The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $20,899 Ford Focus SEL | |||||||
Difference: $3,851 | |||||||
Lowest Total Invoice: $19,293 Ford Focus SEL | |||||||
Difference: $3,936 | |||||||
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Model Year | 2009 | 2009 | 2014 | 2014 | 2014 | 2014 | 2014 |
Model | Focus | Focus | Optima | Optima | Optima | Optima | Optima |
Trim | SES | SEL | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $17,865 | $18,265 | $23,950 | $31,995 | $25,500 | $27,500 | $35,300 |
Base Invoice | $16,552 | $16,916 | $22,429 | $29,670 | $23,877 | $25,763 | $32,963 |
Antilock brakes (ABS) | 745 | 745 | |||||
Universal garage door opener | 399 | 399 | |||||
Leather seating surfaces | 810 | ||||||
Moon & Tune Value Package | 795 | 795 | |||||
Panoramic sunroof | 1,500 | ||||||
Antilock brakes (ABS) | 648 | 648 | |||||
Universal garage door opener | 342 | 342 | |||||
Leather seating surfaces | 704 | ||||||
Moon & Tune Value Package | 692 | 692 | |||||
Panoramic sunroof | 1,395 | ||||||
Options (change) | 2,749 | 1,939 | 0 | 1,500 | 0 | 0 | 0 |
Options (change) | 2,386 | 1,682 | 0 | 1,395 | 0 | 0 | 0 |
Destination | 695 | 695 | 800 | 800 | 800 | 800 | 800 |
Total Price | $21,309 | $20,899 | $24,750 | $34,295 | $26,300 | $28,300 | $36,100 |
Total Invoice | $19,633 | $19,293 | $23,229 | $31,865 | $24,677 | $26,563 | $33,763 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Ford Focus dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Ford Focus SEL | |||||||
TrueDelta Adjusted Price Difference: $2,146 | |||||||
TrueDelta Adjusted Invoice Difference: $2,336 | |||||||
Model Year | 2009 | 2009 | 2014 | 2014 | 2014 | 2014 | 2014 |
Model | Focus | Focus | Optima | Optima | Optima | Optima | Optima |
Trim | SES | SEL | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 140hp I4 | 140hp I4 | 192hp I4 | 159hp I4 H | 192hp I4 | 274hp I4 | 274hp I4 |
Transmission | M5 | M5 | T6 | T6 | T6 | T6 | T6 |
Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 5 | ?, 5 | ?, 6 | 550, 12 | ?, 6 | ?, 6 | ?, 8 |
Tire (rear if not all the same) | 205/50-16 | 205/50-16 | 215/55-17 | 215/55-17 | 225/45-18 | 225/45-18 | 225/45-18 |
Total Price | $21,309 | $20,899 | $24,750 | $34,295 | $26,300 | $28,300 | $36,100 |
Adjustments for Features | -200 | 0 | -1,705 | -6,405 | -2,080 | -2,780 | -8,330 |
Feature-Adjusted Total Price | $21,109 | $20,899 | $23,045 | $27,890 | $24,220 | $25,520 | $27,770 |
Cost Above Minimum | $210 | $0 | $0 | $4,845 | $1,175 | $2,475 | $4,725 |
Total Invoice | $19,633 | $19,293 | $23,229 | $31,865 | $24,677 | $26,563 | $33,763 |
Adjustments for Features | -184 | 0 | -1,600 | -5,951 | -1,952 | -2,609 | -7,791 |
Feature-Adjusted Total Invoice | $19,449 | $19,293 | $21,629 | $25,914 | $22,725 | $23,954 | $25,972 |
Cost Above Minimum | $156 | $0 | $0 | $4,285 | $1,096 | $2,325 | $4,343 |
Model Year | 2009 | 2009 | 2014 | 2014 | 2014 | 2014 | 2014 |
Model | Focus | Focus | Optima | Optima | Optima | Optima | Optima |
Trim | SES | SEL | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||||||
5-speed manual | $0 | $0 | |||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | ||
FWD | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
Accessories | |||||||
Heated steering wheel | $100 | $100 | |||||
Proximity key | $250 | $250 | $250 | $250 | $250 | ||
Tilt steering wheel, manual | $150 | $150 | |||||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | $250 | ||
Brakes, Airbags, and Other Safety | |||||||
4-wheel disc brakes | $150 | $150 | $150 | $150 | $150 | ||
911 assist | $25 | $25 | $25 | $25 | |||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | $0 | ||
Blind spot warning system | $200 | ||||||
Brake assist | $50 | $50 | $50 | $50 | $50 | ||
Cross-traffic warning, rear | $100 | ||||||
Obstacle detection, rear | $250 | ||||||
Rearview camera | $200 | $200 | |||||
Temporary spare tire | $150 | $150 | |||||
Vehicle health reports | $0 | $0 | $0 | $0 | |||
Cargo Management | |||||||
Air-conditioned storage compartment | $50 | $50 | $50 | $50 | $50 | ||
Overhead sunglass holder | $25 | $25 | $25 | $25 | $25 | ||
Rear seat pass-through | $100 | ||||||
Climate Control | |||||||
Automatic climate control, front | $200 | $200 | $200 | $200 | $200 | ||
Dual-zone climate control | $125 | $125 | $125 | $125 | $125 | ||
Interior air filter | $0 | $0 | $0 | $0 | $0 | ||
Intermittent wipers | $0 | $0 | |||||
Ionizing air filtration | $50 | $50 | $50 | $50 | $50 | ||
Rear air vents | $100 | $100 | $100 | $100 | $100 | ||
Variable intermittent wipers | $75 | $75 | $75 | $75 | $75 | ||
Engine / Motor | |||||||
Automatic start / stop | $150 | ||||||
Exterior | |||||||
Body kit | $0 | $0 | $0 | $0 | |||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | $25 | $25 | |
Laminated front side windows | $200 | $200 | $200 | $200 | $200 | ||
Painted brake calipers (optional) | $0 | ||||||
Panoramic sunroof | $1200 | $1200 | |||||
Rear spoiler | $200 | $200 | $200 | ||||
Sunroof | $900 | $900 | |||||
Infotainment | |||||||
App support | $0 | $0 | |||||
Bluetooth audio streaming | $25 | $25 | |||||
CD changer, in-dash | $325 | $325 | |||||
CD player | $125 | $125 | $125 | $125 | $125 | ||
HD radio | $50 | $50 | |||||
Navigation system | $600 | $600 | |||||
SMS text-to-speech reader | $25 | $25 | $25 | $25 | |||
Surround sound | $250 | $250 | |||||
Traffic information | $25 | $25 | |||||
Voice control for audio system | $25 | $25 | |||||
Voice control for external devices | $0 | $0 | $0 | $0 | |||
Voice control for nav and audio | $100 | $100 | |||||
Instruments, Lights, and Mirrors | |||||||
Automatic headlights | $125 | $125 | $125 | $125 | $125 | ||
Detailed driving style feedback | $100 | ||||||
Illuminated visor mirror, driver | $50 | $50 | $50 | $50 | $50 | ||
Illuminated visor mirror, passenger | $50 | $50 | $50 | $50 | $50 | ||
Large energy flow and fuel economy display | $25 | ||||||
Power-folding mirrors | $50 | $50 | |||||
Speaker lights | $100 | $100 | $100 | $100 | $100 | ||
Turn signals on or near mirrors | $25 | $25 | $25 | $25 | $25 | ||
Visor mirror, driver | $10 | $10 | |||||
Visor mirror, passenger | $10 | $10 | |||||
Xenon HID headlights | $500 | $500 | $500 | ||||
Seats and Interior Trim | |||||||
Center armrest(s), second row | $50 | $50 | $50 | $50 | $50 | ||
Cooled or ventilated front seats | $300 | $300 | |||||
Floor mats | $75 | $75 | |||||
Folding second row seats | $300 | $300 | $300 | $300 | $300 | $300 | |
Heated front seats | $200 | $200 | $200 | $200 | |||
Heated second row seats | $200 | $200 | |||||
Illuminated door sill trim plates | $200 | $200 | $200 | $200 | |||
Leather door panel trim | $250 | ||||||
Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | $150 | |
Manual height adjuster, driver seat | $50 | $50 | |||||
Memory system, driver seat | $200 | $200 | |||||
Metal pedals | $75 | $75 | $75 | ||||
Power fore-aft adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | ||
Power fore-aft adjuster, passenger seat | $100 | $100 | |||||
Power height adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | ||
Power lumbar adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | ||
Power recliner, driver seat | $100 | $100 | $100 | $100 | $100 | ||
Power recliner, passenger seat | $100 | $100 | |||||
Power tilt adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | ||
Wood trim | $300 | ||||||
Wood/leather-wrapped steering wheel | $150 | ||||||
Suspension, Wheels, and Tires | |||||||
Alloy wheels | $350 | $350 | $350 | $350 | $350 | $350 | |
Chrome-plated alloy wheels | $850 | ||||||
Electronic systems calibration selector | $200 | $200 | |||||
Sport suspension (upgrade) | $0 | $0 | $0 | ||||
Touring suspension (upgrade) | $0 | $0 | |||||
Transmission | |||||||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | ||||
Total Value of Features | $2,970 | $2,770 | $4,475 | $9,175 | $4,850 | $5,550 | $11,100 |
Value of Feature Adjustments | $200 | $0 | $1,705 | $6,405 | $2,080 | $2,780 | $8,330 |
Value of Feature Adjustments | -184 | 0 | -1,600 | -5,951 | -1,952 | -2,609 | -7,791 |
Model Year | 2009 | 2014 |
Model | Focus | Optima |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 102.9 in | 110.0 in |
Length | 175.0 in | 190.7 in |
Width | 66.7 in | 72.1 in |
Height | 58.6 in | 57.9 in |
Curb Weight | 2,624 lb. | 3,238 lb. |
Fuel Capacity | 13.5 gal. | 18.5 gal. |
Row 1 Headroom | 39.2 in | 40.0 in |
Row 1 Shoulder Room | 53.5 in | 57.3 in |
Row 1 Hip Room | 50.4 in | 54.7 in |
Row 1 Legroom | 41.7 in | 45.5 in |
Row 2 Headroom | 38.3 in | 37.6 in |
Row 2 Shoulder Room | 53.7 in | 55.7 in |
Row 2 Hip Room | 50.9 in | 54.5 in |
Row 2 Legroom | 36.1 in | 34.7 in |
Cargo Volume | 13.8 ft3 | 15.4 ft3 |
Moon & Tune Value Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
Unbranded, 5 speakers (with subwoofer) | 350 | No |
Total Requested | 900 | 62% |
Total Not Requested | 550 | 38% |
Moon & Tune Value Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
Unbranded, 5 speakers (with subwoofer) | 350 | No |
Total Requested | 900 | 62% |
Total Not Requested | 550 | 38% |