The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $25,090 Kia Optima EX | ||||
Difference: $13,460 | ||||
Lowest Total Invoice: $23,350 Kia Optima EX | ||||
Difference: $13,482 | ||||
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Model Year | 2010 | 2018 | 2018 | 2018 |
Model | Optima | Edge | Edge | Edge |
Trim | EX | SEL | Titanium | Sport |
Body | 4dr Sedan | 4dr SUV | 4dr SUV | 4dr SUV |
Base Price | $20,995 | $31,955 | $35,930 | $40,675 |
Base Invoice | $19,620 | $30,518 | $34,313 | $38,845 |
Premium Package | 2,200 | |||
Navigation system | 1,200 | |||
Convenience Package | 1,695 | |||
Package 201A | 2,310 | |||
Panoramic sunroof | 1,595 | 1,595 | 1,595 | |
Technology Package | 995 | 995 | ||
Premium Package | 1,960 | |||
Navigation system | 1,075 | |||
Convenience Package | 1,610 | |||
Package 201A | 2,194 | |||
Panoramic sunroof | 1,515 | 1,515 | 1,515 | |
Technology Package | 945 | 945 | ||
Options (change) | 3,400 | 5,600 | 2,590 | 2,590 |
Options (change) | 3,035 | 5,319 | 2,460 | 2,460 |
Destination | 695 | 995 | 995 | 995 |
Total Price | $25,090 | $38,550 | $39,515 | $44,260 |
Total Invoice | $23,350 | $36,832 | $37,768 | $42,300 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||
TrueDelta Adjusted Price Difference: $9,305 | ||||
TrueDelta Adjusted Invoice Difference: $9,524 | ||||
Model Year | 2010 | 2018 | 2018 | 2018 |
Model | Optima | Edge | Edge | Edge |
Trim | EX | SEL | Titanium | Sport |
Body | 4dr Sedan | 4dr SUV | 4dr SUV | 4dr SUV |
Engine | 175hp I4 | 245hp I4 | 245hp I4 | 315hp V6 |
Transmission | T5 | T6 | T6 | T6 |
Drivetrain | FWD | FWD | FWD | AWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 360, 7 | ?, 9 | 390, 12 | 390, 12 |
Tire (rear if not all the same) | 215/50-17 | 245/60-18 | 245/55-19 | 245/50-20 |
Total Price | $25,090 | $38,550 | $39,515 | $44,260 |
Adjustments for Features | 0 | -3,870 | -5,120 | -8,095 |
Feature-Adjusted Total Price | $25,090 | $34,680 | $34,395 | $36,165 |
Cost Above Minimum | $0 | $285 | $0 | $1,770 |
Total Invoice | $23,350 | $36,832 | $37,768 | $42,300 |
Adjustments for Features | 0 | -3,698 | -4,894 | -7,737 |
Feature-Adjusted Total Invoice | $23,350 | $33,134 | $32,874 | $34,563 |
Cost Above Minimum | $0 | $260 | $0 | $1,689 |
Model Year | 2010 | 2018 | 2018 | 2018 |
Model | Optima | Edge | Edge | Edge |
Trim | EX | SEL | Titanium | Sport |
Body | 4dr Sedan | 4dr SUV | 4dr SUV | 4dr SUV |
Transmission and Drivetrain | ||||
5-speed manually-shiftable automatic | $1000 | |||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | |
FWD | $0 | $0 | $0 | |
AWD | $1700 | |||
Accessories | ||||
AC power outlet | $100 | $100 | $100 | |
Active noise reduction | $0 | |||
Hands-free trunk or liftgate | $100 | $100 | $100 | |
Keyless entry keypad | $50 | $50 | $50 | |
Power liftgate | $350 | $350 | $350 | |
Power-adjustable pedals | $125 | |||
Proximity key | $250 | $250 | $250 | |
Remote start | $150 | $150 | $150 | |
Sunshade, rear | $125 | |||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | |
Tilt/telescoping steering wheel, power | $350 | |||
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | $25 | $25 | |
Active or whiplash-reducing head restraints, front seats | $0 | |||
Curve control | $50 | $50 | $50 | |
Knee airbag, driver | $75 | $75 | $75 | |
Knee airbag, passenger | $75 | $75 | $75 | |
Obstacle detection, rear | $250 | $250 | $250 | |
Rearview camera | $200 | $200 | $200 | |
Rollover sensor | $50 | $50 | $50 | |
Safety key | $5 | $5 | $5 | |
Torque vectoring, brake-based | $100 | $100 | $100 | |
Vehicle health reports | $0 | $0 | $0 | |
Cargo Management | ||||
Cargo net | $40 | $40 | $40 | |
Climate Control | ||||
Dual-zone climate control | $125 | $125 | $125 | |
Rear air vents | $100 | $100 | $100 | |
Rear wiper | $175 | $175 | $175 | |
Exterior | ||||
Active grille shutters | $0 | $0 | $0 | |
Bodyside cladding | $350 | |||
Bodyside cladding (gray/black) | $250 | $250 | ||
Bodyside moldings | $75 | |||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | |
Deep-tinted rear windows | $275 | $275 | $275 | |
Laminated front side windows | $200 | $200 | ||
Panoramic sunroof | $1200 | $1200 | $1200 | |
Rear spoiler | $200 | $200 | $200 | |
Sunroof | $900 | |||
Infotainment | ||||
Android Auto support | $100 | $100 | $100 | |
App support | $0 | $0 | $0 | |
Apple CarPlay support | $100 | $100 | $100 | |
Bluetooth audio streaming | $25 | $25 | $25 | |
Bluetooth cell phone link | $100 | $100 | $100 | |
HD radio | $50 | $50 | ||
SMS text-to-speech reader | $25 | $25 | $25 | |
Surround sound | $250 | $250 | ||
Traffic + travel information | $25 | $25 | $25 | |
Voice control for external devices | $0 | $0 | $0 | |
Voice control for nav and audio | $100 | $100 | $100 | |
Instruments, Lights, and Mirrors | ||||
Fog lights | $125 | |||
Interior ambient lighting | $150 | $150 | $150 | |
Large color reconfigurable instrument cluster display | $250 | $250 | $250 | |
Spotter mirror(s) | $50 | $50 | $50 | |
Seats and Interior Trim | ||||
Door sill trim plates | $100 | |||
Illuminated door sill trim plates | $200 | $200 | ||
Manual lumbar adjuster, driver seat | $50 | |||
Manual recliner, second row seats | $75 | $75 | $75 | |
Memory system, driver seat | $200 | $200 | ||
Metal pedals | $75 | |||
Power height adjuster, passenger seat | $100 | $100 | $100 | |
Power lumbar adjuster, driver seat | $100 | $100 | $100 | |
Power lumbar adjuster, passenger seat | $100 | $100 | ||
Power recliner, passenger seat | $100 | $100 | $100 | |
Power release, second row seats | $50 | $50 | $50 | |
Power tilt adjuster, passenger seat | $100 | $100 | $100 | |
Synthetic suede inserts in leather seating surfaces | $0 | |||
Suspension, Wheels, and Tires | ||||
Active steering | $1000 | |||
Alloy wheels | $350 | $350 | $350 | |
Polished alloy wheels | $350 | |||
Sport suspension (upgrade) | $0 | |||
Transmission | ||||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | |
Total Value of Features | $3,350 | $7,220 | $8,470 | $11,445 |
Value of Feature Adjustments | $0 | $3,870 | $5,120 | $8,095 |
Value of Feature Adjustments | 0 | -3,698 | -4,894 | -7,737 |
Model Year | 2010 | 2018 |
Model | Optima | Edge |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 107.1 in | 112.2 in |
Length | 189.0 in | 188.1 in |
Width | 71.1 in | 75.9 in |
Height | 58.3 in | 68.6 in |
Curb Weight | 3,158 lb. | 3,913 lb. |
Fuel Capacity | 16.4 gal. | 18.3 gal. |
Row 1 Headroom | 39.8 in | 40.2 in |
Row 1 Shoulder Room | 57.1 in | 60.3 in |
Row 1 Hip Room | 54.5 in | 55.9 in |
Row 1 Legroom | 43.7 in | 40.5 in |
Row 2 Headroom | 38.0 in | 40.3 in |
Row 2 Shoulder Room | 56.3 in | 60.5 in |
Row 2 Hip Room | 54.7 in | 57.5 in |
Row 2 Legroom | 37.8 in | 40.6 in |
Cargo Volume, Minimum | 15.0 ft3 | 39.2 ft3 |
Cargo Volume, Maximum | 15.0 | 73.4 ft3 |
Premium Package | ||
Feature | Value | Requested? |
215/50VR17 tires | 400 | No |
Power-adjustable pedals | 125 | No |
Heated front seats | 200 | Yes |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Sunshade, rear | 125 | No |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 1300 | 52% |
Total Not Requested | 1200 | 48% |
Convenience Package | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Power liftgate | 350 | No |
Alarm | 100 | No |
Hands-free trunk or liftgate | 100 | No |
Traffic + travel information | 25 | No |
Navigation system | 600 | Yes |
AC power outlet | 100 | No |
Remote start | 150 | No |
Voice control for nav and audio | 75 | No |
Total Requested | 700 | 44% |
Total Not Requested | 900 | 56% |
Package 201A | ||
Feature | Value | Requested? |
Unbranded, 9 speakers | 350 | No |
Leather seating surfaces | 900 | Yes |
Heated front seats | 200 | Yes |
Android Auto support | 100 | No |
Apple CarPlay support | 100 | No |
Total Requested | 1100 | 67% |
Total Not Requested | 550 | 33% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
AC power outlet | 100 | No |
Remote start | 150 | No |
Voice control for nav and audio | 75 | No |
Traffic + travel information | 25 | No |
Total Requested | 600 | 63% |
Total Not Requested | 350 | 37% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
AC power outlet | 100 | No |
Remote start | 150 | No |
Voice control for nav and audio | 75 | No |
Traffic + travel information | 25 | No |
Total Requested | 600 | 63% |
Total Not Requested | 350 | 37% |