Ford Taurus Ford Taurus 2012 Kia Optima Kia Optima 2014

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Ford Taurus vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Taurus vs. Kia Optima Invoice Comparison

Lowest Total Price: $33,950

Kia Optima SX Turbo   
Difference: $9,650

Lowest Total Invoice: $31,793

Kia Optima SX Turbo   
Difference: $8,073

Calculate Payments

  Down Payment Interest Rate Term
Model Year201220142014
ModelTaurusOptimaOptima
TrimSHOSX TurboSX Limited Turbo
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $38,155 $27,500 $35,300
Base Invoice $35,025 $25,763 $32,963
Navigation system 1,550    
Package 402A 3,100    
Technology Package   2,300  
Premium Package   3,300  
Cargo net   50 50
Navigation system 1,349    
Package 402A 2,697    
Technology Package   2,129  
Premium Package   3,059  
Cargo net   42 42
Options (change) 4,650 5,650 50
Options (change) 4,046 5,230 42
Destination 795 800 800
Total Price $43,600 $33,950 $36,150
Total Invoice $39,866 $31,793 $33,805

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Ford Taurus dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Ford Taurus vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima SX Turbo
TrueDelta Adjusted Price Difference: $7,855
TrueDelta Adjusted Invoice Difference: $6,432
Model Year201220142014
ModelTaurusOptimaOptima
TrimSHOSX TurboSX Limited Turbo
Body4dr Sedan4dr Sedan4dr Sedan
Engine365hp V6274hp I4274hp I4
TransmissionT6T6T6
DrivetrainAWDFWDFWD
EPA Fuel Economy (city/highway)17/25 MPG20/31 MPG20/31 MPG
Audio (watts, speakers)390, 12?, 8?, 8
Tire (rear if not all the same)255/45-19225/45-18225/45-18
Total Price$43,600$33,950$36,150
Adjustments for Features-1,7950-1,350
Feature-Adjusted Total Price$41,805$33,950$34,800
Cost Above Minimum$0$0$850
Total Invoice$39,866$31,793$33,805
Adjustments for Features-1,6410-1,262
Feature-Adjusted Total Invoice$38,225$31,793$32,543
Cost Above Minimum$0$0$750

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Features Comparison: Ford Taurus vs. Kia Optima

Model Year201220142014
ModelTaurusOptimaOptima
TrimSHOSX TurboSX Limited Turbo
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100
AWD$1700  
FWD $0$0
Accessories 
Heated steering wheel  $100
Keyless entry keypad$50  
Power-adjustable pedals$125  
Sunshade, rear, power$225  
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats $0$0
Rollover sensor$50  
Safety key$5  
Temporary spare tire$150  
Cargo Management 
Air-conditioned storage compartment $50$50
Climate Control 
Ionizing air filtration $50$50
Rain-sensing wipers$175  
Variable intermittent wipers $75$75
Exterior 
Body kit $0$0
Laminated front side windows $200$200
Painted brake calipers (optional)  $0
Panoramic sunroof $1200$1200
Rear spoiler$200 $200
Sunroof$900  
Infotainment 
App support $0$0
DVD-compatible player$0  
Media drive$15  
Navigation, turn-by-turn$25  
Traffic + travel information$25  
Traffic information $25$25
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75  
Auto-dimming headlights$200  
Fog lights $125$125
Power-folding mirrors $50$50
Speaker lights $100$100
Turn signals on or near mirrors $25$25
Seats and Interior Trim 
Door sill trim plates$100  
Floor mats$75  
Illuminated door sill trim plates $200$200
Leather door panel trim  $250
Leather-wrapped steering wheel$150$150 
Power fore-aft adjuster, passenger seat $100$100
Power lumbar adjuster, passenger seat$100  
Synthetic suede inserts in leather seating surfaces$0  
Wood trim  $300
Wood/leather-wrapped steering wheel  $150
Suspension, Wheels, and Tires 
Alloy wheels$350$350 
Chrome-plated alloy wheels  $850
Electronic systems calibration selector $200$200
Total Value of Features$5,795$4,000$5,350
Value of Feature Adjustments$1,795$0$1,350
Value of Feature Adjustments-1,6410-1,262

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Specifications Comparison: Ford Taurus vs. Kia Optima

Model Year20122014
ModelTaurusOptima
Body4dr Sedan4dr Sedan
Wheelbase112.9 in110.0 in
Length202.9 in190.7 in
Width76.2 in72.1 in
Height60.7 in57.9 in
Curb Weight4,415 lb.3,468 lb.
Fuel Capacity20.0 gal.18.5 gal.
Row 1 Headroom39.0 in40.0 in
Row 1 Shoulder Room57.9 in57.3 in
Row 1 Hip Room56.3 in54.7 in
Row 1 Legroom41.9 in45.5 in
Row 2 Headroom37.8 in37.6 in
Row 2 Shoulder Room56.9 in55.7 in
Row 2 Hip Room55.8 in54.5 in
Row 2 Legroom38.1 in34.7 in
Cargo Volume20.1 ft315.4 ft3

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Option Package Details
Ford Taurus SHO

Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
HD radio50Yes
Media drive, large15No
Total Requested72598%
Total Not Requested152%
Package 402A
FeatureValueRequested?
Heated second row seats200Yes
Sunshade, rear, power225No
Heated front seats200Yes
Cooled or ventilated front seats300Yes
Sunroof900Yes
Surround sound250Yes
Sony, 390W, 12 speakers (with subwoofer)350No
Rain-sensing wipers100No
Power-adjustable pedals125No
Auto-dimming headlights200No
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Total Requested215068%
Total Not Requested100032%

Option Package Details
Kia Optima SX Turbo

Technology Package
FeatureValueRequested?
Navigation system600Yes
Obstacle detection, rear250Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Total Requested1275100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
Panoramic sunroof1200No
Rearview camera200Yes
Surround sound250Yes
Power-folding mirrors50No
HD radio50Yes
Heated front seats200Yes
Heated second row seats200Yes
Cooled or ventilated front seats300Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200Yes
Infinity, 8 speakers (with subwoofer)350No
App support0No
Voice control for external devices0Yes
SMS text-to-speech reader25Yes
Vehicle health reports0Yes
911 assist25Yes
Bluetooth audio streaming25Yes
Total Requested157548%
Total Not Requested170052%

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