| 1 | 0 | 3 | 4 | 3 | 4 |
Jeep Wrangler vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Jeep Wrangler vs. Kia Optima Invoice Comparison
Lowest Total Price: $34,900 Kia Optima SX | |||
| Difference: $1,880 | |||
Lowest Total Invoice: $32,332 Kia Optima SX | |||
| Difference: $2,223 | |||
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| Model Year | 2013 | 2013 | 2012 |
| Model | Wrangler | Wrangler | Optima |
| Trim | Unlimited Sahara | Unlimited Rubicon | SX |
| Body | 4dr SUV | 4dr SUV | 4dr Sedan |
| Base Price | $31,495 | $34,295 | $26,500 |
| Base Invoice | $29,741 | $32,289 | $24,760 |
| Media Center 730N | 1,845 | 1,845 | |
| Polished alloy wheels | 695 | ||
| Leather seating surfaces | 1,100 | 1,100 | |
| Automatic climate control, front | 155 | 155 | |
| Front side airbags | 495 | 495 | |
| Navigation system | 1,400 | ||
| Premium Package | 2,950 | ||
| Limited Package | 3,300 | ||
| Media Center 730N | 1,642 | 1,642 | |
| Polished alloy wheels | 619 | ||
| Leather seating surfaces | 979 | 979 | |
| Automatic climate control, front | 138 | 138 | |
| Front side airbags | 441 | 441 | |
| Navigation system | 1,250 | ||
| Premium Package | 2,635 | ||
| Limited Package | 2,937 | ||
| Options (change) | 4,290 | 3,595 | 7,650 |
| Options (change) | 3,819 | 3,200 | 6,822 |
| Destination | 995 | 995 | 750 |
| Total Price | $36,780 | $38,885 | $34,900 |
| Total Invoice | $34,555 | $36,484 | $32,332 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Jeep Wrangler dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Jeep Wrangler vs. Kia Optima
| Lowest Adjusted Price and Invoice: Kia Optima SX | |||
| TrueDelta Adjusted Price Difference: $4,750 | |||
| TrueDelta Adjusted Invoice Difference: $4,882 | |||
| Model Year | 2013 | 2013 | 2012 |
| Model | Wrangler | Wrangler | Optima |
| Trim | Unlimited Sahara | Unlimited Rubicon | SX |
| Body | 4dr SUV | 4dr SUV | 4dr Sedan |
| Engine | 285hp V6 | 285hp V6 | 274hp I4 |
| Transmission | M6 | M6 | T6 |
| Drivetrain | 4WD, PT w/4L | 4WD, PT w/4L | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 368, 7 | 368, 7 | 550, 12 |
| Tire (rear if not all the same) | 255/70-18 | 255/75-17 | 225/45-18 |
| Total Price | $36,780 | $38,885 | $34,900 |
| Adjustments for Features | 0 | -800 | -2,870 |
| Feature-Adjusted Total Price | $36,780 | $38,085 | $32,030 |
| Cost Above Minimum | $0 | $1,305 | $0 |
| Total Invoice | $34,555 | $36,484 | $32,332 |
| Adjustments for Features | 0 | -751 | -2,659 |
| Feature-Adjusted Total Invoice | $34,555 | $35,733 | $29,673 |
| Cost Above Minimum | $0 | $1,178 | $0 |
Features Comparison: Jeep Wrangler vs. Kia Optima
| Model Year | 2013 | 2013 | 2012 |
| Model | Wrangler | Wrangler | Optima |
| Trim | Unlimited Sahara | Unlimited Rubicon | SX |
| Body | 4dr SUV | 4dr SUV | 4dr Sedan |
| Transmission and Drivetrain | |||
| 6-speed manual | $150 | $150 | |
| 6-speed manually-shiftable automatic | $1100 | ||
| 4WD, part-time w/low range | $1700 | $1700 | |
| FWD | $0 | ||
| Accessories | |||
| AC power outlet | $100 | $100 | |
| Proximity key | $250 | ||
| Tilt steering wheel, manual | $150 | $150 | |
| Tilt/telescoping steering wheel, manual | $250 | ||
| Universal garage door opener | $100 | ||
| Brakes, Airbags, and Other Safety | |||
| Active or whiplash-reducing head restraints, front seats | $0 | ||
| Full-size spare tire | $225 | $225 | |
| Hill descent control | $250 | $250 | |
| Rearview camera | $200 | ||
| Roll bar | $200 | $200 | |
| Side curtain airbags | $350 | ||
| Tire-pressure monitor | $75 | ||
| Cargo Management | |||
| Air-conditioned storage compartment | $50 | ||
| Overhead sunglass holder | $25 | ||
| Climate Control | |||
| Dual-zone climate control | $125 | ||
| Interior air filter | $0 | ||
| Rear air vents | $100 | ||
| Rear defrost | $200 | ||
| Drivetrain | |||
| Heavy-duty front axle (optional) | $0 | ||
| Limited-slip rear differential | $300 | ||
| Lockable front differential | $150 | ||
| Lockable rear differential | $150 | ||
| Exterior | |||
| Body kit | $0 | ||
| Bright-finished exhaust tip(s) | $25 | ||
| Deep-tinted rear windows | $275 | $275 | |
| Externally-mounted spare | $0 | $0 | |
| Painted brake calipers (optional) | $0 | ||
| Panoramic sunroof | $1200 | ||
| Rear spoiler | $200 | ||
| Removable soft top | $2000 | $2000 | |
| Rock rails | $200 | ||
| Skid plates | $150 | $150 | |
| Tow hook(s), front | $40 | $40 | |
| Tow hook(s), rear | $25 | $25 | |
| Tubular side steps | $350 | ||
| Infotainment | |||
| Audio controls on steering wheel | $125 | ||
| DVD-compatible player | $0 | $0 | |
| HD radio | $50 | ||
| Media drive | $15 | $15 | |
| Satellite radio | $200 | ||
| Satellite radio - one year subscription | $250 | $250 | |
| Traffic + travel information | $25 | $25 | |
| Traffic information | $25 | ||
| Voice control for external devices | $0 | $0 | |
| Instruments, Lights, and Mirrors | |||
| Automatic headlights | $125 | ||
| Illuminated visor mirror, driver | $50 | ||
| Illuminated visor mirror, passenger | $50 | ||
| Interior ambient lighting | $150 | ||
| Power mirrors | $150 | ||
| Power-folding mirrors | $50 | ||
| Speaker lights | $100 | ||
| Turn signals on or near mirrors | $25 | ||
| Xenon HID headlights | $500 | ||
| Seats and Interior Trim | |||
| Aluminum trim | $100 | ||
| Center armrest(s), second row | $50 | ||
| Cooled or ventilated front seats | $300 | ||
| Heated second row seats | $200 | ||
| Illuminated door sill trim plates | $200 | ||
| Leather door panel trim | $250 | ||
| Leather-wrapped steering wheel | $150 | $150 | |
| Manual height adjuster, driver seat | $50 | $50 | |
| Memory system, driver seat | $200 | ||
| Metal pedals | $75 | ||
| Power fore-aft adjuster, driver seat | $100 | ||
| Power fore-aft adjuster, passenger seat | $100 | ||
| Power height adjuster, driver seat | $100 | ||
| Power lumbar adjuster, driver seat | $100 | ||
| Power recliner, driver seat | $100 | ||
| Power recliner, passenger seat | $100 | ||
| Power tilt adjuster, driver seat | $100 | ||
| Wood trim | $300 | ||
| Wood/leather-wrapped steering wheel | $150 | ||
| Suspension, Wheels, and Tires | |||
| All-terrain tires | $0 | $0 | |
| Chrome-plated alloy wheels | $850 | ||
| Disconnectable stabilizer bars | $350 | ||
| Machined alloy wheels | $350 | ||
| Off-road suspension (upgrade) | $0 | ||
| Polished alloy wheels | $350 | ||
| Sport suspension (upgrade) | $0 | ||
| White-letter tires | $0 | $0 | |
| Transmission | |||
| Steering-wheel-mounted transmission controls | $100 | ||
| Total Value of Features | $6,455 | $7,255 | $9,325 |
| Value of Feature Adjustments | $0 | $800 | $2,870 |
| Value of Feature Adjustments | 0 | -751 | -2,659 |
Specifications Comparison: Jeep Wrangler vs. Kia Optima
| Model Year | 2013 | 2012 |
| Model | Wrangler | Optima |
| Body | 4dr SUV | 4dr Sedan |
| Wheelbase | 116.0 in | 110.0 in |
| Length | 184.4 in | 190.7 in |
| Width | 73.9 in | 72.1 in |
| Height | 72.3 in | 57.3 in |
| Curb Weight | 4,076 lb. | 3,207 lb. |
| Fuel Capacity | 21.6 gal. | 18.5 gal. |
| Row 1 Headroom | 41.3 in | 40.0 in |
| Row 1 Shoulder Room | 55.8 in | 57.2 in |
| Row 1 Hip Room | 55.6 in | 54.7 in |
| Row 1 Legroom | 41.0 in | 45.5 in |
| Row 2 Headroom | 40.3 in | 37.6 in |
| Row 2 Shoulder Room | 56.8 in | 55.7 in |
| Row 2 Hip Room | 56.7 in | 54.5 in |
| Row 2 Legroom | 37.2 in | 34.7 in |
| Cargo Volume, Minimum | 31.5 ft3 | 15.4 ft3 |
| Cargo Volume, Maximum | 70.6 ft3 | 15.4 ft3 |
Option Package Details
Jeep Wrangler Unlimited Sahara
| Media Center 730N | ||
| Feature | Value | Requested? |
| Voice control for nav and audio | 100 | Yes |
| Traffic + travel information | 25 | No |
| Bluetooth audio streaming | 25 | Yes |
| TPMS with individual readouts (optional) | -75 | No |
| Bluetooth cell phone link | 100 | Yes |
| Voice control for external devices | 0 | No |
| USB port | 25 | Yes |
| Navigation system | 600 | Yes |
| DVD-compatible player | 0 | No |
| Media drive, large | 15 | No |
| Total Requested | 850 | 104% |
| Total Not Requested | -35 | -4% |
Option Package Details
Jeep Wrangler Unlimited Rubicon
| Media Center 730N | ||
| Feature | Value | Requested? |
| Voice control for nav and audio | 100 | Yes |
| Traffic + travel information | 25 | No |
| Bluetooth audio streaming | 25 | Yes |
| TPMS with individual readouts (optional) | -75 | No |
| Bluetooth cell phone link | 100 | Yes |
| Voice control for external devices | 0 | No |
| USB port | 25 | Yes |
| Navigation system | 600 | Yes |
| DVD-compatible player | 0 | No |
| Media drive, large | 15 | No |
| Total Requested | 850 | 104% |
| Total Not Requested | -35 | -4% |
Option Package Details
Kia Optima SX
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Total Requested | 725 | 100% |
| Total Not Requested | 0 | 0% |
| Premium Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | No |
| Panoramic sunroof | 1200 | No |
| Power-folding mirrors | 50 | No |
| HD radio | 50 | No |
| Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
| Rearview camera | 200 | No |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | No |
| Bluetooth audio streaming | 25 | Yes |
| Media drive, small | 5 | No |
| Total Requested | 225 | 7% |
| Total Not Requested | 2780 | 93% |
| Limited Package | ||
| Feature | Value | Requested? |
| Upgraded leather upholstery | -450 | No |
| Wood trim | 300 | No |
| Leather seating surfaces | 450 | Yes |
| Wood/leather-wrapped steering wheel | 0 | No |
| Additional chrome trim | 0 | No |
| Upholstered door panels, leather | 250 | No |
| Chrome-plated alloy wheels | 500 | No |
| Painted brake calipers (optional) | 0 | No |
| Total Requested | 450 | 43% |
| Total Not Requested | 600 | 57% |
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