The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $36,460 Kia Optima SX | ||||
Difference: $9,110 | ||||
Lowest Total Invoice: $33,826 Kia Optima SX | ||||
Difference: $9,332 | ||||
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Model Year | 2017 | 2017 | 2014 | 2014 |
Model | Optima | Optima | Durango | Durango |
Trim | SX | SX Limited | R/T | Citadel |
Body | 4dr Sedan | 4dr Sedan | 4dr SUV | 4dr SUV |
Base Price | $26,855 | $36,090 | $39,295 | $40,995 |
Base Invoice | $25,023 | $33,481 | $37,462 | $39,026 |
Technology Package | 4,800 | |||
SX Base Package | 3,085 | |||
Remote start | 425 | 425 | ||
Universal garage door opener | 350 | 350 | ||
Cargo net | 50 | 50 | ||
Uconnect 8.4N | 400 | |||
Technology Group | 1,995 | 1,995 | ||
Premium Nappa Leather Group | 995 | |||
Polished alloy wheels | 695 | |||
Sunroof | 1,195 | |||
5.7L V8 | 2,995 | |||
Technology Package | 4,380 | |||
SX Base Package | 2,842 | |||
Remote start | 353 | 353 | ||
Universal garage door opener | 291 | 291 | ||
Cargo net | 42 | 42 | ||
Uconnect 8.4N | 356 | |||
Technology Group | 1,776 | 1,776 | ||
Premium Nappa Leather Group | 886 | |||
Polished alloy wheels | 619 | |||
Sunroof | 1,064 | |||
5.7L V8 | 2,666 | |||
Options (change) | 8,710 | 825 | 5,280 | 4,990 |
Options (change) | 7,908 | 686 | 4,701 | 4,442 |
Destination | 895 | 895 | 995 | 995 |
Total Price | $36,460 | $37,810 | $45,570 | $46,980 |
Total Invoice | $33,826 | $35,062 | $43,158 | $44,463 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | ||||
TrueDelta Adjusted Price Difference: $6,960 | ||||
TrueDelta Adjusted Invoice Difference: $7,296 | ||||
Model Year | 2017 | 2017 | 2014 | 2014 |
Model | Optima | Optima | Durango | Durango |
Trim | SX | SX Limited | R/T | Citadel |
Body | 4dr Sedan | 4dr Sedan | 4dr SUV | 4dr SUV |
Engine | 245hp I4 | 245hp I4 | 360hp V8 | 360hp V8 |
Transmission | T6 | T6 | T8 | T8 |
Drivetrain | FWD | FWD | RWD | RWD |
EPA Fuel Economy (city/highway) | 22/31 MPG | 22/31 MPG | 14/23 MPG | 14/23 MPG |
Audio (watts, speakers) | 630, 10 | 630, 10 | 506, 10 | 506, 10 |
Tire (rear if not all the same) | 235/45-18 | 235/45-18 | 265/50-20 | 265/50-20 |
Total Price | $36,460 | $37,810 | $45,570 | $46,980 |
Adjustments for Features | 0 | -875 | -2,150 | -2,175 |
Feature-Adjusted Total Price | $36,460 | $36,935 | $43,420 | $44,805 |
Cost Above Minimum | $0 | $475 | $0 | $1,385 |
Total Invoice | $33,826 | $35,062 | $43,158 | $44,463 |
Adjustments for Features | 0 | -811 | -2,036 | -2,058 |
Feature-Adjusted Total Invoice | $33,826 | $34,251 | $41,122 | $42,405 |
Cost Above Minimum | $0 | $425 | $0 | $1,283 |
Model Year | 2017 | 2017 | 2014 | 2014 |
Model | Optima | Optima | Durango | Durango |
Trim | SX | SX Limited | R/T | Citadel |
Body | 4dr Sedan | 4dr Sedan | 4dr SUV | 4dr SUV |
Transmission and Drivetrain | ||||
6-speed manually-shiftable automatic | $1100 | $1100 | ||
8-speed manually-shiftable automatic | $1300 | $1300 | ||
FWD | $0 | $0 | ||
RWD | $0 | $0 | ||
Accessories | ||||
AC power outlet | $100 | $100 | ||
Power liftgate | $350 | $350 | ||
Proximity trunk or liftgate opener | $125 | $125 | ||
Remote app | $25 | $25 | ||
Sunshades, second row | $125 | $125 | ||
Tilt/telescoping steering wheel, manual | $250 | $250 | ||
Tilt/telescoping steering wheel, power | $350 | $350 | ||
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | $25 | ||
Around view cameras | $500 | |||
Automatic braking, low-speed | $200 | $200 | ||
Full-size spare tire | $225 | |||
Lane departure warning | $200 | $200 | ||
Radar- or camera-based collision preparation system | $0 | $0 | ||
Rearview camera | $200 | $200 | $200 | |
Side curtain airbags | $350 | $350 | ||
Side curtain airbags, three rows | $500 | $500 | ||
Temporary spare tire | $150 | $150 | $150 | |
Trailer sway control | $25 | $25 | ||
Vehicle health reports | $0 | $0 | ||
Cargo Management | ||||
Cargo cover | $75 | $75 | ||
Cargo mat | $40 | $40 | ||
Roof rack | $300 | |||
Climate Control | ||||
Rain-sensing wipers | $175 | $175 | ||
Rear air vents | $100 | $100 | ||
Rear air vents with automatic controls | $250 | $250 | ||
Rear HVAC unit | $400 | $400 | ||
Rear wiper | $175 | $175 | ||
Variable intermittent wipers | $75 | $75 | ||
Exterior | ||||
Deep-tinted rear windows | $275 | $275 | ||
Painted brake calipers (optional) | $0 | $0 | ||
Panoramic sunroof | $1200 | $1200 | ||
Rear bumper protector | $40 | $40 | ||
Sunroof | $900 | $900 | ||
Wheel-lip moldings | $75 | $75 | ||
Infotainment | ||||
Android Auto support | $100 | $100 | ||
Apple CarPlay support | $100 | $100 | ||
Satellite radio | $200 | $200 | ||
Satellite radio - one year subscription | $250 | $250 | ||
SD Card slot | $25 | $25 | ||
Telematics service, such as OnStar | $200 | $200 | ||
Text dictation | $50 | $50 | ||
Traffic + travel information | $25 | $25 | ||
Traffic information | $25 | $25 | ||
Wi-Fi hotspot | $50 | $50 | ||
Wireless charging station | $75 | |||
Instruments, Lights, and Mirrors | ||||
Approach detection | $25 | $25 | ||
Auto-dimming driver-side mirror | $75 | $75 | ||
Compass | $0 | $0 | ||
Fog lights | $125 | $125 | ||
Large color reconfigurable instrument cluster display | $250 | $250 | ||
LED headlights | $1000 | $1000 | ||
Power-folding mirrors | $50 | $50 | ||
Steering-linked headlights | $150 | $150 | ||
Xenon HID headlights | $500 | $500 | ||
Seats and Interior Trim | ||||
Folding third row seats | $600 | $600 | ||
Leather door panel trim | $250 | $250 | ||
Manual recliner, second row seats | $75 | $75 | ||
Metal pedals | $75 | $75 | ||
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | ||
Power lumbar adjuster, passenger seat | $100 | $100 | ||
Power-folding headrests, third row seats | $50 | $50 | ||
Suspension, Wheels, and Tires | ||||
Auto-leveling rear shocks | $200 | |||
Chrome-plated alloy wheels | $850 | |||
Electronic systems calibration selector | $200 | $200 | ||
Machined alloy wheels | $350 | |||
Performance steering system (optional) | $0 | $0 | $0 | |
Polished alloy wheels | $350 | $350 | ||
Sport suspension (upgrade) | $0 | $0 | $0 | |
Total Value of Features | $6,515 | $7,390 | $8,665 | $8,690 |
Value of Feature Adjustments | $0 | $875 | $2,150 | $2,175 |
Value of Feature Adjustments | 0 | -811 | -2,036 | -2,058 |
Model Year | 2017 | 2014 |
Model | Optima | Durango |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 110.4 in | 119.8 in |
Length | 191.1 in | 201.2 in |
Width | 73.2 in | 75.8 in |
Height | 57.7 in | 70.9 in |
Curb Weight | 3,494 lb. | 5,176 lb. |
Fuel Capacity | 18.5 gal. | 24.6 gal. |
Row 1 Headroom | 39.8 in | 39.9 in |
Row 1 Shoulder Room | 58.1 in | 58.5 in |
Row 1 Hip Room | 56.0 in | 57.0 in |
Row 1 Legroom | 45.5 in | 40.3 in |
Row 2 Headroom | 37.8 in | 39.8 in |
Row 2 Shoulder Room | 56.4 in | 58.3 in |
Row 2 Hip Room | 56.0 in | 56.0 in |
Row 2 Legroom | 35.6 in | 38.6 in |
Row 3 Headroom | 0.0 in | 37.8 in |
Row 3 Shoulder Room | 0.0 in | 50.4 in |
Row 3 Hip Room | 0.0 in | 42.8 in |
Row 3 Legroom | 0.0 in | 31.5 in |
Cargo Volume, Minimum | 15.9 ft3 | 17.2 ft3 |
Cargo Volume, Behind R2 | 15.9 | 47.7 ft3 |
Cargo Volume, Maximum | 15.9 | 84.5 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | Yes |
Heated second row seats | 200 | Yes |
Surround sound | 250 | Yes |
Lane departure warning system | 200 | No |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | Yes |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | Yes |
Rear reading lights | 0 | No |
Obstacle detection, rear | 250 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Total Requested | 3200 | 62% |
Total Not Requested | 1950 | 38% |
SX Base Package | ||
Feature | Value | Requested? |
Auto-dimming rearview mirror | 150 | Yes |
Steering-linked headlights | 150 | No |
Door sill trim plates | 100 | Yes |
LED headlights | 1000 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | Yes |
Proximity key | 250 | Yes |
Perimeter approach lighting | 25 | No |
Approach detection | 25 | No |
Proximity trunk or liftgate opener | 125 | No |
Total Requested | 1275 | 49% |
Total Not Requested | 1325 | 51% |
Uconnect 8.4N | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 75 | Yes |
Traffic + travel information | 25 | No |
Total Requested | 675 | 96% |
Total Not Requested | 25 | 4% |
Technology Group | ||
Feature | Value | Requested? |
Radar- or camera-based collision preparation system | 0 | No |
Adaptive cruise control, all-speed | 700 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Automatic braking, high-speed | 200 | Yes |
Forward collision alert | 200 | Yes |
Total Requested | 1400 | 100% |
Total Not Requested | 0 | 0% |
Premium Nappa Leather Group | ||
Feature | Value | Requested? |
Upgraded leather upholstery | -450 | No |
Leather seating surfaces | 450 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Upholstered door panels, leather | 250 | No |
Tilt/telescoping steering wheel, power | 100 | No |
Rain-sensing wipers | 100 | No |
Cargo cover | 75 | No |
Cargo net | 40 | Yes |
Auto-dimming headlights | 200 | Yes |
Total Requested | 1090 | 94% |
Total Not Requested | 75 | 6% |
Technology Group | ||
Feature | Value | Requested? |
Radar- or camera-based collision preparation system | 0 | No |
Adaptive cruise control, all-speed | 700 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Automatic braking, high-speed | 200 | Yes |
Forward collision alert | 200 | Yes |
Total Requested | 1400 | 100% |
Total Not Requested | 0 | 0% |