The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $31,586 Kia Optima Plug-in Hybrid EX | ||||
Difference: $16,779 | ||||
Lowest Total Invoice: $29,052 Kia Optima Plug-in Hybrid EX | ||||
Difference: $15,447 | ||||
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Model Year | 2018 | 2018 | 2018 | 2010 |
Model | Optima | Optima | Optima | Town Car |
Trim | Hybrid EX | Plug-in Hybrid EX | SX | Signature Limited |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $30,990 | $35,210 | $30,500 | $46,925 |
Base Invoice | $28,752 | $32,743 | $28,380 | $43,128 |
Universal garage door opener | 350 | 350 | 350 | |
Cargo net | 50 | 50 | 50 | |
Xenon HID headlights | 495 | |||
Universal garage door opener | 291 | 291 | 291 | |
Cargo net | 42 | 42 | 42 | |
Xenon HID headlights | 426 | |||
Options (change) | 400 | 400 | 400 | 495 |
Options (change) | 333 | 333 | 333 | 426 |
Destination | 895 | 895 | 895 | 945 |
Gas Tax | 0 | -4,919 | 0 | 0 |
Total Price | $32,285 | $31,586 | $31,795 | $48,365 |
Total Invoice | $29,980 | $29,052 | $29,608 | $44,499 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Lincoln Town Car dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Optima SX | ||||
TrueDelta Adjusted Price Difference: $21,685 | ||||
TrueDelta Adjusted Invoice Difference: $19,654 | ||||
Model Year | 2018 | 2018 | 2018 | 2010 |
Model | Optima | Optima | Optima | Town Car |
Trim | Hybrid EX | Plug-in Hybrid EX | SX | Signature Limited |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 154hp I4 H | 154hp I4 PiH | 245hp I4 | 239hp V8 |
Transmission | T6 | T6 | T6 | A4 |
Drivetrain | FWD | FWD | FWD | RWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 630, 10 | 630, 10 | ?, 6 | 150, 9 |
Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 235/45-18 | 225/60-17 |
Total Price | $32,285 | $31,586 | $31,795 | $48,365 |
Adjustments for Features | -1,750 | -1,450 | -5,115 | 0 |
Feature-Adjusted Total Price | $30,535 | $30,136 | $26,680 | $48,365 |
Cost Above Minimum | $3,855 | $3,456 | $0 | $0 |
Total Invoice | $29,980 | $29,052 | $29,608 | $44,499 |
Adjustments for Features | -1,625 | -1,334 | -4,763 | 0 |
Feature-Adjusted Total Invoice | $28,355 | $27,718 | $24,845 | $44,499 |
Cost Above Minimum | $3,510 | $2,873 | $0 | $0 |
Model Year | 2018 | 2018 | 2018 | 2010 |
Model | Optima | Optima | Optima | Town Car |
Trim | Hybrid EX | Plug-in Hybrid EX | SX | Signature Limited |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | |
4-speed automatic | $800 | |||
FWD | $0 | $0 | $0 | |
RWD | $0 | |||
Accessories | ||||
Heated steering wheel | $100 | $100 | ||
Keyless entry keypad | $50 | |||
Power trunk closer | $350 | |||
Power-adjustable pedals | $125 | |||
Proximity key | $250 | $250 | $250 | |
Proximity trunk or liftgate opener | $125 | $125 | $125 | |
Tilt steering wheel, manual | $150 | |||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | |
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | $25 | $25 | |
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | |
Blind spot warning system | $200 | |||
Cross-traffic warning, rear | $100 | |||
Knee airbag, driver | $75 | $75 | $75 | |
Obstacle detection, rear | $250 | $250 | ||
Rearview camera | $200 | $200 | $200 | |
Rollover sensor | $50 | $50 | $50 | |
Side curtain airbags | $350 | $350 | $350 | |
Stability control | $400 | $400 | $400 | |
Temporary spare tire | $150 | $150 | ||
Vehicle health reports | $0 | $0 | $0 | |
Cargo Management | ||||
Cargo mat | $40 | |||
Console with shifter | $150 | $150 | $150 | |
Overhead sunglass holder | $25 | $25 | $25 | |
Climate Control | ||||
Interior air filter | $0 | $0 | $0 | |
Engine / Motor | ||||
10 kWh battery pack | $0 | |||
3.3 kW onboard charger | $0 | |||
Automatic start / stop | $150 | $150 | ||
Exterior | ||||
Active grille shutters | $0 | $0 | ||
Black exterior trim (optional) | $0 | |||
Body kit | $0 | $0 | ||
Bodyside cladding | $350 | |||
Bright-finished exhaust tip(s) | $25 | |||
Laminated front side windows | $200 | $200 | $200 | |
Painted brake calipers (optional) | $0 | |||
Panoramic sunroof | $1200 | |||
Rear spoiler | $200 | |||
Infotainment | ||||
Android Auto support | $100 | $100 | $100 | |
App support | $0 | $0 | $0 | |
Apple CarPlay support | $100 | $100 | $100 | |
Aux input | $50 | $50 | $50 | |
Bluetooth audio streaming | $25 | $25 | $25 | |
Bluetooth cell phone link | $100 | $100 | $100 | |
CD changer, in-dash | $325 | |||
HD radio | $50 | $50 | ||
Navigation system | $600 | $600 | ||
Satellite radio | $200 | $200 | $200 | |
SMS text-to-speech reader | $25 | $25 | $25 | |
Surround sound | $250 | $250 | ||
Traffic information | $25 | $25 | ||
USB port | $25 | $25 | $25 | |
Voice control for external devices | $0 | $0 | $0 | |
Voice control for nav and audio | $100 | $100 | ||
Instruments, Lights, and Mirrors | ||||
Analog clock | $25 | |||
Approach detection | $25 | $25 | $25 | |
Auto-dimming driver-side mirror | $75 | |||
Cornering lights | $50 | |||
Detailed driving style feedback | $100 | $100 | ||
Fog lights | $125 | |||
Interior ambient lighting | $150 | |||
Large energy flow and fuel economy display | $25 | $25 | ||
LED headlights | $1000 | |||
Power-folding mirrors | $50 | |||
Steering-linked headlights | $150 | |||
Tachometer | $75 | $75 | $75 | |
Turn signals on or near mirrors | $25 | $25 | $25 | |
Xenon HID headlights | $500 | |||
Seats and Interior Trim | ||||
Cooled or ventilated front seats | $300 | |||
Folding second row seats | $300 | $300 | ||
Leather-wrapped steering wheel | $150 | $150 | $150 | |
Manual height adjuster, passenger seat | $50 | $50 | ||
Metal pedals | $75 | |||
Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | |
Power fore-aft adjuster, passenger seat | $100 | $100 | ||
Power height adjuster, passenger seat | $100 | $100 | ||
Power lumbar adjuster, driver seat | $100 | |||
Power lumbar adjuster, passenger seat | $100 | $100 | ||
Power recliner, passenger seat | $100 | $100 | ||
Power tilt adjuster, passenger seat | $100 | $100 | ||
Wood trim | $300 | |||
Wood/leather-wrapped steering wheel | $150 | |||
Suspension, Wheels, and Tires | ||||
Alloy wheels | $350 | $350 | ||
Electronic systems calibration selector | $200 | |||
Machined alloy wheels | $350 | $350 | ||
Performance steering system (optional) | $0 | |||
Sport suspension (upgrade) | $0 | |||
Transmission | ||||
Steering-wheel-mounted transmission controls | $100 | |||
Total Value of Features | $6,350 | $6,050 | $9,715 | $4,600 |
Value of Feature Adjustments | $1,750 | $1,450 | $5,115 | $0 |
Value of Feature Adjustments | -1,625 | -1,334 | -4,763 | 0 |
Model Year | 2018 | 2010 |
Model | Optima | Town Car |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 110.4 in | 117.7 in |
Length | 191.1 in | 215.4 in |
Width | 73.2 in | 78.5 in |
Height | 57.7 in | 59.0 in |
Curb Weight | 3,220 lb. | 4,346 lb. |
Fuel Capacity | 18.5 gal. | 21.0 gal. |
Row 1 Headroom | 39.8 in | 39.4 in |
Row 1 Shoulder Room | 58.1 in | 60.3 in |
Row 1 Hip Room | 56.0 in | 57.0 in |
Row 1 Legroom | 45.5 in | 41.7 in |
Row 2 Headroom | 37.8 in | 37.4 in |
Row 2 Shoulder Room | 56.4 in | 59.9 in |
Row 2 Hip Room | 56.0 in | 58.0 in |
Row 2 Legroom | 35.6 in | 39.6 in |
Cargo Volume | 15.9 ft3 | 21.0 ft3 |