Ford Taurus Ford Taurus 2018 Kia Optima Kia Optima 2006

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Ford Taurus vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Taurus vs. Kia Optima Invoice Comparison

Lowest Total Price: $21,790

Kia Optima EX   
Difference: $12,925

Lowest Total Invoice: $20,029

Kia Optima EX   
Difference: $12,845

Calculate Payments

  Down Payment Interest Rate Term
Model Year2018201820182006
ModelTaurusTaurusTaurusOptima
TrimSELLimitedSHOEX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $30,025 $37,105 $42,770 $19,100
Base Invoice $28,374 $35,064 $40,418 $17,605
Leather seating surfaces 1,495      
Rear spoiler 275 275   220
Sunroof 995 995 995  
Package 201A 1,050      
Leather Package       1,000
Floor mats       85
Antilock brakes (ABS)       795
Leather seating surfaces 1,420      
Rear spoiler 261 261   169
Sunroof 945 945 945  
Package 201A 999      
Leather Package       890
Floor mats       65
Antilock brakes (ABS)       710
Options (change) 3,815 1,270 995 2,100
Options (change) 3,625 1,206 945 1,834
Destination 875 875 875 590
Total Price $34,715 $39,250 $44,640 $21,790
Total Invoice $32,874 $37,145 $42,238 $20,029

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Ford Taurus dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Ford Taurus vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $9,045
TrueDelta Adjusted Invoice Difference: $9,171
Model Year2018201820182006
ModelTaurusTaurusTaurusOptima
TrimSELLimitedSHOEX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine288hp V6288hp V6365hp V6138hp I4
TransmissionT6T6T6T4
DrivetrainFWDFWDAWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 7?, 7?, 7120, 6
Tire (rear if not all the same)235/55-18255/45-19245/45-20205/60-15
Total Price$34,715$39,250$44,640$21,790
Adjustments for Features-3,880-6,495-8,7950
Feature-Adjusted Total Price$30,835$32,755$35,845$21,790
Cost Above Minimum$0$1,920$5,010$0
Total Invoice$32,874$37,145$42,238$20,029
Adjustments for Features-3,674-6,147-8,3220
Feature-Adjusted Total Invoice$29,200$30,998$33,916$20,029
Cost Above Minimum$0$1,798$4,716$0

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Features Comparison: Ford Taurus vs. Kia Optima

Model Year2018201820182006
ModelTaurusTaurusTaurusOptima
TrimSELLimitedSHOEX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100 
4-speed manually-shiftable automatic   $900
FWD$0$0 $0
AWD  $1700 
Accessories 
Heated steering wheel $100$100 
Keyless entry keypad$50$50$50 
Power-adjustable pedals $125$125 
Proximity key$250$250$250 
Remote start$150$150$150 
Sunshade, rear, power $225$225 
Tilt steering wheel, manual   $150
Tilt/telescoping steering wheel, manual$250   
Tilt/telescoping steering wheel, power $350$350 
Universal garage door opener $100$100$100
Brakes, Airbags, and Other Safety 
911 assist$25$25$25 
Blind spot warning system $200$200 
Brake assist$50$50$50 
Cross-traffic warning, rear $100$100 
Curve control$50$50$50 
Obstacle detection, rear$250$250$250 
Rearview camera$200$200$200 
Rollover sensor$50$50$50 
Safety key$5$5$5 
Side curtain airbags$350$350$350 
Stability control$400$400$400 
Tire-pressure monitor$75$75$75 
Torque vectoring, brake-based$100$100$100 
Traction control$100$100$100 
Vehicle health reports$0$0$0 
Cargo Management 
Cargo net $40$40 
Overhead sunglass holder$25$25$25 
Climate Control 
Dual-zone climate control$125$125$125 
Interior air filter$0$0$0 
Rain-sensing wipers $175$175 
Rear air vents$100$100$100 
Variable intermittent wipers$75  $75
Exterior 
Bodyside moldings   $75
Bright-finished exhaust tip(s)$25$25$25 
Infotainment 
Android Auto support$100$100$100 
App support$0$0$0 
Apple CarPlay support$100$100$100 
Audio controls on steering wheel$125$125$125 
Aux input$50$50$50 
Bluetooth audio streaming$25$25$25 
Bluetooth cell phone link$100$100$100 
Cassette player   $50
HD radio $50$50 
MP3-compatible player$50$50$50 
Satellite radio$200$200$200 
SMS text-to-speech reader$25$25$25 
Surround sound $250$250 
Voice control for audio system$25$25$25 
Voice control for external devices$0$0$0 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75$75 
Auto-dimming headlights $200$200 
Compass$0$0$0 
Fog lights   $125
Large color reconfigurable instrument cluster display$250$250$250 
Outside temperature display$50$50$50 
Spotter mirror(s)$50   
Trip computer$150$150$150 
Xenon HID headlights  $500 
Seats and Interior Trim 
Cooled or ventilated front seats $300$300 
Heated front seats$200$200$200 
Heated second row seats $200$200 
Leather-wrapped steering wheel$150 $150$150
Manual lumbar adjuster, driver seat$50  $50
Manual lumbar adjuster, passenger seat$50   
Memory system, driver seat $200$200 
Power height adjuster, passenger seat$100$100$100 
Power lumbar adjuster, driver seat $100$100 
Power lumbar adjuster, passenger seat $100$100 
Power recliner, driver seat $100$100$100
Power recliner, passenger seat $100$100$100
Power tilt adjuster, passenger seat$100$100$100 
Synthetic suede inserts in leather seating surfaces  $0 
Wood/leather-wrapped steering wheel $150  
Suspension, Wheels, and Tires 
Alloy wheels$350$350 $350
Machined alloy wheels  $350 
Sport suspension (upgrade)  $0 
Transmission 
Steering-wheel-mounted transmission controls  $100 
Total Value of Features$6,105$8,720$11,020$2,225
Value of Feature Adjustments$3,880$6,495$8,795$0
Value of Feature Adjustments-3,674-6,147-8,3220

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Specifications Comparison: Ford Taurus vs. Kia Optima

Model Year20182006
ModelTaurusOptima
Body4dr Sedan4dr Sedan
Wheelbase112.9 in106.3 in
Length202.9 in185.8 in
Width76.2 in71.5 in
Height60.7 in55.5 in
Curb Weight3,970 lb.3,282 lb.
Fuel Capacity20.0 gal.17.2 gal.
Row 1 Headroom39.0 in39.0 in
Row 1 Shoulder Room57.9 in56.9 in
Row 1 Hip Room56.3 in55.8 in
Row 1 Legroom41.9 in43.3 in
Row 2 Headroom37.8 in37.6 in
Row 2 Shoulder Room56.9 in55.7 in
Row 2 Hip Room55.8 in54.4 in
Row 2 Legroom38.1 in36.2 in
Cargo Volume20.1 ft313.6 ft3

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Option Package Details
Ford Taurus SEL

Leather seating surfaces
FeatureValueRequested?
Leather seating surfaces900Yes
Heated front seats200No
Total Requested90082%
Total Not Requested20018%
Package 201A
FeatureValueRequested?
Unbranded, 7 speakers350No
Proximity key250No
Large color reconfigurable instrument cluster display250No
Apple CarPlay support100No
Android Auto support100No
Total Requested00%
Total Not Requested1050100%

Option Package Details
Kia Optima EX

Leather Package
FeatureValueRequested?
Leather seating surfaces900Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Total Requested1100100%
Total Not Requested00%

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