The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $27,700 Kia Optima EX | ||||
Difference: $2,534 | ||||
Lowest Total Invoice: $25,755 Kia Optima EX | ||||
Difference: $1,794 | ||||
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Model Year | 2011 | 2011 | 2011 | 2007 |
Model | Optima | Optima | Optima | Equinox |
Trim | EX | EX Turbo | Hybrid | LT |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Base Price | $22,700 | $24,700 | $26,500 | $23,040 |
Base Invoice | $21,210 | $23,080 | $24,760 | $21,473 |
Premium Package | 2,250 | 2,150 | ||
Technology Package | 2,000 | 2,000 | ||
Premium Technology Package | 5,000 | |||
2LT Equipment Group | 1,280 | |||
Side curtain airbags | 395 | |||
Satellite radio | 199 | |||
Heated front seats | 250 | |||
Leather seating surfaces | 595 | |||
Sunroof | 695 | |||
Navigation system | 2,145 | |||
Telematics service, such as OnStar | 695 | |||
Pioneer 260W 7 speakers | 325 | |||
Premium Package | 2,010 | 1,920 | ||
Technology Package | 1,785 | 1,785 | ||
Premium Technology Package | 4,465 | |||
2LT Equipment Group | 1,062 | |||
Side curtain airbags | 328 | |||
Satellite radio | 165 | |||
Heated front seats | 208 | |||
Leather seating surfaces | 494 | |||
Sunroof | 577 | |||
Navigation system | 1,780 | |||
Telematics service, such as OnStar | 577 | |||
Pioneer 260W 7 speakers | 270 | |||
Options (change) | 4,250 | 4,150 | 5,000 | 6,579 |
Options (change) | 3,795 | 3,705 | 4,465 | 5,461 |
Destination | 750 | 750 | 750 | 615 |
Total Price | $27,700 | $29,600 | $32,250 | $30,234 |
Total Invoice | $25,755 | $27,535 | $29,975 | $27,549 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||
TrueDelta Adjusted Price Difference: $4,424 | ||||
TrueDelta Adjusted Invoice Difference: $3,551 | ||||
Model Year | 2011 | 2011 | 2011 | 2007 |
Model | Optima | Optima | Optima | Equinox |
Trim | EX | EX Turbo | Hybrid | LT |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Engine | 200hp I4 | 274hp I4 | 166hp I4 H | 185hp V6 |
Transmission | T6 | T6 | T6 | A5 |
Drivetrain | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 550, 12 | 550, 12 | 550, 12 | 260, 7 |
Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 215/55-17 | 235/60-17 |
Total Price | $27,700 | $29,600 | $32,250 | $30,234 |
Adjustments for Features | -1,890 | -1,890 | -2,665 | 0 |
Feature-Adjusted Total Price | $25,810 | $27,710 | $29,585 | $30,234 |
Cost Above Minimum | $0 | $1,900 | $3,775 | $0 |
Total Invoice | $25,755 | $27,535 | $29,975 | $27,549 |
Adjustments for Features | -1,757 | -1,758 | -2,477 | 0 |
Feature-Adjusted Total Invoice | $23,998 | $25,777 | $27,498 | $27,549 |
Cost Above Minimum | $0 | $1,779 | $3,500 | $0 |
Model Year | 2011 | 2011 | 2011 | 2007 |
Model | Optima | Optima | Optima | Equinox |
Trim | EX | EX Turbo | Hybrid | LT |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Transmission and Drivetrain | ||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | |
5-speed automatic | $900 | |||
FWD | $0 | $0 | $0 | $0 |
Accessories | ||||
Heated steering wheel | $100 | $100 | $100 | |
Proximity key | $250 | $250 | $250 | |
Remote keyless entry | $225 | $225 | $225 | |
Remote keyless entry, extended range | $225 | |||
Remote start | $150 | |||
Tilt steering wheel, manual | $150 | |||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | |
Universal garage door opener | $100 | $100 | $100 | |
Brakes, Airbags, and Other Safety | ||||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | |
Brake assist | $50 | $50 | $50 | |
Front side airbags | $350 | $350 | $350 | |
Rearview camera | $200 | $200 | $200 | |
Rollover sensor | $50 | |||
Cargo Management | ||||
Air-conditioned storage compartment | $50 | $50 | $50 | |
Cargo net | $40 | |||
Cargo shelf, height-adjustable | $100 | |||
Overhead sunglass holder | $25 | $25 | $25 | |
Purse holder | $0 | |||
Rear seat pass-through | $100 | |||
Roof rails | $250 | |||
Climate Control | ||||
Automatic climate control, front | $200 | $200 | $200 | |
Dual-zone climate control | $125 | $125 | $125 | |
Interior air filter | $0 | $0 | $0 | |
Rear air vents | $100 | $100 | $100 | |
Rear wiper | $175 | |||
Exterior | ||||
Body kit | $0 | |||
Bodyside moldings | $75 | |||
Bright-finished exhaust tip(s) | $25 | $25 | ||
Deep-tinted rear windows | $275 | |||
Panoramic sunroof | $1200 | $1200 | $1200 | |
Rear spoiler | $200 | $200 | ||
Sunroof | $900 | |||
Infotainment | ||||
Bluetooth audio streaming | $25 | $25 | $25 | |
Bluetooth cell phone link | $100 | $100 | $100 | |
Telematics service, such as OnStar | $200 | |||
Traffic information | $25 | $25 | ||
Voice control for nav and audio | $100 | $100 | $100 | |
Instruments, Lights, and Mirrors | ||||
Detailed driving style feedback | $100 | |||
Heated mirrors | $25 | $25 | $25 | |
Illuminated visor mirror, driver | $50 | $50 | $50 | |
Illuminated visor mirror, passenger | $50 | $50 | $50 | |
Large energy flow and fuel economy display | $25 | |||
Speaker lights | $100 | $100 | $100 | |
Turn signals on or near mirrors | $25 | $25 | $25 | |
Visor mirror, driver | $10 | |||
Visor mirror, passenger | $10 | |||
Xenon HID headlights | $500 | |||
Seats and Interior Trim | ||||
Cooled or ventilated front seats | $300 | $300 | $300 | |
Folding passenger seat | $150 | |||
Folding second row seats | $300 | $300 | $300 | |
Heated second row seats | $200 | $200 | $200 | |
Illuminated door sill trim plates | $200 | |||
Manual fore-aft adjuster, second row seats | $75 | |||
Manual lumbar adjuster, driver seat | $50 | |||
Manual recliner, second row seats | $75 | |||
Memory system, driver seat | $200 | $200 | $200 | |
Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | |
Power lumbar adjuster, driver seat | $100 | $100 | $100 | |
Power recliner, driver seat | $100 | $100 | $100 | |
Power recliner, passenger seat | $100 | $100 | $100 | |
Total Value of Features | $6,250 | $6,250 | $7,025 | $4,360 |
Value of Feature Adjustments | $1,890 | $1,890 | $2,665 | $0 |
Value of Feature Adjustments | -1,757 | -1,758 | -2,477 | 0 |
Model Year | 2011 | 2007 |
Model | Optima | Equinox |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 110.0 in | 112.5 in |
Length | 190.7 in | 188.8 in |
Width | 72.1 in | 71.4 in |
Height | 57.3 in | 69.3 in |
Curb Weight | 3,207 lb. | 3,669 lb. |
Fuel Capacity | 18.5 gal. | 17.0 gal. |
Row 1 Headroom | 40.0 in | 40.9 in |
Row 1 Shoulder Room | 57.2 in | 55.7 in |
Row 1 Hip Room | 54.7 in | 51.1 in |
Row 1 Legroom | 45.5 in | 41.2 in |
Row 2 Headroom | 37.6 in | 40.1 in |
Row 2 Shoulder Room | 55.7 in | 55.9 in |
Row 2 Hip Room | 54.5 in | 51.4 in |
Row 2 Legroom | 34.7 in | 40.2 in |
Cargo Volume, Minimum | 15.4 ft3 | 35.7 ft3 |
Cargo Volume, Maximum | 15.4 | 67.1 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | No |
Heated front seats | 200 | Yes |
Total Requested | 200 | 8% |
Total Not Requested | 2200 | 92% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Rearview camera | 200 | No |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Bluetooth audio streaming | 25 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Total Requested | 600 | 46% |
Total Not Requested | 700 | 54% |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | No |
Heated front seats | 200 | Yes |
Total Requested | 200 | 8% |
Total Not Requested | 2200 | 92% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Rearview camera | 200 | No |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Bluetooth audio streaming | 25 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Total Requested | 600 | 46% |
Total Not Requested | 700 | 54% |
Premium Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Leather seating surfaces | 900 | Yes |
Universal garage door opener | 100 | No |
Auto-dimming rearview mirror | 150 | Yes |
Xenon HID headlights | 500 | No |
Heated steering wheel | 100 | No |
Compass | 0 | Yes |
215/55HR17 tires | 400 | No |
Voice control for nav and audio | 100 | No |
Interior ambient lighting | 150 | No |
Illuminated door sill trim plates | 200 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | No |
Heated front seats | 200 | Yes |
Total Requested | 1850 | 32% |
Total Not Requested | 4000 | 68% |
Side curtain airbags | ||
Feature | Value | Requested? |
Side curtain airbags | 350 | Yes |
Rollover sensor | 50 | No |
Total Requested | 350 | 88% |
Total Not Requested | 50 | 12% |
Telematics service, such as OnStar | ||
Feature | Value | Requested? |
Telematics service, such as OnStar | 200 | No |
Auto-dimming rearview mirror | 150 | Yes |
Compass | 0 | Yes |
Total Requested | 150 | 43% |
Total Not Requested | 200 | 57% |
2LT Equipment Group | ||
Feature | Value | Requested? |
Power fore-aft adjuster, driver seat | 100 | Yes |
Power height adjuster, driver seat | 50 | Yes |
Power tilt adjuster, driver seat | 100 | Yes |
Manual lumbar adjuster, driver seat | 50 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Fog lights | 125 | Yes |
Compass | 0 | Yes |
235/60R17 tires | 400 | No |
Remote start | 150 | No |
Remote keyless entry, extended range | 0 | No |
Total Requested | 575 | 51% |
Total Not Requested | 550 | 49% |