Kia Optima Kia Optima 2011 Toyota Prius v Toyota Prius v 2015

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Kia Optima vs. Toyota Prius v Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Prius v Invoice Comparison

Lowest Total Price: $32,250

Kia Optima Hybrid   
Difference: $3,070

Lowest Total Invoice: $29,975

Kia Optima Hybrid   
Difference: $2,776

Calculate Payments

  Down Payment Interest Rate Term
Model Year20112015
ModelOptimaPrius v
TrimHybridFive
Body4dr Sedan4dr Wagon
Base Price $26,500 $30,935
Base Invoice $24,760 $28,798
Premium Technology Package 5,000  
Advanced Technology Package   3,335
Floor mats   225
Premium Technology Package 4,465  
Advanced Technology Package   2,988
Floor mats   140
Options (change) 5,000 3,560
Options (change) 4,465 3,128
Destination 750 825
Total Price $32,250 $35,320
Total Invoice $29,975 $32,751

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Kia Optima vs. Toyota Prius v

Lowest Adjusted Price and Invoice: Kia Optima Hybrid
TrueDelta Adjusted Price Difference: $3,305
TrueDelta Adjusted Invoice Difference: $2,994
Model Year20112015
ModelOptimaPrius v
TrimHybridFive
Body4dr Sedan4dr Wagon
Engine166hp I4 H98hp I4 H
TransmissionT6CVT
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)34/39 MPG44/40 MPG
Audio (watts, speakers)550, 12120, 8
Tire (rear if not all the same)215/55-17215/50-17
Total Price$32,250$35,320
Adjustments for Features-2350
Feature-Adjusted Total Price$32,015$35,320
Total Invoice$29,975$32,751
Adjustments for Features-2180
Feature-Adjusted Total Invoice$29,757$32,751

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Features Comparison: Kia Optima vs. Toyota Prius v

Model Year20112015
ModelOptimaPrius v
TrimHybridFive
Body4dr Sedan4dr Wagon
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
CVT $1000
FWD$0$0
Accessories 
Adaptive cruise control $600
Cruise control$150 
Heated steering wheel$100 
Brakes, Airbags, and Other Safety 
Knee airbag, driver $75
Lane departure warning $200
Radar- or camera-based collision preparation system $0
Temporary spare tire $150
Cargo Management 
Air-conditioned storage compartment$50 
Cargo cover $75
Cargo mat $40
Console with shifter$150 
Console without shifter $150
Rear seat pass-through$100 
Climate Control 
Dual-zone climate control$125 
Rear air vents$100 
Rear wiper $175
Engine / Motor 
Automatic start / stop $150
Exterior 
Body kit$0 
Infotainment 
App support $0
DVD-compatible player $0
HD radio $50
SMS text-to-speech reader $25
Telematics service, such as OnStar $200
Traffic + travel information $25
Instruments, Lights, and Mirrors 
Auto-dimming headlights $200
Compass$0 
Detailed driving style feedback$100 
Digital instruments $0
Interior ambient lighting$150 
Large energy flow and fuel economy display$25 
LED headlights $1000
Speaker lights$100 
Tachometer$75 
Turn signals on or near mirrors$25 
Xenon HID headlights$500 
Seats and Interior Trim 
Cooled or ventilated front seats$300 
Folding second row seats $300
Heated second row seats$200 
Illuminated door sill trim plates$200 
Leather seating surfaces$900 
Leather-wrapped steering wheel$150 
Manual fore-aft adjuster, second row seats $75
Manual recliner, second row seats $75
Memory system, driver seat$200 
Power fore-aft adjuster, passenger seat$100 
Power recliner, passenger seat$100 
Synthetic leather seating surfaces $0
Suspension, Wheels, and Tires 
Electronic systems calibration selector $200
Total Value of Features$5,000$4,765
Value of Feature Adjustments$235$0
Value of Feature Adjustments-2180

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Specifications Comparison: Kia Optima vs. Toyota Prius v

Model Year20112015
ModelOptimaPrius v
Body4dr Sedan4dr Wagon
Wheelbase110.0 in109.4 in
Length190.7 in181.7 in
Width72.1 in69.9 in
Height57.3 in62.0 in
Curb Weight3,490 lb.3,274 lb.
Fuel Capacity18.5 gal.11.9 gal.
Row 1 Headroom40.0 in39.6 in
Row 1 Shoulder Room57.2 in55.9 in
Row 1 Hip Room54.7 in53.5 in
Row 1 Legroom45.5 in41.3 in
Row 2 Headroom37.6 in38.6 in
Row 2 Shoulder Room55.7 in55.2 in
Row 2 Hip Room54.5 in53.5 in
Row 2 Legroom34.7 in35.9 in
Cargo Volume,
Minimum
15.4 ft334.3 ft3
Cargo Volume,
Maximum
15.467.3 ft3

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Option Package Details
Kia Optima Hybrid

Premium Technology Package
FeatureValueRequested?
Navigation system600Yes
Leather seating surfaces900No
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Xenon HID headlights500Yes
Heated steering wheel100No
Compass0No
215/55HR17 tires400No
Voice control for nav and audio100Yes
Interior ambient lighting150No
Illuminated door sill trim plates200No
Infinity, 550W, 12 speakers (with subwoofer)350No
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200No
Panoramic sunroof1200Yes
Total Requested285049%
Total Not Requested300051%

Option Package Details
Toyota Prius v Five

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450No
Telematics service, such as OnStar200No
Panoramic sunroof1200Yes
Auto-dimming headlights200No
Radar- or camera-based collision preparation system0No
Lane departure warning system200No
JBL, 120W, 8 speakers350No
Total Requested120046%
Total Not Requested140054%

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