Jeep Wrangler Jeep Wrangler 2010 Toyota Highlander Toyota Highlander 2009

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Jeep Wrangler vs. Toyota Highlander Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. Toyota Highlander Invoice Comparison

Lowest Total Price: $31,355

Jeep Wrangler Unlimited Sahara   
Difference: $5,517

Lowest Total Invoice: $29,564

Jeep Wrangler Unlimited Sahara   
Difference: $3,165

Calculate Payments

  Down Payment Interest Rate Term
Model Year2010201020092009
ModelWranglerWranglerHighlanderHighlander
TrimUnlimited SaharaUnlimited RubiconSportLimited
Body4dr SUV4dr SUV4dr SUV4dr SUV
Base Price $27,730 $32,050 $29,260 $33,070
Base Invoice $26,254 $30,186 $26,408 $29,762
Media Center 730N 1,550 1,550    
Front side airbags 490 490    
Remote start 185 185 529 529
Leather seating surfaces 650 650 1,490  
Floor mats     185 275
Satellite radio     449 449
Running boards     649 649
Extra Value Package 6     2,475  
Third-row seat     1,090  
Navigation system       2,505
Media Center 730N 1,380 1,380    
Front side airbags 436 436    
Remote start 165 165 380 380
Leather seating surfaces 579 579 1,192  
Floor mats     120 180
Satellite radio     359 359
Running boards     425 425
Extra Value Package 6     2,228  
Third-row seat     872  
Navigation system       2,099
Options (change) 2,875 2,875 6,867 4,407
Options (change) 2,560 2,560 5,576 3,443
Destination 750 750 745 745
Total Price $31,355 $35,675 $36,872 $38,222
Total Invoice $29,564 $33,496 $32,729 $33,950

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Jeep Wrangler dealer quotes or Toyota Highlander dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Jeep Wrangler vs. Toyota Highlander

Lowest Adjusted Price and Invoice: Jeep Wrangler Unlimited Sahara
TrueDelta Adjusted Price Difference: $2,792
TrueDelta Adjusted Invoice Difference: $746
Model Year2010201020092009
ModelWranglerWranglerHighlanderHighlander
TrimUnlimited SaharaUnlimited RubiconSportLimited
Body4dr SUV4dr SUV4dr SUV4dr SUV
Engine202hp V6202hp V6270hp V6270hp V6
TransmissionA4M6T5T5
DrivetrainRWD4WD, PT w/4LFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)368, 7368, 7?, 9?, 9
Tire (rear if not all the same)255/70-18255/75-17245/55-19245/55-19
Total Price$31,355$35,675$36,872$38,222
Adjustments for Features0-1,650-2,725-3,775
Feature-Adjusted Total Price$31,355$34,025$34,147$34,447
Cost Above Minimum$0$2,670$0$300
Total Invoice$29,564$33,496$32,729$33,950
Adjustments for Features0-1,549-2,419-3,353
Feature-Adjusted Total Invoice$29,564$31,947$30,310$30,597
Cost Above Minimum$0$2,383$0$287

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Features Comparison: Jeep Wrangler vs. Toyota Highlander

Model Year2010201020092009
ModelWranglerWranglerHighlanderHighlander
TrimUnlimited SaharaUnlimited RubiconSportLimited
Body4dr SUV4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
4-speed automatic$800   
6-speed manual $150  
5-speed manually-shiftable automatic  $1000$1000
RWD$0   
4WD, part-time w/low range $1700  
FWD  $0$0
Accessories 
Proximity key   $250
Tilt steering wheel, manual$150$150  
Tilt/telescoping steering wheel, manual  $250$250
Universal garage door opener   $100
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats  $0$0
Knee airbag, driver  $75$75
Rearview camera  $200$200
Roll bar$200$200  
Rollover sensor  $50$50
Side curtain airbags, three rows  $500$500
Cargo Management 
Cargo cover  $75$75
Cargo mat  $40$40
Liftglass or two-piece tailgate  $150$150
Removable second-row console  $200$200
Roof rails  $250$250
Climate Control 
Automatic climate control, front   $200
Dual-zone climate control   $125
Interior air filter  $0$0
Rear air vents with manual controls  $150$150
Rear defrost  $200$200
Rear wiper  $175$175
Wiper de-icer   $25
Drivetrain 
Heavy-duty front axle (optional) $0  
Limited-slip rear differential $300  
Lockable front differential $150  
Lockable rear differential $150  
Exterior 
Bright-finished exhaust tip(s)  $25 
Externally-mounted spare$0$0  
Larger rear spoiler  $200 
Rear bumper protector  $40$40
Rear spoiler   $200
Removable soft top$2000$2000  
Running boards  $350$350
Skid plates$150$150  
Tow hook(s), front$40$40  
Tow hook(s), rear$25$25  
Tubular side steps$350   
Infotainment 
Audio controls on steering wheel  $125$125
CD changer, in-dash  $325$325
CD player$125$125  
DVD-compatible player$0$0  
Media drive$15$15  
Off-road navigation system$0$0  
Satellite radio  $200$200
Satellite radio - one year subscription$250$250  
Traffic information$25$25  
USB port$25$25  
Voice control for nav and audio  $100$100
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror   $150
Automatic headlights  $125$125
Compass$0$0  
Conversation mirror  $25$25
Heated mirrors   $25
Illuminated visor mirror, driver  $50$50
Illuminated visor mirror, passenger  $50$50
Power mirrors  $150$150
Seats and Interior Trim 
Center armrest(s), second row  $50$50
Door sill trim plates   $100
Folding third row seats  $600$600
Heated front seats  $200 
Leather seating surfaces, third-row seats  $200$200
Manual fore-aft adjuster, second row seats  $75$75
Manual height adjuster, driver seat$50$50  
Manual recliner, second row seats  $75$75
Power fore-aft adjuster, driver seat  $100$100
Power fore-aft adjuster, passenger seat   $100
Power height adjuster, driver seat  $100$100
Power lumbar adjuster, driver seat  $100$100
Power recliner, driver seat  $100$100
Power recliner, passenger seat   $100
Power thigh support length adjuster, driver seat   $100
Power tilt adjuster, driver seat  $100$100
Stowable center seat, second row  $150$150
Suspension, Wheels, and Tires 
All-terrain tires$0$0  
Alloy wheels$350 $350$350
Disconnectable stabilizer bars $350  
Machined alloy wheels $350  
Off-road suspension (upgrade) $0  
Sport suspension (upgrade)  $0 
White-letter tires$0$0  
Total Value of Features$4,555$6,205$7,280$8,330
Value of Feature Adjustments$0$1,650$2,725$3,775
Value of Feature Adjustments0-1,549-2,419-3,353

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Specifications Comparison: Jeep Wrangler vs. Toyota Highlander

Model Year20102009
ModelWranglerHighlander
Body4dr SUV4dr SUV
Wheelbase116.0 in109.8 in
Length184.4 in188.4 in
Width73.9 in75.2 in
Height72.3 in68.1 in
Curb Weight4,181 lb.3,848 lb.
Fuel Capacity21.6 gal.19.2 gal.
Row 1 Headroom41.3 in40.6 in
Row 1 Shoulder Room55.8 in59.7 in
Row 1 Hip Room55.6 in56.7 in
Row 1 Legroom41.0 in43.2 in
Row 2 Headroom40.3 in40.1 in
Row 2 Shoulder Room56.8 in59.5 in
Row 2 Hip Room56.7 in56.5 in
Row 2 Legroom37.2 in38.3 in
Row 3 Headroom0.0 in36.3 in
Row 3 Shoulder Room0.0 in55.0 in
Row 3 Hip Room0.0 in42.3 in
Row 3 Legroom0.0 in29.2 in
Cargo Volume,
Minimum
46.4 ft310.3 ft3
Cargo Volume,
Behind R2
46.442.3 ft3
Cargo Volume,
Maximum
82.0 ft395.4 ft3

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Option Package Details
Jeep Wrangler Unlimited Sahara

Media Center 730N
FeatureValueRequested?
Navigation system600Yes
Bluetooth cell phone link100Yes
DVD-compatible player0No
Traffic information25No
Off-road navigation system0No
Media drive, large15No
USB port25No
Total Requested70092%
Total Not Requested658%

Option Package Details
Jeep Wrangler Unlimited Rubicon

Media Center 730N
FeatureValueRequested?
Navigation system600Yes
Bluetooth cell phone link100Yes
DVD-compatible player0No
Traffic information25No
Off-road navigation system0No
Media drive, large15No
USB port25No
Total Requested70092%
Total Not Requested658%

Option Package Details
Toyota Highlander Sport

Leather seating surfaces
FeatureValueRequested?
Leather seating surfaces900Yes
Heated front seats200No
Total Requested90082%
Total Not Requested20018%
Extra Value Package 6
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100No
Total Requested60086%
Total Not Requested10014%
Third-row seat
FeatureValueRequested?
Leather seating surfaces, third-row seats200No
Folding third row seats600No
Third-row 2-person bench0No
Total Requested00%
Total Not Requested800100%

Option Package Details
Toyota Highlander Limited

Navigation system
FeatureValueRequested?
Navigation system600Yes
Bluetooth cell phone link100Yes
Voice control for nav and audio100No
JBL, 9 speakers (with subwoofer)350No
Total Requested70061%
Total Not Requested45039%

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