Jeep Wrangler Jeep Wrangler 2010 Toyota Prius Toyota Prius 2009

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Jeep Wrangler vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. Toyota Prius Invoice Comparison

Lowest Total Price: $24,279

Toyota Prius   
Difference: $6,891

Lowest Total Invoice: $22,275

Toyota Prius   
Difference: $7,124

Calculate Payments

  Down Payment Interest Rate Term
Model Year2010201020092009
ModelWranglerWranglerPriusPrius
TrimUnlimited SaharaUnlimited RubiconBaseTouring
Body4dr SUV4dr SUV4dr Hatch4dr Hatch
Base Price $27,730 $32,050 $23,375 $24,270
Base Invoice $26,254 $30,186 $21,758 $22,519
Media Center 730N 1,550 1,550    
Front side airbags 490 490    
Leather seating surfaces 650 650    
Package 6     3,150 2,775
Floor mats     184 184
Media Center 730N 1,380 1,380    
Front side airbags 436 436    
Leather seating surfaces 579 579    
Package 6     2,835 2,497
Floor mats     112 112
Options (change) 2,690 2,690 3,334 2,959
Options (change) 2,395 2,395 2,947 2,609
Destination 750 750 720 720
Gas Tax 0 0 -3,150 -3,150
Total Price $31,170 $35,490 $24,279 $24,799
Total Invoice $29,399 $33,331 $22,275 $22,698

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Jeep Wrangler dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Jeep Wrangler vs. Toyota Prius

Lowest Adjusted Price and Invoice: Toyota Prius
TrueDelta Adjusted Price Difference: $6,626
TrueDelta Adjusted Invoice Difference: $6,874
Model Year2010201020092009
ModelWranglerWranglerPriusPrius
TrimUnlimited SaharaUnlimited RubiconBaseTouring
Body4dr SUV4dr SUV4dr Hatch4dr Hatch
Engine202hp V6202hp V676hp I4 H76hp I4 H
TransmissionA4M6CVTCVT
DrivetrainRWD4WD, PT w/4LFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)368, 7368, 7?, 9?, 9
Tire (rear if not all the same)255/70-18255/75-17185/65-15195/55-16
Total Price$31,170$35,490$24,279$24,799
Adjustments for Features-265-1,91500
Feature-Adjusted Total Price$30,905$33,575$24,279$24,799
Cost Above Minimum$0$2,670$0$520
Total Invoice$29,399$33,331$22,275$22,698
Adjustments for Features-250-1,79900
Feature-Adjusted Total Invoice$29,149$31,532$22,275$22,698
Cost Above Minimum$0$2,383$0$423

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Features Comparison: Jeep Wrangler vs. Toyota Prius

Model Year2010201020092009
ModelWranglerWranglerPriusPrius
TrimUnlimited SaharaUnlimited RubiconBaseTouring
Body4dr SUV4dr SUV4dr Hatch4dr Hatch
Transmission and Drivetrain 
4-speed automatic$800   
6-speed manual $150  
CVT  $1000$1000
RWD$0   
4WD, part-time w/low range $1700  
FWD  $0$0
Accessories 
Proximity key  $250$250
Universal garage door opener  $100$100
Brakes, Airbags, and Other Safety 
4-wheel disc brakes$150$150  
Full-size spare tire$225$225  
Rearview camera  $200$200
Roll bar$200$200  
Side curtain airbags  $350$350
Temporary spare tire  $150$150
Cargo Management 
Cargo cover  $75$75
Cargo mat  $40$40
Console with shifter$150$150  
Console without shifter  $150$150
Overhead sunglass holder  $25$25
Climate Control 
Automatic climate control, front  $200$200
Interior air filter  $0$0
Rear defrost  $200$200
Rear wiper  $175$175
Drivetrain 
Heavy-duty front axle (optional) $0  
Limited-slip rear differential $300  
Lockable front differential $150  
Lockable rear differential $150  
Exterior 
Deep-tinted rear windows$275$275  
Externally-mounted spare$0$0  
Larger rear spoiler   $200
Rear spoiler  $200 
Removable soft top$2000$2000  
Skid plates$150$150  
Tow hook(s), front$40$40  
Tow hook(s), rear$25$25  
Tubular side steps$350   
Infotainment 
Audio controls on steering wheel  $125$125
CD changer, in-dash  $325$325
CD player$125$125  
DVD-compatible player$0$0  
Media drive$15$15  
Off-road navigation system$0$0  
Satellite radio - one year subscription$250$250  
Traffic information$25$25  
USB port$25$25  
Voice control for nav and audio  $100$100
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror  $150$150
Compass$0$0  
Digital instruments  $0$0
Heated mirrors  $25$25
Illuminated visor mirror, driver  $50$50
Illuminated visor mirror, passenger  $50$50
Large energy flow and fuel economy display  $25$25
Power mirrors  $150$150
Tachometer$75$75  
Xenon HID headlights  $500$500
Seats and Interior Trim 
Center armrest(s), second row  $50$50
Manual height adjuster, driver seat$50$50  
Suspension, Wheels, and Tires 
All-terrain tires$0$0  
Alloy wheels$350 $350$350
Disconnectable stabilizer bars $350  
Machined alloy wheels $350  
Off-road suspension (upgrade) $0  
Sport suspension (upgrade)   $0
White-letter tires$0$0  
Total Value of Features$5,280$6,930$5,015$5,015
Value of Feature Adjustments$265$1,915$0$0
Value of Feature Adjustments-250-1,79900

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Specifications Comparison: Jeep Wrangler vs. Toyota Prius

Model Year20102009
ModelWranglerPrius
Body4dr SUV4dr Hatch
Wheelbase116.0 in106.3 in
Length184.4 in175.0 in
Width73.9 in67.9 in
Height72.3 in58.1 in
Curb Weight4,181 lb.2,891 lb.
Fuel Capacity21.6 gal.11.9 gal.
Row 1 Headroom41.3 in39.1 in
Row 1 Shoulder Room55.8 in55.3 in
Row 1 Hip Room55.6 in51.0 in
Row 1 Legroom41.0 in41.9 in
Row 2 Headroom40.3 in37.1 in
Row 2 Shoulder Room56.8 in53.0 in
Row 2 Hip Room56.7 in51.6 in
Row 2 Legroom37.2 in38.6 in
Cargo Volume,
Minimum
46.4 ft314.4 ft3
Cargo Volume,
Maximum
82.0 ft314.4 ft3

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Option Package Details
Jeep Wrangler Unlimited Sahara

Media Center 730N
FeatureValueRequested?
Navigation system600Yes
Bluetooth cell phone link100Yes
DVD-compatible player0No
Traffic information25No
Off-road navigation system0No
Media drive, large15No
USB port25No
Total Requested70092%
Total Not Requested658%

Option Package Details
Jeep Wrangler Unlimited Rubicon

Media Center 730N
FeatureValueRequested?
Navigation system600Yes
Bluetooth cell phone link100Yes
DVD-compatible player0No
Traffic information25No
Off-road navigation system0No
Media drive, large15No
USB port25No
Total Requested70092%
Total Not Requested658%

Option Package Details
Toyota Prius

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Package 6
FeatureValueRequested?
Leather seating surfaces900Yes
Leather-wrapped steering wheel150Yes
Navigation system600Yes
Voice control for nav and audio100No
Fog lights125Yes
Xenon HID headlights500No
CD changer, in-dash200No
Universal garage door opener100No
Auto-dimming rearview mirror150No
Bluetooth cell phone link100Yes
Alarm100No
JBL, 9 speakers350No
Stability control400Yes
Rearview camera200No
MP3-compatible player50Yes
Proximity key250No
Aux input50Yes
Total Requested237555%
Total Not Requested195045%

Option Package Details
Toyota Prius Touring

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Package 6
FeatureValueRequested?
Leather seating surfaces900Yes
Leather-wrapped steering wheel150Yes
Navigation system600Yes
Voice control for nav and audio100No
CD changer, in-dash200No
Universal garage door opener100No
Auto-dimming rearview mirror150No
Bluetooth cell phone link100Yes
Alarm100No
JBL, 9 speakers350No
Stability control400Yes
Rearview camera200No
MP3-compatible player50Yes
Proximity key250No
Aux input50Yes
Total Requested225061%
Total Not Requested145039%

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