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Kia Optima vs. Subaru Impreza / WRX / STI Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Subaru Impreza / WRX / STI Invoice Comparison

Lowest Total Price: $22,070

Kia Optima EX   
Difference: $6,320

Lowest Total Invoice: $20,505

Kia Optima EX   
Difference: $6,070

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  Down Payment Interest Rate Term
Model Year20082006
ModelOptimaImpreza / WRX / STI
TrimEXWRX
Body4dr Sedan4dr Sedan
Base Price $19,895 $24,995
Base Invoice $18,510 $23,481
Premium Package 1,300  
Rear spoiler 200  
Limited Package   2,500
Universal garage door opener   87
Auto-dimming rearview mirror   183
Premium Package 1,160  
Rear spoiler 160  
Limited Package   2,294
Universal garage door opener   56
Auto-dimming rearview mirror   119
Options (change) 1,500 2,770
Options (change) 1,320 2,469
Destination 675 625
Total Price $22,070 $28,390
Total Invoice $20,505 $26,575

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Subaru Impreza / WRX / STI dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Subaru Impreza / WRX / STI

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $6,375
TrueDelta Adjusted Invoice Difference: $6,121
Model Year20082006
ModelOptimaImpreza / WRX / STI
TrimEXWRX
Body4dr Sedan4dr Sedan
Engine162hp I4230hp H4
TransmissionT5M5
DrivetrainFWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)360, 7140, 6
Tire (rear if not all the same)205/60-16215/45-17
Total Price$22,070$28,390
Adjustments for Features-550
Feature-Adjusted Total Price$22,015$28,390
Total Invoice$20,505$26,575
Adjustments for Features-510
Feature-Adjusted Total Invoice$20,454$26,575

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Features Comparison: Kia Optima vs. Subaru Impreza / WRX / STI

Model Year20082006
ModelOptimaImpreza / WRX / STI
TrimEXWRX
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000 
5-speed manual $0
FWD$0 
AWD $1700
Accessories 
Tilt steering wheel, manual $150
Tilt/telescoping steering wheel, manual$250 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0 
Antilock brakes (ABS) $400
Side curtain airbags$350 
Tire-pressure monitor$75 
Cargo Management 
Overhead sunglass holder$25 
Rear seat pass-through $100
Climate Control 
Wiper de-icer $25
Drivetrain 
Limited-slip rear differential $300
Exterior 
Body kit $0
Bodyside moldings$75 
Bright-finished exhaust tip(s) $25
Hood scoop $100
Infotainment 
Audio controls on steering wheel$125 
Aux input$50 
MP3-compatible player$50 
Instruments, Lights, and Mirrors 
Automatic headlights$125 
Automatic-off headlights $25
Compass $0
Illuminated visor mirror, driver$50 
Illuminated visor mirror, passenger$50 
Trip computer$150 
Turn signals on or near mirrors$25 
Visor mirror, driver $10
Visor mirror, passenger $10
Seats and Interior Trim 
Folding second row seats$300 
Heated front seats $200
Manual height adjuster, driver seat $50
Manual lumbar adjuster, driver seat$50 
Power fore-aft adjuster, driver seat$100 
Power height adjuster, driver seat$100 
Power recliner, driver seat$100 
Power tilt adjuster, driver seat$100 
Total Value of Features$3,150$3,095
Value of Feature Adjustments$55$0
Value of Feature Adjustments-510

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See a complete comparison of Kia Optima vs. Subaru Impreza / WRX / STI features.

Specifications Comparison: Kia Optima vs. Subaru Impreza / WRX / STI

Model Year20082006
ModelOptimaImpreza / WRX / STI
Body4dr Sedan4dr Sedan
Wheelbase107.1 in99.4 in
Length186.4 in175.4 in
Width71.1 in68.5 in
Height58.3 in56.7 in
Curb Weight3,143 lb.3,017 lb.
Fuel Capacity17.0 gal.15.9 gal.
Row 1 Headroom39.8 in38.6 in
Row 1 Shoulder Room57.1 in52.7 in
Row 1 Hip Room54.5 in53.3 in
Row 1 Legroom43.7 in42.9 in
Row 2 Headroom38.0 in36.7 in
Row 2 Shoulder Room56.3 in52.9 in
Row 2 Hip Room54.7 in51.9 in
Row 2 Legroom37.8 in33.0 in
Cargo Volume14.8 ft311.0 ft3

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See a complete comparison of Kia Optima vs. Subaru Impreza / WRX / STI specs.

Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
Sunroof900Yes
CD changer, in-dash200Yes
MP3-compatible player50No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested110073%
Total Not Requested40027%

Option Package Details
Subaru Impreza / WRX / STI WRX

Auto-dimming rearview mirror
FeatureValueRequested?
Auto-dimming rearview mirror150Yes
Compass0No
Total Requested150100%
Total Not Requested00%
Limited Package
FeatureValueRequested?
Leather seating surfaces900Yes
Heated mirrors25Yes
Heated front seats200No
Sunroof900Yes
Rear spoiler200Yes
Wiper de-icer25No
Total Requested202590%
Total Not Requested22510%

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