Kia Optima Kia Optima 2009 Mercedes-Benz E-Class Mercedes-Benz E-Class 2018

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Kia Optima vs. Mercedes-Benz E-Class Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Mercedes-Benz E-Class Invoice Comparison

Lowest Total Price: $24,835

Kia Optima EX   
Difference: $31,910

Lowest Total Invoice: $23,030

Kia Optima EX   
Difference: $29,814

Calculate Payments

  Down Payment Interest Rate Term
Model Year20092018201820182018
ModelOptimaE-ClassE-ClassE-ClassE-Class
TrimEXE300E400AMG E43AMG E63 S
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $20,690 $52,950 $58,900 $71,600 $104,400
Base Invoice $19,255 $49,244 $54,777 $66,588 $97,092
Premium Package 1,300        
Convenience Package 970        
Navigation system 1,200        
Metallic paint (extra cost)   720 720 720 720
Satellite radio   460 460    
Leather seating surfaces   1,620 1,620 1,620  
Upgraded leather upholstery       1,370  
Wood trim       0 0
Premium Package 1,160        
Convenience Package 865        
Navigation system 1,075        
Metallic paint (extra cost)   670 670 670 670
Satellite radio   428 428    
Leather seating surfaces   1,507 1,507 1,507  
Upgraded leather upholstery       1,274  
Wood trim       0 0
Options (change) 3,470 2,800 2,800 3,710 720
Options (change) 3,100 2,605 2,605 3,451 670
Destination 675 995 995 995 995
Total Price $24,835 $56,745 $62,695 $76,305 $106,115
Total Invoice $23,030 $52,844 $58,377 $71,034 $98,757

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Kia Optima vs. Mercedes-Benz E-Class

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $26,290
TrueDelta Adjusted Invoice Difference: $24,580
Model Year20092018201820182018
ModelOptimaE-ClassE-ClassE-ClassE-Class
TrimEXE300E400AMG E43AMG E63 S
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine175hp I4241hp I4329hp V6396hp V6603hp V8
TransmissionT5T9T9T9T9
DrivetrainFWDRWDAWDAWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)360, 7?, 8?, 8590, 13590, 13
Tire (rear if not all the same)215/50-17x-245/45-18245/40-19265/35-20
Total Price$24,835$56,745$62,695$76,305$106,115
Adjustments for Features0-5,620-7,320-12,245-12,945
Feature-Adjusted Total Price$24,835$51,125$55,375$64,060$93,170
Cost Above Minimum$0$0$4,250$12,935$42,045
Total Invoice$23,030$52,844$58,377$71,034$98,757
Adjustments for Features0-5,234-6,816-11,399-12,047
Feature-Adjusted Total Invoice$23,030$47,610$51,561$59,635$86,710
Cost Above Minimum$0$0$3,951$12,025$39,100

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Features Comparison: Kia Optima vs. Mercedes-Benz E-Class

Model Year20092018201820182018
ModelOptimaE-ClassE-ClassE-ClassE-Class
TrimEXE300E400AMG E43AMG E63 S
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000    
9-speed manually-shiftable automatic $1400$1400$1400$1400
FWD$0    
RWD $0   
AWD  $1700$1700$1700
Accessories 
Hands-free trunk or liftgate   $100$100
Power trunk closer   $350$350
Power-adjustable pedals$125    
Proximity key   $250$250
Remote app $25$25$25$25
Remote climate control $25$25$25$25
Remote start via app $75$75$75$75
Remote window/roof operation $15$15$15$15
Semi-automated parking system   $500$500
Sunshade, rear$125    
Tilt/telescoping steering wheel, manual$250    
Tilt/telescoping steering wheel, power $350$350$350$350
Brakes, Airbags, and Other Safety 
Automatic braking, high-speed or partial $200$200$200$200
Automatic braking, low-speed $200$200$200$200
Blind spot warning system   $200$200
Cross-traffic warning, rear   $100$100
Drift mode    $0
Driver drowsiness monitor $150$150$150$150
Forward collision warning $200$200$200$200
Knee airbag, driver $75$75$75$75
Obstacle detection, front   $150$150
Obstacle detection, rear   $250$250
Pedestrian detection $50$50$50$50
Radar- or camera-based collision preparation system $0$0$0$0
Rearview camera $200$200$200$200
Rollover sensor $50$50$50$50
Temporary spare tire$150    
Tires, run-flat $150$150$150$150
Torque vectoring, brake-based $100$100$100$100
Vehicle-to-X (V2X) communication $0$0$0$0
Cargo Management 
Console with shifter$150    
Console without shifter $150$150$150$150
Climate Control 
Automatic air recirculation $100$100$100$100
Dual-zone climate control $125$125$125$125
Heated windshield washer nozzles $15$15$15$15
Rain-sensing wipers $175$175$175$175
Rear air vents $100$100$100$100
Variable intermittent wipers$75    
Drivetrain 
Limited-slip rear differential    $300
Engine / Motor 
Automatic start / stop $150$150$150$150
Raised top speed limiter    $0
Exterior 
Body kit   $0$0
Bodyside moldings$75    
Bright-finished exhaust tip(s) $25$25$25$25
Painted brake calipers (optional)    $0
Rear spoiler   $200$200
Infotainment 
4G LTE connectivity $0$0$0$0
Android Auto support $100$100$100$100
App support $0$0$0$0
Apple CarPlay support $100$100$100$100
Aux input$50    
Bluetooth audio streaming $25$25$25$25
Bluetooth cell phone link $100$100$100$100
CD player$125    
HD radio $50$50$50$50
In-vehicle Internet $150$150$150$150
Media drive $15$15$15$15
MP3-compatible player$50    
Navigation map updates, three years $0$0$0$0
Near-field communications (NFC)   $25$25
SD Card slot $25$25$25$25
SMS text-to-speech reader $25$25$25$25
Surround sound   $250$250
Telematics service, such as OnStar, with navigation $225$225$225$225
Traffic + travel information $25$25$25$25
Voice control for nav and audio $100$100$100$100
Wi-Fi hotspot $50$50$50$50
Wireless charging station   $75$75
Instruments, Lights, and Mirrors 
Analog clock $25$25  
Auto-dimming driver-side mirror $75$75$75$75
Boost gauge   $75$75
Chronometer   $100$100
Compass$0    
Fog light, rear $100$100$100$100
Fog lights$125    
Interior ambient lighting, configurable $150$150$150$150
Large color reconfigurable instrument cluster display   $250$250
LED headlights, single projector or low beam only $750$750$750$750
Mirror tilt-down in reverse $25$25$25$25
Power-folding mirrors $50$50$50$50
Seats and Interior Trim 
Cooled or ventilated front seats    $300
Door sill trim plates$100$100$100  
Heated front seats$200  $200$200
Illuminated door sill trim plates   $200$200
Manual lumbar adjuster, driver seat$50    
Memory system, driver seat $200$200$200$200
Memory system, passenger seat $150$150$150$150
Metal pedals   $75$75
Power 4-way lumbar adjuster, driver seat $150$150$150$150
Power 4-way lumbar adjuster, passenger seat $150$150$150$150
Power headrest height adjuster, driver seat $50$50$50$50
Power headrest height adjuster, passenger seat $50$50$50$50
Power height adjuster, passenger seat $100$100$100$100
Power thigh support length adjuster, driver seat $100$100$100$100
Power thigh support length adjuster, passenger seat $100$100$100$100
Power tilt adjuster, passenger seat $100$100$100$100
Upholstered instrument panel   $300$300
Wood trim $300$300$300$300
Suspension, Wheels, and Tires 
Adaptive dampers - electrical   $500$500
Adaptive dampers - mechanical $100$100  
Air suspension, auto-leveling and height adjustable   $1000$1000
Crosswind stabilization $50$50$50$50
Electronic systems calibration selector $200$200$200$200
Sport suspension (upgrade)   $0 
Ultra-sport suspension (upgrade)    $0
Transmission 
Launch control    $100
Steering-wheel-mounted transmission controls $100$100$100$100
Total Value of Features$2,650$8,270$9,970$14,895$15,595
Value of Feature Adjustments$0$5,620$7,320$12,245$12,945
Value of Feature Adjustments0-5,234-6,816-11,399-12,047

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Specifications Comparison: Kia Optima vs. Mercedes-Benz E-Class

Model Year20092018
ModelOptimaE-Class
Body4dr Sedan4dr Sedan
Wheelbase107.1 in115.7 in
Length189.0 in193.8 in
Width71.1 in73.7 in
Height58.3 in57.8 in
Curb Weight3,158 lb.4,035 lb.
Fuel Capacity16.4 gal.17.4 gal.
Row 1 Headroom39.8 in37.4 in
Row 1 Shoulder Room57.1 in57.8 in
Row 1 Hip Room54.5 in0.0 in
Row 1 Legroom43.7 in41.7 in
Row 2 Headroom38.0 in38.2 in
Row 2 Shoulder Room56.3 in57.1 in
Row 2 Hip Room54.7 in0.0 in
Row 2 Legroom37.8 in36.2 in
Cargo Volume15.0 ft313.1 ft3

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Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
Sunroof900Yes
CD changer, in-dash200No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested90062%
Total Not Requested55038%
Convenience Package
FeatureValueRequested?
215/50VR17 tires400No
Heated front seats200Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Sunshade, rear125No
Power-adjustable pedals125No
Total Requested40038%
Total Not Requested65062%

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