The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $37,270 Kia Optima SX | ||
Difference: $25,555 | ||
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Model Year | 2018 | 2018 |
Model | Optima | Discovery Sport |
Trim | SX | HSE Lux |
Body | 4dr Sedan | 4dr SUV |
Base Price | $30,500 | $46,795 |
Technology Package | 3,000 | |
Limited Package | 2,100 | |
Universal garage door opener | 350 | |
Remote start | 425 | |
Climate Comfort Package | 1,635 | |
Vision Assist Package | 1,940 | |
Driver Assist Plus Package with Touch Pro | 3,625 | |
Diamond-turned alloy wheels | 0 | |
Metallic paint (extra cost) | 610 | |
Adaptive cruise control, all-speed | 1,125 | |
2.0L I4 | 6,100 | |
Complete Dynamic Design Packge | 0 | |
Technology Package | 2,727 | |
Limited Package | 1,925 | |
Universal garage door opener | 291 | |
Remote start | 353 | |
Climate Comfort Package | 0 | |
Vision Assist Package | 0 | |
Driver Assist Plus Package with Touch Pro | 0 | |
Diamond-turned alloy wheels | 0 | |
Metallic paint (extra cost) | 0 | |
Adaptive cruise control, all-speed | 0 | |
2.0L I4 | 0 | |
Complete Dynamic Design Packge | 0 | |
Options (change) | 5,875 | 15,035 |
Options (change) | 5,296 | 0 |
Destination | 895 | 995 |
Total Price | $37,270 | $62,825 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Land Rover Discovery Sport dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price: Kia Optima SX | ||
Lowest Adjusted Invoice: Land Rover Discovery Sport HSE Lux | ||
TrueDelta Adjusted Price Difference: $22,090 | ||
TrueDelta Adjusted Invoice Difference: $33,631 | ||
Model Year | 2018 | 2018 |
Model | Optima | Discovery Sport |
Trim | SX | HSE Lux |
Body | 4dr Sedan | 4dr SUV |
Engine | 245hp I4 | 286hp I4 |
Transmission | T6 | T9 |
Drivetrain | FWD | AWD |
EPA Fuel Economy (city/highway) | 22/31 MPG | 20/25 MPG |
Audio (watts, speakers) | 630, 10 | 825, 17 |
Tire (rear if not all the same) | 235/45-18 | 235/55-19 |
Total Price | $37,270 | $62,825 |
Adjustments for Features | 0 | -3,465 |
Feature-Adjusted Total Price | $37,270 | $59,360 |
Model Year | 2018 | 2018 |
Model | Optima | Discovery Sport |
Trim | SX | HSE Lux |
Body | 4dr Sedan | 4dr SUV |
Transmission and Drivetrain | ||
6-speed manually-shiftable automatic | $1100 | |
9-speed manually-shiftable automatic | $1400 | |
FWD | $0 | |
AWD | $1700 | |
Accessories | ||
Hands-free trunk or liftgate | $100 | |
Power liftgate | $350 | |
Proximity trunk or liftgate opener | $125 | |
Remote app | $25 | |
Remote start | $150 | |
Remote start via app | $75 | |
Sunshades, second row | $125 | |
Brakes, Airbags, and Other Safety | ||
911 assist | $25 | |
Active or whiplash-reducing head restraints, front seats | $0 | |
Crawl control | $500 | |
Driver drowsiness monitor | $150 | |
Lane departure prevention, steering-based | $200 | |
Low traction launch mode | $0 | |
Obstacle detection, front | $150 | |
Terrain selector | $200 | |
Torque vectoring, brake-based | $100 | |
Trailer sway control | $25 | |
Vehicle health reports | $0 | |
Cargo Management | ||
Cargo mat | $40 | |
Console with shifter | $150 | |
Trailer guidance | $100 | |
Climate Control | ||
Automatic air recirculation | $100 | |
Electrically heated windshield | $250 | |
Interior air filter | $0 | |
Rain-sensing wipers | $175 | |
Rear air vents | $100 | |
Rear air vents with manual controls | $150 | |
Rear wiper | $175 | |
Variable intermittent wipers | $75 | |
Engine / Motor | ||
Automatic start / stop | $150 | |
Exterior | ||
Black exterior trim (optional) | $0 | |
Black grille (optional) | $0 | |
Bodyside cladding (gray/black) | $250 | |
Bright-finished exhaust tip(s) | $25 | |
Deep-tinted rear windows | $275 | |
Glass roof panel(s) | $300 | |
Laminated front side windows | $200 | |
Painted brake calipers (optional) | $0 | |
Panoramic sunroof | $1200 | |
Tow hook(s), front | $40 | |
Tow hook(s), rear | $25 | |
Wheel-lip moldings | $75 | |
Infotainment | ||
4G LTE connectivity | $0 | |
Android Auto support | $100 | |
Apple CarPlay support | $100 | |
Aux input | $50 | |
CD player | $125 | |
DVD-compatible player | $0 | |
Larger infotainment display | $0 | |
Media drive | $15 | |
MP3-compatible player | $50 | |
Off-road navigation system | $0 | |
SMS text-to-speech reader | $25 | |
Telematics service, such as OnStar | $200 | |
Voice control for external devices | $0 | |
Voice recorder | $0 | |
Wi-Fi hotspot | $50 | |
Instruments, Lights, and Mirrors | ||
Approach detection | $25 | |
Auto-dimming driver-side mirror | $75 | |
Auto-dimming passenger-side mirror | $75 | |
Compass | $0 | |
Fog light, rear | $100 | |
Fog lights | $125 | |
Headlight washers | $50 | |
Interior ambient lighting | $150 | |
Interior ambient lighting, configurable | $150 | |
LED headlights | $1000 | |
Road sign information | $75 | |
Speed limit warning | $0 | |
Xenon HID headlights | $500 | |
Seats and Interior Trim | ||
Aluminum trim | $100 | |
Illuminated door sill trim plates | $200 | |
Manual fore-aft adjuster, second row seats | $75 | |
Manual recliner, second row seats | $75 | |
Memory system, passenger seat | $150 | |
Power 4-way lumbar adjuster, passenger seat | $150 | |
Power lumbar adjuster, passenger seat | $100 | |
Upgraded floor mats | $0 | |
Suspension, Wheels, and Tires | ||
Chrome-plated alloy wheels | $850 | |
Electronic systems calibration selector | $200 | |
Performance steering system (optional) | $0 | |
Polished alloy wheels | $350 | |
Sport suspension (upgrade) | $0 | |
Transmission | ||
Steering-wheel-mounted transmission controls | $100 | |
Total Value of Features | $6,140 | $9,605 |
Value of Feature Adjustments | $0 | $3,465 |
Value of Feature Adjustments | 0 | -55 |
Model Year | 2018 | 2018 |
Model | Optima | Discovery Sport |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 110.4 in | 107.9 in |
Length | 191.1 in | 180.7 in |
Width | 73.2 in | 74.6 in |
Height | 57.7 in | 67.9 in |
Curb Weight | 3,494 lb. | 4,150 lb. |
Fuel Capacity | 18.5 gal. | 18.5 gal. |
Row 1 Headroom | 39.8 in | 40.2 in |
Row 1 Shoulder Room | 58.1 in | 0.0 in |
Row 1 Hip Room | 56.0 in | 0.0 in |
Row 1 Legroom | 45.5 in | 0.0 in |
Row 2 Headroom | 37.8 in | 38.7 in |
Row 2 Shoulder Room | 56.4 in | 0.0 in |
Row 2 Hip Room | 56.0 in | 0.0 in |
Row 2 Legroom | 35.6 in | 0.0 in |
Cargo Volume, Minimum | 15.9 ft3 | 0.0 ft3 |
Cargo Volume, Behind R2 | 15.9 | 32.7 ft3 |
Cargo Volume, Maximum | 15.9 | 66.9 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | Yes |
Surround sound | 250 | Yes |
Lane departure warning | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | Yes |
Total Requested | 2725 | 89% |
Total Not Requested | 350 | 11% |
Limited Package | ||
Feature | Value | Requested? |
Upgraded leather upholstery | 0 | No |
Heated second row seats | 200 | Yes |
Sunshades, second row | 125 | No |
Heated steering wheel | 100 | Yes |
Additional chrome trim | 0 | No |
Special interior trim | 0 | No |
Dark-colored headliner (optional) | 0 | No |
Around view cameras | 300 | Yes |
Chrome-plated alloy wheels | 500 | No |
Total Requested | 600 | 49% |
Total Not Requested | 625 | 51% |
Adaptive cruise control, all-speed | ||
Feature | Value | Requested? |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Total Requested | 1300 | 100% |
Total Not Requested | 0 | 0% |
Climate Comfort Package | ||
Feature | Value | Requested? |
Cooled or ventilated front seats | 300 | Yes |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | Yes |
Heated steering wheel | 100 | Yes |
Electrically heated windshield | 250 | No |
Total Requested | 800 | 76% |
Total Not Requested | 250 | 24% |
Vision Assist Package | ||
Feature | Value | Requested? |
Steering-linked headlights | 150 | Yes |
Auto-dimming headlights | 200 | Yes |
Blind spot warning system | 200 | Yes |
Around view cameras | 300 | Yes |
Cross-traffic warning, rear | 100 | Yes |
Trailer guidance | 100 | No |
Total Requested | 950 | 90% |
Total Not Requested | 100 | 10% |
Driver Assist Plus Package with Touch Pro | ||
Feature | Value | Requested? |
Lane departure warning | 200 | Yes |
Automatic braking, low-speed | 200 | Yes |
Driver drowsiness monitor | 150 | No |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Road sign information | 75 | No |
Lane departure prevention, steering-based | 200 | No |
Speed limit warning | 0 | No |
Larger infotainment display | 0 | No |
CD player | 125 | No |
MP3-compatible player | 50 | No |
Surround sound | 250 | Yes |
DVD-compatible player | 0 | No |
Media drive | 15 | No |
Voice recorder | 0 | No |
Wi-Fi hotspot | 50 | No |
4G LTE connectivity | 0 | No |
Meridian, 825W, 17 speakers (with subwoofer) | 350 | No |
Total Requested | 1050 | 51% |
Total Not Requested | 1015 | 49% |
Complete Dynamic Design Packge | ||
Feature | Value | Requested? |
Special exterior trim | 0 | No |
Special interior trim | 0 | No |
Sport front fascia (optional) | 0 | No |
Metal pedals | 75 | Yes |
Sport rear fascia, e.g. diffuser (optional) | 0 | No |
245/45VR20 tires | 400 | No |
Black grille (optional) | 0 | No |
Black exterior trim (optional) | 0 | No |
Wheels, dark finish | 0 | No |
Total Requested | 75 | 16% |
Total Not Requested | 400 | 84% |