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Ford Taurus vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Taurus vs. Kia Optima Invoice Comparison

Lowest Total Price: $33,980

Kia Optima SX   
Difference: $10,165

Calculate Payments

  Down Payment Interest Rate Term
Model Year20162020
ModelTaurusOptima
TrimSHOSX
Body4dr Sedan4dr Sedan
Base Price $40,275 $32,190
Sunroof 995  
Package 301A / 401A 2,000  
Universal garage door opener   350
Cargo net   50
Remote start   425
Sunroof 945  
Package 301A / 401A 1,900  
Universal garage door opener   291
Cargo net   42
Remote start   353
Options (change) 2,995 825
Options (change) 2,845 686
Destination 875 965
Total Price $44,145 $33,980

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Ford Taurus dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Ford Taurus vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $8,350
TrueDelta Adjusted Invoice Difference: $38,411
Model Year20162020
ModelTaurusOptima
TrimSHOSX
Body4dr Sedan4dr Sedan
Engine365hp V6245hp I4
TransmissionT6T6
DrivetrainAWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)390, 12?, 6
Tire (rear if not all the same)245/45-20235/45-18
Total Price$44,145$33,980
Adjustments for Features-1,8150
Feature-Adjusted Total Price$42,330$33,980

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Features Comparison: Ford Taurus vs. Kia Optima

Model Year20162020
ModelTaurusOptima
TrimSHOSX
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100
AWD$1700 
FWD $0
Accessories 
Heated steering wheel$100 
Keyless entry keypad$50 
Power-adjustable pedals$125 
Proximity trunk or liftgate opener $125
Sunshade, rear, power$225 
Tilt/telescoping steering wheel, manual $250
Tilt/telescoping steering wheel, power$350 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats $0
Curve control$50 
Knee airbag, driver $75
Safety key$5 
Torque vectoring, brake-based$100 
Cargo Management 
Cargo mat $40
Climate Control 
Rain-sensing wipers$175 
Variable intermittent wipers $75
Exterior 
Black exterior trim (optional) $0
Laminated front side windows $200
Painted brake calipers (optional) $0
Panoramic sunroof $1200
Sunroof$900 
Infotainment 
Android Auto support $100
Apple CarPlay support $100
CD player$125 
HD radio$50 
MP3-compatible player$50 
Surround sound$250 
Voice control for audio system$25 
Instruments, Lights, and Mirrors 
Approach detection $25
Auto-dimming driver-side mirror$75 
Auto-dimming headlights$200 
Fog lights $125
Large color reconfigurable instrument cluster display$250 
LED headlights $1000
Power-folding mirrors $50
Steering-linked headlights $150
Turn signals on or near mirrors $25
Xenon HID headlights$500 
Seats and Interior Trim 
Door sill trim plates$100 
Heated second row seats$200 
Power 4-way lumbar adjuster, driver seat $150
Power lumbar adjuster, driver seat$100 
Synthetic suede inserts in leather seating surfaces$0 
Suspension, Wheels, and Tires 
Alloy wheels$350 
Electronic systems calibration selector $200
Machined alloy wheels $350
Performance steering system (optional) $0
Total Value of Features$7,155$5,340
Value of Feature Adjustments$1,815$0
Value of Feature Adjustments-1,7180

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See a complete comparison of Ford Taurus vs. Kia Optima features.

Specifications Comparison: Ford Taurus vs. Kia Optima

Model Year20162020
ModelTaurusOptima
Body4dr Sedan4dr Sedan
Wheelbase112.9 in110.4 in
Length202.9 in191.1 in
Width76.2 in73.2 in
Height60.7 in57.7 in
Curb Weight3,970 lb.3,231 lb.
Fuel Capacity20.0 gal.18.5 gal.
Row 1 Headroom39.0 in39.8 in
Row 1 Shoulder Room57.9 in58.1 in
Row 1 Hip Room56.3 in56.0 in
Row 1 Legroom41.9 in45.5 in
Row 2 Headroom37.8 in37.8 in
Row 2 Shoulder Room56.9 in56.4 in
Row 2 Hip Room55.8 in56.0 in
Row 2 Legroom38.1 in35.6 in
Cargo Volume20.1 ft315.9 ft3

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See a complete comparison of Ford Taurus vs. Kia Optima specs.

Option Package Details
Ford Taurus SHO

Package 301A / 401A
FeatureValueRequested?
Tilt/telescoping steering wheel, power100No
Heated second row seats200No
Rain-sensing wipers100No
Sunshade, rear, power225No
Heated steering wheel100No
Surround sound250No
Auto-dimming headlights200No
HD radio50No
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Sony, 390W, 12 speakers (with subwoofer)350No
Total Requested30016%
Total Not Requested157584%

Option Package Details
Kia Optima SX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Compass0Yes
Total Requested100100%
Total Not Requested00%

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