

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $37,270 Kia Optima SX | |||
Difference: $16,075 | |||
Lowest Total Invoice: $34,571 Kia Optima SX | |||
Difference: $15,633 | |||
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Model Year | 2018 | 2018 | 2018 |
Model | Optima | XE | XE |
Trim | SX | R-Sport | S |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $30,500 | $45,825 | $52,275 |
Base Invoice | $28,380 | $43,076 | $49,139 |
Technology Package | 3,000 | ||
Universal garage door opener | 350 | ||
Limited Package | 2,100 | ||
Remote start | 425 | ||
Comfort & Convenience Package | 2,235 | 2,235 | |
Driver Assistance Package | 3,495 | 3,495 | |
Metallic paint (extra cost) | 565 | 565 | |
Metal pedals | 230 | ||
Technology Package | 2,727 | ||
Universal garage door opener | 291 | ||
Limited Package | 1,925 | ||
Remote start | 353 | ||
Comfort & Convenience Package | 2,101 | 2,101 | |
Driver Assistance Package | 3,285 | 3,285 | |
Metallic paint (extra cost) | 531 | 531 | |
Metal pedals | 216 | ||
Options (change) | 5,875 | 6,525 | 6,295 |
Options (change) | 5,296 | 6,133 | 5,917 |
Destination | 895 | 995 | 995 |
Total Price | $37,270 | $53,345 | $59,565 |
Total Invoice | $34,571 | $50,204 | $56,051 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | |||
TrueDelta Adjusted Price Difference: $14,190 | |||
TrueDelta Adjusted Invoice Difference: $13,859 | |||
Model Year | 2018 | 2018 | 2018 |
Model | Optima | XE | XE |
Trim | SX | R-Sport | S |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 245hp I4 | 247hp I4 | 380hp V6 |
Transmission | T6 | T8 | T8 |
Drivetrain | FWD | RWD | RWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 630, 10 | 380, 11 | 380, 11 |
Tire (rear if not all the same) | 235/45-18 | 225/45-18 | 225/45-18 |
Total Price | $37,270 | $53,345 | $59,565 |
Adjustments for Features | 0 | -1,885 | -2,785 |
Feature-Adjusted Total Price | $37,270 | $51,460 | $56,780 |
Cost Above Minimum | $0 | $0 | $5,320 |
Total Invoice | $34,571 | $50,204 | $56,051 |
Adjustments for Features | 0 | -1,774 | -2,621 |
Feature-Adjusted Total Invoice | $34,571 | $48,430 | $53,430 |
Cost Above Minimum | $0 | $0 | $5,000 |
Model Year | 2018 | 2018 | 2018 |
Model | Optima | XE | XE |
Trim | SX | R-Sport | S |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||
6-speed manually-shiftable automatic | $1100 | ||
8-speed manually-shiftable automatic | $1300 | $1300 | |
FWD | $0 | ||
RWD | $0 | $0 | |
Accessories | |||
Adaptive cruise control, all-speed | $850 | ||
Adaptive cruise control, all-speed, road sign aware | $1000 | $1000 | |
Hands-free trunk or liftgate | $100 | $100 | |
Power trunk closer | $350 | $350 | |
Proximity trunk or liftgate opener | $125 | ||
Remote app | $25 | $25 | |
Remote climate control | $25 | $25 | |
Remote start | $150 | ||
Remote start via app | $75 | $75 | |
Semi-automated parking system | $500 | $500 | |
Sunshade, rear, power | $225 | $225 | |
Sunshades, second row | $125 | ||
Tilt/telescoping steering wheel, manual | $250 | ||
Tilt/telescoping steering wheel, power | $350 | $350 | |
Brakes, Airbags, and Other Safety | |||
911 assist | $25 | ||
Crawl control | $500 | $500 | |
Cross-traffic warning, front | $25 | $25 | |
Driver drowsiness monitor | $150 | $150 | |
Knee airbag, driver | $75 | ||
Lane departure prevention, steering-based | $200 | $200 | |
Obstacle detection, front | $150 | $150 | |
Obstacle detection, side | $100 | $100 | |
Rollover sensor | $50 | ||
Torque vectoring, brake-based | $100 | $100 | |
Vehicle health reports | $0 | ||
Wide-view front camera | $150 | $150 | |
Cargo Management | |||
Cargo mat | $40 | ||
Climate Control | |||
Rain-sensing wipers | $175 | $175 | |
Variable intermittent wipers | $75 | ||
Engine / Motor | |||
Automatic start / stop | $150 | $150 | |
Regenerative braking | $0 | $0 | |
Exterior | |||
Body kit | $0 | $0 | |
Laminated front side windows | $200 | ||
Painted brake calipers (optional) | $0 | $0 | |
Panoramic sunroof | $1200 | ||
Sunroof | $900 | $900 | |
Infotainment | |||
Android Auto support | $100 | ||
Apple CarPlay support | $100 | ||
Surround sound | $250 | ||
Telematics service, such as OnStar | $200 | $200 | |
Voice control for external devices | $0 | ||
Instruments, Lights, and Mirrors | |||
Approach detection | $25 | ||
Auto-dimming driver-side mirror | $75 | $75 | |
Auto-dimming passenger-side mirror | $75 | $75 | |
Cornering lights | $50 | $50 | |
Detailed driving style feedback | $100 | $100 | |
Fog lights | $125 | ||
Headlight washers | $50 | $50 | |
LED headlights | $1000 | ||
Mirror tilt-down in reverse | $25 | $25 | |
Road sign information | $75 | $75 | |
Xenon HID headlights | $500 | $500 | |
Seats and Interior Trim | |||
Aluminum trim | $100 | $100 | |
Door sill trim plates | $100 | $100 | |
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | |
Power lumbar adjuster, passenger seat | $100 | ||
Power seatback bolsters, driver seat | $100 | ||
Power seatback bolsters, passenger seat | $100 | ||
Power thigh support length adjuster, driver seat | $100 | ||
Power thigh support length adjuster, passenger seat | $100 | ||
Synthetic suede inserts in leather seating surfaces | $0 | ||
Upgraded floor mats | $0 | ||
Upholstered instrument panel | $300 | $300 | |
Suspension, Wheels, and Tires | |||
Adaptive dampers - electrical | $500 | ||
Additional powertrain and chassis calibration options | $0 | ||
Alloy wheels | $350 | $350 | |
Chrome-plated alloy wheels | $850 | ||
Performance steering system (optional) | $0 | ||
Total Value of Features | $6,815 | $8,700 | $9,600 |
Value of Feature Adjustments | $0 | $1,885 | $2,785 |
Value of Feature Adjustments | 0 | -1,774 | -2,621 |
Model Year | 2018 | 2018 |
Model | Optima | XE |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 110.4 in | 111.6 in |
Length | 191.1 in | 183.9 in |
Width | 73.2 in | 72.8 in |
Height | 57.7 in | 55.8 in |
Curb Weight | 3,220 lb. | 3,396 lb. |
Fuel Capacity | 18.5 gal. | 16.6 gal. |
Row 1 Headroom | 39.8 in | 0.0 in |
Row 1 Shoulder Room | 58.1 in | 0.0 in |
Row 1 Hip Room | 56.0 in | 0.0 in |
Row 1 Legroom | 45.5 in | 0.0 in |
Row 2 Headroom | 37.8 in | 0.0 in |
Row 2 Shoulder Room | 56.4 in | 0.0 in |
Row 2 Hip Room | 56.0 in | 0.0 in |
Row 2 Legroom | 35.6 in | 0.0 in |
Cargo Volume | 15.9 ft3 | 15.9 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | Yes |
Surround sound | 250 | No |
Lane departure warning | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | Yes |
Total Requested | 2475 | 80% |
Total Not Requested | 600 | 20% |
Limited Package | ||
Feature | Value | Requested? |
Upgraded leather upholstery | 0 | No |
Heated second row seats | 200 | Yes |
Sunshades, second row | 125 | No |
Heated steering wheel | 100 | Yes |
Additional chrome trim | 0 | No |
Special interior trim | 0 | No |
Dark-colored headliner (optional) | 0 | No |
Around view cameras | 300 | Yes |
Chrome-plated alloy wheels | 500 | No |
Total Requested | 600 | 49% |
Total Not Requested | 625 | 51% |
Comfort & Convenience Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Sunshade, rear, power | 225 | No |
Power trunk closer | 350 | No |
Hands-free trunk or liftgate | 100 | Yes |
Total Requested | 600 | 51% |
Total Not Requested | 575 | 49% |
Driver Assistance Package | ||
Feature | Value | Requested? |
Semi-automated parking system | 500 | No |
Around view cameras | 300 | Yes |
Wide-view front camera | 150 | No |
Road sign information | 75 | No |
Obstacle detection, side | 100 | No |
Adaptive cruise control, all-speed, road sign aware | 850 | No |
Cross-traffic warning, front | 25 | No |
Total Requested | 300 | 15% |
Total Not Requested | 1700 | 85% |
Comfort & Convenience Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Sunshade, rear, power | 225 | No |
Power trunk closer | 350 | No |
Hands-free trunk or liftgate | 100 | Yes |
Total Requested | 600 | 51% |
Total Not Requested | 575 | 49% |
Driver Assistance Package | ||
Feature | Value | Requested? |
Semi-automated parking system | 500 | No |
Around view cameras | 300 | Yes |
Wide-view front camera | 150 | No |
Road sign information | 75 | No |
Obstacle detection, side | 100 | No |
Adaptive cruise control, all-speed, road sign aware | 850 | No |
Cross-traffic warning, front | 25 | No |
Total Requested | 300 | 15% |
Total Not Requested | 1700 | 85% |