Kia Optima Kia Optima 2013 Subaru Impreza Subaru Impreza 2016

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Kia Optima vs. Subaru Impreza Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Subaru Impreza Invoice Comparison

Lowest Total Price: $26,535

Subaru Impreza 2.0i Limited   
Difference: $2,265

Lowest Total Invoice: $24,971

Subaru Impreza 2.0i Limited   
Difference: $1,809

Calculate Payments

  Down Payment Interest Rate Term
Model Year2013201320132016
ModelOptimaOptimaOptimaImpreza
TrimEXSXHybrid EX2.0i Limited
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $23,650 $26,800 $31,950 $22,595
Base Invoice $22,095 $25,040 $29,555 $21,442
Premium Package 2,950 2,950    
Navigation system 1,400 1,400    
Auto-dimming rearview mirror       165
Moonroof, navigation, keyless access, Eyesight       2,895
Universal garage door opener       85
Premium Package 2,635 2,635    
Navigation system 1,250 1,250    
Auto-dimming rearview mirror       107
Moonroof, navigation, keyless access, Eyesight       2,571
Universal garage door opener       56
Options (change) 4,350 4,350 0 3,145
Options (change) 3,885 3,885 0 2,734
Destination 800 800 800 795
Total Price $28,800 $31,950 $32,750 $26,535
Total Invoice $26,780 $29,725 $30,355 $24,971

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Subaru Impreza dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Subaru Impreza

Lowest Adjusted Price and Invoice: Subaru Impreza 2.0i Limited
TrueDelta Adjusted Price Difference: $3,810
TrueDelta Adjusted Invoice Difference: $3,263
Model Year2013201320132016
ModelOptimaOptimaOptimaImpreza
TrimEXSXHybrid EX2.0i Limited
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine200hp I4274hp I4159hp I4 H148hp H4
TransmissionT6T6T6CVT-6
DrivetrainFWDFWDFWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)550, 12550, 12550, 12?, 6
Tire (rear if not all the same)215/55-17225/45-18215/55-17205/50-17
Total Price$28,800$31,950$32,750$26,535
Adjustments for Features0-625-980-1,545
Feature-Adjusted Total Price$28,800$31,325$31,770$24,990
Cost Above Minimum$0$2,525$2,970$0
Total Invoice$26,780$29,725$30,355$24,971
Adjustments for Features0-581-908-1,454
Feature-Adjusted Total Invoice$26,780$29,144$29,447$23,517
Cost Above Minimum$0$2,364$2,667$0

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Features Comparison: Kia Optima vs. Subaru Impreza

Model Year2013201320132016
ModelOptimaOptimaOptimaImpreza
TrimEXSXHybrid EX2.0i Limited
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100 
6-speed manually-shiftable CVT   $1100
FWD$0$0$0 
AWD   $1700
Accessories 
Adaptive cruise control   $600
Cruise control$150$150$150 
Heated steering wheel$100 $100 
Lead vehicle start alert   $25
Brakes, Airbags, and Other Safety 
911 assist$25$25$25 
Automatic braking, high-speed or partial   $200
Automatic braking, low-speed   $200
Forward collision warning   $200
Knee airbag, driver   $75
Lane departure warning   $200
Lane sway warning   $25
Pedestrian detection   $50
Radar- or camera-based collision preparation system   $0
Rollover sensor   $50
Temporary spare tire   $150
Vehicle health reports$0$0$0 
Cargo Management 
Air-conditioned storage compartment$50$50$50 
Overhead sunglass holder$25$25$25 
Rear seat pass-through  $100 
Climate Control 
Dual-zone climate control$125$125$125 
Rear air vents$100$100$100 
Wiper de-icer   $25
Engine / Motor 
Automatic start / stop  $150 
Exterior 
Body kit $0$0 
Bright-finished exhaust tip(s)$25$25 $25
Panoramic sunroof$1200$1200$1200 
Rear spoiler $200$200$200
Sunroof   $900
Infotainment 
Media drive, small  $5 
Navigation map updates, three years   $0
SMS text-to-speech reader  $25$25
Telematics service, such as OnStar   $200
Traffic + travel information   $25
Traffic information$25$25$25 
Voice control for external devices  $0 
Instruments, Lights, and Mirrors 
Detailed driving style feedback  $100 
Illuminated visor mirror, driver$50$50$50 
Illuminated visor mirror, passenger$50$50$50 
Interior ambient lighting$150$150$150 
Large energy flow and fuel economy display  $25 
Power-folding mirrors$50$50$50 
Speaker lights$100$100$100 
Steering-linked fog lights   $50
Visor mirror, driver   $10
Visor mirror, passenger   $10
Xenon HID headlights $500$500 
Seats and Interior Trim 
Aluminum trim $100  
Cooled or ventilated front seats$300$300$300 
Floor mats   $75
Folding second row seats$300$300 $300
Heated second row seats$200$200$200 
Illuminated door sill trim plates $200$200 
Leather seating surfaces$900 $900$900
Manual height adjuster, driver seat   $50
Memory system, driver seat$200$200$200 
Metal pedals $75  
Partial leather seating sufaces $450  
Power fore-aft adjuster, driver seat$100$100$100 
Power fore-aft adjuster, passenger seat$100$100$100 
Power height adjuster, driver seat$100$100$100 
Power lumbar adjuster, driver seat$100$100$100 
Power recliner, driver seat$100$100$100 
Power recliner, passenger seat$100$100$100 
Power tilt adjuster, driver seat$100$100$100 
Suspension, Wheels, and Tires 
Sport suspension (upgrade) $0  
Transmission 
Steering-wheel-mounted transmission controls $100 $100
Total Value of Features$5,925$6,550$6,905$7,470
Value of Feature Adjustments$0$625$980$1,545
Value of Feature Adjustments0-581-908-1,454

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Specifications Comparison: Kia Optima vs. Subaru Impreza

Model Year20132016
ModelOptimaImpreza
Body4dr Sedan4dr Sedan
Wheelbase110.0 in104.1 in
Length190.7 in180.3 in
Width72.1 in68.5 in
Height57.3 in57.6 in
Curb Weight3,224 lb.2,912 lb.
Fuel Capacity18.5 gal.14.6 gal.
Row 1 Headroom40.0 in39.7 in
Row 1 Shoulder Room57.2 in55.6 in
Row 1 Hip Room54.7 in53.2 in
Row 1 Legroom45.5 in43.5 in
Row 2 Headroom37.6 in37.2 in
Row 2 Shoulder Room55.7 in54.2 in
Row 2 Hip Room54.5 in52.2 in
Row 2 Legroom34.7 in35.4 in
Cargo Volume15.4 ft312.0 ft3

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Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
Heated steering wheel100No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200No
Panoramic sunroof1200No
Power-folding mirrors50No
HD radio50Yes
Heated front seats200Yes
Heated second row seats200No
Infinity, 550W, 12 speakers (with subwoofer)350No
Voice control for external devices0No
SMS text-to-speech reader25Yes
Vehicle health reports0No
911 assist25Yes
Bluetooth audio streaming25Yes
Media drive, small5No
App support0Yes
Rearview camera200Yes
Total Requested52517%
Total Not Requested260583%

Option Package Details
Kia Optima SX

Premium Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200No
Panoramic sunroof1200No
Power-folding mirrors50No
HD radio50Yes
Infinity, 550W, 12 speakers (with subwoofer)350No
Voice control for external devices0No
SMS text-to-speech reader25Yes
Vehicle health reports0No
911 assist25Yes
Bluetooth audio streaming25Yes
Media drive, small5No
App support0Yes
Rearview camera200Yes
Total Requested52517%
Total Not Requested250583%

Option Package Details
Subaru Impreza 2.0i Limited

Auto-dimming rearview mirror
FeatureValueRequested?
Auto-dimming rearview mirror150Yes
Compass0Yes
Total Requested150100%
Total Not Requested00%
Moonroof, navigation, keyless access, Eyesight
FeatureValueRequested?
Navigation system600Yes
Sunroof900Yes
Proximity key250Yes
Voice control for nav and audio75Yes
Traffic + travel information25No
Navigation map updates, three years0No
Adaptive cruise control450No
Radar- or camera-based collision preparation system0No
Lane departure warning system200No
Steering-linked fog lights50No
Automatic braking, low-speed200No
Automatic braking, high-speed or partial200No
Forward collision warning200No
Lane sway warning system25No
Lead vehicle start alert25No
Pedestrian detection50No
Total Requested182556%
Total Not Requested142544%

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