Ford Taurus Ford Taurus 2012 Kia Optima Kia Optima 2006

We are 103,000+ car owners sharing real-world car information.

Join Us

Ford Taurus vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Taurus vs. Kia Optima Invoice Comparison

Lowest Total Price: $22,165

Kia Optima EX   
Difference: $9,575

Lowest Total Invoice: $20,317

Kia Optima EX   
Difference: $8,919

Calculate Payments

  Down Payment Interest Rate Term
Model Year2012201220122006
ModelTaurusTaurusTaurusOptima
TrimSELLimitedSHOEX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $27,755 $32,155 $38,155 $19,100
Base Invoice $25,665 $29,635 $35,025 $17,605
Leather seating surfaces 1,495      
Sunroof 995 995    
Package 201A 700      
Package 301A   1,000    
Package 401A     2,000  
Leather Package       1,000
Floor mats       85
Rear spoiler       220
Antilock brakes (ABS)       795
CD changer, remote       375
Leather seating surfaces 1,301      
Sunroof 866 866    
Package 201A 609      
Package 301A   870    
Package 401A     1,740  
Leather Package       890
Floor mats       65
Rear spoiler       169
Antilock brakes (ABS)       710
CD changer, remote       288
Options (change) 3,190 1,995 2,000 2,475
Options (change) 2,776 1,736 1,740 2,122
Destination 795 795 795 590
Total Price $31,740 $34,945 $40,950 $22,165
Total Invoice $29,236 $32,166 $37,560 $20,317

Return to top

While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Ford Taurus dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Ford Taurus vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $7,195
TrueDelta Adjusted Invoice Difference: $6,727
Model Year2012201220122006
ModelTaurusTaurusTaurusOptima
TrimSELLimitedSHOEX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine263hp V6263hp V6365hp V6138hp I4
TransmissionT6T6T6T4
DrivetrainFWDFWDAWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6?, 7390, 12120, 6
Tire (rear if not all the same)235/55-18255/45-19255/45-19205/60-15
Total Price$31,740$34,945$40,950$22,165
Adjustments for Features-2,380-3,845-6,3950
Feature-Adjusted Total Price$29,360$31,100$34,555$22,165
Cost Above Minimum$0$1,740$5,195$0
Total Invoice$29,236$32,166$37,560$20,317
Adjustments for Features-2,192-3,539-5,8660
Feature-Adjusted Total Invoice$27,044$28,627$31,694$20,317
Cost Above Minimum$0$1,583$4,650$0

Return to top

Features Comparison: Ford Taurus vs. Kia Optima

Model Year2012201220122006
ModelTaurusTaurusTaurusOptima
TrimSELLimitedSHOEX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100 
4-speed manually-shiftable automatic   $900
FWD$0$0 $0
AWD  $1700 
Accessories 
Keyless entry keypad$50$50$50 
Proximity key  $250 
Sunshade, rear, power $225  
Tilt steering wheel, manual   $150
Tilt/telescoping steering wheel, manual$250$250$250 
Universal garage door opener $100$100$100
Brakes, Airbags, and Other Safety 
911 assist$25$25$25 
Brake assist$50$50$50 
Obstacle detection, rear$250$250$250 
Rearview camera $200$200 
Rollover sensor$50$50$50 
Safety key$5$5$5 
Side curtain airbags$350$350$350 
Stability control$400$400$400 
Tire-pressure monitor$75$75$75 
Traction control$100$100$100 
Vehicle health reports$0$0$0 
Cargo Management 
Cargo net $40$40 
Overhead sunglass holder$25$25$25 
Climate Control 
Dual-zone climate control$125$125$125 
Interior air filter$0$0$0 
Rear air vents$100$100$100 
Exterior 
Bodyside moldings   $75
Bright-finished exhaust tip(s)$25$25$25 
Rear spoiler  $200$200
Infotainment 
Audio controls on steering wheel$125$125$125 
Aux input$50$50$50 
Bluetooth audio streaming$25$25$25 
Bluetooth cell phone link$100$100$100 
Cassette player   $50
CD changer, in-dash $325$325 
CD changer, remote   $200
CD player$125  $125
MP3-compatible player$50$50$50 
Navigation, turn-by-turn$25$25$25 
Satellite radio$200$200$200 
SMS text-to-speech reader$25$25$25 
Surround sound  $250 
Traffic + travel information$25$25$25 
Voice control for audio system$25$25$25 
Voice control for external devices$0$0$0 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror  $75 
Compass$0$0$0 
Fog lights   $125
Outside temperature display$50$50$50 
Trip computer$150$150$150 
Xenon HID headlights  $500 
Seats and Interior Trim 
Cooled or ventilated front seats $300$300 
Heated front seats$200$200$200 
Heated second row seats $200  
Leather-wrapped steering wheel$150 $150$150
Manual lumbar adjuster, driver seat$50  $50
Manual lumbar adjuster, passenger seat$50   
Memory system, driver seat $200$200 
Power fore-aft adjuster, passenger seat$100  $100
Power height adjuster, passenger seat$100   
Power lumbar adjuster, driver seat $100$100 
Power lumbar adjuster, passenger seat $100$100 
Power recliner, driver seat $100$100$100
Power recliner, passenger seat $100$100$100
Power tilt adjuster, passenger seat$100   
Synthetic suede inserts in leather seating surfaces  $0 
Wood/leather-wrapped steering wheel $150  
Suspension, Wheels, and Tires 
Alloy wheels$350 $350$350
Polished alloy wheels $350  
Sport suspension (upgrade)  $0 
Transmission 
Steering-wheel-mounted transmission controls$100$100$100 
Total Value of Features$5,155$6,620$9,170$2,775
Value of Feature Adjustments$2,380$3,845$6,395$0
Value of Feature Adjustments-2,192-3,539-5,8660

Return to top

Specifications Comparison: Ford Taurus vs. Kia Optima

Model Year20122006
ModelTaurusOptima
Body4dr Sedan4dr Sedan
Wheelbase112.9 in106.3 in
Length202.9 in185.8 in
Width76.2 in71.5 in
Height60.7 in55.5 in
Curb Weight4,016 lb.3,282 lb.
Fuel Capacity20.0 gal.17.2 gal.
Row 1 Headroom39.0 in39.0 in
Row 1 Shoulder Room57.9 in56.9 in
Row 1 Hip Room56.3 in55.8 in
Row 1 Legroom41.9 in43.3 in
Row 2 Headroom37.8 in37.6 in
Row 2 Shoulder Room56.9 in55.7 in
Row 2 Hip Room55.8 in54.4 in
Row 2 Legroom38.1 in36.2 in
Cargo Volume20.1 ft313.6 ft3

Return to top

Option Package Details
Ford Taurus SEL

Leather seating surfaces
FeatureValueRequested?
Leather seating surfaces900Yes
Heated front seats200No
Power fore-aft adjuster, passenger seat100Yes
Manual lumbar adjuster, passenger seat50No
Power height adjuster, passenger seat100No
Power tilt adjuster, passenger seat100No
Total Requested100069%
Total Not Requested45031%
Package 201A
FeatureValueRequested?
Obstacle detection, rear250No
Traffic + travel information25No
Navigation, turn-by-turn25No
Bluetooth cell phone link100No
Voice control for external devices0No
SMS text-to-speech reader25No
USB port25No
Vehicle health reports0No
911 assist25No
Bluetooth audio streaming25No
Voice control for audio system25No
Total Requested00%
Total Not Requested525100%

Option Package Details
Ford Taurus Limited

Package 301A
FeatureValueRequested?
Heated front seats200No
Heated second row seats200No
Cooled or ventilated front seats300No
Sunshade, rear, power225No
Total Requested00%
Total Not Requested925100%

Option Package Details
Ford Taurus SHO

Package 401A
FeatureValueRequested?
Heated front seats200No
Cooled or ventilated front seats300No
Sunroof900Yes
Surround sound250No
Sony, 390W, 12 speakers (with subwoofer)350No
Total Requested90045%
Total Not Requested110055%

Option Package Details
Kia Optima EX

Leather Package
FeatureValueRequested?
Leather seating surfaces900Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Total Requested1100100%
Total Not Requested00%

Was this information useful?

We're glad we could help! Share this page:

We're so sorry! Tell us how we can improve it.

See TrueDelta's information for all Sedans
See TrueDelta's information for all Ford models.