Jeep Wrangler Jeep Wrangler 2010 Toyota Prius Toyota Prius 2014

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Jeep Wrangler vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. Toyota Prius Invoice Comparison

Lowest Total Price: $27,304

Toyota Prius Three   
Difference: $3,401

Lowest Total Invoice: $25,302

Toyota Prius Three   
Difference: $3,683

Calculate Payments

  Down Payment Interest Rate Term
Model Year2010201020142014201420142014
ModelWranglerWranglerPriusPriusPriusPriusPrius
TrimUnlimited SaharaUnlimited RubiconThreeFourFivePlug-in HybridPlug-in Hybrid Advanced
Body4dr SUV4dr SUV4dr Hatch4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Base Price $27,730 $32,050 $25,765 $28,435 $30,005 $29,990 $34,905
Base Invoice $26,254 $30,186 $23,985 $26,470 $27,930 $28,791 $33,509
Media Center 730N 1,550 1,550          
Front side airbags 490 490          
Remote start 185 185 529 529 529 529 529
Floor mats     200 200 200 200 200
Media Center 730N 1,380 1,380          
Front side airbags 436 436          
Remote start 165 165 380 380 380 380 380
Floor mats     127 127 127 127 127
Options (change) 2,225 2,225 729 729 729 729 729
Options (change) 1,981 1,981 507 507 507 507 507
Destination 750 750 810 810 810 810 810
Gas Tax 0 0 0 0 0 -2,500 -2,500
Total Price $30,705 $35,025 $27,304 $29,974 $31,544 $29,029 $33,944
Total Invoice $28,985 $32,917 $25,302 $27,787 $29,247 $27,608 $32,326

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Jeep Wrangler vs. Toyota Prius

Lowest Adjusted Price and Invoice: Toyota Prius Three
TrueDelta Adjusted Price Difference: $3,111
TrueDelta Adjusted Invoice Difference: $3,409
Model Year2010201020142014201420142014
ModelWranglerWranglerPriusPriusPriusPriusPrius
TrimUnlimited SaharaUnlimited RubiconThreeFourFivePlug-in HybridPlug-in Hybrid Advanced
Body4dr SUV4dr SUV4dr Hatch4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Engine202hp V6202hp V698hp I4 H98hp I4 H98hp I4 H98hp I4 PiH98hp I4 PiH
TransmissionA4M6CVTCVTCVTCVTCVT
DrivetrainRWD4WD, PT w/4LFWDFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)368, 7368, 7?, 6120, 8120, 8?, 6120, 8
Tire (rear if not all the same)255/70-18255/75-17195/65-15195/65-15215/45-17195/65-15195/65-15
Total Price$30,705$35,025$27,304$29,974$31,544$29,029$33,944
Adjustments for Features-290-1,9400-1,050-2,225-75-1,500
Feature-Adjusted Total Price$30,415$33,085$27,304$28,924$29,319$28,954$32,444
Cost Above Minimum$0$2,670$0$1,620$2,015$1,650$5,140
Total Invoice$28,985$32,917$25,302$27,787$29,247$27,608$32,326
Adjustments for Features-274-1,8230-973-2,063-71-1,428
Feature-Adjusted Total Invoice$28,711$31,094$25,302$26,814$27,184$27,537$30,898
Cost Above Minimum$0$2,383$0$1,512$1,882$2,235$5,596

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Features Comparison: Jeep Wrangler vs. Toyota Prius

Model Year2010201020142014201420142014
ModelWranglerWranglerPriusPriusPriusPriusPrius
TrimUnlimited SaharaUnlimited RubiconThreeFourFivePlug-in HybridPlug-in Hybrid Advanced
Body4dr SUV4dr SUV4dr Hatch4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Transmission and Drivetrain 
4-speed automatic$800      
6-speed manual $150     
CVT  $1000$1000$1000$1000$1000
RWD$0      
4WD, part-time w/low range $1700     
FWD  $0$0$0$0$0
Accessories 
Proximity key  $250$250$250$250$250
Remote app      $25
Remote climate control     $25$25
Tilt steering wheel, manual$150$150     
Tilt/telescoping steering wheel, manual  $250$250$250$250$250
Universal garage door opener   $100$100 $100
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats  $0$0$0$0$0
Full-size spare tire$225$225     
Knee airbag, driver  $75$75$75$75$75
Rearview camera  $200$200$200$200$200
Roll bar$200$200     
Side curtain airbags  $350$350$350$350$350
Temporary spare tire  $150$150$150  
Cargo Management 
Cargo cover  $75$75$75$75$75
Cargo mat  $40$40$40$40$40
Overhead sunglass holder  $25$25$25$25$25
Climate Control 
Automatic climate control, front  $200$200$200$200$200
Interior air filter  $0$0$0$0$0
Rear defrost  $200$200$200$200$200
Rear wiper  $175$175$175$175$175
Drivetrain 
Heavy-duty front axle (optional) $0     
Limited-slip rear differential $300     
Lockable front differential $150     
Lockable rear differential $150     
Engine / Motor 
4 kWh battery pack     $0$0
Automatic start / stop  $150$150$150$150$150
Exterior 
Deep-tinted rear windows$275$275     
Externally-mounted spare$0$0     
Rear spoiler  $200$200$200$200$200
Removable soft top$2000$2000     
Skid plates$150$150     
Tow hook(s), front$40$40     
Tow hook(s), rear$25$25     
Tubular side steps$350      
Infotainment 
App support  $0$0$0$0$0
Audio controls on steering wheel  $125$125$125$125$125
Bluetooth audio streaming  $25$25$25$25$25
HD radio  $50$50$50$50$50
Media drive$15$15     
Off-road navigation system$0$0     
Satellite radio  $200$200$200$200$200
Satellite radio - one year subscription$250$250     
SMS text-to-speech reader  $25$25$25$25$25
Telematics service, such as OnStar      $200
Traffic + travel information  $25$25$25$25$25
Traffic information$25$25     
Voice control for nav and audio  $100$100$100$100$100
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror   $150$150 $150
Automatic headlights  $125$125$125$125$125
Compass$0$0     
Digital instruments  $0$0$0$0$0
Fog lights$125$125  $125  
Head-up display (HUD)      $350
Headlight washers    $50  
Heated mirrors  $25$25$25$25$25
Illuminated visor mirror, driver  $50$50$50$50$50
Illuminated visor mirror, passenger  $50$50$50$50$50
Large energy flow and fuel economy display  $25$25$25$25$25
LED headlights    $1000  
Power mirrors  $150$150$150$150$150
Tachometer$75$75     
Seats and Interior Trim 
Center armrest(s), second row  $50$50$50$50$50
Heated front seats   $200$200$200$200
Leather-wrapped steering wheel$150$150 $150$150 $150
Manual height adjuster, driver seat$50$50$50  $50 
Power fore-aft adjuster, driver seat   $100$100 $100
Power height adjuster, driver seat   $100$100 $100
Power lumbar adjuster, driver seat   $100$100 $100
Power recliner, driver seat   $100$100 $100
Power tilt adjuster, driver seat   $100$100 $100
Synthetic leather seating surfaces   $0$0 $0
Suspension, Wheels, and Tires 
All-terrain tires$0$0     
Alloy wheels$350 $350$350$350$350$350
Disconnectable stabilizer bars $350     
Electronic systems calibration selector  $200$200$200$200$200
Machined alloy wheels $350     
Off-road suspension (upgrade) $0     
White-letter tires$0$0     
Total Value of Features$5,255$6,905$4,965$6,015$7,190$5,040$6,465
Value of Feature Adjustments$290$1,940$0$1,050$2,225$75$1,500
Value of Feature Adjustments-274-1,8230-973-2,063-71-1,428

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Specifications Comparison: Jeep Wrangler vs. Toyota Prius

Model Year20102014
ModelWranglerPrius
Body4dr SUV4dr Hatch
Wheelbase116.0 in106.3 in
Length184.4 in176.4 in
Width73.9 in68.7 in
Height72.3 in58.7 in
Curb Weight4,181 lb.3,043 lb.
Fuel Capacity21.6 gal.11.9 gal.
Row 1 Headroom41.3 in38.6 in
Row 1 Shoulder Room55.8 in54.9 in
Row 1 Hip Room55.6 in52.7 in
Row 1 Legroom41.0 in42.5 in
Row 2 Headroom40.3 in37.6 in
Row 2 Shoulder Room56.8 in53.1 in
Row 2 Hip Room56.7 in51.2 in
Row 2 Legroom37.2 in36.0 in
Cargo Volume,
Minimum
46.4 ft321.6 ft3
Cargo Volume,
Maximum
82.0 ft339.6 ft3

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Option Package Details
Jeep Wrangler Unlimited Sahara

Media Center 730N
FeatureValueRequested?
Navigation system600Yes
Bluetooth cell phone link100Yes
DVD-compatible player0Yes
Traffic information25Yes
Off-road navigation system0No
Media drive, large15No
USB port25Yes
Total Requested75098%
Total Not Requested152%

Option Package Details
Jeep Wrangler Unlimited Rubicon

Media Center 730N
FeatureValueRequested?
Navigation system600Yes
Bluetooth cell phone link100Yes
DVD-compatible player0Yes
Traffic information25Yes
Off-road navigation system0No
Media drive, large15No
USB port25Yes
Total Requested75098%
Total Not Requested152%

Option Package Details
Toyota Prius Three

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

Option Package Details
Toyota Prius Four

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

Option Package Details
Toyota Prius Five

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

Option Package Details
Toyota Prius Plug-in Hybrid

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

Option Package Details
Toyota Prius Plug-in Hybrid Advanced

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

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