The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $30,715 Kia Optima EX | ||||||
Difference: $13,895 | ||||||
Lowest Total Invoice: $28,916 Kia Optima EX | ||||||
Difference: $12,962 | ||||||
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Model Year | 2015 | 2015 | 2015 | 2015 | 2015 | 2015 |
Model | Optima | Optima | Optima | Optima | Optima | Traverse |
Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | LTZ |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Base Price | $24,190 | $32,150 | $25,790 | $27,700 | $35,500 | $41,935 |
Base Invoice | $22,801 | $29,815 | $24,133 | $25,920 | $33,140 | $39,419 |
Premium Package | 3,300 | 3,300 | ||||
Technology Package | 2,400 | 2,350 | 2,400 | |||
Premium Tech Package | 4,600 | |||||
Illuminated door sill trim plates | 400 | |||||
Sunroof | 1,400 | |||||
Premium Package | 3,060 | 3,060 | ||||
Technology Package | 2,230 | 2,185 | 2,230 | |||
Premium Tech Package | 4,270 | |||||
Illuminated door sill trim plates | 352 | |||||
Sunroof | 1,232 | |||||
Options (change) | 5,700 | 2,350 | 4,600 | 5,700 | 0 | 1,800 |
Options (change) | 5,290 | 2,185 | 4,270 | 5,290 | 0 | 1,584 |
Destination | 825 | 825 | 825 | 825 | 825 | 875 |
Total Price | $30,715 | $35,325 | $31,215 | $34,225 | $36,325 | $44,610 |
Total Invoice | $28,916 | $32,825 | $29,228 | $32,035 | $33,965 | $41,878 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||||
TrueDelta Adjusted Price Difference: $10,670 | ||||||
TrueDelta Adjusted Invoice Difference: $9,935 | ||||||
Model Year | 2015 | 2015 | 2015 | 2015 | 2015 | 2015 |
Model | Optima | Optima | Optima | Optima | Optima | Traverse |
Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | LTZ |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Engine | 192hp I4 | 159hp I4 H | 192hp I4 | 274hp I4 | 274hp I4 | 288hp V6 |
Transmission | T6 | T6 | T6 | T6 | T6 | T6 |
Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 8 | 550, 12 | ?, 8 | ?, 8 | ?, 8 | ?, 10 |
Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 225/45-18 | 225/45-18 | 225/45-18 | 255/55-20 |
Total Price | $30,715 | $35,325 | $31,215 | $34,225 | $36,325 | $44,610 |
Adjustments for Features | 0 | -950 | -275 | -975 | -2,325 | -3,225 |
Feature-Adjusted Total Price | $30,715 | $34,375 | $30,940 | $33,250 | $34,000 | $41,385 |
Cost Above Minimum | $0 | $3,660 | $225 | $2,535 | $3,285 | $0 |
Total Invoice | $28,916 | $32,825 | $29,228 | $32,035 | $33,965 | $41,878 |
Adjustments for Features | 0 | -883 | -257 | -913 | -2,174 | -3,027 |
Feature-Adjusted Total Invoice | $28,916 | $31,942 | $28,971 | $31,122 | $31,791 | $38,851 |
Cost Above Minimum | $0 | $3,026 | $55 | $2,206 | $2,875 | $0 |
Model Year | 2015 | 2015 | 2015 | 2015 | 2015 | 2015 |
Model | Optima | Optima | Optima | Optima | Optima | Traverse |
Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | LTZ |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Transmission and Drivetrain | ||||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | $1100 |
FWD | $0 | $0 | $0 | $0 | $0 | $0 |
Accessories | ||||||
Heated steering wheel | $100 | $100 | $100 | $100 | ||
Power liftgate | $350 | |||||
Proximity key | $250 | $250 | $250 | $250 | $250 | |
Remote start | $150 | |||||
Brakes, Airbags, and Other Safety | ||||||
911 assist | $25 | $25 | $25 | $25 | $25 | |
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | $0 | |
Driver inboard seat-mounted side-impact airbag | $150 | |||||
Forward collision warning | $200 | |||||
Lane departure warning | $200 | |||||
Rollover sensor | $50 | |||||
Side curtain airbags | $350 | $350 | $350 | $350 | $350 | |
Side curtain airbags, three rows | $500 | |||||
Temporary spare tire | $150 | |||||
Trailer sway control | $25 | |||||
Vehicle health reports | $0 | $0 | $0 | $0 | $0 | |
Cargo Management | ||||||
Air-conditioned storage compartment | $50 | $50 | $50 | $50 | $50 | |
Overhead sunglass holder | $25 | $25 | $25 | $25 | $25 | |
Rear seat pass-through | $100 | |||||
Roof rails | $250 | |||||
Climate Control | ||||||
Ionizing air filtration | $50 | $50 | $50 | $50 | $50 | |
Rear air vents | $100 | $100 | $100 | $100 | $100 | |
Rear air vents with manual controls | $150 | |||||
Rear HVAC unit | $400 | |||||
Rear wiper | $175 | |||||
Engine / Motor | ||||||
Automatic start / stop | $150 | |||||
Exterior | ||||||
Body kit | $0 | $0 | $0 | $0 | ||
Bodyside cladding (gray/black) | $250 | |||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | $25 | |
Deep-tinted rear windows | $275 | |||||
Glass roof panel(s) | $300 | |||||
Laminated front side windows | $200 | $200 | $200 | $200 | $200 | |
Painted brake calipers (optional) | $0 | |||||
Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | $1200 | |
Rear spoiler | $200 | $200 | $200 | |||
Sunroof | $900 | |||||
Infotainment | ||||||
HD radio | $50 | $50 | $50 | $50 | $50 | |
Rear seat audio controls | $25 | |||||
Siri Eyes Free support | $0 | |||||
Surround sound | $250 | $250 | $250 | $250 | $250 | |
Telematics service, such as OnStar, with navigation | $225 | |||||
Instruments, Lights, and Mirrors | ||||||
Auto-dimming driver-side mirror | $75 | |||||
Detailed driving style feedback | $100 | |||||
Interior ambient lighting | $150 | $150 | $150 | $150 | $150 | |
Large energy flow and fuel economy display | $25 | |||||
Speaker lights | $100 | $100 | $100 | $100 | $100 | |
Xenon HID headlights | $500 | $500 | $500 | |||
Seats and Interior Trim | ||||||
Floor mats | $75 | |||||
Folding second row seats | $300 | $300 | $300 | $300 | $300 | |
Folding third row seats | $600 | |||||
Heated second row seats | $200 | $200 | $200 | $200 | $200 | |
Illuminated door sill trim plates | $200 | $200 | $200 | $200 | $200 | |
Leather door panel trim | $250 | |||||
Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | |
Manual fore-aft adjuster, second row seats | $75 | |||||
Manual recliner, second row seats | $75 | |||||
Metal pedals | $75 | $75 | $75 | |||
Power lumbar adjuster, passenger seat | $100 | |||||
Power tilt adjuster, passenger seat | $100 | |||||
Wood trim | $300 | |||||
Wood/leather-wrapped steering wheel | $150 | |||||
Suspension, Wheels, and Tires | ||||||
Alloy wheels | $350 | $350 | $350 | $350 | ||
Chrome-plated alloy wheels | $850 | |||||
Electronic systems calibration selector | $200 | $200 | ||||
Machined alloy wheels | $350 | |||||
Sport suspension (upgrade) | $0 | $0 | $0 | |||
Transmission | ||||||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | |||
Total Value of Features | $5,025 | $5,975 | $5,300 | $6,000 | $7,350 | $8,250 |
Value of Feature Adjustments | $0 | $950 | $275 | $975 | $2,325 | $3,225 |
Value of Feature Adjustments | 0 | -883 | -257 | -913 | -2,174 | -3,027 |
Model Year | 2015 | 2015 |
Model | Optima | Traverse |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 110.0 in | 118.9 in |
Length | 190.7 in | 203.7 in |
Width | 72.1 in | 78.5 in |
Height | 57.9 in | 69.9 in |
Curb Weight | 3,238 lb. | 4,647 lb. |
Fuel Capacity | 18.5 gal. | 22.0 gal. |
Row 1 Headroom | 40.0 in | 40.4 in |
Row 1 Shoulder Room | 57.3 in | 61.5 in |
Row 1 Hip Room | 54.7 in | 58.0 in |
Row 1 Legroom | 45.5 in | 41.3 in |
Row 2 Headroom | 37.6 in | 39.4 in |
Row 2 Shoulder Room | 55.7 in | 61.0 in |
Row 2 Hip Room | 54.5 in | 57.8 in |
Row 2 Legroom | 34.7 in | 36.8 in |
Row 3 Headroom | 0.0 in | 37.8 in |
Row 3 Shoulder Room | 0.0 in | 57.6 in |
Row 3 Hip Room | 0.0 in | 48.3 in |
Row 3 Legroom | 0.0 in | 33.2 in |
Cargo Volume, Minimum | 15.4 ft3 | 24.4 ft3 |
Cargo Volume, Behind R2 | 15.4 | 70.3 ft3 |
Cargo Volume, Maximum | 15.4 | 116.3 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | Yes |
Panoramic sunroof | 1200 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | Yes |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | Yes |
SMS text-to-speech reader | 25 | Yes |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | Yes |
App support | 0 | Yes |
Total Requested | 1300 | 39% |
Total Not Requested | 2075 | 61% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Total Requested | 1275 | 100% |
Total Not Requested | 0 | 0% |
Technology Package | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Panoramic sunroof | 1200 | No |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Total Requested | 550 | 31% |
Total Not Requested | 1200 | 69% |
Premium Tech Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | Yes |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | Yes |
SMS text-to-speech reader | 25 | Yes |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | Yes |
App support | 0 | Yes |
Total Requested | 2475 | 54% |
Total Not Requested | 2075 | 46% |
Premium Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | Yes |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | Yes |
SMS text-to-speech reader | 25 | Yes |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | Yes |
App support | 0 | Yes |
Total Requested | 1200 | 37% |
Total Not Requested | 2075 | 63% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Total Requested | 1275 | 100% |
Total Not Requested | 0 | 0% |
Sunroof | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
Glass roof panel(s) | 300 | No |
Total Requested | 900 | 75% |
Total Not Requested | 300 | 25% |