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Kia Optima vs. Toyota Highlander Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Highlander Invoice Comparison

Lowest Total Price: $32,250

Kia Optima Hybrid   
Difference: $19,200

Lowest Total Invoice: $29,975

Kia Optima Hybrid   
Difference: $17,011

Calculate Payments

  Down Payment Interest Rate Term
Model Year20112015
ModelOptimaHighlander
TrimHybridHybrid Limited Platinum
Body4dr Sedan4dr SUV
Base Price $26,500 $50,340
Base Invoice $24,760 $45,961
Premium Technology Package 5,000  
Floor mats   225
Premium Technology Package 4,465  
Floor mats   140
Options (change) 5,000 225
Options (change) 4,465 140
Destination 750 885
Total Price $32,250 $51,450
Total Invoice $29,975 $46,986

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota Highlander dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Toyota Highlander

Lowest Adjusted Price and Invoice: Kia Optima Hybrid
TrueDelta Adjusted Price Difference: $11,860
TrueDelta Adjusted Invoice Difference: $10,308
Model Year20112015
ModelOptimaHighlander
TrimHybridHybrid Limited Platinum
Body4dr Sedan4dr SUV
Engine166hp I4 H231hp V6 H
TransmissionT6CVT
DrivetrainFWDAWD
EPA Fuel Economy (city/highway)34/39 MPG27/28 MPG
Audio (watts, speakers)550, 12825, 12
Tire (rear if not all the same)215/55-17245/55-19
Total Price$32,250$51,450
Adjustments for Features0-7,340
Feature-Adjusted Total Price$32,250$44,110
Total Invoice$29,975$46,986
Adjustments for Features0-6,703
Feature-Adjusted Total Invoice$29,975$40,283

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Features Comparison: Kia Optima vs. Toyota Highlander

Model Year20112015
ModelOptimaHighlander
TrimHybridHybrid Limited Platinum
Body4dr Sedan4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
CVT $1000
FWD$0 
AWD $1700
Accessories 
Adaptive cruise control $600
Cruise control$150 
Power liftgate $350
Sunshades, second row $125
Brakes, Airbags, and Other Safety 
Automatic braking, high-speed or partial $200
Blind spot warning system $200
Cross-traffic warning, rear $100
Forward collision warning $200
Knee airbag, driver $75
Lane departure warning $200
Obstacle detection, rear $250
Radar- or camera-based collision preparation system $0
Rollover sensor $50
Seat cushion airbag, passenger $75
Side curtain airbags$350 
Side curtain airbags, three rows $500
Temporary spare tire $150
Cargo Management 
Air-conditioned storage compartment$50 
Cargo mat $40
Liftglass or two-piece tailgate $150
Rear seat pass-through$100 
Roof rails $250
Climate Control 
Rear air vents$100 
Rear air vents with automatic controls $250
Rear HVAC unit $400
Rear wiper $175
Wiper de-icer $25
Engine / Motor 
Automatic start / stop $150
Exterior 
Body kit$0 
Bodyside cladding $350
Deep-tinted rear windows $275
Wheel-lip moldings $75
Infotainment 
App support $0
DVD-compatible player $0
HD radio $50
Intercom $25
SMS text-to-speech reader $25
Telematics service, such as OnStar $200
Traffic + travel information $25
Instruments, Lights, and Mirrors 
Auto-dimming headlights $200
Compass$0 
Conversation mirror $25
Detailed driving style feedback$100 
Speaker lights$100 
Tachometer$75 
Xenon HID headlights$500 
Seats and Interior Trim 
Door sill trim plates $100
Foldaway tray table, second row $75
Folding second row seats $300
Folding third row seats $600
Illuminated door sill trim plates$200 
Manual fore-aft adjuster, second row seats $75
Manual recliner, second row seats $75
Manual recliner, third row seats $125
Power thigh support length adjuster, driver seat $100
Suspension, Wheels, and Tires 
Alloy wheels$350 
Chrome-clad alloy wheels $600
Total Value of Features$3,175$10,515
Value of Feature Adjustments$0$7,340
Value of Feature Adjustments0-6,703

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See a complete comparison of Kia Optima vs. Toyota Highlander features.

Specifications Comparison: Kia Optima vs. Toyota Highlander

Model Year20112015
ModelOptimaHighlander
Body4dr Sedan4dr SUV
Wheelbase110.0 in109.8 in
Length190.7 in191.1 in
Width72.1 in75.8 in
Height57.3 in68.1 in
Curb Weight3,490 lb.4,860 lb.
Fuel Capacity18.5 gal.19.2 gal.
Row 1 Headroom40.0 in40.7 in
Row 1 Shoulder Room57.2 in59.3 in
Row 1 Hip Room54.7 in57.2 in
Row 1 Legroom45.5 in44.2 in
Row 2 Headroom37.6 in39.9 in
Row 2 Shoulder Room55.7 in59.6 in
Row 2 Hip Room54.5 in57.1 in
Row 2 Legroom34.7 in38.4 in
Row 3 Headroom0.0 in35.9 in
Row 3 Shoulder Room0.0 in55.0 in
Row 3 Hip Room0.0 in45.6 in
Row 3 Legroom0.0 in27.7 in
Cargo Volume,
Minimum		15.4 ft313.8 ft3
Cargo Volume,
Behind R2		15.442.3 ft3
Cargo Volume,
Maximum		15.483.7 ft3

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See a complete comparison of Kia Optima vs. Toyota Highlander specs.

Option Package Details
Kia Optima Hybrid

Premium Technology Package
FeatureValueRequested?
Navigation system600Yes
Leather seating surfaces900Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Xenon HID headlights500No
Heated steering wheel100Yes
Compass0No
215/55HR17 tires400No
Voice control for nav and audio100Yes
Interior ambient lighting150Yes
Illuminated door sill trim plates200No
Infinity, 550W, 12 speakers (with subwoofer)350No
Cooled or ventilated front seats300Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Panoramic sunroof1200Yes
Heated front seats200Yes
Heated second row seats200Yes
Total Requested440075%
Total Not Requested145025%

Option Package Details
Toyota Highlander Hybrid Limited Platinum

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

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