Kia Optima Kia Optima 2012 Hyundai Equus Hyundai Equus 2015

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Kia Optima vs. Hyundai Equus Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Hyundai Equus Invoice Comparison

Lowest Total Price: $34,900

Kia Optima SX   
Difference: $27,550

Lowest Total Invoice: $32,332

Kia Optima SX   
Difference: $26,072

Calculate Payments

  Down Payment Interest Rate Term
Model Year201220152015
ModelOptimaEquusEquus
TrimSXSignatureUltimate
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $26,500 $61,500 $68,750
Base Invoice $24,760 $57,454 $64,197
Premium Package 2,950    
Limited Package 3,300    
Navigation system 1,400    
Premium Package 2,635    
Limited Package 2,937    
Navigation system 1,250    
Options (change) 7,650 0 0
Options (change) 6,822 0 0
Destination 750 950 950
Total Price $34,900 $62,450 $69,700
Total Invoice $32,332 $58,404 $65,147

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Hyundai Equus dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Hyundai Equus

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $20,225
TrueDelta Adjusted Invoice Difference: $19,222
Model Year201220152015
ModelOptimaEquusEquus
TrimSXSignatureUltimate
Body4dr Sedan4dr Sedan4dr Sedan
Engine274hp I4429hp V8429hp V8
TransmissionT6T8T8
DrivetrainFWDRWDRWD
EPA Fuel Economy (city/highway)22/34 MPG15/23 MPG15/23 MPG
Audio (watts, speakers)550, 12598, 17598, 17
Tire (rear if not all the same)225/45-18245/45-19245/45-19
Total Price$34,900$62,450$69,700
Adjustments for Features0-7,325-11,050
Feature-Adjusted Total Price$34,900$55,125$58,650
Cost Above Minimum$0$0$3,525
Total Invoice$32,332$58,404$65,147
Adjustments for Features0-6,850-10,328
Feature-Adjusted Total Invoice$32,332$51,554$54,819
Cost Above Minimum$0$0$3,265

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Features Comparison: Kia Optima vs. Hyundai Equus

Model Year201220152015
ModelOptimaEquusEquus
TrimSXSignatureUltimate
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100  
8-speed manually-shiftable automatic $1300$1300
FWD$0  
RWD $0$0
Accessories 
Adaptive cruise control, all-speed $850$850
Cruise control$150  
Heated steering wheel $100$100
Power door closers  $300
Power trunk closer  $350
Remote app $25$25
Sunshade, rear, power $225$225
Sunshades, second row, power  $225
Tilt/telescoping steering wheel, manual$250  
Tilt/telescoping steering wheel, power $350$350
Brakes, Airbags, and Other Safety 
Around view cameras  $500
Blind spot warning system $200$200
Cross-traffic warning, rear $100$100
Knee airbag, driver $75$75
Lane departure warning $200$200
Obstacle detection, front $150$150
Obstacle detection, rear $250$250
Radar- or camera-based collision preparation system $0$0
Rear side airbags $300$300
Rearview camera$200$200 
Temporary spare tire $150$150
Vehicle health reports $0$0
Wide-view front camera  $150
Cargo Management 
Air-conditioned storage compartment$50  
Cargo mat $40$40
Cargo net $40$40
Rear seat pass-through $100$100
Climate Control 
Automatic air recirculation $100$100
Heated windshield washer nozzles $15$15
Ionizing air filtration $50$50
Rain-sensing wipers $175$175
Rear air vents$100  
Rear air vents with automatic controls $250$250
Variable intermittent wipers$75  
Water-repellent front-door glass $15$15
Wiper de-icer $25$25
Exterior 
Body kit$0  
Laminated front side windows $200$200
Laminated rear side windows $100$100
Painted brake calipers (optional)$0  
Panoramic sunroof$1200  
Rear spoiler$200  
Sunroof $900$900
Infotainment 
CD changer, in-dash $325$325
CD player$125  
DVD-compatible player $0$0
Entertainment system with dual headrest screens  $1200
iPod integration $100$100
Media drive $15$15
Surround sound $250$250
Telematics service, such as OnStar, with navigation, 3 years $500$500
USB port$25  
Instruments, Lights, and Mirrors 
Analog clock $25$25
Auto-dimming driver-side mirror $75$75
Auto-dimming passenger-side mirror $75$75
Head-up display (HUD)  $350
Illuminated vanity mirrors, rear seat  $100
Large color reconfigurable instrument cluster display  $250
Mirror tilt-down in reverse $25$25
Speaker lights$100  
Steering-linked headlights $150$150
Seats and Interior Trim 
Aluminum trim$100  
Cooled or ventilated second row seats  $200
Folding second row seats$300  
Metal pedals$75  
Power 4-way lumbar adjuster, driver seat $150$150
Power 4-way lumbar adjuster, second row seats  $225
Power headrest height adjuster, driver seat $50$50
Power headrest height adjuster, passenger seat $50$50
Power headrest height adjuster, second row seats  $75
Power height adjuster, passenger seat $100$100
Power lumbar adjuster, driver seat$100  
Power recliner, second row seats $150$150
Power thigh support length adjuster, driver seat $100$100
Power tilt adjuster, passenger seat $100$100
Synthetic suede headliner $650$650
Upholstered instrument panel, leather $1000$1000
Suspension, Wheels, and Tires 
Adaptive dampers - electrical $500$500
Air suspension, auto-leveling and height adjustable $1000$1000
Alloy wheels $350$350
Chrome-plated alloy wheels$850  
Electronic systems calibration selector $200$200
Sport suspension (upgrade)$0  
Transmission 
Steering-wheel-mounted transmission controls$100  
Total Value of Features$5,100$12,425$16,150
Value of Feature Adjustments$0$7,325$11,050
Value of Feature Adjustments0-6,850-10,328

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Specifications Comparison: Kia Optima vs. Hyundai Equus

Model Year20122015
ModelOptimaEquus
Body4dr Sedan4dr Sedan
Wheelbase110.0 in119.9 in
Length190.7 in203.1 in
Width72.1 in74.4 in
Height57.3 in58.7 in
Curb Weight3,385 lb.4,449 lb.
Fuel Capacity18.5 gal.20.3 gal.
Row 1 Headroom40.0 in38.7 in
Row 1 Shoulder Room57.2 in59.1 in
Row 1 Hip Room54.7 in55.5 in
Row 1 Legroom45.5 in45.1 in
Row 2 Headroom37.6 in38.1 in
Row 2 Shoulder Room55.7 in58.0 in
Row 2 Hip Room54.5 in55.1 in
Row 2 Legroom34.7 in38.9 in
Cargo Volume15.4 ft316.7 ft3

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Option Package Details
Kia Optima SX

Premium Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Cooled or ventilated front seats300Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Panoramic sunroof1200No
Power-folding mirrors50Yes
HD radio50Yes
Infinity, 550W, 12 speakers (with subwoofer)350No
Rearview camera200Yes
Voice control for external devices0No
SMS text-to-speech reader25No
Bluetooth audio streaming25Yes
Media drive, small5No
Total Requested142547%
Total Not Requested158053%
Limited Package
FeatureValueRequested?
Upgraded leather upholstery-450No
Wood trim300Yes
Leather seating surfaces450Yes
Wood/leather-wrapped steering wheel150Yes
Additional chrome trim0No
Upholstered door panels, leather250Yes
Chrome-plated alloy wheels500No
Painted brake calipers (optional)0No
Total Requested115096%
Total Not Requested504%

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