The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $29,195 Kia Optima EX | |||||
Difference: $4,260 | |||||
Lowest Total Invoice: $27,218 Kia Optima EX | |||||
Difference: $3,402 | |||||
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Model Year | 2006 | 2018 | 2018 | 2018 | 2018 |
Model | Freestyle | Optima | Optima | Optima | Optima |
Trim | Limited | EX | Hybrid EX | Plug-in Hybrid EX | SX |
Body | 4dr Wagon | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $28,530 | $25,600 | $30,990 | $35,210 | $30,500 |
Base Invoice | $26,242 | $23,902 | $28,752 | $32,743 | $28,380 |
Safety Package | 695 | ||||
Obstacle detection, rear | 295 | ||||
Traction control | 195 | ||||
Universal garage door opener | 150 | 350 | 350 | 350 | 350 |
Navigation system | 1,995 | ||||
Sunroof | 895 | ||||
Premium Package | 2,300 | ||||
Cargo net | 50 | 50 | 50 | 50 | |
Safety Package | 605 | ||||
Obstacle detection, rear | 257 | ||||
Traction control | 170 | ||||
Universal garage door opener | 131 | 291 | 291 | 291 | 291 |
Navigation system | 1,736 | ||||
Sunroof | 779 | ||||
Premium Package | 2,088 | ||||
Cargo net | 42 | 42 | 42 | 42 | |
Options (change) | 4,225 | 2,700 | 400 | 400 | 400 |
Options (change) | 3,678 | 2,421 | 333 | 333 | 333 |
Destination | 700 | 895 | 895 | 895 | 895 |
Gas Tax | 0 | 0 | 0 | -4,919 | 0 |
Total Price | $33,455 | $29,195 | $32,285 | $31,586 | $31,795 |
Total Invoice | $30,620 | $27,218 | $29,980 | $29,052 | $29,608 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | |||||
TrueDelta Adjusted Price Difference: $4,500 | |||||
TrueDelta Adjusted Invoice Difference: $3,651 | |||||
Model Year | 2006 | 2018 | 2018 | 2018 | 2018 |
Model | Freestyle | Optima | Optima | Optima | Optima |
Trim | Limited | EX | Hybrid EX | Plug-in Hybrid EX | SX |
Body | 4dr Wagon | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 203hp V6 | 185hp I4 | 154hp I4 H | 154hp I4 PiH | 245hp I4 |
Transmission | CVT | T6 | T6 | T6 | T6 |
Drivetrain | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 7 | ?, 6 | 630, 10 | 630, 10 | ?, 6 |
Tire (rear if not all the same) | 215/65-17 | 215/55-17 | 215/55-17 | 215/55-17 | 235/45-18 |
Total Price | $33,455 | $29,195 | $32,285 | $31,586 | $31,795 |
Adjustments for Features | -1,475 | -1,715 | -300 | 0 | -3,290 |
Feature-Adjusted Total Price | $31,980 | $27,480 | $31,985 | $31,586 | $28,505 |
Cost Above Minimum | $0 | $0 | $4,505 | $4,106 | $1,025 |
Total Invoice | $30,620 | $27,218 | $29,980 | $29,052 | $29,608 |
Adjustments for Features | -1,350 | -1,599 | -279 | 0 | -3,064 |
Feature-Adjusted Total Invoice | $29,270 | $25,619 | $29,701 | $29,052 | $26,544 |
Cost Above Minimum | $0 | $0 | $4,082 | $3,433 | $925 |
Model Year | 2006 | 2018 | 2018 | 2018 | 2018 |
Model | Freestyle | Optima | Optima | Optima | Optima |
Trim | Limited | EX | Hybrid EX | Plug-in Hybrid EX | SX |
Body | 4dr Wagon | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||||
CVT | $1000 | ||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | |
FWD | $0 | $0 | $0 | $0 | $0 |
Accessories | |||||
Heated steering wheel | $100 | $100 | |||
Keyless entry keypad | $50 | ||||
Proximity key | $250 | $250 | $250 | $250 | |
Proximity trunk or liftgate opener | $125 | $125 | $125 | $125 | |
Tilt steering wheel, manual | $150 | ||||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | |
Brakes, Airbags, and Other Safety | |||||
911 assist | $25 | $25 | $25 | $25 | |
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | |
Blind spot warning system | $200 | $200 | |||
Brake assist | $50 | $50 | $50 | $50 | |
Cross-traffic warning, rear | $100 | $100 | |||
Knee airbag, driver | $75 | $75 | $75 | $75 | |
Obstacle detection, rear | $250 | $250 | $250 | ||
Rearview camera | $200 | $200 | $200 | $200 | |
Side curtain airbags | $350 | $350 | $350 | $350 | |
Side curtain airbags, three rows | $500 | ||||
Stability control | $400 | $400 | $400 | $400 | |
Tire-pressure monitor | $75 | $75 | $75 | $75 | |
Vehicle health reports | $0 | $0 | $0 | $0 | |
Cargo Management | |||||
Cargo mat | $40 | $40 | |||
Roof rails | $250 | ||||
Second-row high console | $250 | ||||
Climate Control | |||||
Rear wiper | $175 | ||||
Engine / Motor | |||||
10 kWh battery pack | $0 | ||||
3.3 kW onboard charger | $0 | ||||
Automatic start / stop | $150 | $150 | |||
Exterior | |||||
Active grille shutters | $0 | $0 | |||
Black exterior trim (optional) | $0 | ||||
Body kit | $0 | $0 | |||
Bodyside cladding | $350 | ||||
Bright-finished exhaust tip(s) | $25 | $25 | |||
Deep-tinted rear windows | $275 | ||||
Laminated front side windows | $200 | $200 | $200 | $200 | |
Painted brake calipers (optional) | $0 | ||||
Panoramic sunroof | $1200 | $1200 | |||
Rear spoiler | $200 | ||||
Sunroof | $900 | ||||
Wheel-lip moldings | $75 | ||||
Infotainment | |||||
Android Auto support | $100 | $100 | $100 | $100 | |
App support | $0 | $0 | $0 | $0 | |
Apple CarPlay support | $100 | $100 | $100 | $100 | |
Aux input | $50 | $50 | $50 | $50 | |
Bluetooth audio streaming | $25 | $25 | $25 | $25 | |
Bluetooth cell phone link | $100 | $100 | $100 | $100 | |
CD changer, in-dash | $325 | ||||
HD radio | $50 | $50 | |||
MP3-compatible player | $50 | ||||
Navigation system | $600 | $600 | $600 | ||
Satellite radio | $200 | $200 | $200 | $200 | |
SMS text-to-speech reader | $25 | $25 | $25 | $25 | |
Surround sound | $250 | $250 | |||
Traffic information | $25 | $25 | |||
Voice control for external devices | $0 | $0 | $0 | $0 | |
Voice control for nav and audio | $100 | $100 | |||
Instruments, Lights, and Mirrors | |||||
Approach detection | $25 | $25 | $25 | $25 | |
Detailed driving style feedback | $100 | $100 | |||
Fog lights | $125 | $125 | |||
Large energy flow and fuel economy display | $25 | $25 | |||
LED headlights | $1000 | ||||
Power-folding mirrors | $50 | $50 | |||
Steering-linked headlights | $150 | ||||
Turn signals on or near mirrors | $25 | $25 | $25 | $25 | |
Seats and Interior Trim | |||||
Cooled or ventilated front seats | $300 | $300 | |||
Folding passenger seat | $150 | ||||
Folding second row seats | $300 | $300 | $300 | $300 | |
Manual fore-aft adjuster, second row seats | $75 | ||||
Manual height adjuster, passenger seat | $50 | $50 | |||
Manual lumbar adjuster, driver seat | $50 | ||||
Manual lumbar adjuster, passenger seat | $50 | ||||
Manual recliner, second row seats | $75 | ||||
Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | |
Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | ||
Power height adjuster, passenger seat | $100 | $100 | |||
Power lumbar adjuster, passenger seat | $100 | $100 | |||
Power recliner, passenger seat | $100 | $100 | $100 | ||
Power tilt adjuster, passenger seat | $100 | $100 | |||
Stowable third row seats | $600 | ||||
Suspension, Wheels, and Tires | |||||
Alloy wheels | $350 | $350 | $350 | ||
Electronic systems calibration selector | $200 | $200 | |||
Machined alloy wheels | $350 | $350 | |||
Performance steering system (optional) | $0 | ||||
Sport suspension (upgrade) | $0 | ||||
Transmission | |||||
Steering-wheel-mounted transmission controls | $100 | ||||
Total Value of Features | $7,175 | $7,415 | $6,000 | $5,700 | $8,990 |
Value of Feature Adjustments | $1,475 | $1,715 | $300 | $0 | $3,290 |
Value of Feature Adjustments | -1,350 | -1,599 | -279 | 0 | -3,064 |
Model Year | 2006 | 2018 |
Model | Freestyle | Optima |
Body | 4dr Wagon | 4dr Sedan |
Wheelbase | 112.9 in | 110.4 in |
Length | 200.1 in | 191.1 in |
Width | 74.9 in | 73.2 in |
Height | 68.3 in | 57.7 in |
Curb Weight | 3,960 lb. | 3,220 lb. |
Fuel Capacity | 19.0 gal. | 18.5 gal. |
Row 1 Headroom | 39.4 in | 39.8 in |
Row 1 Shoulder Room | 58.5 in | 58.1 in |
Row 1 Hip Room | 55.5 in | 56.0 in |
Row 1 Legroom | 41.2 in | 45.5 in |
Row 2 Headroom | 39.4 in | 37.8 in |
Row 2 Shoulder Room | 57.9 in | 56.4 in |
Row 2 Hip Room | 55.8 in | 56.0 in |
Row 2 Legroom | 40.2 in | 35.6 in |
Row 3 Headroom | 38.6 in | 0.0 in |
Row 3 Shoulder Room | 50.8 in | 0.0 in |
Row 3 Hip Room | 45.9 in | 0.0 in |
Row 3 Legroom | 33.3 in | 0.0 in |
Cargo Volume, Minimum | 17.6 ft3 | 15.9 ft3 |
Cargo Volume, Behind R2 | 45.9 ft3 | 15.9 ft3 |
Cargo Volume, Maximum | 91.7 ft3 | 15.9 ft3 |
Safety Package | ||
Feature | Value | Requested? |
Front side airbags | 350 | Yes |
Alarm | 100 | No |
Side curtain airbags, three rows | 500 | No |
Rollover sensor | 50 | Yes |
Total Requested | 400 | 40% |
Total Not Requested | 600 | 60% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Compass | 0 | Yes |
Total Requested | 250 | 100% |
Total Not Requested | 0 | 0% |
Premium Package | ||
Feature | Value | Requested? |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | No |
Auto-dimming rearview mirror | 150 | Yes |
Power height adjuster, passenger seat | 50 | No |
Power tilt adjuster, passenger seat | 100 | No |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | No |
Rear reading lights | 0 | No |
Total Requested | 350 | 16% |
Total Not Requested | 1900 | 84% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Compass | 0 | Yes |
Total Requested | 250 | 100% |
Total Not Requested | 0 | 0% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | Yes |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | Yes |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |