Jaguar XK Jaguar XK 2010 BMW 3-Series BMW 3-Series 2015

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Jaguar XK vs. BMW 3-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jaguar XK vs. BMW 3-Series Invoice Comparison

Lowest Total Price: $55,945

BMW 3-Series 328i   
Difference: $41,455

Lowest Total Invoice: $52,115

BMW 3-Series 328i   
Difference: $36,512

Calculate Payments

  Down Payment Interest Rate Term
Model Year201020152015
ModelXK3-Series3-Series
TrimXKR328i328d
Body2dr Hatch4dr Wagon4dr Wagon
Base Price $95,150 $41,950 $43,450
Base Invoice $86,587 $39,275 $40,655
Tires, run-flat 1,400    
Aluminum trim 0 0 0
Navigation system   2,150 2,150
Driver Assistance Package   950 950
Adaptive cruise control, all-speed   1,200 1,200
Premium Package   2,200 2,200
Steering-linked headlights   900 900
Metallic paint (extra cost)   550 550
Heated front seats   500 500
Upholstered instrument panel, leather   950 950
Sport Line   2,600 2,600
Adaptive dampers - electrical   1,000 1,000
Tires, run-flat 1,190    
Aluminum trim 0 0 0
Navigation system   1,955 1,955
Driver Assistance Package   865 865
Adaptive cruise control, all-speed   1,090 1,090
Premium Package   2,000 2,000
Steering-linked headlights   820 820
Metallic paint (extra cost)   500 500
Heated front seats   455 455
Upholstered instrument panel, leather   865 865
Sport Line   2,385 2,365
Adaptive dampers - electrical   910 910
Options (change) 1,400 13,000 13,000
Options (change) 1,190 11,845 11,825
Destination 850 995 995
Total Price $97,400 $55,945 $57,445
Total Invoice $88,627 $52,115 $53,475

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Jaguar XK vs. BMW 3-Series

Lowest Adjusted Price and Invoice: BMW 3-Series 328i
TrueDelta Adjusted Price Difference: $44,175
TrueDelta Adjusted Invoice Difference: $39,046
Model Year201020152015
ModelXK3-Series3-Series
TrimXKR328i328d
Body2dr Hatch4dr Wagon4dr Wagon
Engine510hp V8240hp I4180hp I4 D
TransmissionT6T8T8
DrivetrainRWDAWDAWD
EPA Fuel Economy (city/highway)15/22 MPG17/24 MPG17/24 MPG
Audio (watts, speakers)525, 8205, 9205, 9
Tire (rear if not all the same)245/40-19225/45-18225/45-18
Total Price$97,400$55,945$57,445
Adjustments for Features0-2,720-2,620
Feature-Adjusted Total Price$97,400$53,225$54,825
Cost Above Minimum$0$0$1,600
Total Invoice$88,627$52,115$53,475
Adjustments for Features0-2,534-2,439
Feature-Adjusted Total Invoice$88,627$49,581$51,036
Cost Above Minimum$0$0$1,455

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Features Comparison: Jaguar XK vs. BMW 3-Series

Model Year201020152015
ModelXK3-Series3-Series
TrimXKR328i328d
Body2dr Hatch4dr Wagon4dr Wagon
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100  
8-speed manually-shiftable automatic $1300$1300
RWD$0  
AWD $1700$1700
Accessories 
Adaptive cruise control$600  
Adaptive cruise control, all-speed $850$850
Hands-free trunk or liftgate $100$100
Heated steering wheel$100  
Power rear side windows $200$200
Remote app $25$25
Remote window/roof operation $15$15
Tilt/telescoping steering wheel, manual $250$250
Tilt/telescoping steering wheel, power$350  
Brakes, Airbags, and Other Safety 
Hill descent control $250$250
Knee airbag, driver $75$75
Knee airbag, passenger $75$75
Radar- or camera-based collision preparation system$0  
Rearview camera $200$200
Side curtain airbags $350$350
Temporary spare tire$150  
Cargo Management 
Air-conditioned storage compartment $50$50
Cargo area partition net $40$40
Cargo cover $75$75
Cargo net$40  
Liftglass or two-piece tailgate $150$150
Climate Control 
Heated windshield washer nozzles $15$15
Rear air vents with manual controls $150$150
Rear wiper $175$175
Residual heat $50$50
Drivetrain 
Active rear differential$500  
Engine / Motor 
Automatic start / stop $150$150
Dual-mode exhaust, switchable$500  
Regenerative braking $0$0
Exterior 
Black exterior trim (optional) $0$0
Bright-finished exhaust tip(s)$25  
Panoramic sunroof $1200$1200
Infotainment 
App support $0$0
Aux input $50$50
Bluetooth audio streaming $25$25
CD changer, in-dash$325  
CD player $125$125
DVD-compatible player $0$0
Handwriting recognition $200$200
In-vehicle Internet $150$150
Media drive $15$15
S Voice support $0$0
Satellite radio$200  
Satellite radio - one year subscription $250$250
Siri Eyes Free support $0$0
Surround sound$250  
Telematics service, such as OnStar $200$200
Traffic + travel information $25$25
Voice control for external devices $0$0
Instruments, Lights, and Mirrors 
Cornering lights$50  
Fog light, rear$100  
Fog lights $125$125
Headlight washers$50  
Seats and Interior Trim 
Cooled or ventilated front seats$300  
Folding second row seats $300$300
Leather door panel trim$250  
Manual thigh support length adjuster, driver seat $50$50
Manual thigh support length adjuster, passenger seat $50$50
Memory system, passenger seat$150  
Power thigh support length adjuster, driver seat$100  
Power thigh support length adjuster, passenger seat$100  
Synthetic suede headliner$650  
Suspension, Wheels, and Tires 
Alloy wheels $350$350
Chrome-plated alloy wheels$850  
Sport suspension (upgrade)$0  
Transmission 
Launch control $100 
Total Value of Features$6,740$9,460$9,360
Value of Feature Adjustments$0$2,720$2,620
Value of Feature Adjustments0-2,534-2,439

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Specifications Comparison: Jaguar XK vs. BMW 3-Series

Model Year20102015
ModelXK3-Series
Body2dr Hatch4dr Wagon
Wheelbase108.3 in110.6 in
Length188.7 in182.1 in
Width74.5 in71.3 in
Height52.0 in56.5 in
Curb Weight3,865 lb.3,730 lb.
Fuel Capacity18.7 gal.15.8 gal.
Row 1 Headroom38.2 in40.4 in
Row 1 Shoulder Room56.6 in55.1 in
Row 1 Legroom43.0 in42.0 in
Row 2 Headroom33.3 in38.3 in
Row 2 Shoulder Room51.5 in55.1 in
Row 2 Legroom23.7 in35.0 in
Cargo Volume,
Minimum
11.7 ft317.5 ft3
Cargo Volume,
Maximum
11.753.0 ft3

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Option Package Details
BMW 3-Series 328i

Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700No
Forward collision warning200Yes
Total Requested20022%
Total Not Requested70078%
Steering-linked headlights
FeatureValueRequested?
Steering-linked headlights150Yes
Xenon HID headlights500Yes
Total Requested650100%
Total Not Requested00%
Adaptive dampers - electrical
FeatureValueRequested?
Adaptive dampers - electrical500Yes
Sport suspension (upgrade)250No
Variable steering ratio (optional)0No
Total Requested50067%
Total Not Requested25033%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio100Yes
Media drive15No
Traffic + travel information25No
In-vehicle Internet150No
Handwriting recognition200No
App support0No
Remote app25No
Siri Eyes Free support0No
S Voice support0No
Total Requested70063%
Total Not Requested41537%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Rearview camera200No
Total Requested40067%
Total Not Requested20033%
Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Hands-free trunk or liftgate100No
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Total Requested145081%
Total Not Requested35019%
Sport Line
FeatureValueRequested?
Sport suspension (upgrade)250No
Special interior trim0No
Dark-colored headliner (optional)0No
225/45VR18 tires400No
Door sill trim plates100Yes
Black exterior trim (optional)0No
Manual thigh support adjuster, driver seat50Yes
Power seatback bolsters, driver seat100Yes
Manual thigh support adjuster, passenger seat50Yes
Power seatback bolsters, passenger seat100Yes
Front sport buckets100No
Total Requested40035%
Total Not Requested75065%

Option Package Details
BMW 3-Series 328d

Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700No
Forward collision warning200Yes
Total Requested20022%
Total Not Requested70078%
Steering-linked headlights
FeatureValueRequested?
Steering-linked headlights150Yes
Xenon HID headlights500Yes
Total Requested650100%
Total Not Requested00%
Adaptive dampers - electrical
FeatureValueRequested?
Adaptive dampers - electrical500Yes
Sport suspension (upgrade)250No
Variable steering ratio (optional)0No
Total Requested50067%
Total Not Requested25033%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio100Yes
Media drive15No
Traffic + travel information25No
In-vehicle Internet150No
Handwriting recognition200No
App support0No
Remote app25No
Siri Eyes Free support0No
S Voice support0No
Total Requested70063%
Total Not Requested41537%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Rearview camera200No
Total Requested40067%
Total Not Requested20033%
Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Hands-free trunk or liftgate100No
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Total Requested145081%
Total Not Requested35019%
Sport Line
FeatureValueRequested?
Sport suspension (upgrade)250No
Special interior trim0No
Dark-colored headliner (optional)0No
225/45VR18 tires400No
Door sill trim plates100Yes
Black exterior trim (optional)0No
Manual thigh support adjuster, driver seat50Yes
Power seatback bolsters, driver seat100Yes
Manual thigh support adjuster, passenger seat50Yes
Power seatback bolsters, passenger seat100Yes
Front sport buckets100No
Total Requested40035%
Total Not Requested75065%

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