The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $24,800 Kia Optima EX | ||||||
Difference: $2,225 | ||||||
Lowest Total Invoice: $23,271 Kia Optima EX | ||||||
Difference: $1,546 | ||||||
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Model Year | 2014 | 2014 | 2014 | 2014 | 2014 | 2006 |
Model | Optima | Optima | Optima | Optima | Optima | Equinox |
Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | LT |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Base Price | $23,950 | $31,995 | $25,500 | $27,500 | $35,300 | $22,400 |
Base Invoice | $22,429 | $29,670 | $23,877 | $25,763 | $32,963 | $20,877 |
Cargo net | 50 | 50 | 50 | 50 | 50 | |
Panoramic sunroof | 1,500 | |||||
2LT Equipment Group | 1,130 | |||||
Side curtain airbags | 395 | |||||
Sunroof | 695 | |||||
Heated front seats | 250 | |||||
Satellite radio | 325 | |||||
Leather seating surfaces | 545 | |||||
Telematics service, such as OnStar | 695 | |||||
Cargo net | 42 | 42 | 42 | 42 | 42 | |
Panoramic sunroof | 1,395 | |||||
2LT Equipment Group | 938 | |||||
Side curtain airbags | 328 | |||||
Sunroof | 577 | |||||
Heated front seats | 208 | |||||
Satellite radio | 270 | |||||
Leather seating surfaces | 452 | |||||
Telematics service, such as OnStar | 577 | |||||
Options (change) | 50 | 1,550 | 50 | 50 | 50 | 4,035 |
Options (change) | 42 | 1,437 | 42 | 42 | 42 | 3,350 |
Destination | 800 | 800 | 800 | 800 | 800 | 590 |
Total Price | $24,800 | $34,345 | $26,350 | $28,350 | $36,150 | $27,025 |
Total Invoice | $23,271 | $31,907 | $24,719 | $26,605 | $33,805 | $24,817 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||||
TrueDelta Adjusted Price Difference: $2,655 | ||||||
TrueDelta Adjusted Invoice Difference: $1,949 | ||||||
Model Year | 2014 | 2014 | 2014 | 2014 | 2014 | 2006 |
Model | Optima | Optima | Optima | Optima | Optima | Equinox |
Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | LT |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Engine | 192hp I4 | 159hp I4 H | 192hp I4 | 274hp I4 | 274hp I4 | 185hp V6 |
Transmission | T6 | T6 | T6 | T6 | T6 | A5 |
Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 6 | 550, 12 | ?, 6 | ?, 6 | ?, 8 | ?, 6 |
Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 225/45-18 | 225/45-18 | 225/45-18 | 235/60-17 |
Total Price | $24,800 | $34,345 | $26,350 | $28,350 | $36,150 | $27,025 |
Adjustments for Features | -430 | -5,130 | -730 | -1,430 | -6,230 | 0 |
Feature-Adjusted Total Price | $24,370 | $29,215 | $25,620 | $26,920 | $29,920 | $27,025 |
Cost Above Minimum | $0 | $4,845 | $1,250 | $2,550 | $5,550 | $0 |
Total Invoice | $23,271 | $31,907 | $24,719 | $26,605 | $33,805 | $24,817 |
Adjustments for Features | -403 | -4,766 | -685 | -1,342 | -5,826 | 0 |
Feature-Adjusted Total Invoice | $22,868 | $27,141 | $24,034 | $25,263 | $27,979 | $24,817 |
Cost Above Minimum | $0 | $4,273 | $1,166 | $2,395 | $5,111 | $0 |
Model Year | 2014 | 2014 | 2014 | 2014 | 2014 | 2006 |
Model | Optima | Optima | Optima | Optima | Optima | Equinox |
Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | LT |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Transmission and Drivetrain | ||||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | |
5-speed automatic | $900 | |||||
FWD | $0 | $0 | $0 | $0 | $0 | $0 |
Accessories | ||||||
Heated steering wheel | $100 | $100 | ||||
Proximity key | $250 | $250 | $250 | $250 | $250 | |
Tilt steering wheel, manual | $150 | |||||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | $250 | |
Universal garage door opener | $100 | $100 | $100 | $100 | $100 | |
Brakes, Airbags, and Other Safety | ||||||
4-wheel disc brakes | $150 | $150 | $150 | $150 | $150 | |
911 assist | $25 | $25 | ||||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | $0 | |
Blind spot warning system | $200 | |||||
Brake assist | $50 | $50 | $50 | $50 | $50 | |
Cross-traffic warning, rear | $100 | |||||
Front side airbags | $350 | $350 | $350 | $350 | $350 | |
Obstacle detection, rear | $250 | |||||
Rearview camera | $200 | $200 | ||||
Stability control | $400 | $400 | $400 | $400 | $400 | |
Tire-pressure monitor | $75 | $75 | $75 | $75 | $75 | |
Vehicle health reports | $0 | $0 | ||||
Cargo Management | ||||||
Air-conditioned storage compartment | $50 | $50 | $50 | $50 | $50 | |
Cargo shelf, height-adjustable | $100 | |||||
Overhead sunglass holder | $25 | $25 | $25 | $25 | $25 | |
Purse holder | $0 | |||||
Rear seat pass-through | $100 | |||||
Roof rails | $250 | |||||
Climate Control | ||||||
Automatic climate control, front | $200 | $200 | $200 | $200 | $200 | |
Dual-zone climate control | $125 | $125 | $125 | $125 | $125 | |
Interior air filter | $0 | $0 | $0 | $0 | $0 | |
Ionizing air filtration | $50 | $50 | $50 | $50 | $50 | |
Rear air vents | $100 | $100 | $100 | $100 | $100 | |
Rear wiper | $175 | |||||
Engine / Motor | ||||||
Automatic start / stop | $150 | |||||
Exterior | ||||||
Body kit | $0 | $0 | $0 | $0 | ||
Bodyside moldings | $75 | |||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | ||
Deep-tinted rear windows | $275 | |||||
Laminated front side windows | $200 | $200 | $200 | $200 | $200 | |
Painted brake calipers (optional) | $0 | |||||
Panoramic sunroof | $1200 | $1200 | ||||
Rear spoiler | $200 | $200 | $200 | |||
Sunroof | $900 | |||||
Infotainment | ||||||
App support | $0 | $0 | ||||
Aux input | $50 | $50 | $50 | $50 | $50 | |
Bluetooth audio streaming | $25 | $25 | ||||
Bluetooth cell phone link | $100 | $100 | $100 | $100 | $100 | |
HD radio | $50 | $50 | ||||
Navigation system | $600 | $600 | ||||
SMS text-to-speech reader | $25 | $25 | ||||
Surround sound | $250 | $250 | ||||
Telematics service, such as OnStar | $200 | |||||
Traffic information | $25 | $25 | ||||
Voice control for external devices | $0 | $0 | ||||
Voice control for nav and audio | $100 | $100 | ||||
Instruments, Lights, and Mirrors | ||||||
Detailed driving style feedback | $100 | |||||
Heated mirrors | $25 | $25 | $25 | $25 | $25 | |
Illuminated visor mirror, driver | $50 | $50 | $50 | $50 | $50 | |
Illuminated visor mirror, passenger | $50 | $50 | $50 | $50 | $50 | |
Large energy flow and fuel economy display | $25 | |||||
Power-folding mirrors | $50 | $50 | ||||
Speaker lights | $100 | $100 | $100 | $100 | $100 | |
Trip computer | $150 | $150 | $150 | $150 | $150 | |
Turn signals on or near mirrors | $25 | $25 | $25 | $25 | $25 | |
Visor mirror, driver | $10 | |||||
Visor mirror, passenger | $10 | |||||
Xenon HID headlights | $500 | $500 | $500 | |||
Seats and Interior Trim | ||||||
Center armrest(s), second row | $50 | $50 | $50 | $50 | $50 | |
Cooled or ventilated front seats | $300 | $300 | ||||
Floor mats | $75 | |||||
Folding passenger seat | $150 | |||||
Folding second row seats | $300 | $300 | $300 | $300 | $300 | |
Heated front seats | $200 | $200 | $200 | |||
Heated second row seats | $200 | $200 | ||||
Illuminated door sill trim plates | $200 | $200 | $200 | $200 | ||
Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | |
Manual fore-aft adjuster, second row seats | $75 | |||||
Manual lumbar adjuster, driver seat | $50 | |||||
Manual recliner, second row seats | $75 | |||||
Memory system, driver seat | $200 | $200 | ||||
Power fore-aft adjuster, passenger seat | $100 | $100 | ||||
Power lumbar adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | |
Power recliner, driver seat | $100 | $100 | $100 | $100 | $100 | |
Power recliner, passenger seat | $100 | $100 | ||||
Wood trim | $300 | |||||
Wood/leather-wrapped steering wheel | $150 | |||||
Suspension, Wheels, and Tires | ||||||
Alloy wheels | $350 | $350 | $350 | $350 | $350 | |
Electronic systems calibration selector | $200 | $200 | ||||
Polished alloy wheels | $350 | |||||
Sport suspension (upgrade) | $0 | $0 | $0 | |||
Transmission | ||||||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | |||
Total Value of Features | $5,100 | $9,800 | $5,400 | $6,100 | $10,900 | $4,670 |
Value of Feature Adjustments | $430 | $5,130 | $730 | $1,430 | $6,230 | $0 |
Value of Feature Adjustments | -403 | -4,766 | -685 | -1,342 | -5,826 | 0 |
Model Year | 2014 | 2006 |
Model | Optima | Equinox |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 110.0 in | 112.5 in |
Length | 190.7 in | 188.8 in |
Width | 72.1 in | 71.4 in |
Height | 57.9 in | 69.3 in |
Curb Weight | 3,238 lb. | 3,669 lb. |
Fuel Capacity | 18.5 gal. | 17.0 gal. |
Row 1 Headroom | 40.0 in | 40.9 in |
Row 1 Shoulder Room | 57.3 in | 55.7 in |
Row 1 Hip Room | 54.7 in | 51.1 in |
Row 1 Legroom | 45.5 in | 41.2 in |
Row 2 Headroom | 37.6 in | 40.1 in |
Row 2 Shoulder Room | 55.7 in | 55.9 in |
Row 2 Hip Room | 54.5 in | 51.4 in |
Row 2 Legroom | 34.7 in | 40.2 in |
Cargo Volume, Minimum | 15.4 ft3 | 35.7 ft3 |
Cargo Volume, Maximum | 15.4 | 67.1 ft3 |
Telematics service, such as OnStar | ||
Feature | Value | Requested? |
Telematics service, such as OnStar | 200 | No |
Audio controls on steering wheel | 125 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Leather-wrapped steering wheel | 150 | Yes |
Outside temperature display | 50 | Yes |
Compass | 0 | Yes |
Total Requested | 475 | 70% |
Total Not Requested | 200 | 30% |
2LT Equipment Group | ||
Feature | Value | Requested? |
Audio controls on steering wheel | 125 | Yes |
Power fore-aft adjuster, driver seat | 100 | Yes |
Power height adjuster, driver seat | 50 | Yes |
Power tilt adjuster, driver seat | 100 | Yes |
Manual lumbar adjuster, driver seat | 50 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Leather-wrapped steering wheel | 150 | Yes |
Outside temperature display | 50 | Yes |
Compass | 0 | Yes |
MP3-compatible player | 50 | Yes |
235/60R17 tires | 400 | No |
Total Requested | 825 | 67% |
Total Not Requested | 400 | 33% |