Kia Optima Kia Optima 2018 Subaru Impreza / WRX / STI Subaru Impreza / WRX / STI 2010

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Kia Optima vs. Subaru Impreza / WRX / STI Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Subaru Impreza / WRX / STI Invoice Comparison

Lowest Total Price: $30,792

Subaru Impreza / WRX / STI WRX Limited   
Difference: $1,428

Lowest Total Invoice: $28,678

Subaru Impreza / WRX / STI WRX Limited   
Difference: $1,283

Calculate Payments

  Down Payment Interest Rate Term
Model Year20182010
ModelOptimaImpreza / WRX / STI
TrimSXWRX Limited
Body4dr Sedan4dr Sedan
Base Price $30,500 $28,495
Base Invoice $28,380 $26,848
Universal garage door opener 350 85
Remote start 425 439
Cargo net 50 32
Auto-dimming rearview mirror   192
Satellite radio   427
Bluetooth audio streaming   427
Universal garage door opener 291 55
Remote start 353 329
Cargo net 42 28
Auto-dimming rearview mirror   125
Satellite radio   320
Bluetooth audio streaming   278
Options (change) 825 1,602
Options (change) 686 1,135
Destination 895 695
Total Price $32,220 $30,792
Total Invoice $29,961 $28,678

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Subaru Impreza / WRX / STI dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Subaru Impreza / WRX / STI

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $2,792
TrueDelta Adjusted Invoice Difference: $2,641
Model Year20182010
ModelOptimaImpreza / WRX / STI
TrimSXWRX Limited
Body4dr Sedan4dr Sedan
Engine245hp I4265hp H4
TransmissionT6M5
DrivetrainFWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)?, 6100, 10
Tire (rear if not all the same)235/45-18225/40-17
Total Price$32,220$30,792
Adjustments for Features-4,2200
Feature-Adjusted Total Price$28,000$30,792
Total Invoice$29,961$28,678
Adjustments for Features-3,9240
Feature-Adjusted Total Invoice$26,037$28,678

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Features Comparison: Kia Optima vs. Subaru Impreza / WRX / STI

Model Year20182010
ModelOptimaImpreza / WRX / STI
TrimSXWRX Limited
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
5-speed manual $0
FWD$0 
AWD $1700
Accessories 
Proximity key$250 
Proximity trunk or liftgate opener$125 
Brakes, Airbags, and Other Safety 
911 assist$25 
Active or whiplash-reducing head restraints, front seats$0 
Blind spot warning system$200 
Cross-traffic warning, rear$100 
Knee airbag, driver$75 
Obstacle detection, rear$250 
Rearview camera$200 
Rollover sensor$50 
Vehicle health reports$0 
Cargo Management 
Cargo mat$40 
Overhead sunglass holder$25 
Climate Control 
Dual-zone climate control$125 
Rear air vents$100 
Wiper de-icer $25
Exterior 
Black exterior trim (optional)$0 
Body kit $0
Hood scoop $100
Laminated front side windows$200 
Painted brake calipers (optional)$0 
Panoramic sunroof$1200 
Sunroof $900
Infotainment 
Android Auto support$100 
App support$0 
Apple CarPlay support$100 
Bluetooth cell phone link$100 
CD changer, in-dash $325
MP3-compatible player $50
SMS text-to-speech reader$25 
Voice control for external devices$0 
Instruments, Lights, and Mirrors 
Approach detection$25 
Automatic headlights$125 
Automatic-off headlights $25
Illuminated visor mirror, driver$50 
Illuminated visor mirror, passenger$50 
Interior ambient lighting$150 
LED headlights$1000 
Power-folding mirrors$50 
Steering-linked headlights$150 
Turn signals on or near mirrors$25 
Visor mirror, driver $10
Visor mirror, passenger $10
Xenon HID headlights $500
Seats and Interior Trim 
Center armrest(s), second row$50 
Cooled or ventilated front seats$300 
Manual height adjuster, driver seat $50
Memory system, driver seat$200 
Power 4-way lumbar adjuster, driver seat$150 
Power fore-aft adjuster, driver seat$100 
Power fore-aft adjuster, passenger seat$100 
Power height adjuster, driver seat$100 
Power height adjuster, passenger seat$100 
Power lumbar adjuster, passenger seat$100 
Power recliner, driver seat$100 
Power recliner, passenger seat$100 
Power tilt adjuster, driver seat$100 
Power tilt adjuster, passenger seat$100 
Suspension, Wheels, and Tires 
Alloy wheels $350
Electronic systems calibration selector$200 
Machined alloy wheels$350 
Performance steering system (optional)$0 
Transmission 
Steering-wheel-mounted transmission controls$100 
Total Value of Features$8,265$4,045
Value of Feature Adjustments$4,220$0
Value of Feature Adjustments-3,9240

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Specifications Comparison: Kia Optima vs. Subaru Impreza / WRX / STI

Model Year20182010
ModelOptimaImpreza / WRX / STI
Body4dr Sedan4dr Sedan
Wheelbase110.4 in103.1 in
Length191.1 in180.3 in
Width73.2 in68.5 in
Height57.7 in58.1 in
Curb Weight3,220 lb.3,076 lb.
Fuel Capacity18.5 gal.16.9 gal.
Row 1 Headroom39.8 in40.3 in
Row 1 Shoulder Room58.1 in54.8 in
Row 1 Hip Room56.0 in0.0 in
Row 1 Legroom45.5 in43.5 in
Row 2 Headroom37.8 in37.6 in
Row 2 Shoulder Room56.4 in53.2 in
Row 2 Hip Room56.0 in0.0 in
Row 2 Legroom35.6 in33.5 in
Cargo Volume15.9 ft311.3 ft3

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Option Package Details
Subaru Impreza / WRX / STI WRX Limited

Auto-dimming rearview mirror
FeatureValueRequested?
Auto-dimming rearview mirror150Yes
Compass0Yes
Total Requested150100%
Total Not Requested00%
Bluetooth audio streaming
FeatureValueRequested?
Bluetooth audio streaming25Yes
USB port25Yes
Total Requested50100%
Total Not Requested00%

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