The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $36,845 Kia Optima SX | ||||
Difference: $37,600 | ||||
Lowest Total Invoice: $34,218 Kia Optima SX | ||||
Difference: $33,984 | ||||
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Model Year | 2018 | 2015 | 2015 | 2015 |
Model | Optima | Range Rover Sport | Range Rover Sport | Range Rover Sport |
Trim | SX | HSE | Supercharged | Autobiography |
Body | 4dr Sedan | 4dr SUV | 4dr SUV | 4dr SUV |
Base Price | $30,500 | $68,295 | $79,995 | $92,495 |
Base Invoice | $28,380 | $62,490 | $73,195 | $84,633 |
Technology Package | 3,000 | |||
Universal garage door opener | 350 | |||
Limited Package | 2,100 | |||
Front Climate Comfort and Visibility Package | 2,530 | 2,530 | ||
Adaptive cruise control, all-speed | 1,295 | 1,295 | 1,295 | |
App support | 430 | 430 | 430 | |
Panoramic sunroof | 500 | 0 | 0 | |
Wood trim | 0 | 0 | 0 | |
Telematics service, such as OnStar | 400 | 400 | 400 | |
Polished alloy wheels | 1,200 | |||
Technology Package | 2,727 | |||
Universal garage door opener | 291 | |||
Limited Package | 1,925 | |||
Front Climate Comfort and Visibility Package | 2,315 | 2,315 | ||
Adaptive cruise control, all-speed | 1,185 | 1,185 | 1,185 | |
App support | 393 | 393 | 393 | |
Panoramic sunroof | 458 | 0 | 0 | |
Wood trim | 0 | 0 | 0 | |
Telematics service, such as OnStar | 366 | 366 | 366 | |
Polished alloy wheels | 1,098 | |||
Options (change) | 5,450 | 5,155 | 4,655 | 3,325 |
Options (change) | 4,943 | 4,717 | 4,259 | 3,042 |
Destination | 895 | 995 | 995 | 995 |
Total Price | $36,845 | $74,445 | $85,645 | $96,815 |
Total Invoice | $34,218 | $68,202 | $78,449 | $88,670 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | ||||
TrueDelta Adjusted Price Difference: $32,230 | ||||
TrueDelta Adjusted Invoice Difference: $29,064 | ||||
Model Year | 2018 | 2015 | 2015 | 2015 |
Model | Optima | Range Rover Sport | Range Rover Sport | Range Rover Sport |
Trim | SX | HSE | Supercharged | Autobiography |
Body | 4dr Sedan | 4dr SUV | 4dr SUV | 4dr SUV |
Engine | 245hp I4 | 340hp V6 | 510hp V8 | 510hp V8 |
Transmission | T6 | T8 | T8 | T8 |
Drivetrain | FWD | AWD | AWD w/4L | AWD w/4L |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 630, 10 | 250, 8 | 250, 8 | 825, 19 |
Tire (rear if not all the same) | 235/45-18 | 255/55-20 | 255/55-20 | 275/45-21 |
Total Price | $36,845 | $74,445 | $85,645 | $96,815 |
Adjustments for Features | 0 | -5,370 | -7,770 | -9,595 |
Feature-Adjusted Total Price | $36,845 | $69,075 | $77,875 | $87,220 |
Cost Above Minimum | $0 | $0 | $8,800 | $18,145 |
Total Invoice | $34,218 | $68,202 | $78,449 | $88,670 |
Adjustments for Features | 0 | -4,920 | -7,117 | -8,788 |
Feature-Adjusted Total Invoice | $34,218 | $63,282 | $71,332 | $79,882 |
Cost Above Minimum | $0 | $0 | $8,050 | $16,600 |
Model Year | 2018 | 2015 | 2015 | 2015 |
Model | Optima | Range Rover Sport | Range Rover Sport | Range Rover Sport |
Trim | SX | HSE | Supercharged | Autobiography |
Body | 4dr Sedan | 4dr SUV | 4dr SUV | 4dr SUV |
Transmission and Drivetrain | ||||
6-speed manually-shiftable automatic | $1100 | |||
8-speed manually-shiftable automatic | $1300 | $1300 | $1300 | |
FWD | $0 | |||
AWD | $1700 | |||
AWD w/low range | $2200 | $2200 | ||
Accessories | ||||
Power liftgate | $350 | $350 | $350 | |
Proximity trunk or liftgate opener | $125 | |||
Remote window/roof operation | $15 | $15 | $15 | |
Sunshades, second row | $125 | |||
Tilt/telescoping steering wheel, manual | $250 | |||
Tilt/telescoping steering wheel, power | $350 | $350 | $350 | |
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | |||
Active or whiplash-reducing head restraints, front seats | $0 | |||
Around view cameras | $500 | $500 | ||
Automatic braking, low-speed | $200 | |||
Automatic terrain selector | $50 | $50 | ||
Hill descent control | $250 | $250 | $250 | |
Knee airbag, driver | $75 | |||
Lane departure warning | $200 | |||
Obstacle detection, front | $150 | $150 | $150 | |
Radar- or camera-based collision preparation system | $0 | $0 | $0 | |
Rearview camera | $200 | $200 | ||
Rollover sensor | $50 | |||
Terrain selector | $200 | $200 | $200 | |
Torque vectoring, brake-based | $100 | $100 | ||
Trailer sway control | $25 | $25 | $25 | |
Vehicle health reports | $0 | |||
Wide-view front camera | $150 | |||
Cargo Management | ||||
Cargo cover | $75 | $75 | $75 | |
Cargo mat | $40 | |||
Overhead sunglass holder | $25 | |||
Rear seat pass-through | $100 | $100 | $100 | |
Refrigerated storage compartment | $250 | $250 | $250 | |
Trailer guidance | $100 | |||
Climate Control | ||||
Automatic air recirculation | $100 | $100 | $100 | |
Electrically heated windshield | $250 | $250 | $250 | |
Heated windshield washer nozzles | $15 | $15 | $15 | |
Rain-sensing wipers | $175 | $175 | $175 | |
Rear air vents | $100 | $100 | $100 | |
Rear air vents with automatic controls | $250 | |||
Rear wiper | $175 | $175 | $175 | |
Variable intermittent wipers | $75 | |||
Water-repellent front-door glass | $15 | $15 | $15 | |
Wiper de-icer | $25 | $25 | $25 | |
Drivetrain | ||||
Limited-slip rear differential | $300 | $300 | ||
Engine / Motor | ||||
Automatic start / stop | $150 | $150 | $150 | |
Engine-block heater | $35 | $35 | $35 | |
Raised top speed limiter | $0 | |||
Regenerative braking | $0 | $0 | $0 | |
Exterior | ||||
Black exterior trim (optional) | $0 | |||
Bodyside cladding | $350 | |||
Bodyside cladding (gray/black) | $250 | $250 | ||
Deep-tinted rear windows | $275 | $275 | $275 | |
Painted brake calipers (optional) | $0 | $0 | ||
Tow hook(s), front | $40 | $40 | $40 | |
Tow hook(s), rear | $25 | $25 | $25 | |
Infotainment | ||||
Android Auto support | $100 | |||
Apple CarPlay support | $100 | |||
CD player | $125 | $125 | $125 | |
DVD-compatible player | $0 | $0 | $0 | |
Media drive | $15 | $15 | $15 | |
MP3-compatible player | $50 | $50 | $50 | |
Off-road navigation system | $0 | $0 | $0 | |
SMS text-to-speech reader | $25 | |||
Telematics service, such as OnStar | $200 | $200 | $200 | |
Voice control for external devices | $0 | |||
Instruments, Lights, and Mirrors | ||||
Approach detection | $25 | |||
Auto-dimming driver-side mirror | $75 | $75 | $75 | |
Auto-dimming passenger-side mirror | $75 | $75 | $75 | |
Cornering lights | $50 | $50 | $50 | |
Detailed driving style feedback | $100 | $100 | $100 | |
Fog light, rear | $100 | $100 | $100 | |
Headlight washers | $50 | $50 | $50 | |
Large color reconfigurable instrument cluster display | $250 | |||
LED headlights | $1000 | |||
Mirror tilt-down in reverse | $25 | $25 | $25 | |
Xenon HID headlights | $500 | $500 | $500 | |
Seats and Interior Trim | ||||
Door sill trim plates | $100 | $100 | $100 | |
Leather door panel trim | $250 | $250 | $250 | |
Manual recliner, second row seats | $75 | $75 | $75 | |
Memory system, passenger seat | $150 | $150 | $150 | |
Metal pedals | $75 | $75 | ||
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | |
Power lumbar adjuster, passenger seat | $100 | |||
Power seatback bolsters, driver seat | $100 | $100 | $100 | |
Power seatback bolsters, passenger seat | $100 | $100 | $100 | |
Upgraded floor mats | $0 | |||
Upholstered instrument panel | $300 | $300 | ||
Upholstered instrument panel, leather | $1000 | |||
Wood trim | $300 | $300 | $300 | |
Suspension, Wheels, and Tires | ||||
Active stabilizer bars | $500 | $500 | ||
Adaptive dampers - electrical | $500 | $500 | ||
Air suspension, auto-leveling and height adjustable | $1000 | $1000 | $1000 | |
Alloy wheels | $350 | $350 | ||
Chrome-plated alloy wheels | $850 | |||
Disconnectable stabilizer bars | $350 | $350 | ||
Electronic systems calibration selector | $200 | |||
Performance steering system (optional) | $0 | |||
Polished alloy wheels | $350 | |||
Sport suspension (upgrade) | $0 | |||
Transmission | ||||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | |
Total Value of Features | $5,465 | $10,835 | $13,235 | $15,060 |
Value of Feature Adjustments | $0 | $5,370 | $7,770 | $9,595 |
Value of Feature Adjustments | 0 | -4,920 | -7,117 | -8,788 |
Model Year | 2018 | 2015 |
Model | Optima | Range Rover Sport |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 110.4 in | 115.1 in |
Length | 191.1 in | 191.0 in |
Width | 73.2 in | 78.1 in |
Height | 57.7 in | 70.1 in |
Curb Weight | 3,220 lb. | 4,728 lb. |
Fuel Capacity | 18.5 gal. | 27.7 gal. |
Row 1 Headroom | 39.8 in | 39.5 in |
Row 1 Shoulder Room | 58.1 in | 60.7 in |
Row 1 Hip Room | 56.0 in | 0.0 in |
Row 1 Legroom | 45.5 in | 42.2 in |
Row 2 Headroom | 37.8 in | 39.1 in |
Row 2 Shoulder Room | 56.4 in | 59.5 in |
Row 2 Hip Room | 56.0 in | 0.0 in |
Row 2 Legroom | 35.6 in | 37.0 in |
Cargo Volume, Minimum | 15.9 ft3 | 27.7 ft3 |
Cargo Volume, Maximum | 15.9 | 62.2 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Surround sound | 250 | Yes |
Lane departure warning | 200 | No |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | No |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | Yes |
Total Requested | 2325 | 76% |
Total Not Requested | 750 | 24% |
Limited Package | ||
Feature | Value | Requested? |
Upgraded leather upholstery | 0 | No |
Heated second row seats | 200 | Yes |
Sunshades, second row | 125 | No |
Heated steering wheel | 100 | Yes |
Additional chrome trim | 0 | No |
Special interior trim | 0 | No |
Dark-colored headliner (optional) | 0 | No |
Around view cameras | 300 | Yes |
Chrome-plated alloy wheels | 500 | No |
Total Requested | 600 | 49% |
Total Not Requested | 625 | 51% |
Adaptive cruise control, all-speed | ||
Feature | Value | Requested? |
Adaptive cruise control, all-speed | 700 | Yes |
Radar- or camera-based collision preparation system | 0 | No |
Automatic braking, high-speed | 200 | Yes |
Forward collision warning | 200 | Yes |
Total Requested | 1100 | 100% |
Total Not Requested | 0 | 0% |
Front Climate Comfort and Visibility Package | ||
Feature | Value | Requested? |
Cooled or ventilated front seats | 300 | Yes |
Refrigerated storage compartment | 250 | No |
Rear seat pass-through | 100 | No |
Auto-dimming headlights | 200 | Yes |
Auto-dimming passenger-side mirror | 75 | No |
Heated windshield washer nozzles | 15 | No |
Electrically heated windshield | 250 | No |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Heated second row seats | 200 | Yes |
Steering-linked headlights | 150 | Yes |
Heated steering wheel | 100 | Yes |
Auto-dimming driver-side mirror | 75 | No |
Cornering lights | 50 | No |
Total Requested | 1250 | 61% |
Total Not Requested | 815 | 39% |
Adaptive cruise control, all-speed | ||
Feature | Value | Requested? |
Adaptive cruise control, all-speed | 700 | Yes |
Radar- or camera-based collision preparation system | 0 | No |
Automatic braking, high-speed | 200 | Yes |
Forward collision warning | 200 | Yes |
Total Requested | 1100 | 100% |
Total Not Requested | 0 | 0% |
Front Climate Comfort and Visibility Package | ||
Feature | Value | Requested? |
Cooled or ventilated front seats | 300 | Yes |
Refrigerated storage compartment | 250 | No |
Rear seat pass-through | 100 | No |
Auto-dimming headlights | 200 | Yes |
Auto-dimming passenger-side mirror | 75 | No |
Heated windshield washer nozzles | 15 | No |
Electrically heated windshield | 250 | No |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Heated second row seats | 200 | Yes |
Steering-linked headlights | 150 | Yes |
Heated steering wheel | 100 | Yes |
Auto-dimming driver-side mirror | 75 | No |
Cornering lights | 50 | No |
Total Requested | 1250 | 61% |
Total Not Requested | 815 | 39% |
Adaptive cruise control, all-speed | ||
Feature | Value | Requested? |
Adaptive cruise control, all-speed | 700 | Yes |
Radar- or camera-based collision preparation system | 0 | No |
Automatic braking, high-speed | 200 | Yes |
Forward collision warning | 200 | Yes |
Total Requested | 1100 | 100% |
Total Not Requested | 0 | 0% |