The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $24,835 Kia Optima EX | |||
Difference: $8,085 | |||
Lowest Total Invoice: $23,030 Kia Optima EX | |||
Difference: $8,076 | |||
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Model Year | 2009 | 2017 | 2017 |
Model | Optima | Equinox | Equinox |
Trim | EX | LT | Premier |
Body | 4dr Sedan | 4dr SUV | 4dr SUV |
Base Price | $20,690 | $26,750 | $30,040 |
Base Invoice | $19,255 | $25,412 | $28,538 |
Premium Package | 1,300 | ||
Convenience Package | 970 | 1,300 | |
Navigation system | 1,200 | ||
Technology Package | 890 | 890 | |
Sport Edition | 1,695 | ||
Sunroof | 995 | 995 | |
Illuminated door sill trim plates | 395 | 395 | |
Enhanced Convenience Package | 995 | ||
Premium Package | 1,160 | ||
Convenience Package | 865 | 1,183 | |
Navigation system | 1,075 | ||
Technology Package | 810 | 810 | |
Sport Edition | 1,542 | ||
Sunroof | 905 | 905 | |
Illuminated door sill trim plates | 359 | 359 | |
Enhanced Convenience Package | 905 | ||
Options (change) | 3,470 | 5,275 | 3,275 |
Options (change) | 3,100 | 4,799 | 2,979 |
Destination | 675 | 895 | 895 |
Total Price | $24,835 | $32,920 | $34,210 |
Total Invoice | $23,030 | $31,106 | $32,412 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Chevrolet Equinox dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Optima EX | |||
TrueDelta Adjusted Price Difference: $6,120 | |||
TrueDelta Adjusted Invoice Difference: $6,219 | |||
Model Year | 2009 | 2017 | 2017 |
Model | Optima | Equinox | Equinox |
Trim | EX | LT | Premier |
Body | 4dr Sedan | 4dr SUV | 4dr SUV |
Engine | 175hp I4 | 182hp I4 | 182hp I4 |
Transmission | T5 | T6 | T6 |
Drivetrain | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 360, 7 | 250, 8 | 250, 8 |
Tire (rear if not all the same) | 215/50-17 | 235/55-18 | 235/55-18 |
Total Price | $24,835 | $32,920 | $34,210 |
Adjustments for Features | 0 | -1,965 | -3,155 |
Feature-Adjusted Total Price | $24,835 | $30,955 | $31,055 |
Cost Above Minimum | $0 | $0 | $100 |
Total Invoice | $23,030 | $31,106 | $32,412 |
Adjustments for Features | 0 | -1,857 | -2,989 |
Feature-Adjusted Total Invoice | $23,030 | $29,249 | $29,423 |
Cost Above Minimum | $0 | $0 | $174 |
Model Year | 2009 | 2017 | 2017 |
Model | Optima | Equinox | Equinox |
Trim | EX | LT | Premier |
Body | 4dr Sedan | 4dr SUV | 4dr SUV |
Transmission and Drivetrain | |||
5-speed manually-shiftable automatic | $1000 | ||
6-speed manually-shiftable automatic | $1100 | $1100 | |
FWD | $0 | $0 | $0 |
Accessories | |||
Active noise reduction | $0 | $0 | |
Power liftgate | $350 | ||
Power-adjustable pedals | $125 | ||
Remote app | $25 | $25 | |
Remote start | $150 | $150 | |
Sunshade, rear | $125 | ||
Universal garage door opener | $100 | $100 | |
Brakes, Airbags, and Other Safety | |||
Active or whiplash-reducing head restraints, front seats | $0 | ||
Rearview camera | $200 | $200 | |
Rollover sensor | $50 | $50 | |
Vehicle health reports | $0 | $0 | |
Cargo Management | |||
Cargo cover | $75 | ||
Cargo net | $40 | ||
Overhead sunglass holder | $25 | ||
Roof rack | $300 | ||
Roof rails | $250 | ||
Climate Control | |||
Rear wiper | $175 | $175 | |
Exterior | |||
Black grille (optional) | $0 | ||
Bodyside cladding (gray/black) | $250 | $250 | |
Bodyside moldings | $75 | ||
Deep-tinted rear windows | $275 | $275 | |
Laminated front side windows | $200 | $200 | |
Rear bumper protector | $40 | $40 | |
Rear spoiler | $200 | $200 | |
Infotainment | |||
4G LTE connectivity | $0 | $0 | |
App support | $0 | $0 | |
Bluetooth audio streaming | $25 | $25 | |
Bluetooth cell phone link | $100 | $100 | |
CD player | $125 | ||
MP3-compatible player | $50 | ||
SD Card slot | $25 | $25 | |
Siri Eyes Free support | $0 | $0 | |
SMS text-to-speech reader | $25 | $25 | |
Telematics service, such as OnStar, with navigation | $225 | $225 | |
Voice control for audio system | $25 | $25 | |
Voice control for external devices | $0 | $0 | |
Wi-Fi hotspot | $50 | $50 | |
Instruments, Lights, and Mirrors | |||
Auto-dimming rearview mirror | $150 | $150 | |
Fog lights | $125 | $125 | |
Interior ambient lighting | $150 | $150 | |
Turn signals on or near mirrors | $25 | ||
Seats and Interior Trim | |||
Door sill trim plates | $100 | ||
Floor mats, second row (optional) | $0 | $0 | |
Illuminated door sill trim plates | $200 | $200 | |
Manual fore-aft adjuster, second row seats | $75 | $75 | |
Manual lumbar adjuster, driver seat | $50 | ||
Manual recliner, second row seats | $75 | $75 | |
Memory system, driver seat | $200 | $200 | |
Power fore-aft adjuster, passenger seat | $100 | $100 | |
Power height adjuster, passenger seat | $100 | ||
Power lumbar adjuster, driver seat | $100 | $100 | |
Power recliner, passenger seat | $100 | $100 | |
Power tilt adjuster, passenger seat | $100 | ||
Total Value of Features | $2,275 | $4,240 | $5,430 |
Value of Feature Adjustments | $0 | $1,965 | $3,155 |
Value of Feature Adjustments | 0 | -1,857 | -2,989 |
Model Year | 2009 | 2017 |
Model | Optima | Equinox |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 107.1 in | 112.5 in |
Length | 189.0 in | 187.8 in |
Width | 71.1 in | 72.5 in |
Height | 58.3 in | 66.3 in |
Curb Weight | 3,158 lb. | 3,765 lb. |
Fuel Capacity | 16.4 gal. | 18.8 gal. |
Row 1 Headroom | 39.8 in | 40.9 in |
Row 1 Shoulder Room | 57.1 in | 55.8 in |
Row 1 Hip Room | 54.5 in | 54.6 in |
Row 1 Legroom | 43.7 in | 41.2 in |
Row 2 Headroom | 38.0 in | 39.2 in |
Row 2 Shoulder Room | 56.3 in | 55.3 in |
Row 2 Hip Room | 54.7 in | 51.1 in |
Row 2 Legroom | 37.8 in | 39.9 in |
Cargo Volume, Minimum | 15.0 ft3 | 31.5 ft3 |
Cargo Volume, Maximum | 15.0 | 63.7 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 900 | 62% |
Total Not Requested | 550 | 38% |
Convenience Package | ||
Feature | Value | Requested? |
215/50VR17 tires | 400 | No |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Sunshade, rear | 125 | No |
Power-adjustable pedals | 125 | No |
Total Requested | 400 | 38% |
Total Not Requested | 650 | 62% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
SD Card slot | 25 | No |
Pioneer, 250W, 8 speakers (with subwoofer) | 350 | No |
Total Requested | 600 | 62% |
Total Not Requested | 375 | 38% |
Convenience Package | ||
Feature | Value | Requested? |
Automatic climate control, front | 200 | Yes |
Heated front seats | 200 | Yes |
Power fore-aft adjuster, driver seat | 100 | Yes |
Power tilt adjuster, driver seat | 100 | Yes |
Power recliner, driver seat | 100 | Yes |
Leather-wrapped steering wheel | 150 | Yes |
Remote start | 150 | No |
Total Requested | 850 | 85% |
Total Not Requested | 150 | 15% |
Sport Edition | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Roof rack crossbars | 50 | No |
Memory system, driver seat | 200 | No |
235/55R18 tires | 400 | No |
Black grille (optional) | 0 | No |
Total Requested | 900 | 58% |
Total Not Requested | 650 | 42% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
SD Card slot | 25 | No |
Pioneer, 250W, 8 speakers (with subwoofer) | 350 | No |
Total Requested | 600 | 62% |
Total Not Requested | 375 | 38% |
Enhanced Convenience Package | ||
Feature | Value | Requested? |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Universal garage door opener | 100 | Yes |
Power height adjuster, passenger seat | 100 | No |
Power tilt adjuster, passenger seat | 100 | No |
Power liftgate | 350 | No |
Total Requested | 300 | 35% |
Total Not Requested | 550 | 65% |