Jeep Wrangler Jeep Wrangler 2018 Ford Explorer Ford Explorer 2010

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Jeep Wrangler vs. Ford Explorer Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. Ford Explorer Invoice Comparison

Lowest Total Price: $42,175

Ford Explorer Eddie Bauer   
Difference: $5,260

Lowest Total Invoice: $38,946

Ford Explorer Eddie Bauer   
Difference: $5,816

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820102010
ModelWranglerExplorerExplorer
TrimUnlimited SaharaEddie BauerLimited
Body4dr SUV4dr SUV4dr SUV
Base Price $37,345 $33,280 $36,280
Base Invoice $35,647 $31,044 $33,774
Trailer Tow and Heavy Duty Electrical Group 795    
Electronic Infotainment System Group 1,495    
Cold Weather Group 895    
Active Safety Group 895    
All-weather floor mats 130 75 75
Leather seating surfaces 1,495    
8-speed shiftable automatic 2,000    
4WD w/low range 595 2,320 2,320
Limited-slip rear differential 595    
Navigation system   1,995  
Convenience Package   1,995  
4.6L V8   1,310 1,310
Remote start   385 385
Navigation and Moon Package     2,845
Trailer Tow and Heavy Duty Electrical Group 708    
Electronic Infotainment System Group 1,331    
Cold Weather Group 797    
Active Safety Group 797    
All-weather floor mats 116 64 64
Leather seating surfaces 1,331    
8-speed shiftable automatic 1,780    
4WD w/low range 530 2,112 2,112
Limited-slip rear differential 530    
Navigation system   1,696  
Convenience Package   1,696  
4.6L V8   1,192 1,192
Remote start   327 327
Navigation and Moon Package     2,418
Options (change) 8,895 8,080 6,935
Options (change) 7,920 7,087 6,113
Destination 1,195 815 815
Total Price $47,435 $42,175 $44,030
Total Invoice $44,762 $38,946 $40,702

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Jeep Wrangler vs. Ford Explorer

Lowest Adjusted Price and Invoice: Ford Explorer Eddie Bauer
TrueDelta Adjusted Price Difference: $4,420
TrueDelta Adjusted Invoice Difference: $5,023
Model Year201820102010
ModelWranglerExplorerExplorer
TrimUnlimited SaharaEddie BauerLimited
Body4dr SUV4dr SUV4dr SUV
Engine285hp V6292hp V8292hp V8
TransmissionT8A6A6
Drivetrain4WD w/4L4WD w/4L4WD w/4L
EPA Fuel Economy (city/highway)18/23 MPG13/19 MPG13/19 MPG
Audio (watts, speakers)?, 8190, 7190, 7
Tire (rear if not all the same)255/70-18245/65-17235/65-18
Total Price$47,435$42,175$44,030
Adjustments for Features-8400-1,100
Feature-Adjusted Total Price$46,595$42,175$42,930
Cost Above Minimum$0$0$755
Total Invoice$44,762$38,946$40,702
Adjustments for Features-7930-1,017
Feature-Adjusted Total Invoice$43,969$38,946$39,685
Cost Above Minimum$0$0$739

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Features Comparison: Jeep Wrangler vs. Ford Explorer

Model Year201820102010
ModelWranglerExplorerExplorer
TrimUnlimited SaharaEddie BauerLimited
Body4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300  
6-speed automatic $1000$1000
4WD w/low range$2200$2200$2200
Accessories 
AC power outlet$100  
Auxiliary switches$100  
Heated steering wheel$100  
Keyless entry keypad $50$50
Power-adjustable pedals $125$125
Remote app$25  
Tilt steering wheel, manual $150$150
Tilt/telescoping steering wheel, manual$250  
Brakes, Airbags, and Other Safety 
911 assist $25$25
Blind spot warning system$200  
Brake assist$50  
Hill descent control$250  
Rearview camera$200  
Roll bar$200  
Rollover sensor $50$50
Safety key $5$5
Side curtain airbags $350$350
Vehicle health reports $0$0
Cargo Management 
Liftglass or two-piece tailgate $150$150
Roof rack $300$300
Trailering equipment (4 wire) $125$125
Trailering equipment (7 wire)$150  
Climate Control 
Interior air filter$0  
Rear air vents $100 
Rear air vents with manual controls  $150
Rear defrost $200$200
Rear HVAC unit  $400
Rear wiper $175$175
Drivetrain 
Limited-slip rear differential$300  
Engine / Motor 
Automatic start / stop$150  
Engine-block heater$35  
Exterior 
Externally-mounted spare$0  
Rear bumper protector $40$40
Removable soft top$2000  
Running boards $350$350
Skid plates$150  
Sunroof $900$900
Tow hook(s), front$40  
Tow hook(s), rear$25  
Tubular side steps$350  
Wheel-lip moldings $75$75
Infotainment 
Android Auto support$100  
App support$0  
Apple CarPlay support$100  
CD player $125$125
DVD-compatible player $0$0
HD radio$50  
Larger infotainment display$0  
Media drive $15$15
MP3-compatible player $50$50
Satellite radio $200$200
Satellite radio - one year subscription$250  
Telematics service, such as OnStar$200  
Voice control for external devices $0$0
Instruments, Lights, and Mirrors 
Compass $0$0
Interior ambient lighting$150  
Large color reconfigurable instrument cluster display$250  
Seats and Interior Trim 
Center armrest(s), second row $50$50
Folding third row seats $600 
Manual height adjuster, driver seat$50  
Manual lumbar adjuster, driver seat$50  
Manual lumbar adjuster, passenger seat $50$50
Manual recliner, second row seats $75$75
Memory system, driver seat $200$200
Power fore-aft adjuster, driver seat $100$100
Power fore-aft adjuster, passenger seat $100$100
Power height adjuster, driver seat $100$100
Power height adjuster, passenger seat $100$100
Power lumbar adjuster, driver seat $100$100
Power recliner, driver seat $100$100
Power tilt adjuster, driver seat $100$100
Power tilt adjuster, passenger seat $100$100
Power-folding third row seats  $1000
Suspension, Wheels, and Tires 
All-terrain tires$0  
Alloy wheels$350$350 
Chrome-clad alloy wheels  $600
Total Value of Features$9,725$8,885$9,985
Value of Feature Adjustments$840$0$1,100
Value of Feature Adjustments-7930-1,017

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Specifications Comparison: Jeep Wrangler vs. Ford Explorer

Model Year20182010
ModelWranglerExplorer
Body4dr SUV4dr SUV
Wheelbase118.4 in113.7 in
Length188.4 in193.4 in
Width73.8 in73.7 in
Height73.6 in72.8 in
Curb Weight4,345 lb.4,706 lb.
Fuel Capacity21.5 gal.22.5 gal.
Row 1 Headroom42.6 in39.8 in
Row 1 Shoulder Room55.7 in59.0 in
Row 1 Hip Room53.9 in55.4 in
Row 1 Legroom41.2 in42.4 in
Row 2 Headroom41.7 in38.7 in
Row 2 Shoulder Room55.7 in58.9 in
Row 2 Hip Room56.7 in55.5 in
Row 2 Legroom38.3 in36.9 in
Row 3 Headroom0.0 in37.4 in
Row 3 Shoulder Room0.0 in53.1 in
Row 3 Hip Room0.0 in45.3 in
Row 3 Legroom0.0 in34.9 in
Cargo Volume,
Minimum
31.7 ft313.6 ft3
Cargo Volume,
Behind R2
31.743.9 ft3
Cargo Volume,
Maximum
72.4 ft383.7 ft3

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Option Package Details
Jeep Wrangler Unlimited Sahara

Trailer Tow and Heavy Duty Electrical Group
FeatureValueRequested?
Class II trailer hitch200Yes
Trailering equipment (7 wire)150No
Auxiliary switches100No
Total Requested20044%
Total Not Requested25056%
Electronic Infotainment System Group
FeatureValueRequested?
Navigation system600Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Voice control for nav and audio100Yes
HD radio50No
Traffic + travel information25Yes
App support0No
Larger infotainment display0No
Total Requested87578%
Total Not Requested25022%
Cold Weather Group
FeatureValueRequested?
Heated front seats200Yes
Heated steering wheel100No
Remote start150Yes
Engine-block heater35No
Total Requested35072%
Total Not Requested13528%
Active Safety Group
FeatureValueRequested?
Obstacle detection, rear250Yes
Blind spot warning system200No
LED tail lights0No
Total Requested25056%
Total Not Requested20044%

Option Package Details
Ford Explorer Eddie Bauer

Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
Media drive, large15No
Total Requested67598%
Total Not Requested152%
Convenience Package
FeatureValueRequested?
Automatic climate control, front200Yes
Heated mirrors25Yes
Sunroof900No
CD changer, in-dash200No
Power fore-aft adjuster, passenger seat100No
Universal garage door opener100Yes
Memory system, driver seat200No
Power height adjuster, passenger seat100No
Power tilt adjuster, passenger seat100No
Obstacle detection, rear250Yes
Power-adjustable pedals125No
Dual-zone climate control125Yes
Unbranded, 190W, 7 speakers (with subwoofer)350No
Total Requested70025%
Total Not Requested207575%
4.6L V8
OHC-3v
292 hp@5750
300 lb-ft@3950
FeatureValueRequested?
4.6L V8
OHC-3v
292 hp@5750
300 lb-ft@3950
1000Yes
6-speed automatic0Yes
Total Requested1000100%
Total Not Requested00%

Option Package Details
Ford Explorer Limited

Navigation and Moon Package
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
Media drive, large15No
Total Requested67598%
Total Not Requested152%
4.6L V8
OHC-3v
292 hp@5750
300 lb-ft@3950
FeatureValueRequested?
4.6L V8
OHC-3v
292 hp@5750
300 lb-ft@3950
1000Yes
6-speed automatic0Yes
Total Requested1000100%
Total Not Requested00%

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