The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $35,300 Kia Optima SX | ||||
Difference: $1,660 | ||||
Lowest Total Invoice: $32,975 Kia Optima SX | ||||
Difference: $1,121 | ||||
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Model Year | 2009 | 2009 | 2009 | 2013 |
Model | Edge | Edge | Edge | Optima |
Trim | SEL | Limited | Sport | SX |
Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan |
Base Price | $29,545 | $32,300 | $33,755 | $26,800 |
Base Invoice | $27,511 | $30,018 | $31,342 | $25,040 |
Leather Comfort Package | 1,125 | |||
SYNC | 395 | |||
Navigation system | 1,995 | 1,995 | 1,995 | 1,400 |
Unbranded 320W 9 speakers | 650 | 385 | ||
Illuminated door sill trim plates | 295 | 295 | 295 | |
Panoramic sunroof | 1,595 | 1,595 | 1,595 | |
Chrome-clad alloy wheels | 840 | |||
Premium Package | 1,995 | 2,950 | ||
Limited Package | 3,350 | |||
Leather Comfort Package | 957 | |||
SYNC | 336 | |||
Navigation system | 1,696 | 1,696 | 1,696 | 1,250 |
Unbranded 320W 9 speakers | 553 | 328 | ||
Illuminated door sill trim plates | 251 | 251 | 251 | |
Panoramic sunroof | 1,356 | 1,356 | 1,356 | |
Chrome-clad alloy wheels | 714 | |||
Premium Package | 1,696 | 2,635 | ||
Limited Package | 3,250 | |||
Options (change) | 6,895 | 3,885 | 6,265 | 7,700 |
Options (change) | 5,863 | 3,303 | 5,327 | 7,135 |
Destination | 775 | 775 | 775 | 800 |
Total Price | $37,215 | $36,960 | $40,795 | $35,300 |
Total Invoice | $34,149 | $34,096 | $37,444 | $32,975 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | ||||
TrueDelta Adjusted Price Difference: $3,145 | ||||
TrueDelta Adjusted Invoice Difference: $2,512 | ||||
Model Year | 2009 | 2009 | 2009 | 2013 |
Model | Edge | Edge | Edge | Optima |
Trim | SEL | Limited | Sport | SX |
Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan |
Engine | 265hp V6 | 265hp V6 | 265hp V6 | 274hp I4 |
Transmission | A6 | A6 | A6 | T6 |
Drivetrain | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | 16/24 MPG | 16/24 MPG | 16/24 MPG | 22/34 MPG |
Audio (watts, speakers) | 320, 9 | 320, 9 | 320, 9 | 550, 12 |
Tire (rear if not all the same) | 245/60-18 | 245/60-18 | 245/50-20 | 225/45-18 |
Total Price | $37,215 | $36,960 | $40,795 | $35,300 |
Adjustments for Features | 0 | -325 | -775 | -1,810 |
Feature-Adjusted Total Price | $37,215 | $36,635 | $40,020 | $33,490 |
Cost Above Minimum | $580 | $0 | $3,385 | $0 |
Total Invoice | $34,149 | $34,096 | $37,444 | $32,975 |
Adjustments for Features | 0 | -300 | -711 | -1,691 |
Feature-Adjusted Total Invoice | $34,149 | $33,796 | $36,733 | $31,284 |
Cost Above Minimum | $353 | $0 | $2,937 | $0 |
Model Year | 2009 | 2009 | 2009 | 2013 |
Model | Edge | Edge | Edge | Optima |
Trim | SEL | Limited | Sport | SX |
Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan |
Transmission and Drivetrain | ||||
6-speed automatic | $1000 | $1000 | $1000 | |
6-speed manually-shiftable automatic | $1100 | |||
FWD | $0 | $0 | $0 | $0 |
Accessories | ||||
Keyless entry keypad | $50 | $50 | $50 | |
Power liftgate | $350 | |||
Proximity key | $250 | |||
Universal garage door opener | $100 | $100 | $100 | |
Brakes, Airbags, and Other Safety | ||||
Brake assist | $50 | |||
Obstacle detection, rear | $250 | $250 | $250 | |
Rearview camera | $200 | |||
Rollover sensor | $50 | $50 | $50 | |
Temporary spare tire | $150 | $150 | $150 | |
Cargo Management | ||||
Air-conditioned storage compartment | $50 | |||
Climate Control | ||||
Rear wiper | $175 | $175 | $175 | |
Exterior | ||||
Body kit | $0 | |||
Bodyside cladding | $350 | |||
Bodyside cladding (gray/black) | $250 | $250 | ||
Deep-tinted rear windows | $275 | $275 | $275 | |
Painted brake calipers (optional) | $0 | |||
Infotainment | ||||
App support | $0 | |||
Bluetooth audio streaming | $25 | |||
DVD-compatible player | $0 | $0 | $0 | |
HD radio | $50 | |||
Media drive | $15 | $15 | $15 | |
SMS text-to-speech reader | $25 | $25 | $25 | |
Traffic + travel information | $25 | $25 | $25 | |
Traffic information | $25 | |||
Voice control for external devices | $0 | $0 | $0 | |
Instruments, Lights, and Mirrors | ||||
Heated mirrors | $25 | $25 | $25 | |
Power-folding mirrors | $50 | |||
Speaker lights | $100 | |||
Turn signals on or near mirrors | $25 | |||
Xenon HID headlights | $500 | |||
Seats and Interior Trim | ||||
Aluminum trim | $100 | |||
Cooled or ventilated front seats | $300 | |||
Floor mats | $75 | $75 | $75 | |
Folding passenger seat | $150 | $150 | $150 | |
Heated second row seats | $200 | |||
Leather door panel trim | $250 | |||
Leather-wrapped steering wheel | $150 | $150 | $150 | |
Manual lumbar adjuster, driver seat | $50 | $50 | $50 | |
Manual recliner, second row seats | $75 | $75 | $75 | |
Memory system, driver seat | $200 | $200 | $200 | |
Metal pedals | $75 | |||
Power height adjuster, passenger seat | $100 | $100 | $100 | |
Power lumbar adjuster, driver seat | $100 | |||
Power recliner, driver seat | $100 | |||
Power recliner, passenger seat | $100 | |||
Power tilt adjuster, passenger seat | $100 | $100 | $100 | |
Synthetic suede inserts in leather seating surfaces | $0 | |||
Wood trim | $300 | |||
Wood/leather-wrapped steering wheel | $150 | |||
Suspension, Wheels, and Tires | ||||
Chrome-clad alloy wheels | $600 | $600 | $600 | |
Chrome-plated alloy wheels | $850 | |||
Sport suspension (upgrade) | $0 | |||
Transmission | ||||
Steering-wheel-mounted transmission controls | $100 | |||
Total Value of Features | $3,565 | $3,890 | $4,340 | $5,375 |
Value of Feature Adjustments | $0 | $325 | $775 | $1,810 |
Value of Feature Adjustments | 0 | -300 | -711 | -1,691 |
Model Year | 2009 | 2013 |
Model | Edge | Optima |
Body | 4dr SUV | 4dr Sedan |
Wheelbase | 111.2 in | 110.0 in |
Length | 185.7 in | 190.7 in |
Width | 75.8 in | 72.1 in |
Height | 67.2 in | 57.3 in |
Curb Weight | 4,073 lb. | 3,385 lb. |
Fuel Capacity | 19.0 gal. | 18.5 gal. |
Row 1 Headroom | 40.0 in | 40.0 in |
Row 1 Shoulder Room | 58.9 in | 57.2 in |
Row 1 Hip Room | 54.8 in | 54.7 in |
Row 1 Legroom | 40.7 in | 45.5 in |
Row 2 Headroom | 39.3 in | 37.6 in |
Row 2 Shoulder Room | 58.8 in | 55.7 in |
Row 2 Hip Room | 56.3 in | 54.5 in |
Row 2 Legroom | 39.6 in | 34.7 in |
Cargo Volume, Minimum | 32.1 ft3 | 15.4 ft3 |
Cargo Volume, Maximum | 69.6 ft3 | 15.4 ft3 |
Leather Comfort Package | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Automatic climate control, front | 200 | Yes |
Heated front seats | 200 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Folding passenger seat | 150 | No |
Power height adjuster, passenger seat | 100 | No |
Power tilt adjuster, passenger seat | 100 | No |
Dual-zone climate control | 125 | Yes |
Interior air filter | 0 | Yes |
Total Requested | 1525 | 81% |
Total Not Requested | 350 | 19% |
SYNC | ||
Feature | Value | Requested? |
Bluetooth cell phone link | 100 | Yes |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
USB port | 25 | Yes |
Vehicle health reports | 0 | Yes |
911 assist | 25 | Yes |
Voice control for audio system | 25 | Yes |
Total Requested | 175 | 88% |
Total Not Requested | 25 | 12% |
Premium Package | ||
Feature | Value | Requested? |
Power liftgate | 350 | No |
Power height adjuster, passenger seat | 100 | No |
Power tilt adjuster, passenger seat | 100 | No |
Dual-zone climate control | 125 | Yes |
Interior air filter | 0 | Yes |
Automatic climate control, front | 200 | Yes |
Heated front seats | 200 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Folding passenger seat | 150 | No |
Heated mirrors | 25 | Yes |
Universal garage door opener | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Perimeter approach lighting | 25 | No |
Total Requested | 950 | 57% |
Total Not Requested | 725 | 43% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Total Requested | 725 | 100% |
Total Not Requested | 0 | 0% |
Premium Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Panoramic sunroof | 1200 | Yes |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Rearview camera | 200 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | Yes |
911 assist | 25 | Yes |
Bluetooth audio streaming | 25 | No |
Media drive, small | 5 | No |
App support | 0 | No |
Total Requested | 1725 | 57% |
Total Not Requested | 1305 | 43% |
Limited Package | ||
Feature | Value | Requested? |
Upgraded leather upholstery | -450 | No |
Wood trim | 300 | No |
Leather seating surfaces | 450 | Yes |
Wood/leather-wrapped steering wheel | 0 | No |
Additional chrome trim | 0 | No |
First-aid kit | 15 | No |
Upholstered door panels, leather | 250 | No |
Chrome-plated alloy wheels | 500 | No |
Painted brake calipers (optional) | 0 | No |
Total Requested | 450 | 42% |
Total Not Requested | 615 | 58% |