| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Toyota 4Runner Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Toyota 4Runner Invoice Comparison
Lowest Total Price: $30,765 Kia Optima EX | ||||||
| Difference: $8,239 | ||||||
Lowest Total Invoice: $28,958 Kia Optima EX | ||||||
| Difference: $6,077 | ||||||
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| Model Year | 2015 | 2015 | 2015 | 2015 | 2015 | 2009 |
| Model | Optima | Optima | Optima | Optima | Optima | 4Runner |
| Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
| Base Price | $24,190 | $32,150 | $25,790 | $27,700 | $35,500 | $35,325 |
| Base Invoice | $22,801 | $29,815 | $24,133 | $25,920 | $33,140 | $31,897 |
| Premium Package | 3,300 | 3,300 | ||||
| Technology Package | 2,400 | 2,350 | 2,400 | |||
| Cargo net | 50 | 50 | 50 | 50 | 50 | 49 |
| Premium Tech Package | 4,600 | |||||
| Limited Extra Value Package | 465 | |||||
| Navigation system | 2,420 | |||||
| Premium Package | 3,060 | 3,060 | ||||
| Technology Package | 2,230 | 2,185 | 2,230 | |||
| Cargo net | 42 | 42 | 42 | 42 | 42 | 34 |
| Premium Tech Package | 4,270 | |||||
| Limited Extra Value Package | 372 | |||||
| Navigation system | 1,987 | |||||
| Options (change) | 5,750 | 2,400 | 4,650 | 5,750 | 50 | 2,934 |
| Options (change) | 5,332 | 2,227 | 4,312 | 5,332 | 42 | 2,393 |
| Destination | 825 | 825 | 825 | 825 | 825 | 745 |
| Total Price | $30,765 | $35,375 | $31,265 | $34,275 | $36,375 | $39,004 |
| Total Invoice | $28,958 | $32,867 | $29,270 | $32,077 | $34,007 | $35,035 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Toyota 4Runner dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Toyota 4Runner
| Lowest Adjusted Price and Invoice: Kia Optima EX | ||||||
| TrueDelta Adjusted Price Difference: $7,094 | ||||||
| TrueDelta Adjusted Invoice Difference: $5,049 | ||||||
| Model Year | 2015 | 2015 | 2015 | 2015 | 2015 | 2009 |
| Model | Optima | Optima | Optima | Optima | Optima | 4Runner |
| Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
| Engine | 192hp I4 | 159hp I4 H | 192hp I4 | 274hp I4 | 274hp I4 | 236hp V6 |
| Transmission | T6 | T6 | T6 | T6 | T6 | A5 |
| Drivetrain | FWD | FWD | FWD | FWD | FWD | RWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | ?, 8 | 550, 12 | ?, 8 | ?, 8 | ?, 8 | ?, 8 |
| Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 225/45-18 | 225/45-18 | 225/45-18 | 265/60-18 |
| Total Price | $30,765 | $35,375 | $31,265 | $34,275 | $36,375 | $39,004 |
| Adjustments for Features | 0 | -950 | -275 | -975 | -2,325 | -1,145 |
| Feature-Adjusted Total Price | $30,765 | $34,425 | $30,990 | $33,300 | $34,050 | $37,859 |
| Cost Above Minimum | $0 | $3,660 | $225 | $2,535 | $3,285 | $0 |
| Total Invoice | $28,958 | $32,867 | $29,270 | $32,077 | $34,007 | $35,035 |
| Adjustments for Features | 0 | -883 | -257 | -912 | -2,174 | -1,028 |
| Feature-Adjusted Total Invoice | $28,958 | $31,984 | $29,013 | $31,165 | $31,833 | $34,007 |
| Cost Above Minimum | $0 | $3,026 | $55 | $2,207 | $2,875 | $0 |
Features Comparison: Kia Optima vs. Toyota 4Runner
| Model Year | 2015 | 2015 | 2015 | 2015 | 2015 | 2009 |
| Model | Optima | Optima | Optima | Optima | Optima | 4Runner |
| Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
| Transmission and Drivetrain | ||||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | |
| 5-speed automatic | $900 | |||||
| FWD | $0 | $0 | $0 | $0 | $0 | |
| RWD | $0 | |||||
| Accessories | ||||||
| AC power outlet | $100 | |||||
| Heated steering wheel | $100 | $100 | $100 | |||
| Power retractable rear window | $350 | |||||
| Proximity key | $250 | $250 | $250 | $250 | $250 | |
| Brakes, Airbags, and Other Safety | ||||||
| 911 assist | $25 | $25 | $25 | $25 | $25 | |
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | $0 | |
| Blind spot warning system | $200 | $200 | $200 | $200 | $200 | |
| Cross-traffic warning, rear | $100 | $100 | $100 | $100 | $100 | |
| Full-size spare tire | $225 | |||||
| Obstacle detection, rear | $250 | $250 | $250 | $250 | $250 | |
| Rollover sensor | $50 | |||||
| Vehicle health reports | $0 | $0 | $0 | $0 | $0 | |
| Cargo Management | ||||||
| Air-conditioned storage compartment | $50 | $50 | $50 | $50 | $50 | |
| Cargo cover | $75 | |||||
| Cargo mat | $40 | |||||
| Cargo shelf, height-adjustable | $100 | |||||
| Class III trailer hitch | $250 | |||||
| Rear seat pass-through | $100 | |||||
| Roof rack | $300 | |||||
| Trailering equipment (7 wire) | $150 | |||||
| Climate Control | ||||||
| Ionizing air filtration | $50 | $50 | $50 | $50 | $50 | |
| Rear wiper | $175 | |||||
| Drivetrain | ||||||
| Limited-slip rear differential | $300 | |||||
| Engine / Motor | ||||||
| Automatic start / stop | $150 | |||||
| Exterior | ||||||
| Body kit | $0 | $0 | $0 | $0 | ||
| Bodyside cladding | $350 | |||||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | ||
| Deep-tinted rear windows | $275 | |||||
| Laminated front side windows | $200 | $200 | $200 | $200 | $200 | |
| Painted brake calipers (optional) | $0 | |||||
| Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | $1200 | |
| Rear bumper protector | $40 | |||||
| Rear spoiler | $200 | $200 | $200 | |||
| Running boards | $350 | |||||
| Skid plates | $150 | |||||
| Sunroof | $900 | |||||
| Tow hook(s), front | $40 | |||||
| Wheel-lip moldings | $75 | |||||
| Infotainment | ||||||
| App support | $0 | $0 | $0 | $0 | $0 | |
| Bluetooth audio streaming | $25 | $25 | $25 | $25 | $25 | |
| CD changer, in-dash | $325 | |||||
| CD player | $125 | $125 | $125 | $125 | $125 | |
| HD radio | $50 | $50 | $50 | $50 | $50 | |
| Rear seat audio controls | $25 | |||||
| Satellite radio | $200 | $200 | $200 | $200 | $200 | |
| SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | |
| Surround sound | $250 | $250 | $250 | $250 | $250 | |
| Traffic information | $25 | $25 | $25 | $25 | $25 | |
| USB port | $25 | $25 | $25 | $25 | $25 | |
| Voice control for external devices | $0 | $0 | $0 | $0 | $0 | |
| Instruments, Lights, and Mirrors | ||||||
| Detailed driving style feedback | $100 | |||||
| Interior ambient lighting | $150 | $150 | $150 | $150 | $150 | |
| Large energy flow and fuel economy display | $25 | |||||
| Power-folding mirrors | $50 | $50 | $50 | $50 | $50 | |
| Speaker lights | $100 | $100 | $100 | $100 | $100 | |
| Turn signals on or near mirrors | $25 | $25 | $25 | $25 | $25 | |
| Xenon HID headlights | $500 | $500 | $500 | |||
| Seats and Interior Trim | ||||||
| Cooled or ventilated front seats | $300 | $300 | $300 | $300 | $300 | |
| Folding second row seats | $300 | $300 | $300 | $300 | $300 | |
| Heated second row seats | $200 | $200 | $200 | $200 | $200 | |
| Illuminated door sill trim plates | $200 | $200 | $200 | $200 | ||
| Leather door panel trim | $250 | |||||
| Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | |
| Metal pedals | $75 | $75 | $75 | |||
| Wood trim | $300 | |||||
| Wood/leather-wrapped steering wheel | $150 | |||||
| Suspension, Wheels, and Tires | ||||||
| Alloy wheels | $350 | $350 | $350 | $350 | $350 | |
| Chrome-plated alloy wheels | $850 | |||||
| Electronic systems calibration selector | $200 | $200 | ||||
| Hydraulically cross-linked dampers | $500 | |||||
| Sport suspension (upgrade) | $0 | $0 | $0 | $0 | ||
| Transmission | ||||||
| Steering-wheel-mounted transmission controls | $100 | $100 | $100 | |||
| Total Value of Features | $5,900 | $6,850 | $6,175 | $6,875 | $8,225 | $7,045 |
| Value of Feature Adjustments | $0 | $950 | $275 | $975 | $2,325 | $1,145 |
| Value of Feature Adjustments | 0 | -883 | -257 | -912 | -2,174 | -1,028 |
Specifications Comparison: Kia Optima vs. Toyota 4Runner
| Model Year | 2015 | 2009 |
| Model | Optima | 4Runner |
| Body | 4dr Sedan | 4dr SUV |
| Wheelbase | 110.0 in | 109.8 in |
| Length | 190.7 in | 189.2 in |
| Width | 72.1 in | 75.2 in |
| Height | 57.9 in | 69.3 in |
| Curb Weight | 3,238 lb. | 4,046 lb. |
| Fuel Capacity | 18.5 gal. | 23.0 gal. |
| Row 1 Headroom | 40.0 in | 39.7 in |
| Row 1 Shoulder Room | 57.3 in | 58.0 in |
| Row 1 Hip Room | 54.7 in | 55.3 in |
| Row 1 Legroom | 45.5 in | 41.8 in |
| Row 2 Headroom | 37.6 in | 39.1 in |
| Row 2 Shoulder Room | 55.7 in | 57.2 in |
| Row 2 Hip Room | 54.5 in | 55.4 in |
| Row 2 Legroom | 34.7 in | 34.6 in |
| Row 3 Headroom | 0.0 in | 32.9 in |
| Row 3 Shoulder Room | 0.0 in | 56.7 in |
| Row 3 Hip Room | 0.0 in | 48.4 in |
| Row 3 Legroom | 0.0 in | 24.1 in |
| Cargo Volume, Minimum | 15.4 ft3 | 12.0 ft3 |
| Cargo Volume, Behind R2 | 15.4 | 36.6 ft3 |
| Cargo Volume, Maximum | 15.4 | 75.1 ft3 |
Option Package Details
Kia Optima EX
| Premium Package | ||
| Feature | Value | Requested? |
| Heated steering wheel | 100 | No |
| Panoramic sunroof | 1200 | No |
| HD radio | 50 | No |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Memory system, driver seat | 200 | Yes |
| Rearview camera | 200 | Yes |
| Surround sound | 250 | No |
| Power-folding mirrors | 50 | No |
| Infinity, 8 speakers (with subwoofer) | 350 | No |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | No |
| Vehicle health reports | 0 | No |
| 911 assist | 25 | No |
| Bluetooth audio streaming | 25 | No |
| App support | 0 | No |
| Total Requested | 800 | 24% |
| Total Not Requested | 2575 | 76% |
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Obstacle detection, rear | 250 | No |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | No |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| Total Requested | 700 | 55% |
| Total Not Requested | 575 | 45% |
Option Package Details
Kia Optima Hybrid EX
| Technology Package | ||
| Feature | Value | Requested? |
| Obstacle detection, rear | 250 | No |
| Panoramic sunroof | 1200 | No |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 1750 | 100% |
Option Package Details
Kia Optima SX
| Premium Tech Package | ||
| Feature | Value | Requested? |
| Panoramic sunroof | 1200 | No |
| Navigation system | 600 | Yes |
| Obstacle detection, rear | 250 | No |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | No |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| HD radio | 50 | No |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Memory system, driver seat | 200 | Yes |
| Rearview camera | 200 | Yes |
| Surround sound | 250 | No |
| Power-folding mirrors | 50 | No |
| Infinity, 8 speakers (with subwoofer) | 350 | No |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | No |
| Vehicle health reports | 0 | No |
| 911 assist | 25 | No |
| Bluetooth audio streaming | 25 | No |
| App support | 0 | No |
| Total Requested | 1500 | 33% |
| Total Not Requested | 3050 | 67% |
Option Package Details
Kia Optima SX Turbo
| Premium Package | ||
| Feature | Value | Requested? |
| Panoramic sunroof | 1200 | No |
| HD radio | 50 | No |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Memory system, driver seat | 200 | Yes |
| Rearview camera | 200 | Yes |
| Surround sound | 250 | No |
| Power-folding mirrors | 50 | No |
| Infinity, 8 speakers (with subwoofer) | 350 | No |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | No |
| Vehicle health reports | 0 | No |
| 911 assist | 25 | No |
| Bluetooth audio streaming | 25 | No |
| App support | 0 | No |
| Total Requested | 800 | 24% |
| Total Not Requested | 2475 | 76% |
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Obstacle detection, rear | 250 | No |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | No |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| Total Requested | 700 | 55% |
| Total Not Requested | 575 | 45% |
Option Package Details
Toyota 4Runner Limited
| Limited Extra Value Package | ||
| Feature | Value | Requested? |
| Sport suspension (upgrade) | 250 | Yes |
| Sunroof | 900 | Yes |
| Rear spoiler | 200 | Yes |
| Hydraulically cross-linked shocks | 500 | No |
| Total Requested | 1350 | 73% |
| Total Not Requested | 500 | 27% |
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| CD changer, in-dash | 200 | No |
| Bluetooth cell phone link | 100 | Yes |
| Rearview camera | 200 | Yes |
| JBL, 8 speakers | 350 | No |
| Voice control for nav and audio | 100 | Yes |
| Total Requested | 1000 | 65% |
| Total Not Requested | 550 | 35% |
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