Kia Optima Kia Optima 2008 Subaru Impreza / WRX / STI Subaru Impreza / WRX / STI 2010

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Kia Optima vs. Subaru Impreza / WRX / STI Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Subaru Impreza / WRX / STI Invoice Comparison

Lowest Total Price: $22,720

Kia Optima EX   
Difference: $6,945

Lowest Total Invoice: $21,085

Kia Optima EX   
Difference: $6,767

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  Down Payment Interest Rate Term
Model Year20082010
ModelOptimaImpreza / WRX / STI
TrimEXWRX Limited
Body4dr Sedan4dr Sedan
Base Price $19,895 $28,495
Base Invoice $18,510 $26,848
Premium Package 1,300  
Stability control 650  
Rear spoiler 200  
Universal garage door opener   85
Auto-dimming rearview mirror   192
Bodyside moldings   198
Premium Package 1,160  
Stability control 580  
Rear spoiler 160  
Universal garage door opener   55
Auto-dimming rearview mirror   125
Bodyside moldings   129
Options (change) 2,150 475
Options (change) 1,900 309
Destination 675 695
Total Price $22,720 $29,665
Total Invoice $21,085 $27,852

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Subaru Impreza / WRX / STI dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Subaru Impreza / WRX / STI

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $6,100
TrueDelta Adjusted Invoice Difference: $5,974
Model Year20082010
ModelOptimaImpreza / WRX / STI
TrimEXWRX Limited
Body4dr Sedan4dr Sedan
Engine162hp I4265hp H4
TransmissionT5M5
DrivetrainFWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)360, 7100, 10
Tire (rear if not all the same)205/60-16225/40-17
Total Price$22,720$29,665
Adjustments for Features0-845
Feature-Adjusted Total Price$22,720$28,820
Total Invoice$21,085$27,852
Adjustments for Features0-793
Feature-Adjusted Total Invoice$21,085$27,059

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Features Comparison: Kia Optima vs. Subaru Impreza / WRX / STI

Model Year20082010
ModelOptimaImpreza / WRX / STI
TrimEXWRX Limited
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000 
5-speed manual $0
FWD$0 
AWD $1700
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0 
Cargo Management 
Overhead sunglass holder$25 
Climate Control 
Wiper de-icer $25
Exterior 
Body kit $0
Bright-finished exhaust tip(s) $25
Hood scoop $100
Instruments, Lights, and Mirrors 
Automatic headlights$125 
Automatic-off headlights $25
Compass $0
Illuminated visor mirror, driver$50 
Illuminated visor mirror, passenger$50 
Turn signals on or near mirrors$25 
Visor mirror, driver $10
Visor mirror, passenger $10
Xenon HID headlights $500
Seats and Interior Trim 
Center armrest(s), second row$50 
Door sill trim plates$100 
Heated front seats $200
Manual height adjuster, driver seat $50
Manual lumbar adjuster, driver seat$50 
Metal pedals $75
Power fore-aft adjuster, driver seat$100 
Power height adjuster, driver seat$100 
Power recliner, driver seat$100 
Power tilt adjuster, driver seat$100 
Suspension, Wheels, and Tires 
Sport suspension (upgrade) $0
Total Value of Features$1,875$2,720
Value of Feature Adjustments$0$845
Value of Feature Adjustments0-793

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Specifications Comparison: Kia Optima vs. Subaru Impreza / WRX / STI

Model Year20082010
ModelOptimaImpreza / WRX / STI
Body4dr Sedan4dr Sedan
Wheelbase107.1 in103.1 in
Length186.4 in180.3 in
Width71.1 in68.5 in
Height58.3 in58.1 in
Curb Weight3,143 lb.3,076 lb.
Fuel Capacity17.0 gal.16.9 gal.
Row 1 Headroom39.8 in40.3 in
Row 1 Shoulder Room57.1 in54.8 in
Row 1 Hip Room54.5 in0.0 in
Row 1 Legroom43.7 in43.5 in
Row 2 Headroom38.0 in37.6 in
Row 2 Shoulder Room56.3 in53.2 in
Row 2 Hip Room54.7 in0.0 in
Row 2 Legroom37.8 in33.5 in
Cargo Volume14.8 ft311.3 ft3

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Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
Sunroof900Yes
CD changer, in-dash200Yes
MP3-compatible player50Yes
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested115077%
Total Not Requested35023%

Option Package Details
Subaru Impreza / WRX / STI WRX Limited

Auto-dimming rearview mirror
FeatureValueRequested?
Auto-dimming rearview mirror150Yes
Compass0No
Total Requested150100%
Total Not Requested00%

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See TrueDelta's information for all Kia models.