The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $20,899 Ford Focus SEL | ||||
Difference: $6,501 | ||||
Lowest Total Invoice: $19,293 Ford Focus SEL | ||||
Difference: $6,237 | ||||
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Model Year | 2009 | 2009 | 2013 | 2013 |
Model | Focus | Focus | Optima | Optima |
Trim | SES | SEL | EX | SX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $17,865 | $18,265 | $23,650 | $26,800 |
Base Invoice | $16,552 | $16,916 | $22,095 | $25,040 |
Antilock brakes (ABS) | 745 | 745 | ||
Universal garage door opener | 399 | 399 | ||
Leather seating surfaces | 810 | |||
Moon & Tune Value Package | 795 | 795 | ||
Premium Package | 2,950 | 2,950 | ||
Antilock brakes (ABS) | 648 | 648 | ||
Universal garage door opener | 342 | 342 | ||
Leather seating surfaces | 704 | |||
Moon & Tune Value Package | 692 | 692 | ||
Premium Package | 2,635 | 2,635 | ||
Options (change) | 2,749 | 1,939 | 2,950 | 2,950 |
Options (change) | 2,386 | 1,682 | 2,635 | 2,635 |
Destination | 695 | 695 | 800 | 800 |
Total Price | $21,309 | $20,899 | $27,400 | $30,550 |
Total Invoice | $19,633 | $19,293 | $25,530 | $28,475 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Ford Focus dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Ford Focus SEL | ||||
TrueDelta Adjusted Price Difference: $2,266 | ||||
TrueDelta Adjusted Invoice Difference: $2,291 | ||||
Model Year | 2009 | 2009 | 2013 | 2013 |
Model | Focus | Focus | Optima | Optima |
Trim | SES | SEL | EX | SX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 140hp I4 | 140hp I4 | 200hp I4 | 274hp I4 |
Transmission | M5 | M5 | T6 | T6 |
Drivetrain | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 5 | ?, 5 | 550, 12 | 550, 12 |
Tire (rear if not all the same) | 205/50-16 | 205/50-16 | 215/55-17 | 225/45-18 |
Total Price | $21,309 | $20,899 | $27,400 | $30,550 |
Adjustments for Features | -200 | 0 | -4,235 | -4,860 |
Feature-Adjusted Total Price | $21,109 | $20,899 | $23,165 | $25,690 |
Cost Above Minimum | $210 | $0 | $0 | $2,525 |
Total Invoice | $19,633 | $19,293 | $25,530 | $28,475 |
Adjustments for Features | -184 | 0 | -3,946 | -4,530 |
Feature-Adjusted Total Invoice | $19,449 | $19,293 | $21,584 | $23,945 |
Cost Above Minimum | $156 | $0 | $0 | $2,361 |
Model Year | 2009 | 2009 | 2013 | 2013 |
Model | Focus | Focus | Optima | Optima |
Trim | SES | SEL | EX | SX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||
5-speed manual | $0 | $0 | ||
6-speed manually-shiftable automatic | $1100 | $1100 | ||
FWD | $0 | $0 | $0 | $0 |
Accessories | ||||
Heated steering wheel | $100 | |||
Proximity key | $250 | $250 | ||
Tilt steering wheel, manual | $150 | $150 | ||
Tilt/telescoping steering wheel, manual | $250 | $250 | ||
Brakes, Airbags, and Other Safety | ||||
4-wheel disc brakes | $150 | $150 | ||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | ||
Brake assist | $50 | $50 | ||
Rearview camera | $200 | $200 | ||
Temporary spare tire | $150 | $150 | ||
Cargo Management | ||||
Air-conditioned storage compartment | $50 | $50 | ||
Overhead sunglass holder | $25 | $25 | ||
Climate Control | ||||
Automatic climate control, front | $200 | $200 | ||
Dual-zone climate control | $125 | $125 | ||
Interior air filter | $0 | $0 | ||
Intermittent wipers | $0 | $0 | ||
Rear air vents | $100 | $100 | ||
Variable intermittent wipers | $75 | $75 | ||
Exterior | ||||
Body kit | $0 | |||
Panoramic sunroof | $1200 | $1200 | ||
Rear spoiler | $200 | $200 | ||
Sunroof | $900 | $900 | ||
Infotainment | ||||
App support | $0 | $0 | ||
Bluetooth audio streaming | $25 | $25 | ||
CD changer, in-dash | $325 | $325 | ||
CD player | $125 | $125 | ||
HD radio | $50 | $50 | ||
Media drive, small | $5 | $5 | ||
Voice control for audio system | $25 | $25 | ||
Instruments, Lights, and Mirrors | ||||
Automatic headlights | $125 | $125 | ||
Illuminated visor mirror, driver | $50 | $50 | ||
Illuminated visor mirror, passenger | $50 | $50 | ||
Power-folding mirrors | $50 | $50 | ||
Speaker lights | $100 | $100 | ||
Turn signals on or near mirrors | $25 | $25 | ||
Visor mirror, driver | $10 | $10 | ||
Visor mirror, passenger | $10 | $10 | ||
Xenon HID headlights | $500 | |||
Seats and Interior Trim | ||||
Aluminum trim | $100 | |||
Center armrest(s), second row | $50 | $50 | ||
Cooled or ventilated front seats | $300 | $300 | ||
Floor mats | $75 | $75 | ||
Heated second row seats | $200 | $200 | ||
Illuminated door sill trim plates | $200 | |||
Leather seating surfaces | $900 | $900 | $900 | |
Manual height adjuster, driver seat | $50 | $50 | ||
Memory system, driver seat | $200 | $200 | ||
Metal pedals | $75 | |||
Partial leather seating sufaces | $450 | |||
Power fore-aft adjuster, driver seat | $100 | $100 | ||
Power fore-aft adjuster, passenger seat | $100 | $100 | ||
Power height adjuster, driver seat | $100 | $100 | ||
Power lumbar adjuster, driver seat | $100 | $100 | ||
Power recliner, driver seat | $100 | $100 | ||
Power recliner, passenger seat | $100 | $100 | ||
Power tilt adjuster, driver seat | $100 | $100 | ||
Suspension, Wheels, and Tires | ||||
Sport suspension (upgrade) | $0 | |||
Touring suspension (upgrade) | $0 | $0 | ||
Transmission | ||||
Steering-wheel-mounted transmission controls | $100 | |||
Total Value of Features | $2,795 | $2,595 | $6,830 | $7,455 |
Value of Feature Adjustments | $200 | $0 | $4,235 | $4,860 |
Value of Feature Adjustments | -184 | 0 | -3,946 | -4,530 |
Model Year | 2009 | 2013 |
Model | Focus | Optima |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 102.9 in | 110.0 in |
Length | 175.0 in | 190.7 in |
Width | 66.7 in | 72.1 in |
Height | 58.6 in | 57.3 in |
Curb Weight | 2,624 lb. | 3,224 lb. |
Fuel Capacity | 13.5 gal. | 18.5 gal. |
Row 1 Headroom | 39.2 in | 40.0 in |
Row 1 Shoulder Room | 53.5 in | 57.2 in |
Row 1 Hip Room | 50.4 in | 54.7 in |
Row 1 Legroom | 41.7 in | 45.5 in |
Row 2 Headroom | 38.3 in | 37.6 in |
Row 2 Shoulder Room | 53.7 in | 55.7 in |
Row 2 Hip Room | 50.9 in | 54.5 in |
Row 2 Legroom | 36.1 in | 34.7 in |
Cargo Volume | 13.8 ft3 | 15.4 ft3 |
Moon & Tune Value Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
Unbranded, 5 speakers (with subwoofer) | 350 | No |
Total Requested | 900 | 62% |
Total Not Requested | 550 | 38% |
Moon & Tune Value Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
Unbranded, 5 speakers (with subwoofer) | 350 | No |
Total Requested | 900 | 62% |
Total Not Requested | 550 | 38% |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Vehicle health reports | 0 | Yes |
911 assist | 25 | Yes |
Bluetooth audio streaming | 25 | No |
Media drive, small | 5 | No |
App support | 0 | No |
Rearview camera | 200 | No |
Voice control for external devices | 0 | Yes |
SMS text-to-speech reader | 25 | Yes |
Total Requested | 250 | 8% |
Total Not Requested | 2880 | 92% |
Premium Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Vehicle health reports | 0 | Yes |
911 assist | 25 | Yes |
Bluetooth audio streaming | 25 | No |
Media drive, small | 5 | No |
App support | 0 | No |
Rearview camera | 200 | No |
Voice control for external devices | 0 | Yes |
SMS text-to-speech reader | 25 | Yes |
Total Requested | 250 | 8% |
Total Not Requested | 2780 | 92% |