Ford Taurus Ford Taurus 2009 Kia Optima Kia Optima 2013

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Ford Taurus vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Taurus vs. Kia Optima Invoice Comparison

Lowest Total Price: $34,385

Ford Taurus Limited   
Difference: $915

Lowest Total Invoice: $31,393

Ford Taurus Limited   
Difference: $1,582

Calculate Payments

  Down Payment Interest Rate Term
Model Year20092013
ModelTaurusOptima
TrimLimitedSX
Body4dr Sedan4dr Sedan
Base Price $30,670 $26,800
Base Invoice $28,053 $25,040
Navigation system 1,995 1,400
Sunroof 895  
Premium Package   2,950
Limited Package   3,350
Navigation system 1,736 1,250
Sunroof 779  
Premium Package   2,635
Limited Package   3,250
Options (change) 2,890 7,700
Options (change) 2,515 7,135
Destination 825 800
Total Price $34,385 $35,300
Total Invoice $31,393 $32,975

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Ford Taurus dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Ford Taurus vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $1,845
TrueDelta Adjusted Invoice Difference: $996
Model Year20092013
ModelTaurusOptima
TrimLimitedSX
Body4dr Sedan4dr Sedan
Engine263hp V6274hp I4
TransmissionA6T6
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)18/28 MPG22/34 MPG
Audio (watts, speakers)?, 7550, 12
Tire (rear if not all the same)225/55-18225/45-18
Total Price$34,385$35,300
Adjustments for Features0-2,760
Feature-Adjusted Total Price$34,385$32,540
Total Invoice$31,393$32,975
Adjustments for Features0-2,578
Feature-Adjusted Total Invoice$31,393$30,397

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Features Comparison: Ford Taurus vs. Kia Optima

Model Year20092013
ModelTaurusOptima
TrimLimitedSX
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed automatic$1000 
6-speed manually-shiftable automatic $1100
FWD$0$0
Accessories 
Keyless entry keypad$50 
Power-adjustable pedals$125 
Proximity key $250
Tilt steering wheel, manual$150 
Tilt/telescoping steering wheel, manual $250
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats $0
Obstacle detection, rear$250 
Rearview camera $200
Rollover sensor$50 
Temporary spare tire$150 
Cargo Management 
Air-conditioned storage compartment $50
Cargo net$40 
Exterior 
Body kit $0
Painted brake calipers (optional) $0
Panoramic sunroof $1200
Rear spoiler $200
Sunroof$900 
Infotainment 
App support $0
Bluetooth audio streaming $25
CD changer, in-dash$325 
CD player $125
HD radio $50
SMS text-to-speech reader$25 
Traffic information $25
Voice control for external devices$0 
Instruments, Lights, and Mirrors 
Analog clock$25 
Interior ambient lighting $150
Power-folding mirrors $50
Speaker lights $100
Turn signals on or near mirrors $25
Xenon HID headlights $500
Seats and Interior Trim 
Aluminum trim $100
Cooled or ventilated front seats $300
Floor mats$75 
Folding passenger seat$150 
Heated second row seats $200
Illuminated door sill trim plates $200
Leather door panel trim $250
Leather-wrapped steering wheel$150 
Manual lumbar adjuster, driver seat$50 
Manual lumbar adjuster, passenger seat$50 
Metal pedals $75
Power lumbar adjuster, driver seat $100
Wood trim $300
Wood/leather-wrapped steering wheel $150
Suspension, Wheels, and Tires 
Chrome-clad alloy wheels$600 
Chrome-plated alloy wheels $850
Sport suspension (upgrade) $0
Transmission 
Steering-wheel-mounted transmission controls $100
Total Value of Features$4,165$6,925
Value of Feature Adjustments$0$2,760
Value of Feature Adjustments0-2,578

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Specifications Comparison: Ford Taurus vs. Kia Optima

Model Year20092013
ModelTaurusOptima
Body4dr Sedan4dr Sedan
Wheelbase112.9 in110.0 in
Length200.4 in190.7 in
Width74.5 in72.1 in
Height61.5 in57.3 in
Curb Weight3,643 lb.3,385 lb.
Fuel Capacity20.0 gal.18.5 gal.
Row 1 Headroom39.4 in40.0 in
Row 1 Shoulder Room57.8 in57.2 in
Row 1 Hip Room53.7 in54.7 in
Row 1 Legroom41.3 in45.5 in
Row 2 Headroom38.7 in37.6 in
Row 2 Shoulder Room57.5 in55.7 in
Row 2 Hip Room53.7 in54.5 in
Row 2 Legroom41.3 in34.7 in
Cargo Volume21.2 ft315.4 ft3

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Option Package Details
Kia Optima SX

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25No
Total Requested70097%
Total Not Requested253%
Premium Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Panoramic sunroof1200No
Power-folding mirrors50No
HD radio50No
Infinity, 550W, 12 speakers (with subwoofer)350No
Rearview camera200No
Voice control for external devices0No
SMS text-to-speech reader25No
Vehicle health reports0Yes
911 assist25Yes
Bluetooth audio streaming25No
Media drive, small5No
App support0No
Total Requested62521%
Total Not Requested240579%
Limited Package
FeatureValueRequested?
Upgraded leather upholstery-450No
Wood trim300No
Leather seating surfaces450Yes
Wood/leather-wrapped steering wheel0No
Additional chrome trim0No
First-aid kit15No
Upholstered door panels, leather250No
Chrome-plated alloy wheels500No
Painted brake calipers (optional)0No
Total Requested45042%
Total Not Requested61558%

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