Kia Optima Kia Optima 2007 Hyundai Equus Hyundai Equus 2011

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Kia Optima vs. Hyundai Equus Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Hyundai Equus Invoice Comparison

Lowest Total Price: $22,135

Kia Optima EX   
Difference: $36,765

Lowest Total Invoice: $20,560

Kia Optima EX   
Difference: $34,544

Calculate Payments

  Down Payment Interest Rate Term
Model Year200720112011
ModelOptimaEquusEquus
TrimEXSignatureUltimate
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $19,395 $58,000 $64,500
Base Invoice $18,045 $54,204 $60,250
Convenience Package 700    
Leather seating surfaces 600    
Sunroof 800    
Convenience Package 625    
Leather seating surfaces 535    
Sunroof 715    
Options (change) 2,100 0 0
Options (change) 1,875 0 0
Destination 640 900 900
Total Price $22,135 $58,900 $65,400
Total Invoice $20,560 $55,104 $61,150

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Hyundai Equus dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Hyundai Equus

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $25,980
TrueDelta Adjusted Invoice Difference: $24,454
Model Year200720112011
ModelOptimaEquusEquus
TrimEXSignatureUltimate
Body4dr Sedan4dr Sedan4dr Sedan
Engine161hp I4385hp V8385hp V8
TransmissionT5T6T6
DrivetrainFWDRWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)360, 7608, 17608, 17
Tire (rear if not all the same)205/60-16245/45-19245/45-19
Total Price$22,135$58,900$65,400
Adjustments for Features0-10,785-13,810
Feature-Adjusted Total Price$22,135$48,115$51,590
Cost Above Minimum$0$0$3,475
Total Invoice$20,560$55,104$61,150
Adjustments for Features0-10,090-12,913
Feature-Adjusted Total Invoice$20,560$45,014$48,237
Cost Above Minimum$0$0$3,223

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Features Comparison: Kia Optima vs. Hyundai Equus

Model Year200720112011
ModelOptimaEquusEquus
TrimEXSignatureUltimate
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000  
6-speed manually-shiftable automatic $1100$1100
FWD$0  
RWD $0$0
Accessories 
Adaptive cruise control $600$600
Cruise control$150  
Heated steering wheel $100$100
Power trunk closer  $350
Power-adjustable pedals$125  
Proximity key $250$250
Sunshade, rear$125  
Sunshade, rear, power $225$225
Tilt/telescoping steering wheel, manual$250  
Tilt/telescoping steering wheel, power $350$350
Brakes, Airbags, and Other Safety 
Antilock brakes (ABS) $400$400
Brake assist $50$50
Knee airbag, driver $75$75
Lane departure warning $200$200
Obstacle detection, front $150$150
Obstacle detection, rear $250$250
Radar- or camera-based collision preparation system $0$0
Rear side airbags $300$300
Rearview camera $200$200
Stability control $400$400
Traction control $100$100
Wide-view front camera  $150
Cargo Management 
Cargo mat $40$40
Cargo net $40$40
Rear seat pass-through $100 
Refrigerated storage compartment  $250
Second-row high console  $250
Climate Control 
Dual-zone climate control $125$125
Heated windshield washer nozzles $15$15
Ionizing air filtration $50$50
Rain-sensing wipers $175$175
Rear air vents with manual controls $150$150
Variable intermittent wipers$75  
Water-repellent front-door glass $15$15
Wiper de-icer $25$25
Exterior 
Bodyside moldings$75  
Bright-finished exhaust tip(s) $25$25
Laminated front side windows $200$200
Infotainment 
Aux input $50$50
Bluetooth audio streaming $25$25
Bluetooth cell phone link $100$100
Cassette player$50  
DVD-compatible player $0$0
Entertainment system, console-mounted  $1000
iPad $400$400
iPod integration $100$100
Navigation system $600$600
Satellite radio $200$200
Surround sound $250$250
Traffic information $25$25
Voice control for nav and audio $100$100
Instruments, Lights, and Mirrors 
Analog clock $25$25
Auto-dimming driver-side mirror $75$75
Auto-dimming passenger-side mirror $75$75
Compass $0$0
Illuminated vanity mirrors, rear seat  $100
Mirror tilt-down in reverse $25$25
Power-folding mirrors $50$50
Steering-linked headlights $150$150
Turn signals on or near mirrors $25$25
Xenon HID headlights $500$500
Seats and Interior Trim 
Cooled or ventilated front seats $300$300
Cooled or ventilated second row seats  $200
Folding second row seats$300  
Heated second row seats $200$200
Illuminated door sill trim plates $200$200
Leather-wrapped steering wheel$150  
Manual lumbar adjuster, driver seat$50  
Massage, driver seat $100$100
Massage, right second row seat  $100
Memory system, driver seat $200$200
Power 4-way lumbar adjuster, driver seat $150$150
Power 4-way lumbar adjuster, right second row seat  $150
Power headrest height adjuster, driver seat $50$50
Power headrest height adjuster, passenger seat $50$50
Power headrest height adjuster, second row seats  $75
Power height adjuster, passenger seat $100$100
Power legrest, right second row seat  $500
Power recliner, second row seats $150$150
Power thigh support length adjuster, driver seat $100$100
Power tilt adjuster, passenger seat $100$100
Upholstered instrument panel, leather $1000$1000
Wood trim $300$300
Wood/leather-wrapped steering wheel $150$150
Suspension, Wheels, and Tires 
Adaptive dampers - electrical $500$500
Air suspension, auto-leveling and height adjustable $1000$1000
Alloy wheels$350  
Polished alloy wheels $350$350
Total Value of Features$2,700$13,485$16,510
Value of Feature Adjustments$0$10,785$13,810
Value of Feature Adjustments0-10,090-12,913

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Specifications Comparison: Kia Optima vs. Hyundai Equus

Model Year20072011
ModelOptimaEquus
Body4dr Sedan4dr Sedan
Wheelbase107.1 in119.9 in
Length186.4 in203.1 in
Width71.1 in74.4 in
Height58.3 in58.7 in
Curb Weight3,143 lb.4,450 lb.
Fuel Capacity17.0 gal.20.3 gal.
Row 1 Headroom39.8 in38.7 in
Row 1 Shoulder Room57.1 in59.1 in
Row 1 Hip Room54.5 in55.5 in
Row 1 Legroom43.7 in45.1 in
Row 2 Headroom38.0 in38.1 in
Row 2 Shoulder Room56.3 in58.0 in
Row 2 Hip Room54.7 in55.1 in
Row 2 Legroom37.8 in38.9 in
Cargo Volume14.8 ft316.7 ft3

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Option Package Details
Kia Optima EX

Convenience Package
FeatureValueRequested?
Heated front seats200Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Sunshade, rear125Yes
Power-adjustable pedals125No
Total Requested52581%
Total Not Requested12519%

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