| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Toyota Prius v Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Toyota Prius v Invoice Comparison
Lowest Total Price: $32,250 Kia Optima Hybrid | ||
| Difference: $4,490 | ||
Lowest Total Invoice: $29,975 Kia Optima Hybrid | ||
| Difference: $4,071 | ||
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| Model Year | 2011 | 2013 |
| Model | Optima | Prius v |
| Trim | Hybrid | Five |
| Body | 4dr Sedan | 4dr Wagon |
| Base Price | $26,500 | $30,295 |
| Base Invoice | $24,760 | $28,202 |
| Premium Technology Package | 5,000 | |
| Advanced Technology Package | 5,650 | |
| Premium Technology Package | 4,465 | |
| Advanced Technology Package | 5,049 | |
| Options (change) | 5,000 | 5,650 |
| Options (change) | 4,465 | 5,049 |
| Destination | 750 | 795 |
| Total Price | $32,250 | $36,740 |
| Total Invoice | $29,975 | $34,046 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Toyota Prius v dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Toyota Prius v
| Lowest Adjusted Price and Invoice: Kia Optima Hybrid | ||
| TrueDelta Adjusted Price Difference: $5,040 | ||
| TrueDelta Adjusted Invoice Difference: $4,582 | ||
| Model Year | 2011 | 2013 |
| Model | Optima | Prius v |
| Trim | Hybrid | Five |
| Body | 4dr Sedan | 4dr Wagon |
| Engine | 166hp I4 H | 98hp I4 H |
| Transmission | T6 | CVT |
| Drivetrain | FWD | FWD |
| EPA Fuel Economy (city/highway) | 34/39 MPG | 44/40 MPG |
| Audio (watts, speakers) | 550, 12 | 120, 8 |
| Tire (rear if not all the same) | 215/55-17 | 215/50-17 |
| Total Price | $32,250 | $36,740 |
| Adjustments for Features | -550 | 0 |
| Feature-Adjusted Total Price | $31,700 | $36,740 |
| Total Invoice | $29,975 | $34,046 |
| Adjustments for Features | -511 | 0 |
| Feature-Adjusted Total Invoice | $29,464 | $34,046 |
Features Comparison: Kia Optima vs. Toyota Prius v
| Model Year | 2011 | 2013 |
| Model | Optima | Prius v |
| Trim | Hybrid | Five |
| Body | 4dr Sedan | 4dr Wagon |
| Transmission and Drivetrain | ||
| 6-speed manually-shiftable automatic | $1100 | |
| CVT | $1000 | |
| FWD | $0 | $0 |
| Accessories | ||
| Adaptive cruise control | $600 | |
| Cruise control | $150 | |
| Heated steering wheel | $100 | |
| Semi-automated parking system | $500 | |
| Brakes, Airbags, and Other Safety | ||
| Knee airbag, driver | $75 | |
| Radar- or camera-based collision preparation system | $0 | |
| Temporary spare tire | $150 | |
| Cargo Management | ||
| Air-conditioned storage compartment | $50 | |
| Cargo cover | $75 | |
| Console with shifter | $150 | |
| Console without shifter | $150 | |
| Rear seat pass-through | $100 | |
| Climate Control | ||
| Dual-zone climate control | $125 | |
| Rear air vents | $100 | |
| Rear wiper | $175 | |
| Engine / Motor | ||
| Automatic start / stop | $150 | |
| Exterior | ||
| Body kit | $0 | |
| Infotainment | ||
| App support | $0 | |
| DVD-compatible player | $0 | |
| HD radio | $50 | |
| SMS text-to-speech reader | $25 | |
| Telematics service, such as OnStar | $200 | |
| Traffic + travel information | $25 | |
| Instruments, Lights, and Mirrors | ||
| Compass | $0 | |
| Detailed driving style feedback | $100 | |
| Digital instruments | $0 | |
| Headlight washers | $50 | |
| Interior ambient lighting | $150 | |
| Large energy flow and fuel economy display | $25 | |
| LED headlights | $1000 | |
| Speaker lights | $100 | |
| Tachometer | $75 | |
| Turn signals on or near mirrors | $25 | |
| Xenon HID headlights | $500 | |
| Seats and Interior Trim | ||
| Cooled or ventilated front seats | $300 | |
| Floor mats | $75 | |
| Folding second row seats | $300 | |
| Heated second row seats | $200 | |
| Illuminated door sill trim plates | $200 | |
| Leather seating surfaces | $900 | |
| Leather-wrapped steering wheel | $150 | |
| Manual fore-aft adjuster, second row seats | $75 | |
| Manual height adjuster, driver seat | $50 | |
| Manual recliner, second row seats | $75 | |
| Memory system, driver seat | $200 | |
| Power fore-aft adjuster, driver seat | $100 | |
| Power fore-aft adjuster, passenger seat | $100 | |
| Power height adjuster, driver seat | $100 | |
| Power recliner, driver seat | $100 | |
| Power recliner, passenger seat | $100 | |
| Power tilt adjuster, driver seat | $100 | |
| Synthetic leather seating surfaces | $0 | |
| Suspension, Wheels, and Tires | ||
| Electronic systems calibration selector | $200 | |
| Total Value of Features | $5,475 | $4,925 |
| Value of Feature Adjustments | $550 | $0 |
| Value of Feature Adjustments | -511 | 0 |
Specifications Comparison: Kia Optima vs. Toyota Prius v
| Model Year | 2011 | 2013 |
| Model | Optima | Prius v |
| Body | 4dr Sedan | 4dr Wagon |
| Wheelbase | 110.0 in | 109.4 in |
| Length | 190.7 in | 181.7 in |
| Width | 72.1 in | 69.9 in |
| Height | 57.3 in | 62.0 in |
| Curb Weight | 3,490 lb. | 3,274 lb. |
| Fuel Capacity | 18.5 gal. | 11.9 gal. |
| Row 1 Headroom | 40.0 in | 39.6 in |
| Row 1 Shoulder Room | 57.2 in | 55.9 in |
| Row 1 Hip Room | 54.7 in | 53.5 in |
| Row 1 Legroom | 45.5 in | 41.3 in |
| Row 2 Headroom | 37.6 in | 38.6 in |
| Row 2 Shoulder Room | 55.7 in | 55.2 in |
| Row 2 Hip Room | 54.5 in | 53.5 in |
| Row 2 Legroom | 34.7 in | 35.9 in |
| Cargo Volume, Minimum | 15.4 ft3 | 34.3 ft3 |
| Cargo Volume, Maximum | 15.4 | 67.3 ft3 |
Option Package Details
Kia Optima Hybrid
| Premium Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Leather seating surfaces | 900 | No |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Xenon HID headlights | 500 | Yes |
| Heated steering wheel | 100 | No |
| Compass | 0 | No |
| 215/55HR17 tires | 400 | No |
| Voice control for nav and audio | 100 | Yes |
| Interior ambient lighting | 150 | No |
| Illuminated door sill trim plates | 200 | No |
| Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | No |
| Panoramic sunroof | 1200 | Yes |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Total Requested | 2850 | 49% |
| Total Not Requested | 3000 | 51% |
Option Package Details
Toyota Prius v Five
| Advanced Technology Package | ||
| Feature | Value | Requested? |
| Adaptive cruise control | 450 | No |
| Telematics service, such as OnStar | 200 | No |
| Panoramic sunroof | 1200 | Yes |
| Radar- or camera-based collision preparation system | 0 | No |
| Parking guidance system - active | 500 | No |
| JBL, 120W, 8 speakers | 350 | No |
| Total Requested | 1200 | 44% |
| Total Not Requested | 1500 | 56% |
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