Kia Optima Kia Optima 2018 Land Rover Discovery Sport Land Rover Discovery Sport 2018

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Kia Optima vs. Land Rover Discovery Sport Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Land Rover Discovery Sport Invoice Comparison

Lowest Total Price: $37,270

Kia Optima SX   
Difference: $25,555

Calculate Payments

  Down Payment Interest Rate Term
Model Year20182018
ModelOptimaDiscovery Sport
TrimSXHSE Lux
Body4dr Sedan4dr SUV
Base Price $30,500 $46,795
Technology Package 3,000  
Limited Package 2,100  
Universal garage door opener 350  
Remote start 425  
Climate Comfort Package   1,635
Vision Assist Package   1,940
Driver Assist Plus Package with Touch Pro   3,625
Diamond-turned alloy wheels   0
Metallic paint (extra cost)   610
Adaptive cruise control, all-speed   1,125
2.0L I4   6,100
Complete Dynamic Design Packge   0
Technology Package 2,727  
Limited Package 1,925  
Universal garage door opener 291  
Remote start 353  
Climate Comfort Package   0
Vision Assist Package   0
Driver Assist Plus Package with Touch Pro   0
Diamond-turned alloy wheels   0
Metallic paint (extra cost)   0
Adaptive cruise control, all-speed   0
2.0L I4   0
Complete Dynamic Design Packge   0
Options (change) 5,875 15,035
Options (change) 5,296 0
Destination 895 995
Total Price $37,270 $62,825

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Land Rover Discovery Sport dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Land Rover Discovery Sport

Lowest Adjusted Price: Kia Optima SX
Lowest Adjusted Invoice: Land Rover Discovery Sport HSE Lux
TrueDelta Adjusted Price Difference: $22,090
TrueDelta Adjusted Invoice Difference: $33,631
Model Year20182018
ModelOptimaDiscovery Sport
TrimSXHSE Lux
Body4dr Sedan4dr SUV
Engine245hp I4286hp I4
TransmissionT6T9
DrivetrainFWDAWD
EPA Fuel Economy (city/highway)22/31 MPG20/25 MPG
Audio (watts, speakers)630, 10825, 17
Tire (rear if not all the same)235/45-18235/55-19
Total Price$37,270$62,825
Adjustments for Features0-3,465
Feature-Adjusted Total Price$37,270$59,360

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Features Comparison: Kia Optima vs. Land Rover Discovery Sport

Model Year20182018
ModelOptimaDiscovery Sport
TrimSXHSE Lux
Body4dr Sedan4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
9-speed manually-shiftable automatic $1400
FWD$0 
AWD $1700
Accessories 
Hands-free trunk or liftgate $100
Power liftgate $350
Proximity trunk or liftgate opener$125 
Remote app $25
Remote start$150 
Remote start via app $75
Sunshades, second row$125 
Brakes, Airbags, and Other Safety 
911 assist$25 
Active or whiplash-reducing head restraints, front seats$0 
Crawl control $500
Driver drowsiness monitor $150
Lane departure prevention, steering-based $200
Low traction launch mode $0
Obstacle detection, front $150
Terrain selector $200
Torque vectoring, brake-based $100
Trailer sway control $25
Vehicle health reports$0 
Cargo Management 
Cargo mat$40 
Console with shifter$150 
Trailer guidance $100
Climate Control 
Automatic air recirculation $100
Electrically heated windshield $250
Interior air filter$0 
Rain-sensing wipers $175
Rear air vents$100 
Rear air vents with manual controls $150
Rear wiper $175
Variable intermittent wipers$75 
Engine / Motor 
Automatic start / stop $150
Exterior 
Black exterior trim (optional) $0
Black grille (optional) $0
Bodyside cladding (gray/black) $250
Bright-finished exhaust tip(s)$25 
Deep-tinted rear windows $275
Glass roof panel(s) $300
Laminated front side windows$200 
Painted brake calipers (optional)$0 
Panoramic sunroof$1200 
Tow hook(s), front $40
Tow hook(s), rear $25
Wheel-lip moldings $75
Infotainment 
4G LTE connectivity $0
Android Auto support$100 
Apple CarPlay support$100 
Aux input$50 
CD player $125
DVD-compatible player $0
Larger infotainment display $0
Media drive $15
MP3-compatible player $50
Off-road navigation system $0
SMS text-to-speech reader$25 
Telematics service, such as OnStar $200
Voice control for external devices$0 
Voice recorder $0
Wi-Fi hotspot $50
Instruments, Lights, and Mirrors 
Approach detection$25 
Auto-dimming driver-side mirror $75
Auto-dimming passenger-side mirror $75
Compass$0 
Fog light, rear $100
Fog lights$125 
Headlight washers $50
Interior ambient lighting$150 
Interior ambient lighting, configurable $150
LED headlights$1000 
Road sign information $75
Speed limit warning $0
Xenon HID headlights $500
Seats and Interior Trim 
Aluminum trim $100
Illuminated door sill trim plates $200
Manual fore-aft adjuster, second row seats $75
Manual recliner, second row seats $75
Memory system, passenger seat $150
Power 4-way lumbar adjuster, passenger seat $150
Power lumbar adjuster, passenger seat$100 
Upgraded floor mats $0
Suspension, Wheels, and Tires 
Chrome-plated alloy wheels$850 
Electronic systems calibration selector$200 
Performance steering system (optional)$0 
Polished alloy wheels $350
Sport suspension (upgrade)$0 
Transmission 
Steering-wheel-mounted transmission controls$100 
Total Value of Features$6,140$9,605
Value of Feature Adjustments$0$3,465
Value of Feature Adjustments0-55

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Specifications Comparison: Kia Optima vs. Land Rover Discovery Sport

Model Year20182018
ModelOptimaDiscovery Sport
Body4dr Sedan4dr SUV
Wheelbase110.4 in107.9 in
Length191.1 in180.7 in
Width73.2 in74.6 in
Height57.7 in67.9 in
Curb Weight3,494 lb.4,150 lb.
Fuel Capacity18.5 gal.18.5 gal.
Row 1 Headroom39.8 in40.2 in
Row 1 Shoulder Room58.1 in0.0 in
Row 1 Hip Room56.0 in0.0 in
Row 1 Legroom45.5 in0.0 in
Row 2 Headroom37.8 in38.7 in
Row 2 Shoulder Room56.4 in0.0 in
Row 2 Hip Room56.0 in0.0 in
Row 2 Legroom35.6 in0.0 in
Cargo Volume,
Minimum
15.9 ft30.0 ft3
Cargo Volume,
Behind R2
15.932.7 ft3
Cargo Volume,
Maximum
15.966.9 ft3

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Option Package Details
Kia Optima SX

Technology Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Surround sound250Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Harman/Kardon, 630W, 10 speakers (with subwoofer)350No
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
HD radio50Yes
Total Requested272589%
Total Not Requested35011%
Limited Package
FeatureValueRequested?
Upgraded leather upholstery0No
Heated second row seats200Yes
Sunshades, second row125No
Heated steering wheel100Yes
Additional chrome trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
Around view cameras300Yes
Chrome-plated alloy wheels500No
Total Requested60049%
Total Not Requested62551%

Option Package Details
Land Rover Discovery Sport HSE Lux

Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Total Requested1300100%
Total Not Requested00%
Climate Comfort Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Electrically heated windshield250No
Total Requested80076%
Total Not Requested25024%
Vision Assist Package
FeatureValueRequested?
Steering-linked headlights150Yes
Auto-dimming headlights200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Cross-traffic warning, rear100Yes
Trailer guidance100No
Total Requested95090%
Total Not Requested10010%
Driver Assist Plus Package with Touch Pro
FeatureValueRequested?
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Road sign information75No
Lane departure prevention, steering-based200No
Speed limit warning0No
Larger infotainment display0No
CD player125No
MP3-compatible player50No
Surround sound250Yes
DVD-compatible player0No
Media drive15No
Voice recorder0No
Wi-Fi hotspot50No
4G LTE connectivity0No
Meridian, 825W, 17 speakers (with subwoofer)350No
Total Requested105051%
Total Not Requested101549%
Complete Dynamic Design Packge
FeatureValueRequested?
Special exterior trim0No
Special interior trim0No
Sport front fascia (optional)0No
Metal pedals75Yes
Sport rear fascia, e.g. diffuser (optional)0No
245/45VR20 tires400No
Black grille (optional)0No
Black exterior trim (optional)0No
Wheels, dark finish0No
Total Requested7516%
Total Not Requested40084%

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