Jeep Wrangler Jeep Wrangler 2007 Kia Soul Kia Soul 2018

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Jeep Wrangler vs. Kia Soul Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. Kia Soul Invoice Comparison

Lowest Total Price: $22,820

Kia Soul +   
Difference: $4,875

Lowest Total Invoice: $21,604

Kia Soul +   
Difference: $3,730

Calculate Payments

  Down Payment Interest Rate Term
Model Year200720072018201820182018
ModelWranglerWranglerSoulSoulSoulSoul
TrimUnlimited SaharaUnlimited Rubicon+!EVEV+
Body4dr SUV4dr SUV4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Base Price $24,905 $29,240 $20,300 $22,800 $33,950 $35,950
Base Invoice $22,800 $26,659 $19,230 $21,561 $31,727 $33,285
MyGig Infotainment System with nav 1,590 1,590        
Front side airbags 490 490        
Floor mats 50 50 125 125 125 125
Power Convenience Group   800        
Deep-tinted rear windows   300        
Audio Package     1,500      
MyGig Infotainment System with nav 1,399 1,399        
Front side airbags 431 431        
Floor mats 44 44 102 102 102 102
Power Convenience Group   704        
Deep-tinted rear windows   264        
Audio Package     1,377      
Options (change) 2,130 3,230 1,625 125 125 125
Options (change) 1,874 2,842 1,479 102 102 102
Destination 660 660 895 895 895 895
Gas Tax 0 0 0 0 -7,500 -7,500
Total Price $27,695 $33,130 $22,820 $23,820 $27,470 $29,470
Total Invoice $25,334 $30,161 $21,604 $22,558 $25,224 $26,782

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Jeep Wrangler vs. Kia Soul

Lowest Adjusted Price and Invoice: Kia Soul +
TrueDelta Adjusted Price Difference: $6,145
TrueDelta Adjusted Invoice Difference: $4,932
Model Year200720072018201820182018
ModelWranglerWranglerSoulSoulSoulSoul
TrimUnlimited SaharaUnlimited Rubicon+!EVEV+
Body4dr SUV4dr SUV4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Engine202hp V6202hp V6161hp I4201hp I4109hp E109hp E
TransmissionM6M6T6S7A1A1
DrivetrainRWD4WD, PT w/4LFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)368, 7368, 7315, 8?, 6?, 6?, 6
Tire (rear if not all the same)255/75-17255/75-17215/55-17235/45-18205/60-16205/60-16
Total Price$27,695$33,130$22,820$23,820$27,470$29,470
Adjustments for Features0-2,300-1,270-1,070-2,495-4,885
Feature-Adjusted Total Price$27,695$30,830$21,550$22,750$24,975$24,585
Cost Above Minimum$0$3,135$0$1,200$3,425$3,035
Total Invoice$25,334$30,161$21,604$22,558$25,224$26,782
Adjustments for Features0-2,094-1,202-1,013-2,291-4,439
Feature-Adjusted Total Invoice$25,334$28,067$20,402$21,545$22,933$22,343
Cost Above Minimum$0$2,733$0$1,143$2,531$1,941

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Features Comparison: Jeep Wrangler vs. Kia Soul

Model Year200720072018201820182018
ModelWranglerWranglerSoulSoulSoulSoul
TrimUnlimited SaharaUnlimited Rubicon+!EVEV+
Body4dr SUV4dr SUV4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Transmission and Drivetrain 
6-speed manual$150$150    
6-speed manually-shiftable automatic  $1100   
7-speed automated manual   $1200  
1-speed automatic    $800$800
RWD$0     
4WD, part-time w/low range $1700    
FWD  $0$0$0$0
Accessories 
Heated steering wheel    $100$100
Proximity key  $250$250$250$250
Remote app    $25$25
Remote climate control    $25$25
Tilt steering wheel, manual$150$150    
Tilt/telescoping steering wheel, manual  $250$250$250$250
Brakes, Airbags, and Other Safety 
911 assist  $25$25  
Obstacle detection, front     $150
Obstacle detection, rear     $250
Rearview camera  $200$200$200$200
Roll bar$200$200    
Rollover sensor  $50$50$50$50
Side curtain airbags  $350$350$350$350
Tire-pressure monitor  $75$75$75$75
Vehicle health reports  $0$0$0$0
Cargo Management 
Cargo cover  $75$75 $75
Cargo net     $40
Overhead sunglass holder  $25$25$25$25
Storage compartment under front seat(s)     $50
Climate Control 
Automatic climate control, front  $200$200$200$200
Heat pump    $250$250
Ionizing air filtration  $50$50$50$50
Rear defrost  $200$200$200$200
Rear wiper  $175$175$175$175
Drivetrain 
Heavy-duty front axle (optional) $0    
Limited-slip rear differential $300    
Lockable front differential $150    
Lockable rear differential $150    
Engine / Motor 
27 kWh battery pack    $0$0
6.6 kW onboard charger    $500$500
DC quick-charging capability    $750$750
Exterior 
Bright-finished exhaust tip(s)   $25  
Externally-mounted spare$0$0    
Removable soft top$2000$2000    
Skid plates$150$150    
Tow hook(s), front$40$40    
Tow hook(s), rear$25$25    
Tubular side steps$350     
Infotainment 
4G LTE connectivity    $0$0
Android Auto support  $100$100$100$100
App support  $0$0$0$0
Apple CarPlay support  $100$100$100$100
Audio controls on steering wheel  $125$125$125$125
Bluetooth audio streaming  $25$25$25$25
Bluetooth cell phone link  $100$100$100$100
DVD-compatible player$0$0    
HD radio  $50   
Media drive$15$15    
Navigation system$600$600$600 $600$600
Off-road navigation system$0$0    
SMS text-to-speech reader  $25$25$25$25
Telematics service, such as OnStar    $200$200
Traffic information$25$25$25 $25$25
Voice control for external devices  $0$0$0$0
Voice control for nav and audio  $100 $100$100
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror     $150
Automatic headlights  $125$125$125$125
Boost gauge   $75  
Compass$0$0    
Digital instruments    $0$0
Fog lights$125$125$125$125 $125
Heated mirrors  $25$25$25$25
Illuminated visor mirror, driver  $50$50$50$50
Illuminated visor mirror, passenger  $50$50$50$50
Power mirrors  $150$150$150$150
Power-folding mirrors     $50
Speaker lights  $100   
Tachometer$75$75$75$75  
Turn signals on or near mirrors   $25$25$25
Seats and Interior Trim 
Center armrest(s), second row  $50$50 $50
Cooled or ventilated front seats     $300
Heated front seats    $200$200
Heated second row seats     $200
Leather seating surfaces     $900
Partial leather seating sufaces   $450  
Stain-resistant fabric$100$100    
Upholstered instrument cluster hood  $50$50 $50
Suspension, Wheels, and Tires 
All-terrain tires$0$0    
Disconnectable stabilizer bars $350    
Electronic systems calibration selector  $200$200$200$200
Off-road suspension (upgrade) $0    
White-letter tires$0     
Total Value of Features$4,005$6,305$5,275$5,075$6,500$8,890
Value of Feature Adjustments$0$2,300$1,270$1,070$2,495$4,885
Value of Feature Adjustments0-2,094-1,202-1,013-2,291-4,439

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Specifications Comparison: Jeep Wrangler vs. Kia Soul

Model Year20072018
ModelWranglerSoul
Body4dr SUV4dr Hatch
Wheelbase116.0 in101.2 in
Length184.4 in163.0 in
Width73.9 in70.9 in
Height72.3 in63.5 in
Curb Weight4,181 lb.2,885 lb.
Fuel Capacity21.6 gal.14.2 gal.
Row 1 Headroom41.3 in39.6 in
Row 1 Shoulder Room55.8 in55.5 in
Row 1 Hip Room55.6 in53.2 in
Row 1 Legroom41.0 in40.9 in
Row 2 Headroom40.3 in39.5 in
Row 2 Shoulder Room56.8 in54.7 in
Row 2 Hip Room56.7 in49.3 in
Row 2 Legroom37.2 in39.1 in
Cargo Volume,
Minimum
46.4 ft324.2 ft3
Cargo Volume,
Maximum
82.0 ft361.3 ft3

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Option Package Details
Jeep Wrangler Unlimited Sahara

MyGig Infotainment System with nav
FeatureValueRequested?
Navigation system600Yes
Satellite radio200Yes
DVD-compatible player0No
Traffic information25Yes
Off-road navigation system0No
Media drive, large15No
Total Requested82598%
Total Not Requested152%

Option Package Details
Jeep Wrangler Unlimited Rubicon

Power Convenience Group
FeatureValueRequested?
Power front side windows250Yes
Power locks275Yes
Remote keyless entry225Yes
Alarm100No
Power rear side windows200Yes
Total Requested95090%
Total Not Requested10010%
MyGig Infotainment System with nav
FeatureValueRequested?
Navigation system600Yes
Satellite radio200Yes
DVD-compatible player0No
Traffic information25Yes
Off-road navigation system0No
Media drive, large15No
Total Requested82598%
Total Not Requested152%

Option Package Details
Kia Soul +

Audio Package
FeatureValueRequested?
HD radio50No
Speaker lights100No
Harman/Kardon, 315W, 8 speakers (with subwoofer)350No
Navigation system600Yes
Voice control for nav and audio100No
Traffic information25Yes
Special interior trim0No
Upholstered instrument cluster hood50No
Leather-wrapped steering wheel150Yes
Proximity key250No
Engine immobilizer (optional)0No
Total Requested77546%
Total Not Requested90054%

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