The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $25,090 Kia Optima EX | ||
Difference: $5,144 | ||
Lowest Total Invoice: $23,350 Kia Optima EX | ||
Difference: $4,199 | ||
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Model Year | 2010 | 2007 |
Model | Optima | Equinox |
Trim | EX | LT |
Body | 4dr Sedan | 4dr SUV |
Base Price | $20,995 | $23,040 |
Base Invoice | $19,620 | $21,473 |
Navigation system | 1,200 | 2,145 |
Premium Package | 2,200 | |
2LT Equipment Group | 1,280 | |
Side curtain airbags | 395 | |
Satellite radio | 199 | |
Heated front seats | 250 | |
Leather seating surfaces | 595 | |
Sunroof | 695 | |
Telematics service, such as OnStar | 695 | |
Pioneer 260W 7 speakers | 325 | |
Navigation system | 1,075 | 1,780 |
Premium Package | 1,960 | |
2LT Equipment Group | 1,062 | |
Side curtain airbags | 328 | |
Satellite radio | 165 | |
Heated front seats | 208 | |
Leather seating surfaces | 494 | |
Sunroof | 577 | |
Telematics service, such as OnStar | 577 | |
Pioneer 260W 7 speakers | 270 | |
Options (change) | 3,400 | 6,579 |
Options (change) | 3,035 | 5,461 |
Destination | 695 | 615 |
Total Price | $25,090 | $30,234 |
Total Invoice | $23,350 | $27,549 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Chevrolet Equinox dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Optima EX | ||
TrueDelta Adjusted Price Difference: $5,009 | ||
TrueDelta Adjusted Invoice Difference: $4,076 | ||
Model Year | 2010 | 2007 |
Model | Optima | Equinox |
Trim | EX | LT |
Body | 4dr Sedan | 4dr SUV |
Engine | 175hp I4 | 185hp V6 |
Transmission | T5 | A5 |
Drivetrain | FWD | FWD |
EPA Fuel Economy (city/highway) | 22/32 MPG | 19/24 MPG |
Audio (watts, speakers) | 360, 7 | 260, 7 |
Tire (rear if not all the same) | 215/50-17 | 235/60-17 |
Total Price | $25,090 | $30,234 |
Adjustments for Features | 0 | -135 |
Feature-Adjusted Total Price | $25,090 | $30,099 |
Total Invoice | $23,350 | $27,549 |
Adjustments for Features | 0 | -123 |
Feature-Adjusted Total Invoice | $23,350 | $27,426 |
Model Year | 2010 | 2007 |
Model | Optima | Equinox |
Trim | EX | LT |
Body | 4dr Sedan | 4dr SUV |
Transmission and Drivetrain | ||
5-speed manually-shiftable automatic | $1000 | |
5-speed automatic | $900 | |
FWD | $0 | $0 |
Accessories | ||
Power-adjustable pedals | $125 | |
Remote keyless entry | $225 | |
Remote keyless entry, extended range | $225 | |
Remote start | $150 | |
Sunshade, rear | $125 | |
Tilt steering wheel, manual | $150 | |
Tilt/telescoping steering wheel, manual | $250 | |
Universal garage door opener | $100 | |
Brakes, Airbags, and Other Safety | ||
Active or whiplash-reducing head restraints, front seats | $0 | |
Brake assist | $50 | |
Front side airbags | $350 | |
Rollover sensor | $50 | |
Cargo Management | ||
Cargo net | $40 | |
Cargo shelf, height-adjustable | $100 | |
Overhead sunglass holder | $25 | |
Purse holder | $0 | |
Roof rails | $250 | |
Climate Control | ||
Automatic climate control, front | $200 | |
Interior air filter | $0 | |
Rear wiper | $175 | |
Exterior | ||
Deep-tinted rear windows | $275 | |
Rear spoiler | $200 | |
Infotainment | ||
Telematics service, such as OnStar | $200 | |
Instruments, Lights, and Mirrors | ||
Heated mirrors | $25 | |
Illuminated visor mirror, driver | $50 | |
Illuminated visor mirror, passenger | $50 | |
Turn signals on or near mirrors | $25 | |
Visor mirror, driver | $10 | |
Visor mirror, passenger | $10 | |
Seats and Interior Trim | ||
Folding passenger seat | $150 | |
Manual fore-aft adjuster, second row seats | $75 | |
Manual recliner, second row seats | $75 | |
Power fore-aft adjuster, passenger seat | $100 | |
Power recliner, driver seat | $100 | |
Power recliner, passenger seat | $100 | |
Total Value of Features | $2,900 | $3,035 |
Value of Feature Adjustments | $0 | $135 |
Value of Feature Adjustments | 0 | -123 |
Model Year | 2010 | 2007 |
Model | Optima | Equinox |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 107.1 in | 112.5 in |
Length | 189.0 in | 188.8 in |
Width | 71.1 in | 71.4 in |
Height | 58.3 in | 69.3 in |
Curb Weight | 3,197 lb. | 3,668 lb. |
Fuel Capacity | 16.4 gal. | 17.0 gal. |
Row 1 Headroom | 39.8 in | 40.9 in |
Row 1 Shoulder Room | 57.1 in | 55.7 in |
Row 1 Hip Room | 54.5 in | 51.1 in |
Row 1 Legroom | 43.7 in | 41.2 in |
Row 2 Headroom | 38.0 in | 40.1 in |
Row 2 Shoulder Room | 56.3 in | 55.9 in |
Row 2 Hip Room | 54.7 in | 51.4 in |
Row 2 Legroom | 37.8 in | 40.2 in |
Cargo Volume, Minimum | 15.0 ft3 | 35.7 ft3 |
Cargo Volume, Maximum | 15.0 | 67.1 ft3 |
Premium Package | ||
Feature | Value | Requested? |
215/50VR17 tires | 400 | No |
Power-adjustable pedals | 125 | No |
Sunshade, rear | 125 | No |
Heated front seats | 200 | Yes |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 1100 | 44% |
Total Not Requested | 1400 | 56% |
Side curtain airbags | ||
Feature | Value | Requested? |
Side curtain airbags | 350 | Yes |
Rollover sensor | 50 | No |
Total Requested | 350 | 88% |
Total Not Requested | 50 | 12% |
Telematics service, such as OnStar | ||
Feature | Value | Requested? |
Telematics service, such as OnStar | 200 | No |
Auto-dimming rearview mirror | 150 | Yes |
Compass | 0 | Yes |
Total Requested | 150 | 43% |
Total Not Requested | 200 | 57% |
2LT Equipment Group | ||
Feature | Value | Requested? |
Power fore-aft adjuster, driver seat | 100 | Yes |
Power height adjuster, driver seat | 50 | Yes |
Power tilt adjuster, driver seat | 100 | Yes |
Manual lumbar adjuster, driver seat | 50 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Fog lights | 125 | Yes |
Compass | 0 | Yes |
235/60R17 tires | 400 | No |
Remote start | 150 | No |
Remote keyless entry, extended range | 0 | No |
Total Requested | 575 | 51% |
Total Not Requested | 550 | 49% |