Kia Optima Kia Optima 2020 Subaru Impreza Subaru Impreza 2015

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Kia Optima vs. Subaru Impreza Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Subaru Impreza Invoice Comparison

Lowest Total Price: $26,661

Subaru Impreza 2.0i Limited   
Difference: $7,699

Calculate Payments

  Down Payment Interest Rate Term
Model Year202020202015
ModelOptimaOptimaImpreza
TrimEXSX2.0i Limited
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $27,190 $32,190 $22,295
Convenience Plus Package 3,000    
Premium Package 2,300    
Universal garage door opener 350 350 85
Cargo tray 80 80 71
Remote start 425 425 400
Cargo net 50 50 55
Technology Package   3,000  
Auto-dimming rearview mirror     165
Moonroof, navigation, keyless access, Eyesight     2,795
Convenience Plus Package 2,727    
Premium Package 2,088    
Universal garage door opener 291 291 56
Cargo tray 67 67 46
Remote start 353 353 300
Cargo net 42 42 36
Technology Package   2,727  
Auto-dimming rearview mirror     107
Moonroof, navigation, keyless access, Eyesight     2,482
Options (change) 6,205 3,905 3,571
Options (change) 5,568 3,480 3,027
Destination 965 965 795
Total Price $34,360 $37,060 $26,661

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Subaru Impreza dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Subaru Impreza

Lowest Adjusted Price: Subaru Impreza 2.0i Limited
Lowest Adjusted Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $5,904
TrueDelta Adjusted Invoice Difference: $20,969
Model Year202020202015
ModelOptimaOptimaImpreza
TrimEXSX2.0i Limited
Body4dr Sedan4dr Sedan4dr Sedan
Engine178hp I4245hp I4148hp H4
TransmissionS7T6CVT-6
DrivetrainFWDFWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)630, 10630, 10?, 6
Tire (rear if not all the same)215/55-17235/45-18205/50-17
Total Price$34,360$37,060$26,661
Adjustments for Features-1,795-3,5700
Feature-Adjusted Total Price$32,565$33,490$26,661
Cost Above Minimum$0$925$0

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Features Comparison: Kia Optima vs. Subaru Impreza

Model Year202020202015
ModelOptimaOptimaImpreza
TrimEXSX2.0i Limited
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
7-speed automated manual$1200  
6-speed manually-shiftable automatic $1100 
6-speed manually-shiftable CVT  $1100
FWD$0$0 
AWD  $1700
Accessories 
Adaptive cruise control  $600
Adaptive cruise control, all-speed$850$850 
Lead vehicle start alert  $25
Proximity trunk or liftgate opener$125$125 
Brakes, Airbags, and Other Safety 
911 assist$25$25 
Blind spot warning system$200$200 
Cross-traffic warning, rear$100$100 
Lane sway warning  $25
Obstacle detection, rear$250$250 
Pedestrian detection  $50
Radar- or camera-based collision preparation system  $0
Temporary spare tire $150$150
Vehicle health reports$0$0 
Cargo Management 
Cargo mat$40$40 
Overhead sunglass holder$25$25 
Climate Control 
Dual-zone climate control$125$125 
Rear air vents$100$100 
Wiper de-icer  $25
Exterior 
Black exterior trim (optional) $0 
Laminated front side windows$200$200 
Painted brake calipers (optional) $0 
Panoramic sunroof$1200$1200 
Rear spoiler $200$200
Sunroof  $900
Infotainment 
Android Auto support$100$100 
Apple CarPlay support$100$100 
CD player  $125
MP3-compatible player  $50
Surround sound$250$250 
Traffic + travel information  $25
Traffic information$25$25 
Voice control for external devices$0$0 
Instruments, Lights, and Mirrors 
Approach detection$25$25 
Auto-dimming headlights $200 
Illuminated visor mirror, driver$50$50 
Illuminated visor mirror, passenger$50$50 
Interior ambient lighting$150$150 
LED headlights $1000 
Power-folding mirrors$50$50 
Steering-linked fog lights  $50
Steering-linked headlights $150 
Visor mirror, driver  $10
Visor mirror, passenger  $10
Seats and Interior Trim 
Cooled or ventilated front seats$300$300 
Manual height adjuster, driver seat  $50
Memory system, driver seat$200$200 
Metal pedals $75 
Power 4-way lumbar adjuster, driver seat$150$150 
Power fore-aft adjuster, driver seat$100$100 
Power fore-aft adjuster, passenger seat$100$100 
Power height adjuster, driver seat$100$100 
Power height adjuster, passenger seat$100$100 
Power lumbar adjuster, passenger seat$100$100 
Power recliner, driver seat$100$100 
Power recliner, passenger seat$100$100 
Power tilt adjuster, driver seat$100$100 
Power tilt adjuster, passenger seat$100$100 
Suspension, Wheels, and Tires 
Alloy wheels$350 $350
Electronic systems calibration selector$200$200 
Machined alloy wheels $350 
Performance steering system (optional) $0 
Sport suspension (upgrade) $0 
Transmission 
Steering-wheel-mounted transmission controls $100$100
Total Value of Features$7,340$9,115$5,545
Value of Feature Adjustments$1,795$3,570$0
Value of Feature Adjustments-341-4280

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Specifications Comparison: Kia Optima vs. Subaru Impreza

Model Year20202015
ModelOptimaImpreza
Body4dr Sedan4dr Sedan
Wheelbase110.4 in104.1 in
Length191.1 in180.3 in
Width73.2 in68.5 in
Height57.7 in57.6 in
Curb Weight3,231 lb.2,912 lb.
Fuel Capacity18.5 gal.14.6 gal.
Row 1 Headroom39.8 in39.7 in
Row 1 Shoulder Room58.1 in55.6 in
Row 1 Hip Room56.0 in53.2 in
Row 1 Legroom45.5 in43.5 in
Row 2 Headroom37.8 in37.2 in
Row 2 Shoulder Room56.4 in54.2 in
Row 2 Hip Room56.0 in52.2 in
Row 2 Legroom35.6 in35.4 in
Cargo Volume15.9 ft312.0 ft3

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Option Package Details
Kia Optima EX

Convenience Plus Package
FeatureValueRequested?
Fog lights125Yes
Sport front fascia (optional)0No
Surround sound250No
Lane departure warning200Yes
Adaptive cruise control, all-speed700No
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Harman/Kardon, 630W, 10 speakers (with subwoofer)350No
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
HD radio50Yes
Total Requested170057%
Total Not Requested130043%
Premium Package
FeatureValueRequested?
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Power lumbar adjuster, passenger seat100No
Auto-dimming rearview mirror150Yes
Power height adjuster, passenger seat50No
Power tilt adjuster, passenger seat100No
Panoramic sunroof1200No
Interior ambient lighting150No
Rear reading lights0No
Total Requested1507%
Total Not Requested210093%

Option Package Details
Kia Optima SX

Technology Package
FeatureValueRequested?
Auto-dimming headlights200No
Surround sound250No
Lane departure warning200Yes
Adaptive cruise control, all-speed700No
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Harman/Kardon, 630W, 10 speakers (with subwoofer)350No
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
HD radio50Yes
Total Requested157551%
Total Not Requested150049%

Option Package Details
Subaru Impreza 2.0i Limited

Auto-dimming rearview mirror
FeatureValueRequested?
Auto-dimming rearview mirror150Yes
Compass0Yes
Total Requested150100%
Total Not Requested00%
Moonroof, navigation, keyless access, Eyesight
FeatureValueRequested?
Navigation system600Yes
Sunroof900Yes
Proximity key250Yes
Voice control for nav and audio75Yes
Steering-linked fog lights50No
Traffic + travel information25No
Automatic braking, high-speed200Yes
Forward collision warning200Yes
Lane sway warning system25No
Lead vehicle start alert25No
Pedestrian detection50No
Adaptive cruise control450Yes
Radar- or camera-based collision preparation system0No
Lane departure warning system200Yes
Automatic braking, low-speed200Yes
Total Requested307595%
Total Not Requested1755%

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