

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $37,270 Kia Optima SX | ||
Difference: $31,855 | ||
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Calculate Payments |
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Model Year | 2018 | 2018 |
Model | Optima | Discovery |
Trim | SX | HSE |
Body | 4dr Sedan | 4dr SUV |
Base Price | $30,500 | $58,490 |
Technology Package | 3,000 | |
Universal garage door opener | 350 | |
Limited Package | 2,100 | |
Remote start | 425 | |
Drive Pro Package | 2,400 | |
Luxury Climate Comfort Package | 3,540 | |
Vision Assist Package | 1,020 | |
Diamond-turned 21-inch wheels | 1,735 | |
Fog lights | 105 | |
Lane departure warning | 130 | |
Metallic paint (extra cost) | 710 | |
Technology Package | 2,727 | |
Universal garage door opener | 291 | |
Limited Package | 1,925 | |
Remote start | 353 | |
Drive Pro Package | 0 | |
Luxury Climate Comfort Package | 0 | |
Vision Assist Package | 0 | |
Diamond-turned 21-inch wheels | 0 | |
Fog lights | 0 | |
Lane departure warning | 0 | |
Metallic paint (extra cost) | 0 | |
Options (change) | 5,875 | 9,640 |
Options (change) | 5,296 | 0 |
Destination | 895 | 995 |
Total Price | $37,270 | $69,125 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Land Rover Discovery dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price: Kia Optima SX | ||
Lowest Adjusted Invoice: Land Rover Discovery HSE | ||
TrueDelta Adjusted Price Difference: $26,135 | ||
TrueDelta Adjusted Invoice Difference: $33,658 | ||
Model Year | 2018 | 2018 |
Model | Optima | Discovery |
Trim | SX | HSE |
Body | 4dr Sedan | 4dr SUV |
Engine | 245hp I4 | 340hp V6 |
Transmission | T6 | T8 |
Drivetrain | FWD | AWD |
EPA Fuel Economy (city/highway) | 22/31 MPG | 16/21 MPG |
Audio (watts, speakers) | 630, 10 | 380, 11 |
Tire (rear if not all the same) | 235/45-18 | 275/45-21 |
Total Price | $37,270 | $69,125 |
Adjustments for Features | 0 | -5,720 |
Feature-Adjusted Total Price | $37,270 | $63,405 |
Model Year | 2018 | 2018 |
Model | Optima | Discovery |
Trim | SX | HSE |
Body | 4dr Sedan | 4dr SUV |
Transmission and Drivetrain | ||
6-speed manually-shiftable automatic | $1100 | |
8-speed manually-shiftable automatic | $1300 | |
FWD | $0 | |
AWD | $1700 | |
Accessories | ||
Adaptive cruise control, all-speed | $850 | |
Adaptive cruise control, all-speed, road sign aware | $1000 | |
Hands-free trunk or liftgate | $100 | |
Proximity trunk or liftgate opener | $125 | |
Rear bumper seat, power | $50 | |
Remote app | $25 | |
Remote climate control | $25 | |
Remote start | $150 | |
Remote start via app | $75 | |
Remote window/roof operation | $15 | |
Sunshades, second row | $125 | |
Tilt/telescoping steering wheel, manual | $250 | |
Tilt/telescoping steering wheel, power | $350 | |
Brakes, Airbags, and Other Safety | ||
911 assist | $25 | |
Active or whiplash-reducing head restraints, front seats | $0 | |
Blind spot collision prevention | $150 | |
Driver drowsiness monitor | $150 | |
Hill descent control | $250 | |
Knee airbag, driver | $75 | |
Lane departure prevention, steering-based | $200 | |
Low traction launch mode | $0 | |
Obstacle detection, front | $150 | |
Terrain selector | $200 | |
Torque vectoring, brake-based | $100 | |
Trailer sway control | $25 | |
Vehicle health reports | $0 | |
Wide-view front camera | $150 | |
Wide-view rear camera | $0 | |
Cargo Management | ||
Cargo mat | $40 | |
Trailer guidance | $100 | |
Climate Control | ||
Heated windshield washer nozzles | $15 | |
Rain-sensing wipers | $175 | |
Rear air vents | $100 | |
Rear air vents with automatic controls | $250 | |
Rear dual-zone climate control | $125 | |
Rear HVAC unit | $400 | |
Rear wiper | $175 | |
Variable intermittent wipers | $75 | |
Engine / Motor | ||
Automatic start / stop | $150 | |
Regenerative braking | $0 | |
Exterior | ||
Active grille shutters | $0 | |
Bodyside cladding (gray/black) | $250 | |
Bright-finished exhaust tip(s) | $25 | |
Deep-tinted rear windows | $275 | |
Glass roof panel(s) | $300 | |
Laminated front side windows | $200 | |
Painted brake calipers (optional) | $0 | |
Panoramic sunroof | $1200 | |
Sunroof, large | $1100 | |
Tow hook(s), front | $40 | |
Tow hook(s), rear | $25 | |
Wheel-lip moldings | $75 | |
Infotainment | ||
4G LTE connectivity | $0 | |
Android Auto support | $100 | |
Apple CarPlay support | $100 | |
CD player | $125 | |
DVD-compatible player | $0 | |
Media drive | $15 | |
MP3-compatible player | $50 | |
Off-road navigation system | $0 | |
Rear seat USB outlets (optional) | $0 | |
Surround sound | $250 | |
Telematics service, such as OnStar | $200 | |
Traffic + travel information | $25 | |
Traffic information | $25 | |
Voice control for external devices | $0 | |
Voice recorder | $0 | |
Wi-Fi hotspot | $50 | |
Instruments, Lights, and Mirrors | ||
Approach detection | $25 | |
Auto-dimming driver-side mirror | $75 | |
Auto-dimming passenger-side mirror | $75 | |
Cornering lights | $50 | |
Fog light, rear | $100 | |
Headlight washers | $50 | |
Large color reconfigurable instrument cluster display | $250 | |
Mirror tilt-down in reverse | $25 | |
Road sign information | $75 | |
Seats and Interior Trim | ||
Cooled or ventilated second row seats | $200 | |
Door sill trim plates | $100 | |
Manual fore-aft adjuster, second row seats | $75 | |
Manual recliner, second row seats | $75 | |
Metal pedals | $75 | |
Power 4-way lumbar adjuster, driver seat | $150 | |
Power lumbar adjuster, driver seat | $100 | |
Wood trim | $300 | |
Suspension, Wheels, and Tires | ||
Chrome-plated alloy wheels | $850 | |
Electronic systems calibration selector | $200 | |
Performance steering system (optional) | $0 | |
Polished alloy wheels | $350 | |
Sport suspension (upgrade) | $0 | |
Total Value of Features | $6,115 | $11,835 |
Value of Feature Adjustments | $0 | $5,720 |
Value of Feature Adjustments | 0 | -82 |
Model Year | 2018 | 2018 |
Model | Optima | Discovery |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 110.4 in | 115.0 in |
Length | 191.1 in | 195.6 in |
Width | 73.2 in | 78.7 in |
Height | 57.7 in | 73.5 in |
Curb Weight | 3,494 lb. | 4,835 lb. |
Fuel Capacity | 18.5 gal. | 23.5 gal. |
Row 1 Headroom | 39.8 in | 39.4 in |
Row 1 Shoulder Room | 58.1 in | 0.0 in |
Row 1 Hip Room | 56.0 in | 0.0 in |
Row 1 Legroom | 45.5 in | 39.0 in |
Row 2 Headroom | 37.8 in | 39.0 in |
Row 2 Shoulder Room | 56.4 in | 0.0 in |
Row 2 Hip Room | 56.0 in | 0.0 in |
Row 2 Legroom | 35.6 in | 37.6 in |
Cargo Volume, Minimum | 15.9 ft3 | 45.0 ft3 |
Cargo Volume, Maximum | 15.9 | 82.7 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | Yes |
Surround sound | 250 | No |
Lane departure warning | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | Yes |
Total Requested | 2475 | 80% |
Total Not Requested | 600 | 20% |
Limited Package | ||
Feature | Value | Requested? |
Upgraded leather upholstery | 0 | No |
Heated second row seats | 200 | Yes |
Sunshades, second row | 125 | No |
Heated steering wheel | 100 | Yes |
Additional chrome trim | 0 | No |
Special interior trim | 0 | No |
Dark-colored headliner (optional) | 0 | No |
Around view cameras | 300 | Yes |
Chrome-plated alloy wheels | 500 | No |
Total Requested | 600 | 49% |
Total Not Requested | 625 | 51% |
Drive Pro Package | ||
Feature | Value | Requested? |
Lane departure prevention, steering-based | 200 | No |
Blind spot collision prevention | 150 | No |
Adaptive cruise control, all-speed, road sign aware | 850 | No |
Blind spot warning system | 200 | Yes |
Cross-traffic warning, rear | 100 | Yes |
Driver drowsiness monitor | 150 | No |
Road sign information | 75 | No |
Total Requested | 300 | 17% |
Total Not Requested | 1425 | 83% |
Luxury Climate Comfort Package | ||
Feature | Value | Requested? |
Rear HVAC unit | 400 | No |
Cooled or ventilated front seats | 300 | Yes |
Cooled or ventilated second row seats | 200 | No |
Rear dual-zone climate control | 125 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | Yes |
Heated steering wheel | 100 | Yes |
Heated windshield washer nozzles | 15 | No |
Total Requested | 800 | 52% |
Total Not Requested | 740 | 48% |
Vision Assist Package | ||
Feature | Value | Requested? |
Steering-linked headlights | 150 | Yes |
Auto-dimming driver-side mirror | 75 | No |
Cornering lights | 50 | No |
Auto-dimming headlights | 200 | Yes |
Auto-dimming passenger-side mirror | 75 | No |
Around view cameras | 300 | Yes |
Wide-view front camera | 150 | No |
Wide-view rear camera | 0 | No |
Total Requested | 650 | 65% |
Total Not Requested | 350 | 35% |
Diamond-turned 21-inch wheels | ||
Feature | Value | Requested? |
Polished alloy wheels | 0 | Yes |
275/45WR21 tires | 400 | No |
Total Requested | 0 | 0% |
Total Not Requested | 400 | 100% |