Kia Optima Kia Optima 2018 Hyundai Equus Hyundai Equus 2016

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Kia Optima vs. Hyundai Equus Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Hyundai Equus Invoice Comparison

Lowest Total Price: $36,895

Kia Optima SX   
Difference: $32,805

Lowest Total Invoice: $34,260

Kia Optima SX   
Difference: $30,887

Calculate Payments

  Down Payment Interest Rate Term
Model Year20182016
ModelOptimaEquus
TrimSXUltimate
Body4dr Sedan4dr Sedan
Base Price $30,500 $68,750
Base Invoice $28,380 $64,197
Technology Package 3,000  
Universal garage door opener 350  
Limited Package 2,100  
Cargo net 50  
Technology Package 2,727  
Universal garage door opener 291  
Limited Package 1,925  
Cargo net 42  
Options (change) 5,500 0
Options (change) 4,985 0
Destination 895 950
Total Price $36,895 $69,700
Total Invoice $34,260 $65,147

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Hyundai Equus dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Hyundai Equus

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $25,635
TrueDelta Adjusted Invoice Difference: $24,185
Model Year20182016
ModelOptimaEquus
TrimSXUltimate
Body4dr Sedan4dr Sedan
Engine245hp I4429hp V8
TransmissionT6T8
DrivetrainFWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)630, 10598, 17
Tire (rear if not all the same)235/45-18245/45-19
Total Price$36,895$69,700
Adjustments for Features0-7,170
Feature-Adjusted Total Price$36,895$62,530
Total Invoice$34,260$65,147
Adjustments for Features0-6,702
Feature-Adjusted Total Invoice$34,260$58,445

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Features Comparison: Kia Optima vs. Hyundai Equus

Model Year20182016
ModelOptimaEquus
TrimSXUltimate
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
8-speed manually-shiftable automatic $1300
FWD$0 
RWD $0
Accessories 
Power door closers $300
Power trunk closer $350
Remote app $25
Sunshade, rear, power $225
Sunshades, second row$125 
Sunshades, second row, power $225
Tilt/telescoping steering wheel, manual$250 
Tilt/telescoping steering wheel, power $350
Brakes, Airbags, and Other Safety 
911 assist$25 
Automatic braking, high-speed or partial$200 
Automatic braking, low-speed$200 
Forward collision warning$200 
Obstacle detection, front $150
Radar- or camera-based collision preparation system $0
Rear side airbags $300
Rollover sensor$50 
Wide-view front camera $150
Cargo Management 
Rear seat pass-through $100
Climate Control 
Automatic air recirculation $100
Heated windshield washer nozzles $15
Ionizing air filtration $50
Rain-sensing wipers $175
Rear air vents$100 
Rear air vents with automatic controls $250
Variable intermittent wipers$75 
Water-repellent front-door glass $15
Wiper de-icer $25
Exterior 
Laminated rear side windows $100
Painted brake calipers (optional)$0 
Panoramic sunroof$1200 
Rear spoiler$200 
Sunroof $900
Infotainment 
Android Auto support$100 
App support$0 
Apple CarPlay support$100 
CD changer, in-dash $325
DVD-compatible player $0
Entertainment system with dual headrest screens $1200
iPod integration $100
Media drive $15
MP3-compatible player $50
SMS text-to-speech reader$25 
Telematics service, such as OnStar, with navigation, 3 years $500
USB port$25 
Voice control for external devices$0 
Instruments, Lights, and Mirrors 
Analog clock $25
Approach detection$25 
Auto-dimming driver-side mirror $75
Auto-dimming headlights$200 
Auto-dimming passenger-side mirror $75
Head-up display (HUD) $350
Illuminated vanity mirrors, rear seat $100
Large color reconfigurable instrument cluster display $250
LED headlights$1000 
Mirror tilt-down in reverse $25
Xenon HID headlights $500
Seats and Interior Trim 
Cooled or ventilated second row seats $200
Folding second row seats$300 
Illuminated door sill trim plates $200
Leather door panel trim $250
Leather-wrapped steering wheel$150 
Metal pedals$75 
Power 4-way lumbar adjuster, second row seats $225
Power headrest height adjuster, driver seat $50
Power headrest height adjuster, passenger seat $50
Power headrest height adjuster, second row seats $75
Power lumbar adjuster, passenger seat$100 
Power recliner, second row seats $150
Power thigh support length adjuster, driver seat $100
Synthetic suede headliner $650
Upholstered instrument panel, leather $1000
Wood trim $300
Wood/leather-wrapped steering wheel $150
Suspension, Wheels, and Tires 
Adaptive dampers - electrical $500
Air suspension, auto-leveling and height adjustable $1000
Alloy wheels $350
Chrome-plated alloy wheels$850 
Performance steering system (optional)$0 
Sport suspension (upgrade)$0 
Transmission 
Steering-wheel-mounted transmission controls$100 
Total Value of Features$6,775$13,945
Value of Feature Adjustments$0$7,170
Value of Feature Adjustments0-6,702

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Specifications Comparison: Kia Optima vs. Hyundai Equus

Model Year20182016
ModelOptimaEquus
Body4dr Sedan4dr Sedan
Wheelbase110.4 in119.9 in
Length191.1 in203.1 in
Width73.2 in74.4 in
Height57.7 in58.7 in
Curb Weight3,220 lb.4,450 lb.
Fuel Capacity18.5 gal.20.3 gal.
Row 1 Headroom39.8 in38.7 in
Row 1 Shoulder Room58.1 in59.1 in
Row 1 Hip Room56.0 in55.5 in
Row 1 Legroom45.5 in45.1 in
Row 2 Headroom37.8 in38.1 in
Row 2 Shoulder Room56.4 in58.0 in
Row 2 Hip Room56.0 in55.1 in
Row 2 Legroom35.6 in38.9 in
Cargo Volume15.9 ft316.7 ft3

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Option Package Details
Kia Optima SX

Technology Package
FeatureValueRequested?
Auto-dimming headlights200No
Automatic braking, low-speed200No
Automatic braking, high-speed or partial200No
Forward collision warning200No
Surround sound250Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Harman/Kardon, 630W, 10 speakers (with subwoofer)350No
HD radio50Yes
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Total Requested192563%
Total Not Requested115037%
Limited Package
FeatureValueRequested?
Upgraded leather upholstery0No
Heated second row seats200Yes
Sunshades, second row125Yes
Heated steering wheel100Yes
Additional chrome trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
Around view cameras300Yes
Chrome-plated alloy wheels500No
Total Requested72559%
Total Not Requested50041%

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