The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $28,800 Kia Optima EX | ||||
Difference: $3,794 | ||||
Lowest Total Invoice: $26,780 Kia Optima EX | ||||
Difference: $3,690 | ||||
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Model Year | 2013 | 2013 | 2013 | 2008 |
Model | Optima | Optima | Optima | Endeavor |
Trim | EX | SX | Hybrid EX | SE |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Base Price | $23,650 | $26,800 | $31,950 | $29,399 |
Base Invoice | $22,095 | $25,040 | $29,555 | $27,587 |
Premium Package | 2,950 | 2,950 | ||
Navigation system | 1,400 | 1,400 | 1,300 | |
Sunroof Package | 1,200 | |||
Premium Package | 2,635 | 2,635 | ||
Navigation system | 1,250 | 1,250 | 1,138 | |
Sunroof Package | 1,050 | |||
Options (change) | 4,350 | 4,350 | 0 | 2,500 |
Options (change) | 3,885 | 3,885 | 0 | 2,188 |
Destination | 800 | 800 | 800 | 695 |
Total Price | $28,800 | $31,950 | $32,750 | $32,594 |
Total Invoice | $26,780 | $29,725 | $30,355 | $30,470 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Mitsubishi Endeavor dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Optima EX | ||||
TrueDelta Adjusted Price Difference: $6,329 | ||||
TrueDelta Adjusted Invoice Difference: $6,047 | ||||
Model Year | 2013 | 2013 | 2013 | 2008 |
Model | Optima | Optima | Optima | Endeavor |
Trim | EX | SX | Hybrid EX | SE |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Engine | 200hp I4 | 274hp I4 | 159hp I4 H | 225hp V6 |
Transmission | T6 | T6 | T6 | T4 |
Drivetrain | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 550, 12 | 550, 12 | 550, 12 | 360, 7 |
Tire (rear if not all the same) | 215/55-17 | 225/45-18 | 215/55-17 | 235/65-17 |
Total Price | $28,800 | $31,950 | $32,750 | $32,594 |
Adjustments for Features | -2,535 | -3,160 | -3,515 | 0 |
Feature-Adjusted Total Price | $26,265 | $28,790 | $29,235 | $32,594 |
Cost Above Minimum | $0 | $2,525 | $2,970 | $0 |
Total Invoice | $26,780 | $29,725 | $30,355 | $30,470 |
Adjustments for Features | -2,357 | -2,940 | -3,258 | 0 |
Feature-Adjusted Total Invoice | $24,423 | $26,785 | $27,097 | $30,470 |
Cost Above Minimum | $0 | $2,362 | $2,674 | $0 |
Model Year | 2013 | 2013 | 2013 | 2008 |
Model | Optima | Optima | Optima | Endeavor |
Trim | EX | SX | Hybrid EX | SE |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Transmission and Drivetrain | ||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | |
4-speed manually-shiftable automatic | $900 | |||
FWD | $0 | $0 | $0 | $0 |
Accessories | ||||
Heated steering wheel | $100 | $100 | ||
Proximity key | $250 | $250 | $250 | |
Tilt steering wheel, manual | $150 | |||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | |
Universal garage door opener | $100 | $100 | $100 | |
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | $25 | $25 | |
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | |
Brake assist | $50 | $50 | $50 | |
Full-size spare tire | $225 | |||
Rearview camera | $200 | $200 | $200 | |
Rollover sensor | $50 | |||
Vehicle health reports | $0 | $0 | $0 | |
Cargo Management | ||||
Air-conditioned storage compartment | $50 | $50 | $50 | |
Cargo cover | $75 | |||
Rear seat pass-through | $100 | |||
Roof rails | $250 | |||
Climate Control | ||||
Automatic climate control, front | $200 | $200 | $200 | |
Dual-zone climate control | $125 | $125 | $125 | |
Interior air filter | $0 | $0 | $0 | |
Rear air vents | $100 | $100 | $100 | |
Rear wiper | $175 | |||
Engine / Motor | ||||
Automatic start / stop | $150 | |||
Exterior | ||||
Body kit | $0 | $0 | ||
Bodyside moldings | $75 | |||
Bright-finished exhaust tip(s) | $25 | $25 | ||
Deep-tinted rear windows | $275 | |||
Panoramic sunroof | $1200 | $1200 | $1200 | |
Rear bumper protector | $40 | |||
Rear spoiler | $200 | $200 | ||
Sunroof | $900 | |||
Infotainment | ||||
App support | $0 | $0 | $0 | |
Aux input | $50 | $50 | $50 | |
Bluetooth audio streaming | $25 | $25 | $25 | |
Bluetooth cell phone link | $100 | $100 | $100 | |
CD changer, in-dash | $325 | |||
CD player | $125 | $125 | $125 | |
HD radio | $50 | $50 | $50 | |
Media drive, small | $5 | |||
SMS text-to-speech reader | $25 | |||
Traffic information | $25 | $25 | $25 | |
USB port | $25 | $25 | $25 | |
Voice control for external devices | $0 | |||
Voice control for nav and audio | $100 | $100 | $100 | |
Instruments, Lights, and Mirrors | ||||
Auto-dimming rearview mirror | $150 | $150 | $150 | |
Automatic headlights | $125 | $125 | $125 | |
Automatic-off headlights | $25 | |||
Detailed driving style feedback | $100 | |||
Interior ambient lighting | $150 | $150 | $150 | |
Large energy flow and fuel economy display | $25 | |||
Power-folding mirrors | $50 | $50 | $50 | |
Speaker lights | $100 | $100 | $100 | |
Turn signals on or near mirrors | $25 | $25 | $25 | |
Xenon HID headlights | $500 | $500 | ||
Seats and Interior Trim | ||||
Aluminum trim | $100 | |||
Cooled or ventilated front seats | $300 | $300 | $300 | |
Floor mats | $75 | |||
Folding second row seats | $300 | $300 | $300 | |
Heated second row seats | $200 | $200 | $200 | |
Illuminated door sill trim plates | $200 | $200 | ||
Leather seating surfaces | $900 | $900 | $900 | |
Leather-wrapped steering wheel | $150 | $150 | $150 | |
Manual lumbar adjuster, driver seat | $50 | |||
Memory system, driver seat | $200 | $200 | $200 | |
Metal pedals | $75 | |||
Partial leather seating sufaces | $450 | |||
Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | |
Power lumbar adjuster, driver seat | $100 | $100 | $100 | |
Power recliner, driver seat | $100 | $100 | $100 | |
Power recliner, passenger seat | $100 | $100 | $100 | |
Suspension, Wheels, and Tires | ||||
Alloy wheels | $350 | $350 | $350 | |
Machined alloy wheels | $350 | |||
Sport suspension (upgrade) | $0 | |||
Transmission | ||||
Steering-wheel-mounted transmission controls | $100 | |||
Total Value of Features | $7,675 | $8,300 | $8,655 | $5,140 |
Value of Feature Adjustments | $2,535 | $3,160 | $3,515 | $0 |
Value of Feature Adjustments | -2,357 | -2,940 | -3,258 | 0 |
Model Year | 2013 | 2008 |
Model | Optima | Endeavor |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 110.0 in | 108.3 in |
Length | 190.7 in | 190.2 in |
Width | 72.1 in | 73.6 in |
Height | 57.3 in | 69.6 in |
Curb Weight | 3,224 lb. | 3,870 lb. |
Fuel Capacity | 18.5 gal. | 21.4 gal. |
Row 1 Headroom | 40.0 in | 39.6 in |
Row 1 Shoulder Room | 57.2 in | 59.1 in |
Row 1 Hip Room | 54.7 in | 56.7 in |
Row 1 Legroom | 45.5 in | 41.4 in |
Row 2 Headroom | 37.6 in | 38.7 in |
Row 2 Shoulder Room | 55.7 in | 58.7 in |
Row 2 Hip Room | 54.5 in | 55.9 in |
Row 2 Legroom | 34.7 in | 38.5 in |
Cargo Volume, Minimum | 15.4 ft3 | 40.7 ft3 |
Cargo Volume, Maximum | 15.4 | 76.4 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
Media drive, small | 5 | No |
App support | 0 | No |
Rearview camera | 200 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
Total Requested | 200 | 6% |
Total Not Requested | 2930 | 94% |
Premium Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
Media drive, small | 5 | No |
App support | 0 | No |
Rearview camera | 200 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
Total Requested | 200 | 7% |
Total Not Requested | 2830 | 93% |
Sunroof Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
Fog lights | 125 | Yes |
Cargo cover | 75 | No |
Total Requested | 1025 | 93% |
Total Not Requested | 75 | 7% |