimum | $0 | $3,090 | $0 |
| Total Invoice | $37,639 | $42,993 | $23,350 |
| Adjustments for Features | -4,112 | -6,548 | 0 |
| Feature-Adjusted Total Invoice | $33,527 | $36,445 | $23,350 |
| Cost Above Minimum | $0 | $2,918 | $0 |
Features Comparison: Ford Taurus vs. Kia Optima
| Model Year | 2018 | 2018 | 2010 |
| Model | Taurus | Taurus | Optima |
| Trim | Limited | SHO | EX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||
| 6-speed manually-shiftable automatic | $1100 | $1100 | |
| 5-speed manually-shiftable automatic | $1000 | ||
| FWD | $0 | $0 | |
| AWD | $1700 | ||
| Accessories | |||
| Heated steering wheel | $100 | $100 | |
| Keyless entry keypad | $50 | $50 | |
| Proximity key | $250 | $250 | |
| Remote start | $150 | $150 | |
| Sunshade, rear | $125 | ||
| Sunshade, rear, power | $225 | $225 | |
| Tilt/telescoping steering wheel, manual | $250 | ||
| Tilt/telescoping steering wheel, power | $350 | $350 | |
| Brakes, Airbags, and Other Safety | |||
| 911 assist | $25 | $25 | |
| Active or whiplash-reducing head restraints, front seats | $0 | ||
| Blind spot warning system | $200 | $200 | |
| Cross-traffic warning, rear | $100 | $100 | |
| Curve control | $50 | $50 | |
| Obstacle detection, rear | $250 | $250 | |
| Rearview camera | $200 | $200 | |
| Rollover sensor | $50 | $50 | |
| Safety key | $5 | $5 | |
| Torque vectoring, brake-based | $100 | $100 | |
| Vehicle health reports | $0 | $0 | |
| Cargo Management | |||
| Cargo net | $40 | $40 | |
| Climate Control | |||
| Dual-zone climate control | $125 | $125 | |
| Rain-sensing wipers | $175 | $175 | |
| Rear air vents | $100 | $100 | |
| Variable intermittent wipers | $75 | ||
| Exterior | |||
| Bodyside moldings | $75 | ||
| Bright-finished exhaust tip(s) | $25 | $25 | |
| Rear spoiler | $200 | ||
| Infotainment | |||
| Android Auto support | $100 | $100 | |
| App support | $0 | $0 | |
| Apple CarPlay support | $100 | $100 | |
| Bluetooth audio streaming | $25 | $25 | |
| Bluetooth cell phone link | $100 | $100 | |
| HD radio | $50 | $50 | |
| SMS text-to-speech reader | $25 | $25 | |
| Surround sound | $250 | $250 | |
| Traffic + travel information | $25 | $25 | |
| Voice control for external devices | $0 | $0 | |
| Voice control for nav and audio | $100 | $100 | |
| Instruments, Lights, and Mirrors | |||
| Auto-dimming driver-side mirror | $75 | $75 | |
| Auto-dimming headlights | $200 | $200 | |
| Fog lights | $125 | ||
| Large color reconfigurable instrument cluster display | $250 | $250 | |
| Turn signals on or near mirrors | $25 | ||
| Xenon HID headlights | $500 | ||
| Seats and Interior Trim | |||
| Cooled or ventilated front seats | $300 | $300 | |
| Heated second row seats | $200 | $200 | |
| Leather-wrapped steering wheel | $150 | $150 | |
| Manual lumbar adjuster, driver seat | $50 | ||
| Memory system, driver seat | $200 | $200 | |
| Metal pedals | $75 | ||
| Power height adjuster, passenger seat | $100 | $100 | |
| Power lumbar adjuster, driver seat | $100 | $100 | |
| Power lumbar adjuster, passenger seat | $100 | $100 | |
| Power tilt adjuster, passenger seat | $100 | $100 | |
| Synthetic suede inserts in leather seating surfaces | $0 | ||
| Wood/leather-wrapped steering wheel | $150 | ||
| Suspension, Wheels, and Tires | |||
| Alloy wheels | $350 | $350 | |
| Machined alloy wheels | $350 | ||
| Sport suspension (upgrade) | $0 | ||
| Transmission | |||
| Steering-wheel-mounted transmission controls | $100 | ||
| Total Value of Features | $6,570 | $9,145 | $2,225 |
| Value of Feature Adjustments | $4,345 | $6,920 | $0 |
| Value of Feature Adjustments | -4,112 | -6,548 | 0 |
Specifications Comparison: Ford Taurus vs. Kia Optima
| Model Year | 2018 | 2010 |
| Model | Taurus | Optima |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 112.9 in | 107.1 in |
| Length | 202.9 in | 189.0 in |
| Width | 76.2 in | 71.1 in |
| Height | 60.7 in | 58.3 in |
| Curb Weight | 3,970 lb. | 3,158 lb. |
| Fuel Capacity | 20.0 gal. | 16.4 gal. |
| Row 1 Headroom | 39.0 in | 39.8 in |
| Row 1 Shoulder Room | 57.9 in | 57.1 in |
| Row 1 Hip Room | 56.3 in | 54.5 in |
| Row 1 Legroom | 41.9 in | 43.7 in |
| Row 2 Headroom | 37.8 in | 38.0 in |
| Row 2 Shoulder Room | 56.9 in | 56.3 in |
| Row 2 Hip Room | 55.8 in | 54.7 in |
| Row 2 Legroom | 38.1 in | 37.8 in |
| Cargo Volume | 20.1 ft3 | 15.0 ft3 |
Option Package Details
Ford Taurus Limited
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 75 | No |
| Traffic + travel information | 25 | No |
| Total Requested | 600 | 86% |
| Total Not Requested | 100 | 14% |
Option Package Details
Ford Taurus SHO
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 75 | No |
| Traffic + travel information | 25 | No |
| Total Requested | 600 | 86% |
| Total Not Requested | 100 | 14% |
Option Package Details
Kia Optima EX
| Premium Package | ||
| Feature | Value | Requested? |
| 215/50VR17 tires | 400 | No |
| Power-adjustable pedals | 125 | Yes |
| Heated front seats | 200 | Yes |
| Sunroof | 900 | Yes |
| CD changer, in-dash | 200 | No |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Sunshade, rear | 125 | Yes |
| Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
| Total Requested | 1550 | 62% |
| Total Not Requested | 950 | 38% |
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See TrueDelta's information for all Sedans
See TrueDelta's information for all Ford models.
