The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $25,840 Kia Optima EX | ||||
Difference: $8,430 | ||||
Lowest Total Invoice: $23,870 Kia Optima EX | ||||
Difference: $7,417 | ||||
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Model Year | 2009 | 2009 | 2009 | 2009 |
Model | Taurus X | Taurus X | Taurus X | Optima |
Trim | SEL | Eddie Bauer | Limited | EX |
Body | 4dr Wagon | 4dr Wagon | 4dr Wagon | 4dr Sedan |
Base Price | $28,270 | $31,330 | $32,325 | $20,690 |
Base Invoice | $25,958 | $28,712 | $29,608 | $19,255 |
Interior Convenience Group | 595 | |||
Interior Power Package | 295 | |||
Leather seating surfaces | 895 | |||
Satellite radio | 195 | |||
Navigation system | 1,995 | 1,995 | 1,995 | 1,200 |
Heated front seats | 240 | |||
Sunroof | 960 | 960 | 960 | |
Convenience Package | 970 | |||
Premium Package | 1,300 | |||
2.7L V6 | 1,005 | |||
Interior Convenience Group | 518 | |||
Interior Power Package | 257 | |||
Leather seating surfaces | 779 | |||
Satellite radio | 170 | |||
Navigation system | 1,736 | 1,736 | 1,736 | 1,075 |
Heated front seats | 209 | |||
Sunroof | 835 | 835 | 835 | |
Convenience Package | 865 | |||
Premium Package | 1,160 | |||
2.7L V6 | 840 | |||
Options (change) | 5,175 | 2,955 | 2,955 | 4,475 |
Options (change) | 4,504 | 2,571 | 2,571 | 3,940 |
Destination | 825 | 825 | 825 | 675 |
Total Price | $34,270 | $35,110 | $36,105 | $25,840 |
Total Invoice | $31,287 | $32,108 | $33,004 | $23,870 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||
TrueDelta Adjusted Price Difference: $6,140 | ||||
TrueDelta Adjusted Invoice Difference: $5,326 | ||||
Model Year | 2009 | 2009 | 2009 | 2009 |
Model | Taurus X | Taurus X | Taurus X | Optima |
Trim | SEL | Eddie Bauer | Limited | EX |
Body | 4dr Wagon | 4dr Wagon | 4dr Wagon | 4dr Sedan |
Engine | 263hp V6 | 263hp V6 | 263hp V6 | 194hp V6 |
Transmission | A6 | A6 | A6 | T5 |
Drivetrain | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | 16/24 MPG | 16/24 MPG | 16/24 MPG | 20/28 MPG |
Audio (watts, speakers) | ?, 4 | ?, 4 | ?, 7 | 360, 7 |
Tire (rear if not all the same) | 215/65-17 | 225/60-18 | 225/60-18 | 215/50-17 |
Total Price | $34,270 | $35,110 | $36,105 | $25,840 |
Adjustments for Features | -2,290 | -2,465 | -3,355 | 0 |
Feature-Adjusted Total Price | $31,980 | $32,645 | $32,750 | $25,840 |
Cost Above Minimum | $0 | $665 | $770 | $0 |
Total Invoice | $31,287 | $32,108 | $33,004 | $23,870 |
Adjustments for Features | -2,091 | -2,254 | -3,067 | 0 |
Feature-Adjusted Total Invoice | $29,196 | $29,854 | $29,937 | $23,870 |
Cost Above Minimum | $0 | $658 | $741 | $0 |
Model Year | 2009 | 2009 | 2009 | 2009 |
Model | Taurus X | Taurus X | Taurus X | Optima |
Trim | SEL | Eddie Bauer | Limited | EX |
Body | 4dr Wagon | 4dr Wagon | 4dr Wagon | 4dr Sedan |
Transmission and Drivetrain | ||||
6-speed automatic | $1000 | $1000 | $1000 | |
5-speed manually-shiftable automatic | $1000 | |||
FWD | $0 | $0 | $0 | $0 |
Accessories | ||||
Keyless entry keypad | $50 | $50 | $50 | |
Sunshade, rear | $125 | |||
Tilt steering wheel, manual | $150 | $150 | $150 | |
Tilt/telescoping steering wheel, manual | $250 | |||
Universal garage door opener | $100 | $100 | ||
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | $25 | ||
Active or whiplash-reducing head restraints, front seats | $0 | |||
Obstacle detection, rear | $250 | |||
Rollover sensor | $50 | $50 | $50 | |
Side curtain airbags | $350 | |||
Side curtain airbags, three rows | $500 | $500 | $500 | |
Vehicle health reports | $0 | $0 | ||
Cargo Management | ||||
Cargo net | $40 | |||
Roof rails | $250 | $250 | $250 | |
Second-row high console | $250 | |||
Climate Control | ||||
Dual-zone climate control | $125 | $125 | $125 | |
Rear air vents | $100 | $100 | $100 | |
Rear wiper | $175 | $175 | $175 | |
Exterior | ||||
Bodyside cladding | $350 | $350 | $350 | |
Bodyside moldings | $75 | |||
Deep-tinted rear windows | $275 | $275 | $275 | |
Rear bumper protector | $40 | $40 | $40 | |
Wheel-lip moldings | $75 | $75 | $75 | |
Infotainment | ||||
Bluetooth cell phone link | $100 | $100 | ||
CD changer, in-dash | $325 | $325 | $325 | |
CD player | $125 | |||
SMS text-to-speech reader | $25 | $25 | ||
USB port | $25 | $25 | $25 | |
Voice control for external devices | $0 | $0 | ||
Voice control for nav and audio | $100 | $100 | $100 | |
Instruments, Lights, and Mirrors | ||||
Turn signals on or near mirrors | $25 | |||
Seats and Interior Trim | ||||
Center armrest(s), second row | $50 | $50 | ||
Door sill trim plates | $100 | |||
Folding passenger seat | $150 | $150 | $150 | |
Manual fore-aft adjuster, second row seats | $75 | $75 | $75 | |
Manual lumbar adjuster, passenger seat | $50 | $50 | $50 | |
Manual recliner, second row seats | $75 | $75 | $75 | |
Memory system, driver seat | $200 | |||
Stowable third row seats | $600 | $600 | $600 | |
Total Value of Features | $4,515 | $4,690 | $5,580 | $2,225 |
Value of Feature Adjustments | $2,290 | $2,465 | $3,355 | $0 |
Value of Feature Adjustments | -2,091 | -2,254 | -3,067 | 0 |
Model Year | 2009 | 2009 |
Model | Taurus X | Optima |
Body | 4dr Wagon | 4dr Sedan |
Wheelbase | 112.9 in | 107.1 in |
Length | 200.3 in | 189.0 in |
Width | 74.9 in | 71.1 in |
Height | 67.4 in | 58.3 in |
Curb Weight | 4,033 lb. | 3,294 lb. |
Fuel Capacity | 19.0 gal. | 16.4 gal. |
Row 1 Headroom | 39.4 in | 39.8 in |
Row 1 Shoulder Room | 58.5 in | 57.1 in |
Row 1 Hip Room | 55.2 in | 54.5 in |
Row 1 Legroom | 40.8 in | 43.7 in |
Row 2 Headroom | 39.4 in | 38.0 in |
Row 2 Shoulder Room | 57.9 in | 56.3 in |
Row 2 Hip Room | 56.4 in | 54.7 in |
Row 2 Legroom | 39.8 in | 37.8 in |
Row 3 Headroom | 38.5 in | 0.0 in |
Row 3 Shoulder Room | 50.6 in | 0.0 in |
Row 3 Hip Room | 46.0 in | 0.0 in |
Row 3 Legroom | 33.6 in | 0.0 in |
Cargo Volume, Minimum | 17.4 ft3 | 15.0 ft3 |
Cargo Volume, Behind R2 | 47.4 ft3 | 15.0 ft3 |
Cargo Volume, Maximum | 85.2 ft3 | 15.0 ft3 |
Interior Convenience Group | ||
Feature | Value | Requested? |
Automatic climate control, front | 200 | Yes |
CD changer, in-dash | 200 | No |
Power recliner, driver seat | 100 | Yes |
Automatic headlights | 125 | Yes |
Outside temperature display | 50 | Yes |
Dual-zone climate control | 125 | No |
Total Requested | 475 | 59% |
Total Not Requested | 325 | 41% |
Interior Power Package | ||
Feature | Value | Requested? |
Power recliner, driver seat | 100 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Manual lumbar adjuster, passenger seat | 50 | No |
Power-adjustable pedals | 125 | Yes |
Total Requested | 425 | 89% |
Total Not Requested | 50 | 11% |
Convenience Package | ||
Feature | Value | Requested? |
215/50VR17 tires | 400 | No |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Sunshade, rear | 125 | No |
Power-adjustable pedals | 125 | Yes |
Total Requested | 525 | 50% |
Total Not Requested | 525 | 50% |
Premium Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 900 | 62% |
Total Not Requested | 550 | 38% |
2.7L V6 DOHC-4v 194 hp@6000 184 lb-ft@4500 | ||
Feature | Value | Requested? |
2.7L V6 DOHC-4v 194 hp@6000 184 lb-ft@4500 | 1000 | Yes |
Bright-finished exhaust tip(s) | 25 | Yes |
Total Requested | 1025 | 100% |
Total Not Requested | 0 | 0% |