Kia Optima Kia Optima 2013 Jeep Wrangler JK Jeep Wrangler JK 2018

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Kia Optima vs. Jeep Wrangler JK Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Jeep Wrangler JK Invoice Comparison

Lowest Total Price: $35,300

Kia Optima SX   
Difference: $4,975

Lowest Total Invoice: $32,975

Kia Optima SX   
Difference: $5,220

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  Down Payment Interest Rate Term
Model Year201320182018
ModelOptimaWrangler JKWrangler JK
TrimSXUnlimited SaharaUnlimited Rubicon
Body4dr Sedan4dr SUV4dr SUV
Base Price $26,800 $34,245 $37,445
Base Invoice $25,040 $32,695 $35,639
Limited Package 3,350    
Navigation system 1,400    
Premium Package 2,950    
Media Center 430N   1,195 1,195
Front side airbags   495 495
Leather seating surfaces   1,350 1,350
Automatic climate control, front   395 395
5-speed shiftable automatic   1,400 1,400
Limited Package 3,250    
Navigation system 1,250    
Premium Package 2,635    
Media Center 430N   1,064 1,064
Front side airbags   441 441
Leather seating surfaces   1,202 1,202
Automatic climate control, front   352 352
5-speed shiftable automatic   1,246 1,246
Options (change) 7,700 4,835 4,835
Options (change) 7,135 4,305 4,305
Destination 800 1,195 1,195
Total Price $35,300 $40,275 $43,475
Total Invoice $32,975 $38,195 $41,139

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Kia Optima vs. Jeep Wrangler JK

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $6,120
TrueDelta Adjusted Invoice Difference: $6,290
Model Year201320182018
ModelOptimaWrangler JKWrangler JK
TrimSXUnlimited SaharaUnlimited Rubicon
Body4dr Sedan4dr SUV4dr SUV
Engine274hp I4285hp V6285hp V6
TransmissionT6T5T5
DrivetrainFWD4WD, PT w/4L4WD, PT w/4L
EPA Fuel Economy (city/highway)22/34 MPG17/21 MPG17/21 MPG
Audio (watts, speakers)550, 12?, 8?, 8
Tire (rear if not all the same)225/45-18255/70-18255/75-17
Total Price$35,300$40,275$43,475
Adjustments for Features-1,1450-800
Feature-Adjusted Total Price$34,155$40,275$42,675
Cost Above Minimum$0$0$2,400
Total Invoice$32,975$38,195$41,139
Adjustments for Features-1,0700-757
Feature-Adjusted Total Invoice$31,905$38,195$40,382
Cost Above Minimum$0$0$2,187

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Features Comparison: Kia Optima vs. Jeep Wrangler JK

Model Year201320182018
ModelOptimaWrangler JKWrangler JK
TrimSXUnlimited SaharaUnlimited Rubicon
Body4dr Sedan4dr SUV4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100  
5-speed manually-shiftable automatic $1000$1000
FWD$0  
4WD, part-time w/low range $1700$1700
Accessories 
AC power outlet $100$100
Proximity key$250  
Tilt steering wheel, manual $150$150
Tilt/telescoping steering wheel, manual$250  
Universal garage door opener$100  
Brakes, Airbags, and Other Safety 
911 assist$25  
Active or whiplash-reducing head restraints, front seats$0  
Full-size spare tire $225$225
Hill descent control $250$250
Rearview camera$200  
Roll bar $200$200
Side curtain airbags$350  
Vehicle health reports$0  
Cargo Management 
Air-conditioned storage compartment$50  
Overhead sunglass holder$25  
Climate Control 
Dual-zone climate control$125  
Interior air filter$0  
Rear air vents$100  
Rear defrost$200  
Drivetrain 
Heavy-duty front axle (optional)  $0
Limited-slip rear differential  $300
Lockable front differential  $150
Lockable rear differential  $150
Exterior 
Body kit$0  
Bright-finished exhaust tip(s)$25  
Deep-tinted rear windows $275$275
Externally-mounted spare $0$0
Painted brake calipers (optional)$0  
Panoramic sunroof$1200  
Rear spoiler$200  
Removable soft top $2000$2000
Rock rails  $200
Skid plates $150$150
Tow hook(s), front $40$40
Tow hook(s), rear $25$25
Tubular side steps $350 
Infotainment 
App support$0  
Audio controls on steering wheel$125  
Bluetooth audio streaming$25  
Bluetooth cell phone link$100  
DVD-compatible player $0$0
HD radio$50  
Media drive $15$15
Satellite radio$200  
Satellite radio - one year subscription $250$250
Traffic information$25  
Voice control for nav and audio$100  
Instruments, Lights, and Mirrors 
Automatic headlights$125  
Illuminated visor mirror, driver$50  
Illuminated visor mirror, passenger$50  
Interior ambient lighting$150  
LED headlights $1000$1000
Power mirrors$150  
Power-folding mirrors$50  
Speaker lights$100  
Turn signals on or near mirrors$25  
Xenon HID headlights$500  
Seats and Interior Trim 
Aluminum trim$100  
Center armrest(s), second row$50  
Cooled or ventilated front seats$300  
Floor mats $75$75
Heated second row seats$200  
Illuminated door sill trim plates$200  
Leather door panel trim$250  
Leather-wrapped steering wheel $150$150
Manual height adjuster, driver seat $50$50
Memory system, driver seat$200  
Metal pedals$75  
Power fore-aft adjuster, driver seat$100  
Power fore-aft adjuster, passenger seat$100  
Power height adjuster, driver seat$100  
Power lumbar adjuster, driver seat$100  
Power recliner, driver seat$100  
Power recliner, passenger seat$100  
Power tilt adjuster, driver seat$100  
Wood trim$300  
Wood/leather-wrapped steering wheel$150  
Suspension, Wheels, and Tires 
All-terrain tires $0$0
Chrome-plated alloy wheels$850  
Disconnectable stabilizer bars  $350
Machined alloy wheels  $350
Off-road suspension (upgrade)  $0
Polished alloy wheels $350 
Sport suspension (upgrade)$0  
White-letter tires $0$0
Transmission 
Steering-wheel-mounted transmission controls$100  
Total Value of Features$9,500$8,355$9,155
Value of Feature Adjustments$1,145$0$800
Value of Feature Adjustments-1,0700-757

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Specifications Comparison: Kia Optima vs. Jeep Wrangler JK

Model Year20132018
ModelOptimaWrangler JK
Body4dr Sedan4dr SUV
Wheelbase110.0 in116.0 in
Length190.7 in184.4 in
Width72.1 in73.9 in
Height57.3 in72.3 in
Curb Weight3,385 lb.4,100 lb.
Fuel Capacity18.5 gal.21.6 gal.
Row 1 Headroom40.0 in41.3 in
Row 1 Shoulder Room57.2 in55.8 in
Row 1 Hip Room54.7 in55.6 in
Row 1 Legroom45.5 in41.0 in
Row 2 Headroom37.6 in40.3 in
Row 2 Shoulder Room55.7 in56.8 in
Row 2 Hip Room54.5 in56.7 in
Row 2 Legroom34.7 in37.2 in
Cargo Volume,
Minimum
15.4 ft331.5 ft3
Cargo Volume,
Maximum
15.470.6 ft3

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Option Package Details
Kia Optima SX

Limited Package
FeatureValueRequested?
Upgraded leather upholstery-450No
Wood trim300No
Leather seating surfaces450Yes
Wood/leather-wrapped steering wheel0No
Additional chrome trim0No
First-aid kit15No
Upholstered door panels, leather250No
Chrome-plated alloy wheels500No
Painted brake calipers (optional)0No
Total Requested45042%
Total Not Requested61558%
Premium Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200No
Panoramic sunroof1200No
Power-folding mirrors50No
HD radio50No
Infinity, 550W, 12 speakers (with subwoofer)350No
Rearview camera200No
Voice control for external devices0No
SMS text-to-speech reader25No
Vehicle health reports0No
911 assist25No
Bluetooth audio streaming25No
Media drive, small5No
App support0No
Total Requested2007%
Total Not Requested283093%

Option Package Details
Jeep Wrangler JK Unlimited Sahara

Leather seating surfaces
FeatureValueRequested?
Leather seating surfaces900Yes
Heated front seats200Yes
Total Requested1100100%
Total Not Requested00%
Media Center 430N
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Media drive15No
USB port25Yes
Total Requested62598%
Total Not Requested152%

Option Package Details
Jeep Wrangler JK Unlimited Rubicon

Leather seating surfaces
FeatureValueRequested?
Leather seating surfaces900Yes
Heated front seats200Yes
Total Requested1100100%
Total Not Requested00%
5-speed manually-shiftable automatic
FeatureValueRequested?
5-speed manually-shiftable automatic0Yes
3.73 axle ratioNo
Total Requested0100%
Total Not Requested00%
Media Center 430N
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Media drive15No
USB port25Yes
Total Requested62598%
Total Not Requested152%

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