The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $35,300 Kia Optima SX | ||||
Difference: $260 | ||||
Lowest Total Invoice: $32,410 Ford Taurus X SEL | ||||
Difference: $565 | ||||
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Model Year | 2009 | 2009 | 2009 | 2013 |
Model | Taurus X | Taurus X | Taurus X | Optima |
Trim | SEL | Eddie Bauer | Limited | SX |
Body | 4dr Wagon | 4dr Wagon | 4dr Wagon | 4dr Sedan |
Base Price | $28,270 | $31,330 | $32,325 | $26,800 |
Base Invoice | $25,958 | $28,712 | $29,608 | $25,040 |
Interior Convenience Group | 595 | |||
SYNC | 395 | |||
Interior Power Package | 295 | |||
Navigation system | 1,995 | 1,995 | 1,995 | 1,400 |
Satellite radio | 195 | |||
Heated front seats | 240 | |||
Leather seating surfaces | 895 | |||
Sunroof | 960 | 960 | 960 | |
Chrome-clad alloy wheels | 895 | 695 | 695 | |
Heated second row seats | 585 | |||
Premium Package | 2,950 | |||
Limited Package | 3,350 | |||
Interior Convenience Group | 518 | |||
SYNC | 344 | |||
Interior Power Package | 257 | |||
Navigation system | 1,736 | 1,736 | 1,736 | 1,250 |
Satellite radio | 170 | |||
Heated front seats | 209 | |||
Leather seating surfaces | 779 | |||
Sunroof | 835 | 835 | 835 | |
Chrome-clad alloy wheels | 779 | 605 | 605 | |
Heated second row seats | 509 | |||
Premium Package | 2,635 | |||
Limited Package | 3,250 | |||
Options (change) | 6,465 | 3,650 | 4,235 | 7,700 |
Options (change) | 5,627 | 3,176 | 3,685 | 7,135 |
Destination | 825 | 825 | 825 | 800 |
Total Price | $35,560 | $35,805 | $37,385 | $35,300 |
Total Invoice | $32,410 | $32,713 | $34,118 | $32,975 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Ford Taurus X dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Optima SX | ||||
TrueDelta Adjusted Price Difference: $1,620 | ||||
TrueDelta Adjusted Invoice Difference: $705 | ||||
Model Year | 2009 | 2009 | 2009 | 2013 |
Model | Taurus X | Taurus X | Taurus X | Optima |
Trim | SEL | Eddie Bauer | Limited | SX |
Body | 4dr Wagon | 4dr Wagon | 4dr Wagon | 4dr Sedan |
Engine | 263hp V6 | 263hp V6 | 263hp V6 | 274hp I4 |
Transmission | A6 | A6 | A6 | T6 |
Drivetrain | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | 16/24 MPG | 16/24 MPG | 16/24 MPG | 22/34 MPG |
Audio (watts, speakers) | ?, 4 | ?, 4 | ?, 7 | 550, 12 |
Tire (rear if not all the same) | 225/60-18 | 225/60-18 | 225/60-18 | 225/45-18 |
Total Price | $35,560 | $35,805 | $37,385 | $35,300 |
Adjustments for Features | 0 | 0 | -1,090 | -1,360 |
Feature-Adjusted Total Price | $35,560 | $35,805 | $36,295 | $33,940 |
Cost Above Minimum | $0 | $245 | $735 | $0 |
Total Invoice | $32,410 | $32,713 | $34,118 | $32,975 |
Adjustments for Features | 0 | 0 | -995 | -1,270 |
Feature-Adjusted Total Invoice | $32,410 | $32,713 | $33,123 | $31,705 |
Cost Above Minimum | $0 | $303 | $713 | $0 |
Model Year | 2009 | 2009 | 2009 | 2013 |
Model | Taurus X | Taurus X | Taurus X | Optima |
Trim | SEL | Eddie Bauer | Limited | SX |
Body | 4dr Wagon | 4dr Wagon | 4dr Wagon | 4dr Sedan |
Transmission and Drivetrain | ||||
6-speed automatic | $1000 | $1000 | $1000 | |
6-speed manually-shiftable automatic | $1100 | |||
FWD | $0 | $0 | $0 | $0 |
Accessories | ||||
Keyless entry keypad | $50 | $50 | $50 | |
Power-adjustable pedals | $125 | $125 | $125 | |
Proximity key | $250 | |||
Tilt steering wheel, manual | $150 | $150 | $150 | |
Tilt/telescoping steering wheel, manual | $250 | |||
Universal garage door opener | $100 | $100 | ||
Brakes, Airbags, and Other Safety | ||||
Active or whiplash-reducing head restraints, front seats | $0 | |||
Obstacle detection, rear | $250 | |||
Rearview camera | $200 | |||
Rollover sensor | $50 | $50 | $50 | |
Side curtain airbags | $350 | |||
Side curtain airbags, three rows | $500 | $500 | $500 | |
Temporary spare tire | $150 | $150 | $150 | |
Cargo Management | ||||
Air-conditioned storage compartment | $50 | |||
Cargo net | $40 | |||
Roof rails | $250 | $250 | $250 | |
Second-row high console | $250 | |||
Climate Control | ||||
Rear wiper | $175 | $175 | $175 | |
Exterior | ||||
Body kit | $0 | |||
Bodyside cladding | $350 | $350 | $350 | |
Deep-tinted rear windows | $275 | $275 | $275 | |
Painted brake calipers (optional) | $0 | |||
Panoramic sunroof | $1200 | |||
Rear bumper protector | $40 | $40 | $40 | |
Rear spoiler | $200 | |||
Sunroof | $900 | $900 | $900 | |
Wheel-lip moldings | $75 | $75 | $75 | |
Infotainment | ||||
App support | $0 | |||
Bluetooth audio streaming | $25 | |||
CD changer, in-dash | $325 | $325 | $325 | |
CD player | $125 | |||
HD radio | $50 | |||
SMS text-to-speech reader | $25 | $25 | $25 | |
Traffic information | $25 | |||
Voice control for external devices | $0 | $0 | $0 | |
Instruments, Lights, and Mirrors | ||||
Interior ambient lighting | $150 | |||
Power-folding mirrors | $50 | |||
Speaker lights | $100 | |||
Turn signals on or near mirrors | $25 | |||
Xenon HID headlights | $500 | |||
Seats and Interior Trim | ||||
Aluminum trim | $100 | |||
Center armrest(s), second row | $50 | $50 | ||
Cooled or ventilated front seats | $300 | |||
Floor mats | $75 | $75 | $75 | |
Folding passenger seat | $150 | $150 | $150 | |
Heated second row seats | $200 | $200 | ||
Illuminated door sill trim plates | $200 | |||
Leather door panel trim | $250 | |||
Leather-wrapped steering wheel | $150 | $150 | $150 | |
Manual fore-aft adjuster, second row seats | $75 | $75 | $75 | |
Manual lumbar adjuster, driver seat | $50 | $50 | $50 | |
Manual lumbar adjuster, passenger seat | $50 | $50 | $50 | |
Manual recliner, second row seats | $75 | $75 | $75 | |
Memory system, driver seat | $200 | $200 | ||
Metal pedals | $75 | |||
Power lumbar adjuster, driver seat | $100 | |||
Stowable third row seats | $600 | $600 | $600 | |
Wood trim | $300 | |||
Wood/leather-wrapped steering wheel | $150 | |||
Suspension, Wheels, and Tires | ||||
Chrome-clad alloy wheels | $600 | $600 | $600 | |
Chrome-plated alloy wheels | $850 | |||
Sport suspension (upgrade) | $0 | |||
Transmission | ||||
Steering-wheel-mounted transmission controls | $100 | |||
Total Value of Features | $6,265 | $6,265 | $7,355 | $7,625 |
Value of Feature Adjustments | $0 | $0 | $1,090 | $1,360 |
Value of Feature Adjustments | 0 | 0 | -995 | -1,270 |
Model Year | 2009 | 2013 |
Model | Taurus X | Optima |
Body | 4dr Wagon | 4dr Sedan |
Wheelbase | 112.9 in | 110.0 in |
Length | 200.3 in | 190.7 in |
Width | 74.9 in | 72.1 in |
Height | 67.4 in | 57.3 in |
Curb Weight | 4,033 lb. | 3,385 lb. |
Fuel Capacity | 19.0 gal. | 18.5 gal. |
Row 1 Headroom | 39.4 in | 40.0 in |
Row 1 Shoulder Room | 58.5 in | 57.2 in |
Row 1 Hip Room | 55.2 in | 54.7 in |
Row 1 Legroom | 40.8 in | 45.5 in |
Row 2 Headroom | 39.4 in | 37.6 in |
Row 2 Shoulder Room | 57.9 in | 55.7 in |
Row 2 Hip Room | 56.4 in | 54.5 in |
Row 2 Legroom | 39.8 in | 34.7 in |
Row 3 Headroom | 38.5 in | 0.0 in |
Row 3 Shoulder Room | 50.6 in | 0.0 in |
Row 3 Hip Room | 46.0 in | 0.0 in |
Row 3 Legroom | 33.6 in | 0.0 in |
Cargo Volume, Minimum | 17.4 ft3 | 15.4 ft3 |
Cargo Volume, Behind R2 | 47.4 ft3 | 15.4 ft3 |
Cargo Volume, Maximum | 85.2 ft3 | 15.4 ft3 |
Interior Convenience Group | ||
Feature | Value | Requested? |
Automatic climate control, front | 200 | Yes |
CD changer, in-dash | 200 | No |
Power recliner, driver seat | 100 | Yes |
Automatic headlights | 125 | Yes |
Outside temperature display | 50 | Yes |
Dual-zone climate control | 125 | Yes |
Total Requested | 600 | 75% |
Total Not Requested | 200 | 25% |
SYNC | ||
Feature | Value | Requested? |
Bluetooth cell phone link | 100 | Yes |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
USB port | 25 | Yes |
Vehicle health reports | 0 | Yes |
911 assist | 25 | Yes |
Voice control for audio system | 25 | Yes |
Total Requested | 175 | 88% |
Total Not Requested | 25 | 12% |
Interior Power Package | ||
Feature | Value | Requested? |
Power recliner, driver seat | 100 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Manual lumbar adjuster, passenger seat | 50 | No |
Power-adjustable pedals | 125 | No |
Total Requested | 300 | 63% |
Total Not Requested | 175 | 37% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | No |
Total Requested | 700 | 97% |
Total Not Requested | 25 | 3% |
Premium Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | Yes |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Rearview camera | 200 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | Yes |
911 assist | 25 | Yes |
Bluetooth audio streaming | 25 | No |
Media drive, small | 5 | No |
App support | 0 | No |
Total Requested | 825 | 27% |
Total Not Requested | 2205 | 73% |
Limited Package | ||
Feature | Value | Requested? |
Upgraded leather upholstery | -450 | No |
Wood trim | 300 | No |
Leather seating surfaces | 450 | Yes |
Wood/leather-wrapped steering wheel | 0 | No |
Additional chrome trim | 0 | No |
First-aid kit | 15 | No |
Upholstered door panels, leather | 250 | No |
Chrome-plated alloy wheels | 500 | No |
Painted brake calipers (optional) | 0 | No |
Total Requested | 450 | 42% |
Total Not Requested | 615 | 58% |