The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $33,950 Kia Optima SX Turbo | |||
Difference: $2,965 | |||
Lowest Total Invoice: $31,793 Kia Optima SX Turbo | |||
Difference: $3,150 | |||
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Model Year | 2014 | 2014 | 2017 |
Model | Optima | Optima | Equinox |
Trim | SX Turbo | SX Limited Turbo | Premier |
Body | 4dr Sedan | 4dr Sedan | 4dr SUV |
Base Price | $27,500 | $35,300 | $30,040 |
Base Invoice | $25,763 | $32,963 | $28,538 |
Technology Package | 2,300 | 890 | |
Premium Package | 3,300 | ||
Cargo net | 50 | 50 | |
Driver Confidence Package | 495 | ||
Enhanced Convenience Package | 950 | ||
3.6L V6 | 1,500 | ||
Illuminated door sill trim plates | 395 | ||
AWD | 1,750 | ||
Technology Package | 2,129 | 810 | |
Premium Package | 3,059 | ||
Cargo net | 42 | 42 | |
Driver Confidence Package | 450 | ||
Enhanced Convenience Package | 864 | ||
3.6L V6 | 1,365 | ||
Illuminated door sill trim plates | 359 | ||
AWD | 1,662 | ||
Options (change) | 5,650 | 50 | 5,980 |
Options (change) | 5,230 | 42 | 5,510 |
Destination | 800 | 800 | 895 |
Total Price | $33,950 | $36,150 | $36,915 |
Total Invoice | $31,793 | $33,805 | $34,943 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Chevrolet Equinox dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Optima SX Turbo | |||
TrueDelta Adjusted Price Difference: $2,500 | |||
TrueDelta Adjusted Invoice Difference: $2,710 | |||
Model Year | 2014 | 2014 | 2017 |
Model | Optima | Optima | Equinox |
Trim | SX Turbo | SX Limited Turbo | Premier |
Body | 4dr Sedan | 4dr Sedan | 4dr SUV |
Engine | 274hp I4 | 274hp I4 | 301hp V6 |
Transmission | T6 | T6 | T6 |
Drivetrain | FWD | FWD | AWD |
EPA Fuel Economy (city/highway) | 20/31 MPG | 20/31 MPG | 16/23 MPG |
Audio (watts, speakers) | ?, 8 | ?, 8 | 250, 8 |
Tire (rear if not all the same) | 225/45-18 | 225/45-18 | 235/55-18 |
Total Price | $33,950 | $36,150 | $36,915 |
Adjustments for Features | 0 | -1,350 | -465 |
Feature-Adjusted Total Price | $33,950 | $34,800 | $36,450 |
Cost Above Minimum | $0 | $850 | $0 |
Total Invoice | $31,793 | $33,805 | $34,943 |
Adjustments for Features | 0 | -1,262 | -440 |
Feature-Adjusted Total Invoice | $31,793 | $32,543 | $34,503 |
Cost Above Minimum | $0 | $750 | $0 |
Model Year | 2014 | 2014 | 2017 |
Model | Optima | Optima | Equinox |
Trim | SX Turbo | SX Limited Turbo | Premier |
Body | 4dr Sedan | 4dr Sedan | 4dr SUV |
Transmission and Drivetrain | |||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 |
FWD | $0 | $0 | |
AWD | $1700 | ||
Accessories | |||
Heated steering wheel | $100 | ||
Power liftgate | $350 | ||
Proximity key | $250 | $250 | |
Remote app | $25 | ||
Remote start | $150 | ||
Brakes, Airbags, and Other Safety | |||
911 assist | $25 | $25 | |
Active or whiplash-reducing head restraints, front seats | $0 | $0 | |
Rollover sensor | $50 | ||
Temporary spare tire | $150 | ||
Cargo Management | |||
Air-conditioned storage compartment | $50 | $50 | |
Cargo cover | $75 | ||
Overhead sunglass holder | $25 | $25 | |
Roof rails | $250 | ||
Climate Control | |||
Dual-zone climate control | $125 | $125 | |
Ionizing air filtration | $50 | $50 | |
Rear air vents | $100 | $100 | |
Rear wiper | $175 | ||
Exterior | |||
Body kit | $0 | $0 | |
Bodyside cladding (gray/black) | $250 | ||
Deep-tinted rear windows | $275 | ||
Painted brake calipers (optional) | $0 | ||
Panoramic sunroof | $1200 | $1200 | |
Rear bumper protector | $40 | ||
Rear spoiler | $200 | $200 | |
Infotainment | |||
4G LTE connectivity | $0 | ||
CD player | $125 | $125 | |
HD radio | $50 | $50 | |
MP3-compatible player | $50 | $50 | |
SD Card slot | $25 | ||
Siri Eyes Free support | $0 | ||
Surround sound | $250 | $250 | |
Telematics service, such as OnStar, with navigation | $225 | ||
Traffic information | $25 | $25 | |
Voice control for audio system | $25 | ||
Voice control for nav and audio | $100 | $100 | |
Wi-Fi hotspot | $50 | ||
Instruments, Lights, and Mirrors | |||
Power-folding mirrors | $50 | $50 | |
Speaker lights | $100 | $100 | |
Turn signals on or near mirrors | $25 | $25 | |
Xenon HID headlights | $500 | $500 | |
Seats and Interior Trim | |||
Cooled or ventilated front seats | $300 | $300 | |
Floor mats | $75 | ||
Floor mats, second row (optional) | $0 | ||
Heated second row seats | $200 | $200 | |
Leather door panel trim | $250 | ||
Leather-wrapped steering wheel | $150 | $150 | |
Manual fore-aft adjuster, second row seats | $75 | ||
Manual recliner, second row seats | $75 | ||
Metal pedals | $75 | $75 | |
Power height adjuster, passenger seat | $100 | ||
Power tilt adjuster, passenger seat | $100 | ||
Wood trim | $300 | ||
Wood/leather-wrapped steering wheel | $150 | ||
Suspension, Wheels, and Tires | |||
Alloy wheels | $350 | $350 | |
Chrome-plated alloy wheels | $850 | ||
Electronic systems calibration selector | $200 | $200 | |
Sport suspension (upgrade) | $0 | $0 | |
Touring suspension (upgrade) | $0 | ||
Transmission | |||
Steering-wheel-mounted transmission controls | $100 | $100 | |
Total Value of Features | $5,575 | $6,925 | $6,040 |
Value of Feature Adjustments | $0 | $1,350 | $465 |
Value of Feature Adjustments | 0 | -1,262 | -440 |
Model Year | 2014 | 2017 |
Model | Optima | Equinox |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 110.0 in | 112.5 in |
Length | 190.7 in | 187.8 in |
Width | 72.1 in | 72.5 in |
Height | 57.9 in | 66.3 in |
Curb Weight | 3,468 lb. | 4,112 lb. |
Fuel Capacity | 18.5 gal. | 18.8 gal. |
Row 1 Headroom | 40.0 in | 40.9 in |
Row 1 Shoulder Room | 57.3 in | 55.8 in |
Row 1 Hip Room | 54.7 in | 54.6 in |
Row 1 Legroom | 45.5 in | 41.2 in |
Row 2 Headroom | 37.6 in | 39.2 in |
Row 2 Shoulder Room | 55.7 in | 55.3 in |
Row 2 Hip Room | 54.5 in | 51.1 in |
Row 2 Legroom | 34.7 in | 39.9 in |
Cargo Volume, Minimum | 15.4 ft3 | 31.5 ft3 |
Cargo Volume, Maximum | 15.4 | 63.7 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Total Requested | 1150 | 90% |
Total Not Requested | 125 | 10% |
Premium Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | Yes |
SMS text-to-speech reader | 25 | Yes |
Vehicle health reports | 0 | Yes |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | Yes |
App support | 0 | Yes |
Total Requested | 850 | 26% |
Total Not Requested | 2425 | 74% |
Driver Confidence Package | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Total Requested | 550 | 100% |
Total Not Requested | 0 | 0% |
Enhanced Convenience Package | ||
Feature | Value | Requested? |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Universal garage door opener | 100 | Yes |
Power height adjuster, passenger seat | 100 | No |
Power tilt adjuster, passenger seat | 100 | No |
Power liftgate | 350 | No |
Total Requested | 300 | 35% |
Total Not Requested | 550 | 65% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
SD Card slot | 25 | No |
Pioneer, 250W, 8 speakers (with subwoofer) | 350 | No |
Total Requested | 600 | 62% |
Total Not Requested | 375 | 38% |
3.6L V6 DOHC-4v 301 hp@6500 272 lb-ft@4800 | ||
Feature | Value | Requested? |
3.6L V6 DOHC-4v 301 hp@6500 272 lb-ft@4800 | 1000 | Yes |
Bright-finished exhaust tip(s) | 25 | Yes |
Touring suspension (upgrade) | 250 | Yes |
Total Requested | 1275 | 100% |
Total Not Requested | 0 | 0% |