The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $22,165 Kia Optima EX | ||||
Difference: $9,575 | ||||
Lowest Total Invoice: $20,317 Kia Optima EX | ||||
Difference: $8,919 | ||||
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Model Year | 2012 | 2012 | 2012 | 2006 |
Model | Taurus | Taurus | Taurus | Optima |
Trim | SEL | Limited | SHO | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $27,755 | $32,155 | $38,155 | $19,100 |
Base Invoice | $25,665 | $29,635 | $35,025 | $17,605 |
Leather seating surfaces | 1,495 | |||
Sunroof | 995 | 995 | ||
Package 201A | 700 | |||
Package 301A | 1,000 | |||
Package 401A | 2,000 | |||
Leather Package | 1,000 | |||
Floor mats | 85 | |||
Rear spoiler | 220 | |||
Antilock brakes (ABS) | 795 | |||
CD changer, remote | 375 | |||
Leather seating surfaces | 1,301 | |||
Sunroof | 866 | 866 | ||
Package 201A | 609 | |||
Package 301A | 870 | |||
Package 401A | 1,740 | |||
Leather Package | 890 | |||
Floor mats | 65 | |||
Rear spoiler | 169 | |||
Antilock brakes (ABS) | 710 | |||
CD changer, remote | 288 | |||
Options (change) | 3,190 | 1,995 | 2,000 | 2,475 |
Options (change) | 2,776 | 1,736 | 1,740 | 2,122 |
Destination | 795 | 795 | 795 | 590 |
Total Price | $31,740 | $34,945 | $40,950 | $22,165 |
Total Invoice | $29,236 | $32,166 | $37,560 | $20,317 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||
TrueDelta Adjusted Price Difference: $7,195 | ||||
TrueDelta Adjusted Invoice Difference: $6,727 | ||||
Model Year | 2012 | 2012 | 2012 | 2006 |
Model | Taurus | Taurus | Taurus | Optima |
Trim | SEL | Limited | SHO | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 263hp V6 | 263hp V6 | 365hp V6 | 138hp I4 |
Transmission | T6 | T6 | T6 | T4 |
Drivetrain | FWD | FWD | AWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 6 | ?, 7 | 390, 12 | 120, 6 |
Tire (rear if not all the same) | 235/55-18 | 255/45-19 | 255/45-19 | 205/60-15 |
Total Price | $31,740 | $34,945 | $40,950 | $22,165 |
Adjustments for Features | -2,380 | -3,845 | -6,395 | 0 |
Feature-Adjusted Total Price | $29,360 | $31,100 | $34,555 | $22,165 |
Cost Above Minimum | $0 | $1,740 | $5,195 | $0 |
Total Invoice | $29,236 | $32,166 | $37,560 | $20,317 |
Adjustments for Features | -2,192 | -3,539 | -5,866 | 0 |
Feature-Adjusted Total Invoice | $27,044 | $28,627 | $31,694 | $20,317 |
Cost Above Minimum | $0 | $1,583 | $4,650 | $0 |
Model Year | 2012 | 2012 | 2012 | 2006 |
Model | Taurus | Taurus | Taurus | Optima |
Trim | SEL | Limited | SHO | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | |
4-speed manually-shiftable automatic | $900 | |||
FWD | $0 | $0 | $0 | |
AWD | $1700 | |||
Accessories | ||||
Keyless entry keypad | $50 | $50 | $50 | |
Proximity key | $250 | |||
Sunshade, rear, power | $225 | |||
Tilt steering wheel, manual | $150 | |||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | |
Universal garage door opener | $100 | $100 | $100 | |
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | $25 | $25 | |
Brake assist | $50 | $50 | $50 | |
Obstacle detection, rear | $250 | $250 | $250 | |
Rearview camera | $200 | $200 | ||
Rollover sensor | $50 | $50 | $50 | |
Safety key | $5 | $5 | $5 | |
Side curtain airbags | $350 | $350 | $350 | |
Stability control | $400 | $400 | $400 | |
Tire-pressure monitor | $75 | $75 | $75 | |
Traction control | $100 | $100 | $100 | |
Vehicle health reports | $0 | $0 | $0 | |
Cargo Management | ||||
Cargo net | $40 | $40 | ||
Overhead sunglass holder | $25 | $25 | $25 | |
Climate Control | ||||
Dual-zone climate control | $125 | $125 | $125 | |
Interior air filter | $0 | $0 | $0 | |
Rear air vents | $100 | $100 | $100 | |
Exterior | ||||
Bodyside moldings | $75 | |||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | |
Rear spoiler | $200 | $200 | ||
Infotainment | ||||
Audio controls on steering wheel | $125 | $125 | $125 | |
Aux input | $50 | $50 | $50 | |
Bluetooth audio streaming | $25 | $25 | $25 | |
Bluetooth cell phone link | $100 | $100 | $100 | |
Cassette player | $50 | |||
CD changer, in-dash | $325 | $325 | ||
CD changer, remote | $200 | |||
CD player | $125 | $125 | ||
MP3-compatible player | $50 | $50 | $50 | |
Navigation, turn-by-turn | $25 | $25 | $25 | |
Satellite radio | $200 | $200 | $200 | |
SMS text-to-speech reader | $25 | $25 | $25 | |
Surround sound | $250 | |||
Traffic + travel information | $25 | $25 | $25 | |
Voice control for audio system | $25 | $25 | $25 | |
Voice control for external devices | $0 | $0 | $0 | |
Instruments, Lights, and Mirrors | ||||
Auto-dimming driver-side mirror | $75 | |||
Compass | $0 | $0 | $0 | |
Fog lights | $125 | |||
Outside temperature display | $50 | $50 | $50 | |
Trip computer | $150 | $150 | $150 | |
Xenon HID headlights | $500 | |||
Seats and Interior Trim | ||||
Cooled or ventilated front seats | $300 | $300 | ||
Heated front seats | $200 | $200 | $200 | |
Heated second row seats | $200 | |||
Leather-wrapped steering wheel | $150 | $150 | $150 | |
Manual lumbar adjuster, driver seat | $50 | $50 | ||
Manual lumbar adjuster, passenger seat | $50 | |||
Memory system, driver seat | $200 | $200 | ||
Power fore-aft adjuster, passenger seat | $100 | $100 | ||
Power height adjuster, passenger seat | $100 | |||
Power lumbar adjuster, driver seat | $100 | $100 | ||
Power lumbar adjuster, passenger seat | $100 | $100 | ||
Power recliner, driver seat | $100 | $100 | $100 | |
Power recliner, passenger seat | $100 | $100 | $100 | |
Power tilt adjuster, passenger seat | $100 | |||
Synthetic suede inserts in leather seating surfaces | $0 | |||
Wood/leather-wrapped steering wheel | $150 | |||
Suspension, Wheels, and Tires | ||||
Alloy wheels | $350 | $350 | $350 | |
Polished alloy wheels | $350 | |||
Sport suspension (upgrade) | $0 | |||
Transmission | ||||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | |
Total Value of Features | $5,155 | $6,620 | $9,170 | $2,775 |
Value of Feature Adjustments | $2,380 | $3,845 | $6,395 | $0 |
Value of Feature Adjustments | -2,192 | -3,539 | -5,866 | 0 |
Model Year | 2012 | 2006 |
Model | Taurus | Optima |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 112.9 in | 106.3 in |
Length | 202.9 in | 185.8 in |
Width | 76.2 in | 71.5 in |
Height | 60.7 in | 55.5 in |
Curb Weight | 4,016 lb. | 3,282 lb. |
Fuel Capacity | 20.0 gal. | 17.2 gal. |
Row 1 Headroom | 39.0 in | 39.0 in |
Row 1 Shoulder Room | 57.9 in | 56.9 in |
Row 1 Hip Room | 56.3 in | 55.8 in |
Row 1 Legroom | 41.9 in | 43.3 in |
Row 2 Headroom | 37.8 in | 37.6 in |
Row 2 Shoulder Room | 56.9 in | 55.7 in |
Row 2 Hip Room | 55.8 in | 54.4 in |
Row 2 Legroom | 38.1 in | 36.2 in |
Cargo Volume | 20.1 ft3 | 13.6 ft3 |
Leather seating surfaces | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Heated front seats | 200 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Manual lumbar adjuster, passenger seat | 50 | No |
Power height adjuster, passenger seat | 100 | No |
Power tilt adjuster, passenger seat | 100 | No |
Total Requested | 1000 | 69% |
Total Not Requested | 450 | 31% |
Package 201A | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | No |
Traffic + travel information | 25 | No |
Navigation, turn-by-turn | 25 | No |
Bluetooth cell phone link | 100 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
USB port | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
Voice control for audio system | 25 | No |
Total Requested | 0 | 0% |
Total Not Requested | 525 | 100% |
Package 301A | ||
Feature | Value | Requested? |
Heated front seats | 200 | No |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Sunshade, rear, power | 225 | No |
Total Requested | 0 | 0% |
Total Not Requested | 925 | 100% |
Package 401A | ||
Feature | Value | Requested? |
Heated front seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Sunroof | 900 | Yes |
Surround sound | 250 | No |
Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
Total Requested | 900 | 45% |
Total Not Requested | 1100 | 55% |
Leather Package | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Total Requested | 1100 | 100% |
Total Not Requested | 0 | 0% |