| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Hyundai Equus Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Hyundai Equus Invoice Comparison
Lowest Total Price: $36,895 Kia Optima SX | |||
| Difference: $23,275 | |||
Lowest Total Invoice: $34,260 Kia Optima SX | |||
| Difference: $22,028 | |||
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| Model Year | 2018 | 2013 | 2013 |
| Model | Optima | Equus | Equus |
| Trim | SX | Signature | Ultimate |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $30,500 | $59,250 | $66,250 |
| Base Invoice | $28,380 | $55,368 | $61,878 |
| Technology Package | 3,000 | ||
| Limited Package | 2,100 | ||
| Universal garage door opener | 350 | ||
| Cargo net | 50 | ||
| Technology Package | 2,727 | ||
| Limited Package | 1,925 | ||
| Universal garage door opener | 291 | ||
| Cargo net | 42 | ||
| Options (change) | 5,500 | 0 | 0 |
| Options (change) | 4,985 | 0 | 0 |
| Destination | 895 | 920 | 920 |
| Total Price | $36,895 | $60,170 | $67,170 |
| Total Invoice | $34,260 | $56,288 | $62,798 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Hyundai Equus dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Hyundai Equus
| Lowest Adjusted Price and Invoice: Kia Optima SX | |||
| TrueDelta Adjusted Price Difference: $20,795 | |||
| TrueDelta Adjusted Invoice Difference: $19,708 | |||
| Model Year | 2018 | 2013 | 2013 |
| Model | Optima | Equus | Equus |
| Trim | SX | Signature | Ultimate |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 245hp I4 | 429hp V8 | 429hp V8 |
| Transmission | T6 | T8 | T8 |
| Drivetrain | FWD | RWD | RWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 630, 10 | 608, 17 | 608, 17 |
| Tire (rear if not all the same) | 235/45-18 | 245/45-19 | 245/45-19 |
| Total Price | $36,895 | $60,170 | $67,170 |
| Adjustments for Features | 0 | -2,480 | -5,730 |
| Feature-Adjusted Total Price | $36,895 | $57,690 | $61,440 |
| Cost Above Minimum | $0 | $0 | $3,750 |
| Total Invoice | $34,260 | $56,288 | $62,798 |
| Adjustments for Features | 0 | -2,320 | -5,357 |
| Feature-Adjusted Total Invoice | $34,260 | $53,968 | $57,441 |
| Cost Above Minimum | $0 | $0 | $3,473 |
Features Comparison: Kia Optima vs. Hyundai Equus
| Model Year | 2018 | 2013 | 2013 |
| Model | Optima | Equus | Equus |
| Trim | SX | Signature | Ultimate |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||
| 6-speed manually-shiftable automatic | $1100 | ||
| 8-speed manually-shiftable automatic | $1300 | $1300 | |
| FWD | $0 | ||
| RWD | $0 | $0 | |
| Accessories | |||
| Adaptive cruise control | $600 | $600 | |
| Adaptive cruise control, all-speed | $850 | ||
| Power trunk closer | $350 | ||
| Proximity trunk or liftgate opener | $125 | ||
| Sunshade, rear, power | $225 | $225 | |
| Sunshades, second row | $125 | ||
| Sunshades, second row, power | $225 | ||
| Tilt/telescoping steering wheel, manual | $250 | ||
| Tilt/telescoping steering wheel, power | $350 | $350 | |
| Brakes, Airbags, and Other Safety | |||
| 911 assist | $25 | ||
| Around view cameras | $500 | ||
| Automatic braking, high-speed or partial | $200 | ||
| Automatic braking, low-speed | $200 | ||
| Blind spot warning system | $200 | ||
| Cross-traffic warning, rear | $100 | ||
| Forward collision warning | $200 | ||
| Obstacle detection, front | $150 | $150 | |
| Radar- or camera-based collision preparation system | $0 | $0 | |
| Rear side airbags | $300 | $300 | |
| Rearview camera | $200 | $200 | |
| Rollover sensor | $50 | ||
| Vehicle health reports | $0 | ||
| Wide-view front camera | $150 | ||
| Cargo Management | |||
| Rear seat pass-through | $100 | ||
| Refrigerated storage compartment | $250 | ||
| Second-row high console | $250 | ||
| Climate Control | |||
| Automatic air recirculation | $100 | $100 | |
| Heated windshield washer nozzles | $15 | $15 | |
| Ionizing air filtration | $50 | $50 | |
| Rain-sensing wipers | $175 | $175 | |
| Rear air vents | $100 | ||
| Rear air vents with manual controls | $150 | $150 | |
| Variable intermittent wipers | $75 | ||
| Water-repellent front-door glass | $15 | $15 | |
| Wiper de-icer | $25 | $25 | |
| Exterior | |||
| Laminated rear side windows | $100 | $100 | |
| Painted brake calipers (optional) | $0 | ||
| Panoramic sunroof | $1200 | ||
| Rear spoiler | $200 | ||
| Sunroof | $900 | $900 | |
| Infotainment | |||
| Android Auto support | $100 | ||
| App support | $0 | ||
| Apple CarPlay support | $100 | ||
| CD changer, in-dash | $325 | $325 | |
| DVD-compatible player | $0 | $0 | |
| Entertainment system, console-mounted | $1000 | ||
| HD radio | $50 | ||
| iPod integration | $100 | $100 | |
| MP3-compatible player | $50 | $50 | |
| SMS text-to-speech reader | $25 | ||
| USB port | $25 | ||
| Voice control for external devices | $0 | ||
| Instruments, Lights, and Mirrors | |||
| Analog clock | $25 | $25 | |
| Approach detection | $25 | ||
| Auto-dimming driver-side mirror | $75 | $75 | |
| Auto-dimming headlights | $200 | ||
| Auto-dimming passenger-side mirror | $75 | $75 | |
| Illuminated vanity mirrors, rear seat | $100 | ||
| LED headlights | $1000 | ||
| Mirror tilt-down in reverse | $25 | $25 | |
| Xenon HID headlights | $500 | $500 | |
| Seats and Interior Trim | |||
| Cooled or ventilated second row seats | $200 | ||
| Folding second row seats | $300 | ||
| Illuminated door sill trim plates | $200 | $200 | |
| Leather door panel trim | $250 | $250 | |
| Leather-wrapped steering wheel | $150 | ||
| Massage, driver seat | $100 | $100 | |
| Massage, right second row seat | $100 | ||
| Metal pedals | $75 | ||
| Power 4-way lumbar adjuster, right second row seat | $150 | ||
| Power headrest height adjuster, driver seat | $50 | $50 | |
| Power headrest height adjuster, passenger seat | $50 | $50 | |
| Power headrest height adjuster, second row seats | $75 | ||
| Power legrest, right second row seat | $500 | ||
| Power lumbar adjuster, passenger seat | $100 | ||
| Power recliner, second row seats | $150 | $150 | |
| Power thigh support length adjuster, driver seat | $100 | $100 | |
| Synthetic suede headliner | $650 | $650 | |
| Upholstered instrument panel, leather | $1000 | $1000 | |
| Wood trim | $300 | $300 | |
| Wood/leather-wrapped steering wheel | $150 | $150 | |
| Suspension, Wheels, and Tires | |||
| Adaptive dampers - electrical | $500 | $500 | |
| Air suspension, auto-leveling and height adjustable | $1000 | $1000 | |
| Electronic systems calibration selector | $200 | ||
| Performance steering system (optional) | $0 | ||
| Sport suspension (upgrade) | $0 | ||
| Transmission | |||
| Steering-wheel-mounted transmission controls | $100 | ||
| Total Value of Features | $7,950 | $10,430 | $13,680 |
| Value of Feature Adjustments | $0 | $2,480 | $5,730 |
| Value of Feature Adjustments | 0 | -2,320 | -5,357 |
Specifications Comparison: Kia Optima vs. Hyundai Equus
| Model Year | 2018 | 2013 |
| Model | Optima | Equus |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 110.4 in | 119.9 in |
| Length | 191.1 in | 203.1 in |
| Width | 73.2 in | 74.4 in |
| Height | 57.7 in | 58.7 in |
| Curb Weight | 3,220 lb. | 4,450 lb. |
| Fuel Capacity | 18.5 gal. | 20.3 gal. |
| Row 1 Headroom | 39.8 in | 38.7 in |
| Row 1 Shoulder Room | 58.1 in | 59.1 in |
| Row 1 Hip Room | 56.0 in | 55.5 in |
| Row 1 Legroom | 45.5 in | 45.1 in |
| Row 2 Headroom | 37.8 in | 38.1 in |
| Row 2 Shoulder Room | 56.4 in | 58.0 in |
| Row 2 Hip Room | 56.0 in | 55.1 in |
| Row 2 Legroom | 35.6 in | 38.9 in |
| Cargo Volume | 15.9 ft3 | 16.7 ft3 |
Option Package Details
Kia Optima SX
| Technology Package | ||
| Feature | Value | Requested? |
| Auto-dimming headlights | 200 | No |
| Surround sound | 250 | Yes |
| Lane departure warning | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | No |
| Automatic braking, low-speed | 200 | No |
| Automatic braking, high-speed or partial | 200 | No |
| Forward collision warning | 200 | No |
| Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| HD radio | 50 | No |
| Total Requested | 1175 | 38% |
| Total Not Requested | 1900 | 62% |
| Limited Package | ||
| Feature | Value | Requested? |
| Upgraded leather upholstery | 0 | No |
| Heated second row seats | 200 | Yes |
| Sunshades, second row | 125 | Yes |
| Heated steering wheel | 100 | Yes |
| Additional chrome trim | 0 | No |
| Special interior trim | 0 | No |
| Dark-colored headliner (optional) | 0 | No |
| Around view cameras | 300 | No |
| Chrome-plated alloy wheels | 500 | Yes |
| Total Requested | 925 | 76% |
| Total Not Requested | 300 | 24% |
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