The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $25,090 Kia Optima EX | ||||||||||
Difference: $8,285 | ||||||||||
Lowest Total Invoice: $23,350 Kia Optima EX | ||||||||||
Difference: $9,206 | ||||||||||
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Model Year | 2010 | 2017 | 2017 | 2017 | 2017 | 2017 | 2017 | 2017 | 2017 | 2017 |
Model | Optima | Challenger | Challenger | Challenger | Challenger | Challenger | Challenger | Challenger | Challenger | Challenger |
Trim | EX | SXT Plus | GT | R/T Plus | R/T Classic | T/A Plus | R/T Scat Pack | T/A 392 | SRT 392 | SRT Hellcat |
Body | 4dr Sedan | 2dr Coupe | 2dr Coupe | 2dr Coupe | 2dr Coupe | 2dr Coupe | 2dr Coupe | 2dr Coupe | 2dr Coupe | 2dr Coupe |
Base Price | $20,995 | $29,995 | $33,395 | $35,995 | $37,990 | $40,195 | $37,995 | $43,995 | $49,195 | $62,495 |
Base Invoice | $19,620 | $29,426 | $32,772 | $35,066 | $36,842 | $38,804 | $36,716 | $42,056 | $48,097 | $60,466 |
Navigation system | 1,200 | |||||||||
Premium Package | 2,200 | |||||||||
Uconnect 8.4N | 795 | 795 | 795 | 795 | 795 | 795 | 795 | |||
Temporary spare tire | 295 | 295 | 295 | 295 | 295 | |||||
Sunroof | 1,195 | 1,195 | 1,195 | 1,195 | 1,195 | 1,195 | 1,195 | 1,195 | 1,995 | |
Leather Interior Group | 1,695 | 1,695 | ||||||||
Navigation system | 1,075 | |||||||||
Premium Package | 1,960 | |||||||||
Uconnect 8.4N | 708 | 708 | 708 | 708 | 708 | 708 | 708 | |||
Temporary spare tire | 263 | 263 | 263 | 263 | 263 | |||||
Sunroof | 1,064 | 1,064 | 1,064 | 1,064 | 1,064 | 1,064 | 1,064 | 1,064 | 1,776 | |
Leather Interior Group | 1,509 | 1,509 | ||||||||
Options (change) | 3,400 | 2,285 | 2,285 | 2,285 | 2,285 | 2,285 | 3,685 | 3,685 | 1,195 | 1,995 |
Options (change) | 3,035 | 2,035 | 2,035 | 2,035 | 2,035 | 2,035 | 3,281 | 3,281 | 1,064 | 1,776 |
Destination | 695 | 1,095 | 1,095 | 1,095 | 1,095 | 1,095 | 1,095 | 1,095 | 1,095 | 1,095 |
Gas Tax | 0 | 0 | 0 | 0 | 0 | 0 | 1,000 | 1,000 | 1,000 | 1,700 |
Total Price | $25,090 | $33,375 | $36,775 | $39,375 | $41,370 | $43,575 | $43,775 | $49,775 | $52,485 | $67,285 |
Total Invoice | $23,350 | $32,556 | $35,902 | $38,196 | $39,972 | $41,934 | $42,092 | $47,432 | $51,256 | $65,037 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||||||||
TrueDelta Adjusted Price Difference: $5,620 | ||||||||||
TrueDelta Adjusted Invoice Difference: $6,606 | ||||||||||
Model Year | 2010 | 2017 | 2017 | 2017 | 2017 | 2017 | 2017 | 2017 | 2017 | 2017 |
Model | Optima | Challenger | Challenger | Challenger | Challenger | Challenger | Challenger | Challenger | Challenger | Challenger |
Trim | EX | SXT Plus | GT | R/T Plus | R/T Classic | T/A Plus | R/T Scat Pack | T/A 392 | SRT 392 | SRT Hellcat |
Body | 4dr Sedan | 2dr Coupe | 2dr Coupe | 2dr Coupe | 2dr Coupe | 2dr Coupe | 2dr Coupe | 2dr Coupe | 2dr Coupe | 2dr Coupe |
Engine | 175hp I4 | 305hp V6 | 305hp V6 | 375hp V8 | 375hp V8 | 375hp V8 | 485hp V8 | 485hp V8 | 485hp V8 | 707hp V8 |
Transmission | T5 | T8 | T8 | M6 | M6 | M6 | M6 | M6 | M6 | M6 |
Drivetrain | FWD | RWD | AWD | RWD | RWD | RWD | RWD | RWD | RWD | RWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 360, 7 | ?, 6 | ?, 6 | ?, 6 | ?, 6 | 276, 6 | ?, 6 | ?, 6 | 900, 19 | 900, 19 |
Tire (rear if not all the same) | 215/50-17 | 245/45-20 | 235/55-19 | 245/45-20 | 245/45-20 | 245/45-20 | 245/45-20 | 275/40-20 | 275/40-20 | 275/40-20 |
Total Price | $25,090 | $33,375 | $36,775 | $39,375 | $41,370 | $43,575 | $43,775 | $49,775 | $52,485 | $67,285 |
Adjustments for Features | 0 | -2,665 | -4,465 | -1,840 | -2,340 | -1,890 | -2,340 | -2,240 | -4,240 | -4,190 |
Feature-Adjusted Total Price | $25,090 | $30,710 | $32,310 | $37,535 | $39,030 | $41,685 | $41,435 | $47,535 | $48,245 | $63,095 |
Cost Above Minimum | $0 | $0 | $1,600 | $6,825 | $8,320 | $10,975 | $10,725 | $16,825 | $17,535 | $32,385 |
Total Invoice | $23,350 | $32,556 | $35,902 | $38,196 | $39,972 | $41,934 | $42,092 | $47,432 | $51,256 | $65,037 |
Adjustments for Features | 0 | -2,600 | -4,359 | -1,785 | -2,261 | -1,819 | -2,250 | -2,135 | -4,141 | -4,050 |
Feature-Adjusted Total Invoice | $23,350 | $29,956 | $31,543 | $36,411 | $37,711 | $40,115 | $39,842 | $45,297 | $47,115 | $60,987 |
Cost Above Minimum | $0 | $0 | $1,587 | $6,455 | $7,755 | $10,159 | $9,886 | $15,341 | $17,159 | $31,031 |
Model Year | 2010 | 2017 | 2017 | 2017 | 2017 | 2017 | 2017 | 2017 | 2017 | 2017 |
Model | Optima | Challenger | Challenger | Challenger | Challenger | Challenger | Challenger | Challenger | Challenger | Challenger |
Trim | EX | SXT Plus | GT | R/T Plus | R/T Classic | T/A Plus | R/T Scat Pack | T/A 392 | SRT 392 | SRT Hellcat |
Body | 4dr Sedan | 2dr Coupe | 2dr Coupe | 2dr Coupe | 2dr Coupe | 2dr Coupe | 2dr Coupe | 2dr Coupe | 2dr Coupe | 2dr Coupe |
Transmission and Drivetrain | ||||||||||
5-speed manually-shiftable automatic | $1000 | |||||||||
8-speed manually-shiftable automatic | $1300 | $1300 | ||||||||
6-speed manual | $150 | $150 | $150 | $150 | $150 | $150 | $150 | |||
FWD | $0 | |||||||||
RWD | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | ||
AWD | $1700 | |||||||||
Accessories | ||||||||||
Heated steering wheel | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
Power rear side windows | $200 | |||||||||
Power-adjustable pedals | $125 | |||||||||
Proximity key | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | |
Remote app | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
Remote window/roof operation | $15 | $15 | $15 | $15 | $15 | $15 | $15 | $15 | $15 | |
Sunshade, rear | $125 | |||||||||
Tilt/telescoping steering wheel, manual | $250 | |||||||||
Tilt/telescoping steering wheel, power | $350 | $350 | $350 | $350 | $350 | $350 | $350 | $350 | $350 | |
Universal garage door opener | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | ||
Brakes, Airbags, and Other Safety | ||||||||||
Blind spot warning system | $200 | $200 | ||||||||
Cross-traffic warning, rear | $100 | $100 | ||||||||
Knee airbag, driver | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | |
Obstacle detection, rear | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | |
Rearview camera | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
Temporary spare tire | $150 | $150 | $150 | $150 | $150 | $150 | ||||
Vehicle health reports | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Climate Control | ||||||||||
Dual-zone climate control | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | |
Rain-sensing wipers | $175 | |||||||||
Rear air vents | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
Variable intermittent wipers | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | |
Drivetrain | ||||||||||
Limited-slip rear differential | $300 | $300 | $300 | $300 | ||||||
Engine / Motor | ||||||||||
Dual-mode exhaust | $250 | $250 | $250 | $250 | $250 | $250 | $250 | |||
Exterior | ||||||||||
Black hood | $0 | $0 | ||||||||
Bodyside moldings | $75 | |||||||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
Bright-finished fuel door | $100 | $100 | $100 | $100 | $100 | $100 | ||||
Front splitter spoiler | $200 | $200 | $200 | $200 | ||||||
Hood scoop | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
Painted brake calipers (optional) | $0 | $0 | ||||||||
Rear spoiler | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
Infotainment | ||||||||||
Android Auto support | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
App support | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Apple CarPlay support | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
Bluetooth audio streaming | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
Bluetooth cell phone link | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
CD player | $125 | |||||||||
HD radio | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
MP3-compatible player | $50 | |||||||||
Satellite radio | $200 | |||||||||
Satellite radio - one year subscription | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | |
SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
Surround sound | $250 | $250 | ||||||||
Telematics service, such as OnStar | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
Text dictation | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
Traffic + travel information | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
Voice control for external devices | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Voice control for nav and audio | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
Wi-Fi hotspot | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
Instruments, Lights, and Mirrors | ||||||||||
Auto-dimming headlights | $200 | |||||||||
Boost gauge | $75 | |||||||||
Fog lights | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | |
Large color reconfigurable instrument cluster display | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | |
Performance meter | $150 | $150 | $150 | $150 | $150 | |||||
Turn signals on or near mirrors | $25 | |||||||||
Xenon HID headlights | $500 | $500 | $500 | |||||||
Seats and Interior Trim | ||||||||||
Aluminum trim | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
Cooled or ventilated front seats | $300 | $300 | $300 | $300 | $300 | $300 | $300 | $300 | $300 | |
Door sill trim plates | $100 | |||||||||
Leather door panel trim | $250 | $250 | ||||||||
Manual lumbar adjuster, driver seat | $50 | |||||||||
Metal pedals | $75 | $75 | $75 | $75 | $75 | $75 | $75 | |||
Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | |
Power fore-aft adjuster, passenger seat | $100 | |||||||||
Power recliner, driver seat | $100 | |||||||||
Power recliner, passenger seat | $100 | |||||||||
Synthetic suede inserts in leather seating surfaces | $0 | $0 | $0 | $0 | ||||||
Suspension, Wheels, and Tires | ||||||||||
Adaptive dampers - electrical | $500 | $500 | ||||||||
Alloy wheels | $350 | $350 | $350 | $350 | $350 | $350 | $350 | $350 | $350 | |
Electronic systems calibration selector | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | ||
Hydraulic steering (optional) | $0 | |||||||||
Performance steering system (optional) | $0 | $0 | $0 | $0 | $0 | $0 | ||||
Polished alloy wheels | $350 | |||||||||
Sport suspension (upgrade) | $0 | |||||||||
Ultra-sport suspension (upgrade) | $0 | $0 | $0 | $0 | ||||||
Wheels, dark finish | $0 | $0 | ||||||||
Transmission | ||||||||||
Launch control | $100 | $100 | $100 | $100 | ||||||
Steering-wheel-mounted transmission controls | $100 | |||||||||
Total Value of Features | $3,425 | $6,090 | $7,890 | $5,265 | $5,765 | $5,315 | $5,765 | $5,665 | $7,665 | $7,615 |
Value of Feature Adjustments | $0 | $2,665 | $4,465 | $1,840 | $2,340 | $1,890 | $2,340 | $2,240 | $4,240 | $4,190 |
Value of Feature Adjustments | 0 | -2,600 | -4,359 | -1,785 | -2,261 | -1,819 | -2,250 | -2,135 | -4,141 | -4,050 |
Model Year | 2010 | 2017 |
Model | Optima | Challenger |
Body | 4dr Sedan | 2dr Coupe |
Wheelbase | 107.1 in | 116.0 in |
Length | 189.0 in | 197.9 in |
Width | 71.1 in | 75.7 in |
Height | 58.3 in | 57.5 in |
Curb Weight | 3,158 lb. | 3,895 lb. |
Fuel Capacity | 16.4 gal. | 18.5 gal. |
Row 1 Headroom | 39.8 in | 39.3 in |
Row 1 Shoulder Room | 57.1 in | 58.5 in |
Row 1 Hip Room | 54.5 in | 55.3 in |
Row 1 Legroom | 43.7 in | 42.0 in |
Row 2 Headroom | 38.0 in | 37.1 in |
Row 2 Shoulder Room | 56.3 in | 53.9 in |
Row 2 Hip Room | 54.7 in | 47.8 in |
Row 2 Legroom | 37.8 in | 33.1 in |
Cargo Volume | 15.0 ft3 | 16.2 ft3 |
Premium Package | ||
Feature | Value | Requested? |
215/50VR17 tires | 400 | No |
Power-adjustable pedals | 125 | No |
Heated front seats | 200 | Yes |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Sunshade, rear | 125 | No |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 1100 | 44% |
Total Not Requested | 1400 | 56% |
Uconnect 8.4N | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | No |
HD radio | 50 | No |
Traffic + travel information | 25 | No |
Total Requested | 600 | 77% |
Total Not Requested | 175 | 23% |
Uconnect 8.4N | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | No |
HD radio | 50 | No |
Traffic + travel information | 25 | No |
Total Requested | 600 | 77% |
Total Not Requested | 175 | 23% |
Uconnect 8.4N | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | No |
HD radio | 50 | No |
Traffic + travel information | 25 | No |
Total Requested | 600 | 77% |
Total Not Requested | 175 | 23% |
Uconnect 8.4N | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | No |
HD radio | 50 | No |
Traffic + travel information | 25 | No |
Total Requested | 600 | 77% |
Total Not Requested | 175 | 23% |
Uconnect 8.4N | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | No |
HD radio | 50 | No |
Traffic + travel information | 25 | No |
Total Requested | 600 | 77% |
Total Not Requested | 175 | 23% |
Leather Interior Group | ||
Feature | Value | Requested? |
Synthetic suede inserts in leather seating surfaces | 0 | No |
Leather seating surfaces | 900 | Yes |
Tilt/telescoping steering wheel, power | 100 | No |
Heated front seats | 200 | Yes |
Cooled or ventilated front seats | 300 | No |
Heated steering wheel | 100 | No |
Total Requested | 1100 | 69% |
Total Not Requested | 500 | 31% |
Uconnect 8.4N | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | No |
HD radio | 50 | No |
Traffic + travel information | 25 | No |
Total Requested | 600 | 77% |
Total Not Requested | 175 | 23% |
Leather Interior Group | ||
Feature | Value | Requested? |
Synthetic suede inserts in leather seating surfaces | 0 | No |
Leather seating surfaces | 900 | Yes |
Tilt/telescoping steering wheel, power | 100 | No |
Heated front seats | 200 | Yes |
Cooled or ventilated front seats | 300 | No |
Heated steering wheel | 100 | No |
Total Requested | 1100 | 69% |
Total Not Requested | 500 | 31% |
Uconnect 8.4N | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | No |
HD radio | 50 | No |
Traffic + travel information | 25 | No |
Total Requested | 600 | 77% |
Total Not Requested | 175 | 23% |