Kia Optima Kia Optima 2018 Land Rover Discovery Land Rover Discovery 2018

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Kia Optima vs. Land Rover Discovery Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Land Rover Discovery Invoice Comparison

Lowest Total Price: $37,270

Kia Optima SX   
Difference: $31,855

Calculate Payments

  Down Payment Interest Rate Term
Model Year20182018
ModelOptimaDiscovery
TrimSXHSE
Body4dr Sedan4dr SUV
Base Price $30,500 $58,490
Technology Package 3,000  
Universal garage door opener 350  
Limited Package 2,100  
Remote start 425  
Drive Pro Package   2,400
Luxury Climate Comfort Package   3,540
Vision Assist Package   1,020
Diamond-turned 21-inch wheels   1,735
Fog lights   105
Lane departure warning   130
Metallic paint (extra cost)   710
Technology Package 2,727  
Universal garage door opener 291  
Limited Package 1,925  
Remote start 353  
Drive Pro Package   0
Luxury Climate Comfort Package   0
Vision Assist Package   0
Diamond-turned 21-inch wheels   0
Fog lights   0
Lane departure warning   0
Metallic paint (extra cost)   0
Options (change) 5,875 9,640
Options (change) 5,296 0
Destination 895 995
Total Price $37,270 $69,125

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Land Rover Discovery dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Land Rover Discovery

Lowest Adjusted Price: Kia Optima SX
Lowest Adjusted Invoice: Land Rover Discovery HSE
TrueDelta Adjusted Price Difference: $26,135
TrueDelta Adjusted Invoice Difference: $33,658
Model Year20182018
ModelOptimaDiscovery
TrimSXHSE
Body4dr Sedan4dr SUV
Engine245hp I4340hp V6
TransmissionT6T8
DrivetrainFWDAWD
EPA Fuel Economy (city/highway)22/31 MPG16/21 MPG
Audio (watts, speakers)630, 10380, 11
Tire (rear if not all the same)235/45-18275/45-21
Total Price$37,270$69,125
Adjustments for Features0-5,720
Feature-Adjusted Total Price$37,270$63,405

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Features Comparison: Kia Optima vs. Land Rover Discovery

Model Year20182018
ModelOptimaDiscovery
TrimSXHSE
Body4dr Sedan4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
8-speed manually-shiftable automatic $1300
FWD$0 
AWD $1700
Accessories 
Adaptive cruise control, all-speed$850 
Adaptive cruise control, all-speed, road sign aware $1000
Hands-free trunk or liftgate $100
Proximity trunk or liftgate opener$125 
Rear bumper seat, power $50
Remote app $25
Remote climate control $25
Remote start$150 
Remote start via app $75
Remote window/roof operation $15
Sunshades, second row$125 
Tilt/telescoping steering wheel, manual$250 
Tilt/telescoping steering wheel, power $350
Brakes, Airbags, and Other Safety 
911 assist$25 
Active or whiplash-reducing head restraints, front seats$0 
Blind spot collision prevention $150
Driver drowsiness monitor $150
Hill descent control $250
Knee airbag, driver$75 
Lane departure prevention, steering-based $200
Low traction launch mode $0
Obstacle detection, front $150
Terrain selector $200
Torque vectoring, brake-based $100
Trailer sway control $25
Vehicle health reports$0 
Wide-view front camera $150
Wide-view rear camera $0
Cargo Management 
Cargo mat$40 
Trailer guidance $100
Climate Control 
Heated windshield washer nozzles $15
Rain-sensing wipers $175
Rear air vents$100 
Rear air vents with automatic controls $250
Rear dual-zone climate control $125
Rear HVAC unit $400
Rear wiper $175
Variable intermittent wipers$75 
Engine / Motor 
Automatic start / stop $150
Regenerative braking $0
Exterior 
Active grille shutters $0
Bodyside cladding (gray/black) $250
Bright-finished exhaust tip(s)$25 
Deep-tinted rear windows $275
Glass roof panel(s) $300
Laminated front side windows$200 
Painted brake calipers (optional)$0 
Panoramic sunroof$1200 
Sunroof, large $1100
Tow hook(s), front $40
Tow hook(s), rear $25
Wheel-lip moldings $75
Infotainment 
4G LTE connectivity $0
Android Auto support$100 
Apple CarPlay support$100 
CD player $125
DVD-compatible player $0
Media drive $15
MP3-compatible player $50
Off-road navigation system $0
Rear seat USB outlets (optional) $0
Surround sound$250 
Telematics service, such as OnStar $200
Traffic + travel information $25
Traffic information$25 
Voice control for external devices$0 
Voice recorder $0
Wi-Fi hotspot $50
Instruments, Lights, and Mirrors 
Approach detection$25 
Auto-dimming driver-side mirror $75
Auto-dimming passenger-side mirror $75
Cornering lights $50
Fog light, rear $100
Headlight washers $50
Large color reconfigurable instrument cluster display $250
Mirror tilt-down in reverse $25
Road sign information $75
Seats and Interior Trim 
Cooled or ventilated second row seats $200
Door sill trim plates $100
Manual fore-aft adjuster, second row seats $75
Manual recliner, second row seats $75
Metal pedals$75 
Power 4-way lumbar adjuster, driver seat$150 
Power lumbar adjuster, driver seat $100
Wood trim $300
Suspension, Wheels, and Tires 
Chrome-plated alloy wheels$850 
Electronic systems calibration selector$200 
Performance steering system (optional)$0 
Polished alloy wheels $350
Sport suspension (upgrade)$0 
Total Value of Features$6,115$11,835
Value of Feature Adjustments$0$5,720
Value of Feature Adjustments0-82

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Specifications Comparison: Kia Optima vs. Land Rover Discovery

Model Year20182018
ModelOptimaDiscovery
Body4dr Sedan4dr SUV
Wheelbase110.4 in115.0 in
Length191.1 in195.6 in
Width73.2 in78.7 in
Height57.7 in73.5 in
Curb Weight3,494 lb.4,835 lb.
Fuel Capacity18.5 gal.23.5 gal.
Row 1 Headroom39.8 in39.4 in
Row 1 Shoulder Room58.1 in0.0 in
Row 1 Hip Room56.0 in0.0 in
Row 1 Legroom45.5 in39.0 in
Row 2 Headroom37.8 in39.0 in
Row 2 Shoulder Room56.4 in0.0 in
Row 2 Hip Room56.0 in0.0 in
Row 2 Legroom35.6 in37.6 in
Cargo Volume,
Minimum
15.9 ft345.0 ft3
Cargo Volume,
Maximum
15.982.7 ft3

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Option Package Details
Kia Optima SX

Technology Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Surround sound250No
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Harman/Kardon, 630W, 10 speakers (with subwoofer)350No
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
HD radio50Yes
Total Requested247580%
Total Not Requested60020%
Limited Package
FeatureValueRequested?
Upgraded leather upholstery0No
Heated second row seats200Yes
Sunshades, second row125No
Heated steering wheel100Yes
Additional chrome trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
Around view cameras300Yes
Chrome-plated alloy wheels500No
Total Requested60049%
Total Not Requested62551%

Option Package Details
Land Rover Discovery HSE

Drive Pro Package
FeatureValueRequested?
Lane departure prevention, steering-based200No
Blind spot collision prevention150No
Adaptive cruise control, all-speed, road sign aware850No
Blind spot warning system200Yes
Cross-traffic warning, rear100Yes
Driver drowsiness monitor150No
Road sign information75No
Total Requested30017%
Total Not Requested142583%
Luxury Climate Comfort Package
FeatureValueRequested?
Rear HVAC unit400No
Cooled or ventilated front seats300Yes
Cooled or ventilated second row seats200No
Rear dual-zone climate control125No
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Heated windshield washer nozzles15No
Total Requested80052%
Total Not Requested74048%
Vision Assist Package
FeatureValueRequested?
Steering-linked headlights150Yes
Auto-dimming driver-side mirror75No
Cornering lights50No
Auto-dimming headlights200Yes
Auto-dimming passenger-side mirror75No
Around view cameras300Yes
Wide-view front camera150No
Wide-view rear camera0No
Total Requested65065%
Total Not Requested35035%
Diamond-turned 21-inch wheels
FeatureValueRequested?
Polished alloy wheels0Yes
275/45WR21 tires400No
Total Requested00%
Total Not Requested400100%

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