Ford Taurus Ford Taurus 2013 Kia Optima Kia Optima 2006

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Ford Taurus vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Taurus vs. Kia Optima Invoice Comparison

Lowest Total Price: $21,790

Kia Optima EX   
Difference: $11,470

Lowest Total Invoice: $20,029

Kia Optima EX   
Difference: $10,608

Calculate Payments

  Down Payment Interest Rate Term
Model Year2013201320132006
ModelTaurusTaurusTaurusOptima
TrimSELLimitedSHOEX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $28,900 $33,100 $39,300 $19,100
Base Invoice $26,660 $30,535 $36,254 $17,605
Leather seating surfaces 1,495      
Rear spoiler 275 275   220
Sunroof 995      
Package 201A 800      
Leather Package       1,000
Floor mats       85
Antilock brakes (ABS)       795
Leather seating surfaces 1,335      
Rear spoiler 245 245   169
Sunroof 888      
Package 201A 714      
Leather Package       890
Floor mats       65
Antilock brakes (ABS)       710
Options (change) 3,565 275 0 2,100
Options (change) 3,182 245 0 1,834
Destination 795 795 795 590
Total Price $33,260 $34,170 $40,095 $21,790
Total Invoice $30,637 $31,575 $37,049 $20,029

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Ford Taurus dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Ford Taurus vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $8,190
TrueDelta Adjusted Invoice Difference: $7,587
Model Year2013201320132006
ModelTaurusTaurusTaurusOptima
TrimSELLimitedSHOEX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine288hp V6288hp V6365hp V6138hp I4
TransmissionT6T6T6T4
DrivetrainFWDFWDAWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 7?, 7?, 7120, 6
Tire (rear if not all the same)235/55-18255/45-19255/45-19205/60-15
Total Price$33,260$34,170$40,095$21,790
Adjustments for Features-3,280-3,020-5,8700
Feature-Adjusted Total Price$29,980$31,150$34,225$21,790
Cost Above Minimum$0$1,170$4,245$0
Total Invoice$30,637$31,575$37,049$20,029
Adjustments for Features-3,021-2,791-5,4240
Feature-Adjusted Total Invoice$27,616$28,784$31,625$20,029
Cost Above Minimum$0$1,168$4,009$0

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Features Comparison: Ford Taurus vs. Kia Optima

Model Year2013201320132006
ModelTaurusTaurusTaurusOptima
TrimSELLimitedSHOEX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100 
4-speed manually-shiftable automatic   $900
FWD$0$0 $0
AWD  $1700 
Accessories 
Keyless entry keypad$50$50$50 
Power-adjustable pedals  $125 
Proximity key  $250 
Remote start$150$150$150 
Tilt steering wheel, manual   $150
Tilt/telescoping steering wheel, manual$250$250  
Tilt/telescoping steering wheel, power  $350 
Universal garage door opener $100$100$100
Brakes, Airbags, and Other Safety 
911 assist$25$25$25 
Brake assist$50$50$50 
Curve control$50$50$50 
Obstacle detection, rear$250$250$250 
Rearview camera $200$200 
Rollover sensor$50$50$50 
Safety key$5$5$5 
Side curtain airbags$350$350$350 
Stability control$400$400$400 
Tire-pressure monitor$75$75$75 
Torque vectoring, brake-based$100$100$100 
Traction control$100$100$100 
Vehicle health reports$0$0$0 
Cargo Management 
Cargo net $40$40 
Overhead sunglass holder$25$25$25 
Climate Control 
Dual-zone climate control$125$125$125 
Interior air filter$0$0$0 
Rear air vents$100$100$100 
Exterior 
Bodyside moldings   $75
Bright-finished exhaust tip(s)$25$25$25 
Sunroof$900  $900
Infotainment 
Audio controls on steering wheel$125$125$125 
Aux input$50$50$50 
Bluetooth audio streaming$25$25$25 
Bluetooth cell phone link$100$100$100 
Cassette player   $50
MP3-compatible player$50$50$50 
Navigation, turn-by-turn$25$25$25 
Satellite radio$200$200$200 
SMS text-to-speech reader$25$25$25 
Traffic + travel information$25$25$25 
Voice control for audio system$25$25$25 
Voice control for external devices$0$0$0 
Wi-Fi hotspot capability$0$0$0 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror  $75 
Compass$0$0$0 
Fog lights   $125
Large color reconfigurable instrument cluster display$250$250$250 
Outside temperature display$50$50$50 
Spotter mirror(s)$50$50$50 
Trip computer$150$150$150 
Xenon HID headlights  $500 
Seats and Interior Trim 
Heated front seats$200   
Leather-wrapped steering wheel$150 $150$150
Manual lumbar adjuster, driver seat$50  $50
Manual lumbar adjuster, passenger seat$50   
Memory system, driver seat $200$200 
Power height adjuster, passenger seat$100$100$100 
Power lumbar adjuster, driver seat $100$100 
Power lumbar adjuster, passenger seat $100$100 
Power recliner, driver seat $100$100$100
Power recliner, passenger seat $100$100$100
Power tilt adjuster, passenger seat$100$100$100 
Synthetic suede inserts in leather seating surfaces  $0 
Wood/leather-wrapped steering wheel $150  
Suspension, Wheels, and Tires 
Sport suspension (upgrade)  $0 
Transmission 
Steering-wheel-mounted transmission controls  $100 
Total Value of Features$5,980$5,720$8,570$2,700
Value of Feature Adjustments$3,280$3,020$5,870$0
Value of Feature Adjustments-3,021-2,791-5,4240

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Specifications Comparison: Ford Taurus vs. Kia Optima

Model Year20132006
ModelTaurusOptima
Body4dr Sedan4dr Sedan
Wheelbase112.9 in106.3 in
Length202.9 in185.8 in
Width76.2 in71.5 in
Height60.7 in55.5 in
Curb Weight3,970 lb.3,282 lb.
Fuel Capacity20.0 gal.17.2 gal.
Row 1 Headroom39.0 in39.0 in
Row 1 Shoulder Room57.9 in56.9 in
Row 1 Hip Room56.3 in55.8 in
Row 1 Legroom41.9 in43.3 in
Row 2 Headroom37.8 in37.6 in
Row 2 Shoulder Room56.9 in55.7 in
Row 2 Hip Room55.8 in54.4 in
Row 2 Legroom38.1 in36.2 in
Cargo Volume20.1 ft313.6 ft3

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Option Package Details
Ford Taurus SEL

Leather seating surfaces
FeatureValueRequested?
Leather seating surfaces900Yes
Heated front seats200No
Total Requested90082%
Total Not Requested20018%
Package 201A
FeatureValueRequested?
Obstacle detection, rear250No
Unbranded, 7 speakers350No
Large color reconfigurable instrument cluster display250No
A/V input jacks25No
SD Card slot25No
Wi-Fi hotspot capability0No
Traffic + travel information25No
Navigation, turn-by-turn25No
Total Requested00%
Total Not Requested950100%

Option Package Details
Kia Optima EX

Leather Package
FeatureValueRequested?
Leather seating surfaces900Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Total Requested1100100%
Total Not Requested00%

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